Electric Car Chat

Electric Revolution: The Psychology Behind EV Adoption

• Graham Hill • Season 2 • Episode 2

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Ever wondered why negative EV stories grab your attention while positive ones fade away? Or why running out of charge seems more terrifying than running out of fuel, despite nearly a million petrol vehicles running dry annually? The answers lie not in statistics or subsidies, but in psychology.

Welcome to Electric Car Chat, where we tackle the psychological roadblocks to EV adoption that mainstream experts overlook. While industry voices call for subsidies or vaguely demand "better information," we're offering practical psychological tools and clever innovations that transform anxieties into action.

This podcast takes a fundamentally different approach to accelerating the transition from internal combustion engines to electric vehicles. Instead of drowning you in data or waiting for policy changes, we explore how psychology shapes our perceptions of electric cars and provide immediate, practical solutions to overcome barriers.

You'll discover how simple devices can eliminate battery fire concerns, why charging in rain isn't the electrocution risk many fear, and psychological techniques that transform range anxiety into range awareness. We'll address technophobia, amaxophobia (driving anxiety), and financial concerns about depreciation without dismissing these fears as myths or misinformation.

From the psychology behind public charging hesitation to the curse of knowledge affecting car interface design, each episode provides insights and solutions backed by decades of psychological research and automotive expertise. We'll reveal how creative thinking and upstream problem-solving can overcome resistance to adoption faster than any government subsidy.

Whether you're an EV owner looking to enhance your experience or a curious driver considering the switch, this podcast provides the missing pieces that data-focused approaches overlook. Subscribe now for practical, psychology-based solutions that will transform how you think about electric vehicles.

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To buy a copy of Electric Cars - The Truth Revealed visit grahamhilltraining.com. If you are interested in sponsoring this podcast or would be interested in working together please visit grahamhilltraining.com/contact


Hi my name is Graham Hill and I’m the author of Electric Cars – The Truth Revealed. Before I get started I must just apologize for any slight jumps in the recording. I’ve developed a bit of a cough which I’ll have to get edited out in order to save your eardrums, hence the occasional jumps.

Now my podcast is aimed at consumers and small businesses as well as all areas of the EV industry from car manufacturers and dealers to products and services such as tyre manufacturers, breakdown services, driving schools, windscreen replacement companies and so on and so on. And it’s especially aimed at Internal Combustion Engine or ICE car drivers as I’ll be mentioning throughout this podcast.  

Okay, so have you ever wondered why negative EV stories grab your attention while positive ones tend to just fade away or why the thought of running out of charge in your electric car creates more anxiety than running out of petrol or diesel ever did in your ICE cars even though close to a million petrol and diesel vehicles run out of fuel every single year! The reasons tend to be psychological

Welcome to electric car chat, where I’ll be tackling the psychological roadblocks to EV adoption that nobody else appears to be talking about while the likes of Quentin Wilson call for more government subsidies and vaguely demand better information without actually specifying what that means! 

I’m taking a fundamentally different approach which WILL work. Those in the mainstream constantly refer to data and end up throwing statistics at what are actually emotional concerns. And then they seem confused when EV conversion rates, remain low. Instead of drowning you in more data or waiting for policy changes, I’ll be offering practical psychological tools and clever innovations that I believe will transform EV anxieties into EV adoption.

You’ll discover how a simple device can eliminate battery fire concerns. And why charging in the rain isn’t the electrocution risk that you might imagine it is with a cheap practical solution to give comfort to those with serious concerns. More of this later.

Then I’ll introduce you to psychological techniques that will turn range anxiety into range awareness. My podcast isn’t about dismissing negative stories, myth busting or pretending that concerns aren’t real because they appear to be based on what people are suggesting are lies and misinformation.

My podcasts are about understanding why these concerns feel so powerful that they put people off electric cars. Then provide you with solutions that can all be implemented immediately with no need for government intervention by ways of subsidies, grants, drops in VAT on public chargers and so on and so on. 

In fact, I won’t be calling on much government intervention at all other than mainly support for some of my initiatives. Anyone who’s promoting anything that costs this government money, other than what has already been allocated, is dreaming given the immense financial pressures that they’re under at the moment. I’d therefore suggest that it’s highly unlikely that they’ll be providing subsidies in order to sell electric cars when people are struggling to pay their bills.

