Electric Car Chat

Invisible Charge Stations: The Million-Pound Marketing Solution

• Graham Hill • Season 2 • Episode 3

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What happens when nobody can see the electric vehicle charging infrastructure that already exists? In this thought-provoking exploration of EV adoption psychology, I reveal why the biggest barrier to electric car adoption might be hiding in plain sight – or rather, not visible at all.

The UK now has 75,000 public chargers serving 1.4 million electric vehicles – that's just 19 cars per charger compared to a staggering 488 petrol/diesel vehicles per fuel pump. Yet when drivers like Nigel Farage journey across the country, they perceive a complete absence of charging infrastructure. Why? Because unlike prominently displayed fuel stations, most charge points sit invisibly off main roads.

My "million-pound idea", originally launched in 2020, offers a brilliantly simple solution: roadside totem poles that make the invisible visible. These signs would show drivers exactly where to find nearby charge stations, complete with facility information and available amenities. What makes this concept revolutionary is that while providing practical guidance for current EV owners, its primary purpose is psychological – showing petrol and diesel drivers that the infrastructure already exists, gradually eroding their range anxiety through environmental cues rather than statistics.

This upstream approach to marketing electric vehicles acknowledges fundamental human psychology – we respond more to what we can see than abstract data. By making charging infrastructure visible, we trigger powerful psychological effects like reduced anxiety and the fear of missing out that comes from seeing widespread adoption. Even better, these signs could be funded entirely by sponsors, making the initiative cost-neutral while transforming perceptions.

Beyond the totem poles, I explore how charge stations could better serve drivers with facilities like covered charging areas, security cameras, and amenities that remove practical and psychological barriers to adoption. Join me in future episodes where I'll tackle insurance secrets, amaxophobia (driving anxiety), and why traditional myth-busting approaches consistently fail to accelerate EV adoption.

Ready to revolutionise how we market electric vehicles? Visit grahamhiltraining.com/podcast to sign up for future episodes or reach out if you're interested in bringing these innovative ideas to life.

Please click on the following picture links as mentioned in the podcast. Pictures 2 & 3 were created by my team in 2020, picture 4 was AI produced in 2025 bringing my idea completely up to date:

Picture 1: https://grahamhilltraining.com/picture1/

Picture 2: https://grahamhilltraining.com/picture2/

Picture 3: https://grahamhilltraining.com/picture3/

Picture 4: https://grahamhilltraining.com/picture4/

To buy a copy of Electric Cars - The Truth Revealed visit grahamhilltraining.com. If you are interested in sponsoring this podcast or would be interested in working together please visit grahamhilltraining.com/contact


Hi I’m Graham Hill and this is my podcast Electric Car Chat and I’m still making a ruckus.

In this podcast I’m going to gently introduce you to the psychology involved in the transition from petrol and diesel cars to electric cars.  This will be useful, as we progress through my podcasts, to both those looking to transition from their petrol or diesel car to electric as well as those involved as suppliers, from the cars themselves, including the manufacturers to all the support services such as driving schools and breakdown services to say replacement tyres and windscreens. As a buyer, what’s holding you back? I’d suggest that most of the delays to making the transition can be found in the mind. And that’s what we’ll be exploring.

I’ll become an Electric Car Influencer. Why do holiday influencers get paid so much by the holiday companies? Because they take you on a memorable journey that makes you want to be part of. They’re living through memorable moments, the sort of moments that are impossible to recreate in a scripted 30 second advert. Air fryers wouldn’t be in 50%+ homes if it wasn’t for influencers showing the cooking range of air fryers and get excited over creating something delicious. I can’t remember ever being as excited over food than when I discovered apple chips or crisps dried in an air fryer. More of that in my air fryer story in a later podcast. 

The influencers are followed by or run alongside PR and Marketing. I’ll explain why the PR and marketing companies need to move upstream with help from a marketing story that goes back to 1948. PR and marketing is key to increasing electric car adoption. So for the PR and Marketing companies I’ll explain why they should take a step back. As psychologist, Rory Sutherland has said in the past, and this isn’t a direct quote, ‘Value is created by marketeers, not on the factory floor’. I would go one step further and say value and desire is created by marketeers. More of my thoughts on these subjects in future podcasts.  

As I mentioned in my introductory podcast I’m going to give away a £million idea, an idea that will get more petrol and diesel car drivers moving across into electric cars than we’ve seen to date. And best of all sponsors could pay for the idea to be put into action costing the industry and government nothing.

