What if your “too early” is actually right on time?

In this episode of KP Unpacked - the number one podcast in AEC, Jeff Echols sits down with structural engineer turned AI innovator Kevin Jeswani to unpack one of KP Reddy’s boldest articles: Your Career Deserves a Firestarter Moment. 

Kevin’s story is the ultimate proof that you don’t need a senior title to start driving change in the AEC industry.

From automating his own workflows to launching data-driven initiatives at startups, Kevin shares how he broke out of the traditional career path, embraced AI before it was trendy, and built a role that didn’t exist on any job board.

🚀 Key takeaways:

• Why "waiting your turn" is a career killer in the age of AI
• How engineers can transition into innovation roles without starting over
• The real mindset shift behind disrupting yourself before you're disrupted
• What early-career professionals really need to hear about leadership

This episode is a wake-up call for anyone stuck in the loop of outdated career advice. Whether you’re five months or fifteen years into your career—it’s time to spark your own fire.

🎉 Special Offer for KP Unpacked Listeners: Get 55% off your ticket to the 9th Annual AEC Summit on October 29th at the Diverge Innovation Center in Phoenix! Click the link below and use promo code UNPACKED55 at checkout.

🔗 9th Annual AEC Summit

Don't miss this opportunity to connect with top minds in AEC and beyond. Tickets are limited—act fast!

AI is building faster than the law can keep up. In this episode of KP Unpacked — the number one podcast in AEC — Jeff Echols and Frank Lazaro dive into a messy question every firm needs to answer: Who owns the work when AI creates it?

From copyright law updates to court cases nobody’s talking about yet, they break down where the real risks are for architects, contractors, owners, and innovators. You'll learn why "lazy AI" is a legal nightmare, where the real landmines are for your firm, and why your next big project needs strong AI policies before the first line is drawn.

Key takeaways:

• Why the U.S. Copyright Office says human authorship is still king
• How firms can protect themselves when using AI-generated content
• Where AEC companies are most vulnerable — and why graphics pose bigger risks than text
• Why starting with your own work matters more than ever
• How upcoming lawsuits could change the rules again — fast

Whether you’re drafting, rendering, or pitching, understanding AI ownership could save your firm a lot more than pride.

📍 Two Gen X guys talking AI, risk, and the future of your work — tune in and protect what you build.

🎉 Special Offer for KP Unpacked Listeners: Get 55% off your ticket to the 9th Annual AEC Summit on October 29th at the Diverge Innovation Center in Phoenix! Click the link below and use promo code UNPACKED55 at checkout.

🔗 9th Annual AEC Summit

Don't miss this opportunity to connect with top minds in AEC and beyond. Tickets are limited—act fast!

In this episode of KP Unpacked,  the number one podcast in AEC, KP Reddy and Jeff Echols go full throttle on the one thing most AEC startups get completely wrong: ignoring the owner.

You’re selling to GCs. You’re marketing to architects. But if the owner doesn’t see the value, you’re just noise in the vendor stack. KP unpacks the real reason BIM didn’t deliver, why most conferences are a year behind, and how smart startups are turning owners into their secret sales weapon.

🔹 Why your value prop must include the owner — or you’re toast
🔹 The Intel Inside playbook (and what startups can steal from it)
🔹 Why most AEC tech still hasn’t delivered on its promise
🔹 How to turn a project requirement into a marketing weapon
🔹 Conferences, echo chambers, and the lost art of original thinking
🔹 The LinkedIn "like" trap and career-limiting behavior

👀 Plus: A callout to every AEC founder — are you building something that adds value… or just more noise?

💡 This episode might sting a little — especially if your startup is stuck in sales limbo.

🎉 Special Offer for KP Unpacked Listeners: Get 55% off your ticket to the 9th Annual AEC Summit on October 29th at the Diverge Innovation Center in Phoenix! Click the link below and use promo code UNPACKED55 at checkout.