Then, there are the myth busters who like to tell you what to think whereas electric car chat explores HOW you think working WITH your psychological challenges rather than just dismissing them. So with that in mind I’d like to officially welcome you to my podcast electric car chat.

We actually launched the podcast about a year ago as a soft launch. Unfortunately, we very quickly found that the software was not as we would have liked it to have been. So we had to get it changed. There was a particular problem with the transcription which the journalists were very keen to get hold of rather than taking notes from the audio podcast file. So we now have a new AI generated transcript which is much better with the new software taking the podcast to a new and acceptable level. Following some good results this is now our official launch podcast.

It was interesting to note that when we carried out the soft launch we had a large number of downloads of the released podcasts in countries around the world, I think it was about 22 countries, following which I was delighted with the feedback on my approach to the subject of transition from ice cars to electric cars. I’ll be replacing some of these old podcasts with new ones whilst bringing them up to date with the latest information as things, as we all know in the EV world, are changing so quickly. Now, I say we all know, but maybe we don’t all know and that is part of the problem. 

My intention is to accelerate the transition from internal combustion engine cars to electric. I’m not here to have and win arguments about electric cars, that’s not my objective. I’m here to solve problems so if you only want to have an argument over electric cars please do it somewhere else because I’m just looking for those people that are keen to either transition to electric or simply understand more about the electric cars they’re currently driving in order to improve their knowledge, enjoyment, efficiency, cost and so on.

My objective is to move consumers quickly through the bell curve of demand also known as the Diffusion of Innovation Theory by providing the information needed to make that transition. We’re currently lacking when it comes to the PR and marketing of electric cars. So I’m here to help to get the motivational message across to consumers. 

When a fleet trainer was recently heard to say that he got more miles out of standard tyres fitted to his electric car than when the same tyres were fitted to his old petrol car, he’d clearly missed the point of EV specialist tyres. And I believe that that’s down to poor PR and marketing by the tyre manufacturers and distributors. When you’ve got a trainer who’s not promoting EV tyres for EV cars for the wide range of reasons why that should be, rather than just the one reason, which in this case is range out of standard tyres, then something is definitely wrong with the messaging that he’s receiving and passing on.

When a massive fire started in a car park in Luton Airport, the natural assumption by many, was that it was started by an electric car when it wasn’t! The question is why did so many people make this assumption, including me? I would suggest again poor PR and marketing by the car manufacturers. I’ll be delving into both of these situations in future podcasts. 

OK, so what’s this podcast going to give you that no other podcast will? As I’ve already mentioned we won’t be myth busting and we won’t be calling on the government to spend vast amounts of taxpayers money. In a moment I’ll be telling you how I’m going to go about increasing the sales of electric vehicles by providing information and advice to consumers, most of which has never been discussed or disclosed previously. 

I’ll also use psychology, something I became extremely interested in and started studying probably 40+ years ago when I trained as an instructor for Dale Carnegie training, he was the author of the book How To Win Friends and Influence People. Then I’ll be taking what I’ve learned over many years to solve the problems of getting more electric cars registered both in the UK and around the world. And if you’re a confused ICE car driver needing to know more about electric cars before transitioning then this is the podcast to follow. Hit the subscribe button now or visit grahamhilltraining.com/podcast and subscribe there.

One of the subjects I’ll be talking about will be data. Something that so called EV experts seem to be obsessed with. I’m not a big believer in data as you’ll see and hear in my podcast on data collection and it’s uses. It can be very misleading and manipulated and often the quality of the data is down to the quality and ability of those collecting and interpreting it. Experience has shown that these levels can be extremely low. 

To illustrate my point I’ll be revealing how new electric car registrations are misreported. How an Australian toothpaste manufacturer misled the public by using data falsely collected by adding a few words to a survey question and how the question of where babies come from can be proven by data. You actually won’t believe this!

I’ll be talking a lot about data and the obsession that economists have about its overstated importance. I’ll also talk about something that has grown over the years and that’s over EV car and equipment design, aimed to appeal or work for the average driver. I’ll tell you in a story about an airline that was obsessed with average and ended up not satisfying anyone, with some very unhappy pilots, another story and another podcast. 

I’ll also reveal how electric car insurance is so high after one insurer identified a flaw in historical data. I’ll show how psychology wins every time in my next podcast when I talk about public charge points.

