Behind Their Success: Advice For Entrepreneurs

63: Why Turning Down Business Can Help Your Business Scale

Paden Squires

What if to actually grow your business you sometimes need to say NO to money? 

Today we sit down with Chris Walker, founder of Legiit, a B2B growth engine designed to help businesses and freelancers succeed online. Chris shares his journey from IT support to building multiple eight-figure businesses and the lessons he learned along the way. Whether you're a small business owner, freelancer, or entrepreneur, you'll find valuable insights on branding, community building, and scaling a successful business.

Key Takeaways

✔️ From Freelancer to Founder – How Chris transitioned from freelancing to launching a multi-million-dollar business.
✔️ The Power of Community – Why building a brand-driven community can be a game-changer for small business owners.
✔️ Hiring & Scaling Smartly – The mistakes Chris made and the lessons on hiring the right team early.
✔️ Brand vs. Marketing – How top brands like Coca-Cola & Nike create long-term success beyond quick marketing tactics.
✔️ Entrepreneurial Mindset – The importance of resilience, vision, and strategic pivots in business growth.

Links & Resources

🔗 Connect with Chris Walker: Legiit.com
📺 Chris’ YouTube Channel: Chris M. Walker
📘 Book Recommendations: Who Not How by Dan Sullivan, The Gap and The Gain by Benjamin Hardy

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