🔗 9th Annual AEC Summit

Don't miss this opportunity to connect with top minds in AEC and beyond. Tickets are limited—act fast!

 In this episode of KP Unpacked (AI in AEC edition), Jeff Echols and Frank Lazaro—KP Reddy Co.'s in-house AI expert—tackle one of the biggest blind spots in AI adoption: training your team. 

Everyone’s talking about AI. Few are doing anything useful with it. From underused tools to forgotten policies, they break down why most firms are missing the mark—and how to fix it. 

As always, the number one podcast in AEC brings you practical, no-fluff insights designed to help you move fast and build smarter. 

🔹 Why tossing your team into ChatGPT is not a strategy
 🔹 The “12-minute rule” that unlocks 10,000+ hours of productivity
 🔹 What your AI policy is probably missing (hint: actual training)
 🔹 Train-the-trainer vs. send-everyone: Which model works best?
 🔹 The playbook strategy every AEC firm should adopt
 🔹 How lunch & learns can quietly drive AI transformation 

💡 Key takeaway: AI adoption without training is like CAD without a mouse. Build the system. Create the culture. Track the ROI. 

🎧 Plus: How to handle prompt hoarding, office power outages, and becoming your firm’s AI guru (cape optional). 

🎉 Special Offer for KP Unpacked Listeners: Get 55% off your ticket to the 9th Annual AEC Summit on October 29th at the Diverge Innovation Center in Phoenix! Click the link below and use promo code UNPACKED55 at checkout.

🔗 9th Annual AEC Summit

Don't miss this opportunity to connect with top minds in AEC and beyond. Tickets are limited—act fast!

🎙️ In this episode of KP Unpacked, we’re calling out the innovation fluff—and the leaders who can’t pitch their way out of a checklist.

Host Jeff Echols sits down with KP Reddy to unpack one of his most pointed LinkedIn posts yet: “Does your AEC innovation group have a pitch deck?” Spoiler alert—if it’s just two slides with drones and BIM screenshots... you’re doing it wrong.

They dive into the real talk around:

🔹 Why most innovation teams don’t deserve a seat at the table
🔹 How storytelling separates lazy thinkers from actual builders
🔹 The pitch that breaks the checklist (and lands real deals)
🔹 Why your innovation brand should look nothing like your parent company
🔹 What happens when your innovation team is more valuable than your core business

From fake marketing budgets to borrowed GC innovation squads, this one’s got sharp takes and smarter strategies. If you lead innovation—or think you do—this episode will either light your fire or hurt your ego.

🎉 Special Offer for KP Unpacked Listeners: Get 55% off your ticket to the 9th Annual AEC Summit on October 29th at the Diverge Innovation Center in Phoenix! Click the link below and use promo code UNPACKED55 at checkout.

🔗 9th Annual AEC Summit

Don't miss this opportunity to connect with top minds in AEC and beyond. Tickets are limited—act fast!

In this episode of AI Unpacked, Jeff Echols is joined by Frank Lazaro, KP Reddy Co.'s in-house AI expert, to dive into the latest trends and innovations in AI for the AEC industry. Together, they break down how AI is transforming business operations, from improving efficiencies to boosting productivity.

In this bite-sized, actionable episode, Jeff and Frank explore the various AI tools reshaping the AEC world, offering insights that you can implement in your firm today. Whether you're new to AI or looking to optimize existing tools, this episode has you covered.

Key Takeaways:

• How AI is streamlining business operations across the AEC industry
• The role of AI in enhancing productivity and cutting down on manual work
• Frank’s insights on the most effective AI tools for AEC professionals
• The benefits of embracing AI for both short-term wins and long-term scalability

Tune in to learn how AI can help you work smarter, not harder in the AEC space.

🎉 Special Offer for KP Unpacked Listeners: Get 55% off your ticket to the 9th Annual AEC Summit on October 29th at the Diverge Innovation Center in Phoenix! Click the link below and use promo code UNPACKED55 at checkout.