One of the biggest challenges we face when solving problems is that the vast majority of the population is classed as accountants or economists. Now this doesn't mean that the vast majority of the population are able to prepare a set of accounts or discuss global GDP, it means that the vast majority of people, due to the way that we’re taught in school, think in terms of numbers. As a result of this most people see the solution to problems through the eyes of economists. Ask an MP how she’s fixing the problem of waiting lists and it’s unlikely that her suggestions will be psychological or practical. 

She’s more likely to tell you how much money they’re investing in the department in order to solve the problem, which actually tells us nothing. At my age I’ve lived through a number of recessions and every time the recession has ended, figures are released by the government to prove that the recession is over. But as we learn, a recession is never over till we FEEL that the recession is over and no amount of data will convince us otherwise. More problems are solved in the mind and how we feel than through the provision of data. This will become clear as we work through my podcast. In fact it becomes easy to use data to come up with the wrong solutions as I’ll be showing you in future podcasts. 

We need to understand that data only ever comes from one place, and that’s the past. Using Old data collected on electric cars is not the way to predict or plan the future, especially given the speed of development of electric cars that are changing and developing at absolutely break neck speed. 

What we need in this industry are more creatives coming up with solutions that solve the problems. Unfortunately, with many economists running companies the value of creatives in their business is not fully appreciated or valued. 

Surveys have shown that as few as 7% of the working population are considered true creatives. That’s not just people working in creative companies but true creative thinkers. That could be because creatives other than those that work in the advertising and marketing industries are not fully valued. There is no standard payment for a creative consultant although there’s a general rule known as the 10 X rule. In other words, a company that employs a creative consultant should make or save around 10 times her cost. 

But it’s a risk and it can be quite confusing because it’s not always the consultant that comes up with a great idea. An employee that he’s teased a great idea out of may not be seen as justification of high fees. As most business executives are economists, they can’t think beyond an hourly or daily rate. That’s not the way Henry Ford valued a creative consultant and reaped substantial rewards as a result. 

I’ll be telling the Henry Ford story in one of my podcasts to illustrate the point I’m making. My creative arguments and ideas will help suppliers in the EV industry. I will also help consumers, people like yourself, if you’re a consumer watching or listening to my podcasts. I’ll use creative ideas to help you to gain a greater understanding of electric cars as well as increase your desire to have one. 

This will include my airfryer story in which even with a 50% discount I was not convinced to buy one. Then relate this story to the call from many for the government to introduce grants and discounts on electric cars.

I’ll also give some examples of some of my crazy ideas from the past that have generated some great results along with the creative ideas of others that I’ve either met or come across or read about stretching from an idea in a local burger bar, that was my idea, that made the bar remarkable or worthy of remark through to how the Dyson vacuum cleaner became the accidental success that it became. 

Just listening or watching my podcast will hopefully help you to come up with some great creative ideas for your business and if you’re keen to find reasons to go electric then I hope I’ll take you beyond the tipping point if not now but maybe sometime in the near future. I’ll help people like you, if you’re a consumer, to better understand what you’re looking for in an electric car 

I’ll also dedicate a podcast to Elon Musk and how aiming at a very small market led to him becoming the wealthiest person in the world whilst others aiming at the mass market have failed dismally by comparison. He may not currently be the most popular person on the planet but Elon’s early story is fascinating as I’ll be explaining.

As I’ve mentioned before telling people something won’t convince them but showing people something carries much more weight. This of course is a lesson that will need to be learned by the so-called myth busters and the EV industry in general as I’ll be demonstrating throughout the podcast. Going back to Dyson the see through dust container showed that he was a technical genius as it was proven by the speed that the container filled with dust. The see through container was the great benefit of the Dyson vacuum, and the reason why he now has a successful brand which means that he can now create new products, whose benefits are less easy to show, without needing to prove it as he’s proven this technical ability with his cleaner. 

He's moved from product to brand, something I’ll be talking about in detail as this could be key to transitioning from ICE cars to electric. My illustration as to how this works with the transition to electric cars goes back to a marketing campaign run in 1948. It’s actually quite brilliant and one of my favourite stories all about putting product before brand and in the context of electric cars something the SMMT should seriously consider.  