So, I’m going to cut straight to the chase on this one. We’re going to be using a combination of upstream and creative thinking to come up with something amazing. As I’ve already said we’re not going to be myth busting and we’re not going to be talking about lots and lots of figures although we’ll be using some figures, as and when they can help to make a point, but we’re going to be concentrating on the creative way of getting more people into electric cars. 

So, the first thing I want to do is show you a picture. Now if you’re on Youtube, then I’ll put the picture in front of you, if you’re not, you might like to pause this podcast then you should see this address in the notes, grahamhilltraining.com/picture1. You’ll then see something that you recognise. PAUSE 

As you can see it’s what we call in the industry a totem pole. And if you aren’t able to see the picture I’ll describe it anyway. These are the upright boards you see outside petrol and diesel filling stations and it shows you the cost per litre or petrol, diesel and occasionally other products such as hydrogen, eFuel and so on. You know the boards I’m talking about. And we’re used to these because we lookout for them when we’re looking to fill up with fuel whilst we’re driving our petrol or diesel car and we may want to buy our fuel where it’s cheapest. So, the question is, who are these totem poles aimed at? Who do you think they’re for?

Well, clearly, they’re not for electric car drivers unless you wanna feel smug because you’re charging your electric car at home and it’s costing you pennies compared with the pounds that you would have been paying to fill your car up with petrol or diesel. But seriously, I think you’ll agree, that these totem poles are really only there for the benefit of petrol and diesel car drivers. So that was a fairly easy one, now to the next picture. On YouTube you’ll see it or you can go to grahamhilltraining.com/picture2. That’s the number 2 and not two. PAUSE

As you can see if you have the picture in front of you it’s another totem pole but this one has got chargers on it. If you can’t see it the board has three types of chargers shown and the cost per kWh. It also shows how many chargers are located at the charge station and how many are available. It also shows that the charge station can be found by taking the next left then you’ll find the charge station 2 miles down this side road. As with the vast majority of charge stations they aren’t located on main roads as most fuel stations are, they’re generally located off the main roads. It also shows the facilities available, coffee shop, toilets, Wi-Fi etc. 

Don’t worry too much about the speed of charge in kW and cost of charge in kWh’s, we’ll be covering that in detail in future podcasts and if you can’t see the picture don’t worry too much as this isn’t important when it comes to the point I’m making. 

We’ll be going much more into charging in future podcasts but let’s get back to this second totem pole. It’s the equivalent to the totem poles you see outside fuel stations but for electric charge stations. The important thing here is that it indicates where the charge station is located because you can’t see it from the main road. 

So, who is this electric totem pole intended for? That probably seems like a ridiculous question given the fact that most of us are economists and it would seem obvious to want to know how much you’re going to pay per kWh if you’re driving an electric car and pull into the charge station down the next side road. So obviously the totem pole is aimed at electric or plug-in-hybrid drivers. If they take the next turning on the left, then go down the road for a distance of 2 miles, that’s where they’ll find the charge station. As I mentioned before a lot of these charge stations are not built on the main roads.  1. because of cost. 2. because of planning permission and 3. because of access to the electric grid. So, they tend to be a bit off the main roads and therefore somewhat invisible. So, as a result, you don’t get to see them very often. And this is key, because this is the £million plus idea. 

You may think that this electric totem pole is aimed at electric car drivers when in fact they actually don’t need this information because most of it is now available via their in-car apps such as Zap Map which will tell you the location of the nearest charge stations, the cost per kilowatt hour for each speed of charger and also if there are any available charge points at the charge station. 

The apps will also include those facilities shown on the totem pole, such as toilets, coffee shop, wi fi connection etc. because you’re going to be there for a little while, so you need to be able to use facilities whether it’s to get a cup of coffee and a bite to eat or it’s just to use the loo. So that’s picture number 2 and I’m going to tell you now what that REALLY is. In fact my totem pole isn’t aimed at electric car drivers. Clearly this information is already available in their cars.

These totem poles are actually aimed at petrol and diesel car drivers. Now that might seem a bit crazy. Why would a petrol or diesel car driver want to see that there’s a charge station two miles down the road after taking the next turning left. Well frankly, this is probably the best advert you’ll ever see for an electric car.

You see one of the biggest problems we’ve got is people’s fear of running out of charge. The whingers, who generally only tend to talk to those who’ve already got an electric car will say that the range anxiety problems have very much disappeared. Which they have if you talk to electric car drivers. They see new charge points opening up pretty much daily on their Zap Map screens but in the minds of ICE car drivers, all they see are reports that we’re light of chargers in the UK and this is proven when you drive around in your petrol or diesel car and see no charge stations compared to fuel stations at the side of most main roads anywhere in the country. 