🔗 9th Annual AEC Summit

Don't miss this opportunity to connect with top minds in AEC and beyond. Tickets are limited—act fast!

Proposal writing is the backbone of AEC firms—but it's also a time-consuming and resource-intensive process. In this episode of AI in AEC, Jeff Echols and Frank Lazaro break down how AI-powered tools are transforming the way firms create proposals, saving time, improving efficiency, and boosting win rates.

From ChatGPT and Microsoft Copilot to industry-specific tools like Joist AI, WorkOrb, and Uninet’s AI-powered proposal system, we explore how AI streamlines proposal creation by repurposing past content, ensuring consistency, and reducing the workload on technical staff.

Key Takeaways:

• How AI reduces proposal creation time, freeing up billable hours
• Why AI-driven proposals lead to improved consistency and quality
• The best AI-powered proposal tools for AEC firms
• The real ROI: How saving just 12 minutes a day can add up to $6,000+ per employee per year

Tune in to learn how AI can help your firm work smarter, not harder in the proposal process.

🎉 Special Offer for KP Unpacked Listeners: Get 55% off your ticket to the 9th Annual AEC Summit on October 29th at the Diverge Innovation Center in Phoenix! Click the link below and use promo code UNPACKED55 at checkout.

🔗 9th Annual AEC Summit

Don't miss this opportunity to connect with top minds in AEC and beyond. Tickets are limited—act fast!

The AEC industry isn’t just stuck—it’s dying. In this episode of KP Unpacked, KP Reddy and Jeff Echols pull no punches in discussing why the industry's obsession with mediocrity and outdated methods is dragging us down. From stagnating leadership to a lack of true innovation, this conversation exposes the uncomfortable truths that no one wants to face.

How can AEC finally break free from its comfort zone? What’s holding us back from truly disrupting the industry? And how can we push past the status quo to unlock the real potential of AEC? This episode will challenge everything you thought you knew about the future of the built environment.

They Discuss:

• Why AEC’s ambition is falling short—and how that’s a death sentence
• The rise of ambitious leaders and why you need to follow them or get out of the way
• The real reason innovation is failing in AEC (hint: it’s not the tech)
• How AI and disruption are the only way to escape the mediocrity trap

Stop making excuses. If you're in AEC and not pushing for real change, you’re part of the problem. Listen, rethink, and start leading the transformation now.

🎉 Special Offer for KP Unpacked Listeners: Get 55% off your ticket to the 9th Annual AEC Summit on October 29th at the Diverge Innovation Center in Phoenix! Click the link below and use promo code UNPACKED55 at checkout.

🔗 9th Annual AEC Summit

Don't miss this opportunity to connect with top minds in AEC and beyond. Tickets are limited—act fast!

🎉 Special Offer for KP Unpacked Listeners: Get 55% off your ticket to the 9th Annual AEC Summit on October 29th at the Diverge Innovation Center in Phoenix! Click the link below and use promo code UNPACKED55 at checkout.

🔗 9th Annual AEC Summit

Don't miss this opportunity to connect with top minds in AEC and beyond. Tickets are limited—act fast!

The future of AEC isn’t just about adapting to AI—it’s about dominating the industry with AI-driven innovation. In this episode of KP Unpacked, KP Reddy and Jeff Echols dive into the heart of AEC transformation, unpacking how AI is fundamentally reshaping the way we design, build, and manage projects, and why old-school methods are quickly becoming obsolete.
How are industry leaders leveraging AI to their advantage? What’s holding back widespread adoption? And how can firms evolve beyond legacy processes to embrace smarter, faster ways of working? This episode delivers the hard truths about AI’s impact and why action is needed now.

They Discuss:

• Why AEC has been slow to change—and how AI is breaking the mold
• How AI enhances, not replaces, traditional construction practices
• How disruptors are stepping up and leaving legacy players behind
• The real deal on "managing risk"—and why it’s more complex than it seems

Every episode offers a dose of actionable insights and sharp perspectives to help you rethink what’s possible in AEC. Drop a comment with your thoughts, and let’s continue the conversation on how AI is flipping the script on the industry.