My podcast and the new 2025 version of my book, Electric Cars - The Truth Revealed will take your understanding and desire, whether you have an electric car or not, to an amazing new level. Alongside creative thinking I’ll be heavily introducing upstream thinking. If you’re into books a great book to read on the subject is Upstream by Dan Heath. In fact any books by the brothers Dan and Chip Heath are well worth a read. 

In the book Upstream Dan Heath very simply illustrates the upstream concept with a little story, I’ll tell the story and then apply the concept to the EV industry in order to better inform consumers about electric cars. Incidentally I read lots of books so I’ll be putting out recommendations from time to time. If you’re working within the industry and you want to see some improvement in your sales and messaging in order to increase your product sales, I’ll be providing you with titles and names of authors that you should be reading and following. 

Clearly the most successful way to solve problems is to stop them before they begin, so what I’ll be doing is combining this upstream thinking with creative thinking to come up with some amazing results I’ll be showing you how creative and upstream thinking go hand in glove to help the industry to make strong arguments in favour of electric cars, and consumers to make informed choices and if and when to go electric, either now or later when they next change their car. 

We still constantly read that there are not enough public chargers, although those who drive electric cars would dispute this, it is still one of the top reasons why people have put off transitioning to electric cars even after it’s revealed that there is one public charge position for every 18 electric cars compared to 486 cars per filling position for petrol and diesel cars. I’ll also show how this barrier to transitioning to electric cars can be overcome with a multi million pound idea that would cost comparatively very little to implement. 

This will, in fact, be my next podcast so make sure that you subscribe to receive it by going to grahamhilltraining.com/podcast. I’ll also be discussing the underutilization of the public chargers in the UK. Most of the charge companies are in fact making losses which could lead to the contraction of charge station operators. This will result in less choice and less competition. I’ve got loads to talk about when it comes to public charging so now let’s rattle through a few more things that we’re going to be talking about in future podcasts. 

As I’ve already said, I’ll be addressing a large number of issues that are not being dealt with by others in the industry. The first of which is amaxophobia. Amaxophobia is a Greek word that translates to fear of driving or driving anxiety. In the United States it’s been calculated that 70% of the driving population suffer from some form of amaxophobia. 

In the UK it’s more difficult to measure because us Brits find it much more difficult to admit to perceived failings of the mind. However, it’s been estimated at between 30% and 70% of the driving population suffer from driving anxiety in their petrol and diesel cars. I would put that closer to 70% than 30%. From my experience these anxieties can range from driving at night, driving on motorways, driving over bridges or through tunnels, reversing, driving around roundabouts, driving with people in the car, driving alone, driving in the rain and so on. Lots and lots of reasons why people suffer from the anxiety.

 If you take these people, that are already suffering from various types of driving anxiety, or amaxophobia, driving an electric car could take the anxiety to a whole new level. And it has to be resolved. So I’ll be addressing this and suggesting and recommending ways of overcoming driving anxiety, when it comes to electric cars, that may help sufferers to get through the transition. 

Again, most of the anxieties are psychological and not numerical. Another fear that goes back to our childhood is charging cars in the rain. We were always told as children that water and electricity don’t mix and yet we have charge stations without canopies over them to give them at least some protection from the rain and then you’re expected to plug the public charger into your car with water streaming over the car socket and the charging plug that you’re holding in your hand. Simply telling potential drivers and buyers of electric cars that they’re quite safe to charge in the wet as safety standards make the cars and the chargers very safe to use. That’s the myth busters way of dealing with it and it’s not really convincing is it? 

But this is generally the way the myth busters treat this genuine fear that drivers have. However, I have a very cheap solution to this problem which I’m more than happy to discuss with car manufacturers, dealers, and leasing companies, either in the UK or elsewhere around the world. Of course an obvious partial solution would be to put canopies over every charge station but then I’m told that this adds not just costs but time in order to gain additional planning permission to install them. This could be an area where the government could actually help out. My strong suggestion to charge station operators is wherever possible to retrofit them because you’ll find that many people, certainly in poor weather conditions, will only use charge stations that have some sort of cover over them. 

