Brands Over Brews
Hosted by marketing expert, Pat Cooper, this is not your typical marketing podcast. Join us as we dive deep into the minds of marketing and business leaders who are shaping the future of the industry. Each episode is a captivating journey into the strategies, insights, and personal stories of our guests. Get ready for unfiltered discussions every Monday morning.
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Brands Over Brews
5. Tovit Neizer: Using Triathalons to Craft Brand Stories
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Tovit Neizer is the owner of Yellow Bricks Consulting, helping B2B tech companies create a story that turns them into a brand. She helps companies with their storytelling, messaging, presentations and onstage talks. She is also a former journalist, founded 2 B2B software startups and led the marketing and business development of a hardware startup (acquired).
On today's episode, we cover:
- Tovit's favorite brew (1:20)
- Using stories as a foundation for a brand (3:13)
- The importance of good copy (7:58)
- How training as an athlete translates to marketing (15:04)
- Final thoughts and takeaways (23:23)
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Visit Yellow Bricks Consulting at www.yellowbricks.net
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