Kidlit Marketing Made Easy(er)
Do you write for children or young adults? Have your latest book sales been disappointing or nonexistent? Are you ready to begin marketing yourself as a kidlit author?
Hi! I’m Lou - host of Kidlit Marketing Made Easy(er) where I help authors with book marketing and author branding. As a developmental editor and author, I know that you want to spend time writing, not marketing. I also know that you need to create connections and build relationships with your readers so you can share and sell your work.
Tune in once a month and learn how to build an engaging social media presence, author newsletter and author brand without wasting precious writing time or becoming overwhelmed. I’ll share step-by-step, actionable marketing strategies you can use to effectively and confidently build your unique audience as a children’s and young adult author.
Here’s something I tell all my clients: start here, start now, just start. Tomorrow’s you will be grateful that today’s you did.
Kidlit Marketing Made Easy(er)
#4 Starting an Author Newsletter
As a children's or young adult author, you need a newsletter. While you may feel that you don't have time to write a newsletter or even enjoying reading them, a newsletter will help you create deeper connections with readers which has a greater possibility of leading to sales at some point down the line. In fact, newsletters have a greater possibility of leading to sales than any other marketing tool out there.
In today's episode, we'll be taking a peek at:
- how author newsletters are a more effective marketing tool than social media
- what an email service provider is and how to choose one that is best suited to you
- what an email freebie, newsletter incentive or opt-in is and why it's important to offer one to your subscribers
- how a solid newsletter plan can help you be consistent and know what to write about in your newsletter
Bonus: I share links to four of my freebies so you see how they're set up and what they look like.
For show notes and transcripts, visit my website
You can also connect with me on Instagram