Behind Their Success: Advice For Entrepreneurs
You are not alone, building a business is hard. This is a podcast to hear from those who have done it before you so you can become the healthy, wealthy and wise entrepreneur you want to be.
My name is Paden Squires, and I started out of college working in finance at a Fortune 500 company and hated it- I was bored out of my mind. So I wanted to change my life. I started studying for the CPA exam, listening to podcasts six hours a day; and I took four exams in eight months. I even started my business in my living room with zero public accounting experiences and taxes. At this point, I had never done a tax return before, but I didn’t let that stop me.
In 2014, I launched my business Squires CPA, and opened up an office in 2016. My business has grown ever since through trials, lessons, networking, and planting the right seeds. Since then I have had a lot of success in other business ventures including real estate, and property management and more. Now I want to help inspire you to achieve your potential and dreams in business and break from the corporate mold.
So let’s learn from the stories and hard lessons of successful entrepreneurs so you can become wealthier and wiser today.
Behind Their Success: Advice For Entrepreneurs
54: What this Marketing Expert has to say about your Business Messaging
Today we have on Scott Zetlan from Visiopt who grew his first online health business into a seven figure brand within a year. Now Visiopt enables companies to test the equivalent of thousands of split tests and a single test without requiring drop in traffic. Scott is on today to talk about how the main part holding back your business from succeeding or growing simply could be your messaging. We talk about how most entrepreneurs skip the basics and wonder why they aren't growing when basics such as marketing and messaging could be the things that propels you. In this episode we emphasize the importance of focus, continuous improvement, and the value of qualitative data in optimizing conversions. He also shares his experiences, both successes and mistakes, in business development and provides advice for aspiring entrepreneurs.
In this episode we cover:
- How in marketing your just entering the conversation
- Why you need to get good at the basics and the secret is in business is that there is not secret
- When to focus in on your business and when is it time to make an exit plan
- How Scott grew a 7 figure business
Chapters:
00:20 Meet Scott Zetlin: CEO of VisiOpt Inc.
00:59 Understanding Visiopt's Unique Approach
02:41 The Importance of Messaging and Conversion
08:39 Scott's Entrepreneurial Journey
22:56 Scott's Hardest Lessons Learned as an Entrepreneur
Connect with Scott:
Visiopt
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