🎉 Special Offer for KP Unpacked Listeners: Get 55% off your ticket to the 9th Annual AEC Summit on October 29th at the Diverge Innovation Center in Phoenix! Click the link below and use promo code UNPACKED55 at checkout.

🔗 9th Annual AEC Summit

Don't miss this opportunity to connect with top minds in AEC and beyond. Tickets are limited—act fast!

In this episode of KP Unpacked, host Jeff Echols sits down with Robert Cooper (CEO of Imbue) and Abhi Sastri (CEO of Fluix) to break down one of the most pressing challenges facing the built environment: How do we meet the surging energy demands of data centers, buildings, and critical infrastructure before nuclear and hydrogen power are viable?

Based on KP Reddy’s Sunday Scaries post, they explore:

🔹 Why energy infrastructure can’t keep up with demand—and what that means for AEC
🔹 How smart buildings, virtual power plants (VPPs), and energy optimization are filling the gap
🔹 The hidden inefficiencies in data centers & commercial buildings—and how AI can solve them
🔹 How technology at the grid’s edge is turning energy pain points into profit centers
🔹 What design and construction professionals need to know to stay ahead

From automation in data centers to the role of AI in energy efficiency, this conversation unpacks the critical innovations shaping the future of power consumption, energy management, and the built environment.

If you're in AEC, real estate, or tech, this is a must-listen—because the energy crisis isn’t coming, it’s already here.

🎉 Special Offer for KP Unpacked Listeners: Get 55% off your ticket to the 9th Annual AEC Summit on October 29th at the Diverge Innovation Center in Phoenix! Click the link below and use promo code UNPACKED55 at checkout.

🔗 9th Annual AEC Summit

Don't miss this opportunity to connect with top minds in AEC and beyond. Tickets are limited—act fast!

Meetings are a necessary part of AEC firms, but they often lead to wasted time, forgotten action items, and inefficient follow-ups. This week on AI in AEC, Jeff Echols and Frank Lazaro unpack AI-powered note-taking tools that can transform how firms capture, summarize, and act on meeting insights.

From built-in AI companions in Zoom and Teams to third-party tools like Otter.ai, Fireflies, and Fathom, we explore how these platforms help firms streamline workflows, save time, and boost productivity. Whether you’re looking to improve internal collaboration, enhance client communications, or speed up reporting from site visits, AI note-takers can help you find those valuable 12 minutes a day that add up to real impact.

Key Takeaways:

• How AI note-takers work and why they matter for AEC firms
• Best tools available, from built-in options to third-party platforms
• Real-world use cases: from project meetings to field reports
• The 12-minute rule: How small time savings add up over the year

Tune in to learn how AI can help you work smarter, not harder!

🎉 Special Offer for KP Unpacked Listeners: Get 55% off your ticket to the 9th Annual AEC Summit on October 29th at the Diverge Innovation Center in Phoenix! Click the link below and use promo code UNPACKED55 at checkout.

🔗 9th Annual AEC Summit

Don't miss this opportunity to connect with top minds in AEC and beyond. Tickets are limited—act fast!

The future of AEC isn't just about AI disrupting the status quo—it's about AI accelerating innovation and transforming the way we approach design, construction, and operations. In this episode of KP Unpacked, KP Reddy and Jeff Echols dive deep into the disruption happening in the AEC industry, focusing on how AI is changing the game and why staying stuck in traditional ways isn’t an option anymore. See the original LinkedIn post here.

How are industry leaders using AI to their advantage? What’s holding the industry back? And how can firms break free from outdated processes to embrace smarter, faster ways of working? This episode uncovers the practical steps to understanding the impact of AI, and why it’s crucial to adapt now.