So I’m going to illustrate this belief with a story.

This story happened a while ago and I’m going to be talking about these guys a lot in the future. There’s a kind of podcast stroke news station called the EV Café. They talk a bit about EV stuff, in particular fleet related news and information around electric company cars, vans and trucks. My story involves one of the EV Café team, Sam, who was invited onto one of the news channels to discuss electric cars with Nigel Farage. Now I have to say that before we go any further that I love the EV Café. If you get a chance on a Friday at 10:00 o’clock in the morning you can watch it on either YouTube or LinkedIn and also on catchup. It’s only there for half an hour and they give you all the news out of fleet news, so if you get fleet news then you probably don’t need to listen to it or watch it for the news information because you’ll already know it. But for entertainment value I never miss it either live or if I miss it live, on catchup. 

They’re hilarious! Thanks to John it’s very camp with very end of the pier type humour, the oo-er missus stuff you used to see on the dirty postcards, that sort of thing – full of inuendo. They treat it all very lightly and certainly don’t take the subject very seriously at all. I think individually the guys do but as a show it’s really just a bit of a laugh. In fact, as they say, it’s funner. They actually take what seems like half the show and dedicate it to reading names out of those that you can already see in the chat room. It’s mad!

And if you get there at sort of 7:00 o’clock in the morning when it doesn’t start till 10.00, you get a shout out and maybe a mug for being there and wasting three hours waiting for the show to start. It’s really bizarre but it’s brilliant and I love these guys. Anyway, back to the story, Sam, who tends to be a little bit more serious than the others, and I’m not saying that the others aren’t serious in their own way, but on the show they’re not. And it’s just a bit of fun anyway but Sam was invited onto this news program to have a chat with Nigel Farage about electric cars. 

It was my understanding that Mr Farage has, I believe, a Volvo diesel and he often drives down to the West Country from where he now lives in Kent. And he asked Sam why he would get an electric car because that would mean he would have to stop twice during his trip to charge the car, when he could drive all the way to his destination without stopping at all in his Volvo. Now Sam started to get into a debate with Nigel pointing out that it was safer, when on a long journey, to stop for a break and to avoid tiredness. But, as always, Nigel was just trying to be mischievous. Now, I would have cut the interview short at that stage. I would have simply pointed out to Nigel that there are about 34 million cars on the road with about a million of those at the time being pure electric, it’s now about 1.4 million. 

But here’s the point, according to government figures, pure electric cars are still only expected to reach 8 – 9 million by 2030 so with that in mind, for years to come if you want to stick with either petrol or diesel you’ll still be in the majority of drivers. So, no one is trying to force anyone to change now and we don’t want everyone to change now anyway because if everybody decided that they were going to change to electric tomorrow we wouldn’t have enough cars available and we certainly wouldn’t have enough charge points or grid capacity but for the moment we’ve got plenty of charge points for the number of electric cars on the road and enough electricity to keep them moving.  

In fact, my calculations have shown that the chargers are still less than 15% utilized, so, although you might turn up occasionally at a charge station and see all of the charge points with a car attached that would be by far the exception. I'll be talking a lot more about this in a future podcast. At the end of the day Sam did his best but Farage remained unconvinced and rightly so. Because, as he pointed out, he saw plenty of fuel stations but not a single charge station. Bring on the Totem Poles. And Nige is not alone. We’re so used to seeing fuel stations at the side of main roads that if we don’t see any indication that there is a charge station close by, we simply assume that there aren’t any. Just out of interest I went to PlugShare and tracked a trip from Clacton to Exeter and they indicated all the charge locations with chargers over 50kW and within 3 miles of the main route. I counted at least 93 locations, some with more than 10 charge points. And the distance between Clacton and Exeter if that’s where he was driving to is 264 miles. There are plenty of cars that achieve well over 300 miles on a full tank of kWh’s so the most he will need to stop is probably once for maybe 30 minutes. Where are the totem poles? We need them.

So now let me show you totem pole number three. So if you go to grahamhilltraining.com/picture3 you’ll see that we’ve got some additional items added. PAUSE For those who can’t see the totem pole it’s the same as number 2 with some added facilities. For example ‘Covered Chargers’, ‘Tyre Pressure Check’ ‘Windscreen Wash Top-Up’ along with ‘Lighting & Security Cameras’  During my time as Vehicle Finance Expert for BBC’s Rip Off Britain I came into contact with many people who not only wanted to talk about finance but also electric cars as a topic of interest. 

