Behind Their Success: Advice For Entrepreneurs
You are not alone, building a business is hard. This is a podcast to hear from those who have done it before you so you can become the healthy, wealthy and wise entrepreneur you want to be.
My name is Paden Squires, and I started out of college working in finance at a Fortune 500 company and hated it- I was bored out of my mind. So I wanted to change my life. I started studying for the CPA exam, listening to podcasts six hours a day; and I took four exams in eight months. I even started my business in my living room with zero public accounting experiences and taxes. At this point, I had never done a tax return before, but I didn’t let that stop me.
In 2014, I launched my business Squires CPA, and opened up an office in 2016. My business has grown ever since through trials, lessons, networking, and planting the right seeds. Since then I have had a lot of success in other business ventures including real estate, and property management and more. Now I want to help inspire you to achieve your potential and dreams in business and break from the corporate mold.
So let’s learn from the stories and hard lessons of successful entrepreneurs so you can become wealthier and wiser today.
Behind Their Success: Advice For Entrepreneurs
79: How to Leverage Podcasting to Scale Your Business
Think landing a big-name podcast will skyrocket your business? Think again. In this episode, we reveal why smaller, niche podcasts often deliver bigger results—and how podcast interview marketing can become your most powerful tool for building trust, authority, and brand loyalty.
Today we chat with with Liz Brooks, from Interview Valet and expert in podcast interview marketing. Liz shares her journey from traditional PR to pioneering podcast strategies that actually convert. She reveals why podcasts are a game-changer for business marketing and how entrepreneurs can leverage strategic storytelling to create meaningful audience connections.
From the power of personal branding to repurposing content for maximum ROI, Liz dives deep into actionable marketing tips and behind-the-scenes strategies that make podcasts a powerful tool for business growth.
What You’ll Learn:
✅ Why podcast interviews outperform traditional PR
✅ The human-first storytelling strategy that builds trust
✅ How to choose the right podcasts—not just the biggest
✅ The difference between brand building vs. tactical marketing
✅ Real-life client success stories and pivot strategies that worked
✅ The tools and tech Interview Valet uses to identify ideal podcast placements
✅ How to repurpose podcast content into a full content calendar
Key points: Podcast strategy, marketing tips, business marketing, podcast interview marketing, personal branding, PR for entrepreneurs, content repurposing, podcast guest strategy, authority marketing
Connect with Liz Brooks:
🌐 InterviewValet.com
💼 LinkedIn: Liz G. Brooks
🎵 Also check out her indie synth-pop band Sunset Lines
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