They Discuss: 

• Why AEC is stuck in the past—and how AI can help us break free
•  The real potential of AI to enhance construction—not replace it
•  How tech disruptors are challenging legacy players and pushing the industry forward
•  The truth about "managing risk"—and why it's not as simple as it seems

Each episode provides insights and actionable takeaways that’ll make you rethink the future of AEC.
Drop a comment with your thoughts, and let’s continue the conversation on how AI is changing the industry. 

🎉 Special Offer for KP Unpacked Listeners: Get 55% off your ticket to the 9th Annual AEC Summit on October 29th at the Diverge Innovation Center in Phoenix! Click the link below and use promo code UNPACKED55 at checkout.

🔗 9th Annual AEC Summit

Don't miss this opportunity to connect with top minds in AEC and beyond. Tickets are limited—act fast!

In this episode of KP Unpacked, we challenge one of the biggest misconceptions in AEC startups: the idea that working harder equals faster results. Spoiler alert—it doesn’t.

Host Jeff Echols sits down with Nick Heim, a structural engineer turned senior innovation engineer, to dissect a key passage from KP Reddy’s book What You Know About Startups Is Wrong. They break down why most entrepreneurs and innovators struggle with what KP calls "natural harmonics"—the reality that some things move at their own pace, no matter how hard you push.

They discuss:

🔹 Why most AEC professionals burn out trying to force change
🔹 How to work smarter by focusing on frictionless opportunities
🔹 The corporate mindset shift needed to drive real innovation
🔹 What startup founders get wrong about speed and success
🔹 How mastermind groups accelerate learning in early careers

Plus, Nick shares how embracing this mindset has brought him peace—and made him a more effective leader. If you’re an AEC professional looking to push boundaries, this episode is a must-listen.

🎉 Special Offer for KP Unpacked Listeners: Get 55% off your ticket to the 9th Annual AEC Summit on October 29th at the Diverge Innovation Center in Phoenix! Click the link below and use promo code UNPACKED55 at checkout.

🔗 9th Annual AEC Summit

Don't miss this opportunity to connect with top minds in AEC and beyond. Tickets are limited—act fast!

The future of AEC isn't just about AI replacing jobs—it's about AI enhancing the way we design, build, and operate. In this new series on KP Unpacked, Jeff Echols and Frank Lazaro break down the real impact of AI in the built environment—beyond just ChatGPT.

How are industry leaders actually using AI? What tools are solving real-world problems? And how can firms cut through the noise to find the right tech for them? This series is all about unpacking the trends, strategies, and innovations that are reshaping the industry—one practical tip at a time.

🔹 What’s beyond ChatGPT? AI-powered note-taking, sales automation, workflow optimization, and more
 🔹 How AEC firms can reclaim time and boost efficiency—finding 12 minutes a day to save 10,000 hours a year
 🔹 Breaking down silos: Why AI isn’t a magic fix, but a strategic tool for smarter work

Each episode delivers a quick, actionable insight—so drop a comment with the AI tools you’re curious about, and we’ll unpack them next.

📌 Want to explore AI solutions for your firm? Take our free innovation assessment at kpreadyco.com/dial.

🎉 Special Offer for KP Unpacked Listeners: Get 55% off your ticket to the 9th Annual AEC Summit on October 29th at the Diverge Innovation Center in Phoenix! Click the link below and use promo code UNPACKED55 at checkout.

🔗 9th Annual AEC Summit

Don't miss this opportunity to connect with top minds in AEC and beyond. Tickets are limited—act fast!

In this episode of KP Unpacked, we dive into one of the biggest mindset shifts that can define your career: Are you high agency?

Host Jeff Echols sits down with Abby Coleman, a rising force in AEC and an Innovation XR Specialist at IMEG, to unpack KP Reddy’s latest Sunday Scaries article: Are You High Agency? What About Your Team? They explore why some professionals take ownership, push boundaries, and disrupt industries—while others settle into the status quo.