Whilst the best way to finance was the main topic of EV conversation it was the lack of some of the more obvious facilities that were putting people off. In many cases not having access to a tyre pressure check and windscreen wash top up was more frustrating than deal breaking as it meant visiting a fuel station to use their facilities which is ridiculous. I would have thought that it wouldn’t be beyond the designer’s capability to include these facilities somewhere on the site if not in each charger.

Two other issues, mainly from women but also some men, including me, were covered chargers, leaving you to fight the elements when connecting up your car and making fiddly payments. Even more worrying for some was charging in the wet, connecting up the car with water streaming over the connector that you’re holding and the car connector with water streaming over it. So, in bad weather, knowing that the charge station that you’re about to drive to has some sort of weather protection would maybe entice some drivers whilst those not displaying the fact that the chargers are covered could turn people away. With such modern technology we seem to have taken a backward step with driver comfort. And knowing that the charge station is well lit and has security cameras will remove some of the fear of charging in dimly lit charge areas, in particular public car parks. 

Clearly, as more people are expected to buy electric cars it’s important for the drivers to feel safe when they’re using public chargers and at least have the same conveniences as fuel stations. 

Moving on. I haven’t produced another picture because I had these put together a few years ago but I’ve since thought of another idea. At the top of the 3rd totem pole where we’ve got the name Supercharge, my dreamed up name of the charge station operator, we could use the space for advertising by sponsors of the totem poles. Sponsors could include major advertisers such as WeWork, Regus, Costa, Ineos, UBS, WorkDay, WhatsApp, LinkedIn, Visa, Hewlett Packard, Google as well as car dealers and car manufacturers etc. Office rental companies like WeWork could also provide rentable office space for meetings whilst cars are being charged. Plenty of opportunities here that I’ll discuss in future podcasts. 

I would suggest that we have 3 totem poles in a row. The first, 2 miles before the turn off, the next one a mile before the turn off and the last one just at the turn off with looping advertising on the top of each Totem Pole. You can get a lot of content into 5 second adverts. The important thing is to find a way of getting these totem poles out there in huge volumes because they’re the best electric car adverts. If Nigel Farage was driving down to the West Country he would clearly see many more EV charge station signs than there are actually fuel stations between where he’s traveling from and where he’s traveling to because this is the problem. Like other drivers he would see the petrol stations at the side of the road on his way down to the West Country but be oblivious to the many charge stations located just off the main roads and out of sight. 

There will be many of you who see or listen to this podcast that won’t get it. How can Electric Car totem poles be great adverts for electric cars aimed at petrol and diesel car drivers? But psychologically this creative solution will work. Let me pretend that I’m a myth buster and I want to prove that there are no issues with the number of chargers available by chucking some figures at you. Let’s start with the number of public electric charge points vs the number of electric cars on the road. We’ve just hit 75,000 public charge points according to Zap Map servicing 1.4 million electric cars, 80% of which can be charged at home. 

That means there are 19 electric cars per public charge point. How does that sound? Is that quite a few per charger or not that many? This is often the problem with data but let me give you some context. There are about 34 million cars registered in the UK of which 1.4 million are pure electric leaving 32.6 million, nearly all of which will be either petrol or diesel. There are 8,353 fuel stations in the UK. Deloitte has told us that there are an average of 8 fueling spots per fuel station. That’s a total of 66,824 fueling spots. Divide that into the number of cars and we end up with 488 per fuel spot compared to 19 electric cars per public charge point, with around 16 of the 19 having access to a home charger. And of course you can’t fuel up your ICE car at home as you can with an electric car.  

So, in theory, and according to the numbers, we have more than enough public chargers to service the needs of the electric cars that are currently on the road. But this is the problem with data. The numbers sound great but unless Nigel Farage actually sees that there are plenty of charge stations on his way to the West Country he, like others in the same situation, won’t believe the figures and he won’t be ordering his electric car any time soon.

Finally, there is one further point to make and that follows my finding, as mentioned above, that there are 93 or more charge locations between Clacton and Exeter, which I found staggering, especially as Mr Farage felt there were none. So, my first point is that totem poles should maybe be limited to charge stations with 5 or more chargers or you could be seriously distracted with the number of electric totem poles. 

