Brands Over Brews
Hosted by marketing expert, Pat Cooper, this is not your typical marketing podcast. Join us as we dive deep into the minds of marketing and business leaders who are shaping the future of the industry. Each episode is a captivating journey into the strategies, insights, and personal stories of our guests. Get ready for unfiltered discussions every Monday morning.
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Brands Over Brews
7. Ashley Mason: Creating Value With Partnership Marketing
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Ashley Mason is the founder of Dash of Social, a content marketing firm specializing in social media, marketing strategy, blogging, and email marketing. Working closely with their clients, Ashley and her team help small business owners and entrepreneurs craft and execute value-driven marketing strategies designed to establish thought leadership, grow online communities, and build connections and leads.
On today's episode, we cover:
- Ashley's favorite brew (1:22)
- What goes into building a multi-channel marketing strategy (2:29)
- Setting yourself up for success with partnership marketing (5:13)
- The importance of leveraging LinkedIn for brand growth (10:41)
- Final thoughts and takeaways (17:36)
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