They discuss:

🔹 What it really means to be a ‘high agency’ innovator
🔹 Why AEC firms struggle with change (and how to break that cycle)
🔹 How VR is shaking up real estate and design decision-making
🔹 The hidden career opportunities for those who embrace disruption
🔹 Why surrounding yourself with ambitious people is the key to growth

Plus, Abby shares how she’s using virtual reality to accelerate decision-making in AEC and why she believes high agency thinking is the missing piece for innovation in the built world. If you want to future-proof your career and make an impact, this episode is a must-listen.

🎉 Special Offer for KP Unpacked Listeners: Get 55% off your ticket to the 9th Annual AEC Summit on October 29th at the Diverge Innovation Center in Phoenix! Click the link below and use promo code UNPACKED55 at checkout.

🔗 9th Annual AEC Summit

Don't miss this opportunity to connect with top minds in AEC and beyond. Tickets are limited—act fast!

In this episode of KP Unpacked, KP Reddy takes on one of his most explosive LinkedIn posts: Why do so few general contractors self-perform anything? And if their answer is "risk"—what does that really mean?

The AEC industry loves tradition, but KP isn't buying the excuses. He and Jeff dive into:

🔹 The myth of risk management—are GCs actually mitigating risk or just passing the buck?
🔹 Why owners are questioning what they're really paying for
🔹 How AI and robotics could make self-performing the new norm
🔹 The missing feedback loop between design, construction, and building product manufacturers
🔹 Quantum computing, Roombas, and why the “way we’ve always done it” is a dead-end

Plus, a sneak peek at the Mastermind Atlanta event in May—where these conversations get even spicier.

🎉 Special Offer for KP Unpacked Listeners: Get 55% off your ticket to the 9th Annual AEC Summit on October 29th at the Diverge Innovation Center in Phoenix! Click the link below and use promo code UNPACKED55 at checkout.

🔗 9th Annual AEC Summit

Don't miss this opportunity to connect with top minds in AEC and beyond. Tickets are limited—act fast!

In this episode of KP Unpacked, we dive into a major shift happening in engineering and construction: the rise of tech-enabled services and AI-driven tools.

Host Jeff Echols is joined by Iman Warsame, a civil engineer turned software developer, to break down one of KP Reddy’s latest LinkedIn posts on the changing landscape of AEC startups.

They discuss:

🔹 Why engineers are ditching traditional roles for coding
🔹 The shift from SaaS to AI-powered services in construction
🔹 How tech is disrupting the way infrastructure gets built
🔹 The future of engineering firms—are they the next startups?
🔹 What VCs now see in AEC that they ignored before

Plus, Iman shares his vision for a true, tech-driven construction firm and why he believes the industry is overdue for a massive shake-up.

🎉 Special Offer for KP Unpacked Listeners: Get 55% off your ticket to the 9th Annual AEC Summit on October 29th at the Diverge Innovation Center in Phoenix! Click the link below and use promo code UNPACKED55 at checkout.

🔗 9th Annual AEC Summit

Don't miss this opportunity to connect with top minds in AEC and beyond. Tickets are limited—act fast!

In this episode of KP Unpacked, KP Reddy breaks down one of his most talked-about LinkedIn posts: the massive, untapped business opportunity in construction technology system integration.

The construction industry is fragmented, innovation deployment is inconsistent, and startups struggle with scalability—so why hasn’t anyone built a company to solve this? KP and Jeff discuss:

🔹 The missing link: Why construction companies can’t implement new tech efficiently
🔹 What Autodesk resellers get wrong (and why a new approach is needed)
🔹 The role of the "Systems Integrator"—a business model ripe for disruption
🔹 Why owners need more control over data & tech adoption
🔹 Pitch decks welcome! Why KP is waiting for someone to seize this opportunity

Plus, a sneak peek at a brilliantly chaotic Lego-based AEC workshop coming soon. 🏗️🧱

🎉 Special Offer for KP Unpacked Listeners: Get 55% off your ticket to the 9th Annual AEC Summit on October 29th at the Diverge Innovation Center in Phoenix! Click the link below and use promo code UNPACKED55 at checkout.

