Behind Their Success: Advice For Entrepreneurs
You are not alone, building a business is hard. This is a podcast to hear from those who have done it before you so you can become the healthy, wealthy and wise entrepreneur you want to be.
My name is Paden Squires, and I started out of college working in finance at a Fortune 500 company and hated it- I was bored out of my mind. So I wanted to change my life. I started studying for the CPA exam, listening to podcasts six hours a day; and I took four exams in eight months. I even started my business in my living room with zero public accounting experiences and taxes. At this point, I had never done a tax return before, but I didn’t let that stop me.
In 2014, I launched my business Squires CPA, and opened up an office in 2016. My business has grown ever since through trials, lessons, networking, and planting the right seeds. Since then I have had a lot of success in other business ventures including real estate, and property management and more. Now I want to help inspire you to achieve your potential and dreams in business and break from the corporate mold.
So let’s learn from the stories and hard lessons of successful entrepreneurs so you can become wealthier and wiser today.
Behind Their Success: Advice For Entrepreneurs
81: The Science of Selling: Psychology Hacks That Close Deals
What if your sales pitch isn’t the problem—but your psychology is?
In this mind-bending episode, I sit down with Jake Stahl, the inventor of NeuroStrategy and the founder of Orchestraight, to unpack how deep business psychology and human behavior are the real keys to sales success. This one’s a masterclass in decoding people.
Jake Stahl is not your run-of-the-mill sales consultant. He’s a former elite sales trainer turned neuro-strategist with decades of experience in behavioral and social psychology, NLP, and communication strategy. He’s also the brains behind Orchestraight, an AI-powered platform that helps businesses craft laser-focused messaging that converts.
🔑 What You’ll Learn in This Episode:
- The 3 psychology principles that will supercharge your business development (hint: it’s not CRM or networking)
- How business owners accidentally repel clients with poor messaging
- The real reason people buy—hint: it's not logic
- The power of micro word changes and how one tweak can 10x your conversion
- What it means to “sell without selling”
- Why listening is Jake’s meta-skill and how you can master it too
- The illusion of free will and how it plays out in sales conversations
- Tactical sales tips: Jake’s “2-10 Rule” for better listening and influence
- How Jake overcame addiction and redefined success—and why that matters for entrepreneurs
🧠 This Episode Is For You If:
- You’re an entrepreneur trying to stand out in a noisy market
- You want to understand sales psychology on a deeper level
- You feel like your messaging isn’t landing with the right audience
- You geek out on business psychology, human behavior, and buyer patterns
- You're tired of generic advice and want real, tactical sales strategy
🔗 Connect with Jake Stahl:
- LinkedIn: Jake Stahl
- Website:– AI-crafted messaging that thinks like Jake
Connect with us!