My next point is that totem poles that have real time displays such as cost per kWh and number of charge spaces currently available are actually not necessary as most of this information is already available to EV drivers via their in-car apps. We must remember what the purpose is of these totem poles and that is to make ICE car drivers aware of the density of chargers on long trips. Also, the cost involved could be north of £10,000 for a real time totem pole but for a simple ‘advisory’ totem poles giving the location, number of chargers and facilities at the next charge station could cost as little as £1,000 including installation if located close to an electrical source. And advertising could remove the cost altogether. I’ve created a static sign which can be found if you follow the link in the notes. Could these be the future of electric car advertising? I believe so. 

So to summarise, there are two reasons why my totem poles will result in many more ICE car drivers moving across to electric cars. Whilst economists would see them as an unnecessary expense because the electric car drivers already have most of this information in their in-car apps so why go to all that expense? In fact, in order to answer that question, I’ve just upped the number of reasons to 3. How many times have you come to a T junction and your satnav says, ‘At the end of the road turn right’ and as you get to the end of the road you see a sign that gives the name of the town you’re headed for, telling you to turn left, what do you do? According to surveys most drivers would still follow the sat nav but given a roadside sign would drivers try to access the information on their touchscreen when the information they need is in front of them, just a glance away? And interestingly driving instructors specifically teach: "Road signs and road markings are always accurate, sat navs unfortunately, are not" and "Trust road signs, if they are directing you a different way to the sat nav, follow their directions". So road signs trump in-car data.

So whilst the electric totem poles aim to bring the charge stations to the attention of ICE car drivers to remove a major barrier of entry, the love of road signs will help electric car drivers when they glance at their battery gauge showing that they are down to 20%. I know this will sound strange but this is part of the hospitality that the industry can provide drivers with. Is the electric car industry part of the hospitality industry? We’ll be looking into this in a future podcast as I believe it most definitely is. 

The point is to make drivers of ICE cars aware that there are many more charge stations than can be seen from the main roads across Britain. So that would provide great comfort to ICE car drivers that are stopping themselves from getting an electric car because of range anxiety. And they will also be beneficial to electric car drivers as the instant information on the board, as they approach will aid concentration and be less of a distraction than playing around with the touch screen. 

Thirdly, there is something called ‘Confirmation Bias’. If you have one or more long journeys that you make several times a year, it’s very likely that every few trips another charge station sign appears, if my proposal is adopted. Now, primarily that continues to weaken the ‘not enough chargers’ argument and decreases range anxiety when considering the transition to electric. But the other message in the minds of ICE car drivers must be that more people must be buying electric cars for so many more charge stations to be built. And that brings out the herd instinct in human beings. The fear of missing out starts to outweigh the other fears that people have when considering moving to electric. I hope that makes sense. There are many more fears floating around in our minds than there are physical reasons why you should be fearful. That’s why psychology plays such a big part in decision making.  

So there you have it. If you haven’t already signed up go to grahamhilltraining.com/podcast, do it now to ensure you receive all of my future podcasts. I’m going to be talking a lot about the various subjects that I mentioned in the opening podcast and without doubt we’ll get more electric cars on the road as a result. If you’re a supplier of cars, products or services related to the EV industry and you’re interested in working with me to help you come up with new and creative ideas for your business or maybe to better understand upstream thinking, then drop me a note by going to grahamhilltraining.com and complete the contact form. Let me know which sector you’re working in and what you would like help with. Very happy to have a chat and discuss opportunities, both in the UK and abroad. 

And, of course if you are a charge station operator and you like my totem pole idea then please also get in touch and we’ll figure out a way to make it happen.

That also applies to Marketing and PR agencies. Great marketing creates desire and value. As an example product placement is part of marketing. When Philips started selling the first air fryers they sent them out to large departmental stores but wondered why they didn’t appear to sell any.

A check on the stores found that they were placing the air fryers next to the very unhealthy deep fat fryers. Once they were moved next to healthy appliances such as blenders and juicers they took off. This observation led to a whole new marketing strategy that has led to around 50% of all households now owning an air fryer. I should add that this estimate varies quite widely but it’s a very successful product. Maybe we should accept that electric cars are not just an alternative to an ICE car but a whole new innovation. 

And when it comes to product placement I had an idea that I discussed with Julie David when she was MD of Peugeot UK. I have to say that Julie was very keen on the idea but sadly for me Julie was moved to head up Alfa Romeo and DS Automobiles, neither of which were suitable cars for my idea, which needed a more main stream brand, so the idea is simmering on the back burner and Julie has since gone independent so it’s just waiting for a car manufacturer with the same enthusiasm as Julie to take the idea to market in the UK.