🔗 9th Annual AEC Summit

Don't miss this opportunity to connect with top minds in AEC and beyond. Tickets are limited—act fast!

What does it take to stay calm under pressure, take risks, and excel at the highest level? In this episode of KP Unpacked, Jeff sits down with Hollywood stuntman Theo Kypri—a man who has literally put his life on the line for some of the biggest names in film.

With over 30 years in the industry, Theo has been Johnny Depp’s stunt double in Pirates of the Caribbean, performed high-risk sequences in Black Widow, The Legend of Zorro, Public Enemies, and worked on major productions like Stranger Things and The Walking Dead: Dead City. Now, he’s sharing the mental frameworks that helped him succeed—not just in film, but in business and life.

🔹 The power of mental conditioning—how top performers manage fear and stay composed
🔹 Why anxiety is the enemy of success (and how to control it)
🔹 The work ethic behind elite performers—what separates the best from the rest
🔹 Taking calculated risks—why the biggest rewards come without a safety net

From the film industry to the business world, these principles apply to anyone striving for excellence. Whether you're pitching investors, leading a company, or simply aiming to perform at your best, this conversation will challenge you to think like a champion.

 📌 Grab Theo’s book, Whatever It Takes: A Guide to Becoming One of the Last Champions

 📌 Interested in our Mastermind groups? Learn more here.

🎉 Special Offer for KP Unpacked Listeners: Get 55% off your ticket to the 9th Annual AEC Summit on October 29th at the Diverge Innovation Center in Phoenix! Click the link below and use promo code UNPACKED55 at checkout.

🔗 9th Annual AEC Summit

Don't miss this opportunity to connect with top minds in AEC and beyond. Tickets are limited—act fast!

In this episode of KP Unpacked, KP and Jeff break down a major theme from one of KP’s recent LinkedIn posts: the perfect storm brewing in the AEC industry. With inflation, tariffs, labor shortages, and rapid advancements in AI and robotics, how can firms stay ahead instead of being swept away?

KP shares his take on why change in AEC isn’t a matter of if—it’s a matter of when, and when is often existential. The conversation dives into how firms can rethink their business models, embrace disruption, and stop treating innovation as an afterthought.

Key takeaways include:

• Why inflation and tariffs are accelerating the need for AEC firms to evolve.
• How AI and robotics are shifting from digitization to true business transformation.
• Why labor shortages are forcing firms to rethink workforce strategies and automation.
• How traditional risk management in AEC leads to outsourcing accountability rather than solving problems.
• What firms can learn from startups and why niche specialization is the future.

Podcast companions are available HERE on our Substack. You can check out KP's latest book "Creating the Intangible Enterprise" HERE.

🎉 Special Offer for KP Unpacked Listeners: Get 55% off your ticket to the 9th Annual AEC Summit on October 29th at the Diverge Innovation Center in Phoenix! Click the link below and use promo code UNPACKED55 at checkout.

🔗 9th Annual AEC Summit

Don't miss this opportunity to connect with top minds in AEC and beyond. Tickets are limited—act fast!

Jeff is joined by architect and digital innovator Zig Rubel, FAIA, to unpack one of KP’s latest thought-provoking LinkedIn posts: "I'm not an architect, but why did they lose the master builder position and why have they never taken it back?"

With KP out of the hot seat, Jeff and Zig dive deep into the historical and evolving role of architects, questioning whether the concept of "master builder" was ever truly theirs to lose—or whether the profession has a greater opportunity ahead. They explore how architects can redefine their influence in the built environment, leveraging technology, AI, and data-driven insights to regain relevance in a rapidly changing industry.

Key takeaways include:

• Why the traditional "master builder" narrative might be outdated.
• How AI and emerging technology could reshape the architect’s role.
• Whether architects should embrace a new identity as the data-driven stewards of the built environment.
• The balance between risk, liability, and innovation in today’s architectural practice.