For those who like numbers to prove a point, and most of you do, around 2.5 million people receive an electric shock at home or at the workplace every year. And of those, 350,000 result in serious injury, so you can understand why many people are put off by the fact that at some stage they will probably need to charge their electric car using a public charger in the rain and not having a canopy of the charge stations could not only be perceived as dangerous but also be inconvenient and uncomfortable when trying to get a charger to work or make their payment whilst pretty much getting drenched in their out out clothes. You know what I’m saying. I’ll provide a solution to the perceived danger of electrocution whilst the charge station operators must provide the solution to the problem of getting wet. 

Moving on, there’s something called the curse of knowledge. There’s a common held belief amongst electric car manufacturers and their designers, that we want cars that are stuffed full of technology, assuming that all drivers understand technology as much as the designers do. Unfortunately, not all customers feel the same. At one extreme there are those that struggle to use a smart phone or master their digital TV controller, at the other extreme are those who can’t get enough technology. They tend to be somewhat younger than those who struggle. The problem is that the designers tend to err towards younger drivers. However, older drivers tend to be the ones who can actually afford electric cars. The designers seem to feel that drivers have perfect knowledge of all things technical but it’s simply not true! 

Or could it be the method of access that needs to be improved on? We look into the options including why voice activation does not appear to be the answer.

The fear of technology is known as Technophobia and sufferers are not only left not enjoying driving their electric car but potentially putting theirs and other lives at risk. In the UK surveys have shown that 30% of the population suffer from some form of technophobia and that even the thought of adjusting the temperature of the car, via a computer screen, can fill some drivers with complete dread. For some, technology is the reason why they buy an electric car, but for others the fear of having to understand the technology fitted in the car seriously puts them off. Or could it be that people love the technology but hate the method of access. We discuss this in detail in one of my podcasts. I also show how reaction times are slowed much more when using a touch screen when compared to driving whilst drunk or under the influence of cannabis.

The safety evaluators EuroNCAP are introducing new rules in 2026 downgrading those manufacturers who don’t have buttons on their dashboards for simple operations. I’ll talk about these changes in one of my podcasts and how the overcomplicated controls stop people from buying into electric cars. In fact several manufacturers have already announced that they’re moving away from touch screens and towards buttons and switches. 

These include VW, MG, Hyundai, Ford and possibly others. For years I’ve campaigned to bring essential, on the move, control distractions into EuroNCAP safety ratings, so far without success. I’ll illustrate my fears with a story from Germany in a future podcast. I said that I wouldn’t mythbust and I won’t but I’ll call out the mythbusters when they get things wrong. I currently have two dismissive, so called myth busts that could cost those who take the word of the myth busters substantial amounts of money and at worst put lives at risk. If you happen to be one of those who feels the need to myth bust you need to first of all check your facts, then give accurate advice and information. 

I’ll cover each of the two misleading mythbusts in separate podcasts. You need to lookout for these podcasts as the information that you may have already heard or watched on a mythbusters podcast and followed, could be misleading and very dangerous. In 2023, as I’ve mentioned earlier, there was a major fire in one of the car parks in Luton Airport. This led to a lot of speculation that the cause of the fire was an electric car and that a lot of vehicles destroyed were electric. According to the local fire brigade report there were 1,352 vehicles destroyed in the fire, some of the vehicles were so badly burned or damaged that neither make nor model could be identified and the fire brigade had to test the surrounding ground for any chemical evidence of electric cars being involved in the fire. 

The myth busters had a field day because they started and finished with the car that was the cause of the fire which was caught on CCTV which found it to be a diesel Landrover leaking fuel. Unlike me, it didn’t concern them that no electric cars were involved and what the outcome could have been if electric vehicles had been involved in the fire. Even if an EV wasn’t the initial cause, I’ll be dedicating a podcast to looking into this fire and seeing what lessons could be learned as a result. With so many vehicles being destroyed in a multi-storey car park none of which were electric, I asked the question: what would the outcome have been had this fire occurred in a few years time when maybe 30% of the cars, in the car park, could have been electric. The proposed solution by the fire brigade was to have all multi story car parks fitted with sprinklers, which might work for ICE vehicles but would sprinklers be enough to extinguish an EV fire? I go through this and put my recommendations. 

