Brands Over Brews
Hosted by marketing expert, Pat Cooper, this is not your typical marketing podcast. Join us as we dive deep into the minds of marketing and business leaders who are shaping the future of the industry. Each episode is a captivating journey into the strategies, insights, and personal stories of our guests. Get ready for unfiltered discussions every Monday morning.
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Brands Over Brews
17. Chase Friedman: The Framework For Building A Purpose-Driven Brand
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Chase Friedman is a brand strategist and coach and the Founder of Vanquish Media Group, a brand marketing agency that supports organizations who aspire to Do Good and Do Well. His core belief is that all businesses and organizations have the potential to profit with purpose. To achieve this balance, he cultivates a balance of brand strategy, storytelling and marketing designed to transform audiences into ambassadors. With a diverse client portfolio including VC-backed Startups, SMBs, and non-profits, Chase provides strategic brand leadership resulting in sustainable growth and societal impact. Having produced over 1,500 branded content assets, with over 500 million views, resulting in +$45 million in revenue and donations, Chase has proven the potential for any business to profit with purpose.
Chase is also a member of 1% for the Planet, commits his time to multiple pro-bono and non-profit initiatives and serves on the Board of Advisors for the non-profit Film2Future foundation.
On today's episode, we cover:
- Chase's favorite brew (1:59)
- What is a purpose-driven brand (2:57)
- How brand purpose drives business growth (8:34)
- The state of greenwashing and how it can damage a brand (12:18)
- Chase's background in film & TV - brand purpose in storytelling (16:12)
- Final thoughts and takeaways (20:40)
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