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Brands Over Brews
Hosted by marketing expert, Pat Cooper, this is not your typical marketing podcast. Join us as we dive deep into the minds of marketing and business leaders who are shaping the future of the industry. Each episode is a captivating journey into the strategies, insights, and personal stories of our guests. Get ready for unfiltered discussions every Monday morning.
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Brands Over Brews
6. Gee Ranasinha: Breaking Down the BS in Marketing
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Gee Ranasinha has over twenty years of experience in international marketing, sales, communications, and business development. Prior to founding KEXINO, Gee was Worldwide Director of Marketing for a software company for seven years that allowed him to meet many fascinating people, including Steve Jobs on two separate occasions.
Today, he's the CEO of KEXINO, a marketing agency of nineteen people that spans eight countries. KEXINO works with startups and small businesses in North America, Europe and Asia to better understand and deploy next-generation marketing, sales and communications capabilities within – and across – their organizations.
On today's episode, we cover:
- Gee's favorite brew (1:20)
- What inspired Gee to start an agency focused on startups & SMBs (2:12)
- The current state of marketing and go-to strategies (11:24)
- Why it's important for marketers to speak to customers (31:41)
- Final thoughts and takeaways (40:43)
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Visit KEXINO at www.kexino.com
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