🎉 Special Offer for KP Unpacked Listeners: Get 55% off your ticket to the 9th Annual AEC Summit on October 29th at the Diverge Innovation Center in Phoenix! Click the link below and use promo code UNPACKED55 at checkout.

🔗 9th Annual AEC Summit

Don't miss this opportunity to connect with top minds in AEC and beyond. Tickets are limited—act fast!

In this episode of KP Unpacked, KP and Jeff tackle a critical question inspired by one of KP’s recent LinkedIn posts (https://www.linkedin.com/posts/kpreddy_why-are-aec-firms-social-media-posts-a-steady-activity-7287558443270299649-RJW8/): Why are AEC firms’ social media strategies stuck in a loop of project announcements, staff hires, and work anniversaries?

KP shares his thoughts on how these firms can break free from uninspired marketing to create messaging that truly resonates with clients and drives business. Along the way, they reflect on the importance of thought leadership, storytelling, and having a distinct point of view in a crowded marketplace.

Key takeaways include:

• Why project wins and staff milestones fail to attract client interest.
• How AEC firms can develop problem-solving narratives that stand out.
• Why leading with expertise, not prestige, is crucial for success.
• How podcasts and other content strategies should be designed to engage, not just exist.

🎉 Special Offer for KP Unpacked Listeners: Get 55% off your ticket to the 9th Annual AEC Summit on October 29th at the Diverge Innovation Center in Phoenix! Click the link below and use promo code UNPACKED55 at checkout.

🔗 9th Annual AEC Summit

Don't miss this opportunity to connect with top minds in AEC and beyond. Tickets are limited—act fast!

In this episode of KP Unpacked, KP and Jeff explore a vital but often misunderstood role in today's C-suite: the Chief Sustainability Officer (CSO). As the corporate landscape evolves, sustainability leadership is increasingly becoming strategic rather than just regulatory. KP shares why today's CSOs must transcend traditional compliance roles, mastering cross-functional expertise from finance to marketing to operations if they want to drive real enterprise value—and perhaps one day, rise to the role of CEO.

Jeff and KP also reflect on the pressures CSOs face, the growing importance of business resiliency, and how sustainability intersects with corporate performance metrics. Plus, a sneak peek at future guests and exciting events on the horizon for KP Unpacked!

Tune in to understand how sustainability can shape the future of your business strategy.

💡 Upcoming Event:
Join KP in Phoenix on February 25th for a One-Day Mastermind Event, connecting innovation leaders, founders, and VCs to tackle the future of AEC. Learn more HERE!

🎉 Special Offer for KP Unpacked Listeners: Get 55% off your ticket to the 9th Annual AEC Summit on October 29th at the Diverge Innovation Center in Phoenix! Click the link below and use promo code UNPACKED55 at checkout.

🔗 9th Annual AEC Summit

Don't miss this opportunity to connect with top minds in AEC and beyond. Tickets are limited—act fast!

Startups are living organisms, constantly regenerating and evolving—much like human cells. In this episode of KP Unpacked, KP Reddy dives into the parallels between biology and business, sharing insights inspired by his recent LinkedIn post. Together with Jeff, they discuss how startups must continually adapt, refine teams, and restructure priorities to thrive in a fast-paced world.

Key takeaways include:

• Why startups must embrace "refactoring" of teams and talent.
• How leadership priorities shift as businesses scale.
• The importance of recognizing and addressing startup fatigue.

Plus, hear KP’s thoughts on how AEC firms can apply these lessons to remain agile and innovative in a competitive industry.

Don’t miss out—tune in now and discover how to ensure your startup or firm doesn’t just survive but thrives in today’s ever-changing landscape.

💡 Upcoming Event:
Join KP in Phoenix on February 25th for a One-Day Mastermind Event, connecting innovation leaders, founders, and VCs to tackle the future of AEC. Learn more HERE!