The targeting of audiences is essential if car manufacturers and dealers are to increase the transition from ICE cars to electric cars. In order to do this you require an understanding of the Diffusion of Innovation theory as brilliantly explained by Everett Rogers in the 1960s. A few years ago I took the theory and applied it to the transition to electric cars in an Academic Paper that I wrote. I’ll be dedicating a complete podcast to the Diffusion of Innovation and where you, as a customer, fit into the groups and at what stage you are likely to consider an electric car. It will also provide important advice to those involved in the supply of everything from cars to breakdown services, insurance to chargers etc. and who to target through to when to target. 

I’ll take you beyond the Diffusion of Innovation to explain the types of innovation, namely, disruptive, sustaining and efficiency and by doing so answer the questions such as why Ford hasn’t released an electric car equivalent to their top selling Fiesta. We have an answer for that. One of the regular criticisms of the industry is that there is a grave lack of information available to those who wish to transition from internal combustion engine to electric vehicles. 

As we move through the various sectors of Rogers Diffusion of Innovation theory we find one of the biggest sectors to be the Early Majority. This group of people are the pragmatists, they’re seeking information before they’re prepared to take action. A few years ago the government backed an information initiative giving car dealers an accreditation provided that they had sufficient knowledge to answer any questions that buyers may have about electric vehicles. The accreditation was known as Electric Vehicle Approved with an EVA logo. The scheme was to be overseen and audited by the Energy Savings Trust, as I believe it still is. 

Unfortunately, the knowledge that had to be demonstrated was seriously short of the mark, making this accreditation pretty useless. New standards need to be introduced immediately if consumers are to understand all of the implications of buying and driving an electric car. Much wider information must be available to satisfy the granular needs of potential electric car buyers. This information is going to be available in my book and through my podcast. In fact I may set up my own expert standard for dealers and make training available for them whilst the whingers continue to repetitively call on the government to provide more information to potential EV buyers but why don’t they do it themselves? They’re well funded so why don’t they take the lead and get information into the marketplace? 

The answer is pretty simple. Unlike me, who’s written a book advising everything you need to know before and after buying electric cars, they are just simply clueless. They simply don’t know what information would convince drivers of ICE cars to transition to electric, so they pass the buck to the government, which doesn’t have the time, money, or expertise to fill this knowledge gap. So they won’t do anything. There are many people out there that raise concerns over the negative stories that appear in the press, on social media, on radio and on the TV. The Wilson whingers love to complain about all the negativity that’s out there but they add to the negativity by being negative about the negative stories. It’s a vicious circle. 

However, many of these negative stories carry warnings that should be addressed rather than just dismissed. So I’ll explain why we immediately turn to negative stories, dating back to the birth of man, and how to ensure that any warnings are not simply dismissed by the myth busters and the whingers. The rate of evolution of electric cars is growing at a staggering speed as I’ve already mentioned. On the one hand this is really exciting but on the other it makes predicting the future value of electric cars extremely difficult, if not impossible. One of the most critical developments is that of battery design leading to faster charging and longer ranges. So within a few months of you taking delivery of your new electric car it could be considered by many to be obsolete already as a replacement model is launched that can charge in half the time with double the range. 

In these circumstances thousands of pounds can be wiped off the value of your car, pretty much instantly. By choosing the right finance you can protect yourself from these massive losses. Sadly, the finance industry is very poor at explaining how the various types of finance work along with their benefits and their drawbacks. A good example and one that I will explain is Personal Contract Purchase or PCP. The advantages are lower monthly payment and low risk but much higher interest charges than say HP. I’ll explain some of the most relevant types of finance extracted from my book Car Finance - The Ultimate Guide. 

If we’re on target to hit the government’s electric car registration figures for 2030 we need to see registrations increase from the current 1.4 million to between 8 and 9 million electric cars excluding hybrids. So I’ll explain in one of the podcasts, with the help of Nigel Farage, how for the vast majority of drivers electric cars are not for them YET, although I believe that within five years with greater range and faster charge times they’ll become the cars of choice for the majority of drivers. We’ve seen it with petrol cars replacing diesel cars to save the atmosphere when it was believed that diesel was destroying the ozone layer. Computers were shunned as people worried about them replacing jobs and causing damage to health. Now it’s rare for anyone not to have access to a computer. And we won’t even mention mobile phones that were predicted to turn every user’s brain to mash. 