If you’re looking for support, even if you’re based outside the UK, that’s fine, I’m already having discussions with companies around the world. So it’s not a problem. Hopefully I’ve tweaked your interest as very few, if any, are taking my approach to increasing the number of EV registrations. Nobody is talking about the sort of subjects that I’m talking about that will put potential electric car drivers’ minds at rest and increase registrations. 

On the next series of podcasts I’ll be revealing the secrets of the insurance industry when taking out your electric car insurance, what and when you should take out cover and what to check for. Follow my advice and save up to 40% of your insurance premium and the same rules can be applied to ICE car insurance premiums. So well worth reading. Also, are there any electric car specific insurance products that you should consider? I will reveal all.

These podcasts will be followed by two supposed myth busts that could be very costly and cause you injury if you follow the advice given or simply ignore something lethal because the numbers tell you to according to a famous myth buster. That may sound confusing but all will become clear when I explain it in my podcast. I’ll then move on to negative stories in the press, on TV  and radio and on social media. How the interest in negative stories goes back to pre-historic times and how a certain journalist uses the double negative by putting out negative stories about negative stories in order to get attention. And he gets paid for this nonsense.

I’ll explain why this myth busting approach is lazy and won’t work, why it’s downstream thinking and how to move the approach upstream. Understanding why people are drawn to negative stories could help those in PR and Marketing to design a more effective approach.

Myth busting simply doesn’t work, it continues to draw attention to the same old dreary subjects without any clear solutions, just a repeat of the same opinions and arguments. 

Next on the agenda will be a discussion on Amaxophobia or driving anxiety and how it affects people’s buying decisions when it comes to electric cars and how these issues can be addressed, so there’s tons to go through with lots of interesting stuff. And if you’re suffering with driving anxiety, made worse by the thought of transitioning to electric then I will hopefully be able to help.

I believe you’ll find it convincing enough to get yourself an electric car or at least, if you’re involved in the industry, to come and talk to me because this is the way we get more people into electric cars. We don’t need cuts to VAT on public charging, that won’t increase the number of electric cars registered, just give away a few £million for no benefit. I might agree with the cut in VAT on the purchase price of the cars but we don’t even need that. If we give away taxpayers money to transition from ICE cars to electric it will not be seen by most as good use of very limited funds that could be better used elsewhere on health, defence, schools etc. 

We don’t need any subsidies because the cars are already finding their own levels and if you know how to finance the car efficiently there are ways and means to reduce your outgoings if you know which scheme to opt for. So sign up now, understand what the transition to electric is all about and we’ll take it from there.

There is one last thing I’d like to share with you regarding data and its interpretation, especially when talking about averages. I mentioned this podcast to a friend and he asked why I said it was a £million idea. I told him that it was more a figure of speech but he was on a mission. He suggested that my initiative would result in at least 500 more cars being registered each year. He asked if that was fair and I said, ‘Yeah, it could be. In fact I would hope that it would be substantially more.’ We agreed on 500 a year.

He then asked what the average price of an electric car was. Thanks to Google I found that the average price was £46,000 so the increased income came to 500 x £46,000 = £23 million. And as he pointed out, much more than a £million idea. Now that could be true, who knows but I then wondered how the several sources on the Internet came to the average figure of £46,000. 

Currently there are 102 electric car models being sold in the UK according to the SMMT but as we are generally obsessed with numbers how did they arrive at the average figure of £46,000? Simply finding it with a Google search doesn’t mean that it’s correct. And what is the correct figure anyway?

Did they take the list price of all the 102 models sold, add them together then divide by 102? But many of the cars were sold for less than the list price so should they have taken all the cars sold at the actual price and divided by the total number of cars sold? Or maybe the total sold of each model x their list price, add the total for each model then divide the total sales by the number of cars sold. With so many permutations it’s pretty much impossible to say and there would be a vast difference as, in terms of actual cars sold, there would be many more sold at the lower cost end than the most expensive end. Just a thought and I’ll still refer to it as one of my £million ideas. I’ll have a complete podcast on data and its interpretation later on.

 I'll speak to you soon. Get signed up for the podcast. 

Finally, if you’re a charge station operator or someone who could be a totem pole sponsor then please get in touch via grahamhilltraining.com. 

Thanks so much for listening or watching, thanks for signing up and please share with everybody. In the meantime, as you can tell, as always, I’m here to keep making a ruckus! I’ve been Graham Hill, bye for now and see you on the next one.