It’s inevitable that the transition will gather pace and when it does we’ll see electric cars become more affordable as well as cheaper to run and cheaper public charging. What I’ve said so far simply scratches the surface of the amount of information that I’ll be providing via the book and via this podcast. We already have well over 250 podcasts in the pipeline. Whilst others will continue to bang on about the same old tired subjects I’ll be opening the Pandora’s box to the masses of information that I’ve collected over the years with the help of experts, academics, commentators, specialist reports, surveys along with important breaking news. 

Now I’ve just been prompted to give you a very quick run down of some of the stories I’ll be telling you to help you better understand and appreciate electric cars. From consumers and small businesses wanting a greater understanding through to the EV industry itself looking for better ways to market their offerings, including the cars themselves. Strong marketing and PR will get us into the really big numbers, not discounts and subsidies as many are pushing for. Not myth busting or whinging on about the press, TV and social media. It’s all about messaging, information and stories. For those PR and marketing companies that agree with me then I’m open to offers! That also applies to car manufacturers, dealers, leasing cmpanies and support products and services. Please get in touch if I can help by completing the enquiry form on grahamhilltraining.com.

Now let me give you a few more tasty morsels of what to expect:

I’ll be explaining why the first smart phone, launched in 1994 failed dismally and why the iphone, launched in 2007 was a huge success and why the EV industry should be taking note. This will be a game changing podcast.

On another podcast I explain how a restaurant jumped to number one from a lowly 50 by doing the unexpected. In fact doing the opposite to what an economist would expect. Another lesson to follow for the EV industry

I’ll explain why the new direct sale model, known as the agency model, used to sell new cars online to consumers and small businesses needs to be stopped immediately as manufacturers attempt to control the market in order to avoid the penalties that are imposed on the car manufacturers if they fail to hit their electric car sales targets. Not only does this push up prices but it fails to treat customers as extremely important parts of their business in need of help, advice and stroking. That personal touch is the function of the dealerships that we’re partially losing. Let’s not lose them. I also reveal the thoughts of the ex MD of Mercedes UK when justifying their move to Agency Model. A frightening and insulting revelation if you’re a Mercedes customer.  

In another podcast I’ll talk about home smoke detectors and my involvement in the early stages of their creation, then how clever PR and marketing resulted in 93% of all homes in the UK having at least one detector installed. Surprisingly big marketing lessons here for the EV industry. Especially when early market research data suggested there was no market for home smoke detectors.

In another podcast I’ll take you back to the 60s when we suffered from range anxiety, and we actually did and I’ll show you the ingenious solution introduced by a car manufacturer and how it can be brought up to date and solve the problem of range anxiety experienced by electric car drivers. Marketed properly this will have electric car buyers queued up. Manufacturers, please get in touch, I can only share this with one.

Why do most electric car TV adverts in the UK show cars with the steering wheel on the left? Some may think that it’s a part of a cost saving initiative which means that the advert can be overdubbed in the local language using the one advert anywhere in the world – or is it more sinister than that? I talk about this in another podcast.

The Hatters Development Council did something in 1948 that massively increased the sales of hats, an industry that was struggling. I show how the same principles could be used to ramp up the sale of electric cars – another podcast.

I could go on and on, as I said 250 plus podcasts are in the pipeline. But I won’t, you’ll have to wait.

So that wraps up my opening podcast. Please go to grahamhilltraining.com/podcast to sign up for future editions or subscribe wherever you found this podcast. Remember, no other podcasts will come anywhere close to mine when it comes to content, that’s just a simple fact. Let me leave you with this final thought regarding engineering and design. There is a saying in engineering: that the best part is no part. In other words, keep the parts to a minimum and make them less likely to go wrong. That pretty much sums up an electric car vs an ICE car. It's the future! 

We'll be covering a massive number of subjects generally overlooked by other so called experts commentators and whingers. Get yourself signed up and make sure you don’t miss any of the podcast coming out in the near future. 

I will be relying on book sales and course sales to fund this podcast. I’ve been working flat out to massively bring my book Electric Cars – The Truth Revealed up to date followed by the full training course. If you buy the old version of the book, as soon as the new version is complete we’ll get a copy out to you free of charge. And if you pay for the training, that will follow later this year following the updated book.you’ll receive the training at a much reduced price. Please go to grahamhilltraining.com to buy the book and training to support this podcast.

Thank you for your time, I really appreciate it. I’ve been Graham Hill and I’ll see you on the next one, bye for now!