Brands Over Brews
Hosted by marketing expert, Pat Cooper, this is not your typical marketing podcast. Join us as we dive deep into the minds of marketing and business leaders who are shaping the future of the industry. Each episode is a captivating journey into the strategies, insights, and personal stories of our guests. Get ready for unfiltered discussions every Monday morning.
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Brands Over Brews
25. Jason Perelson: Nothing Exists And Everything Is Made Up
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Jason Perelson is one of the co-founders of creativeXpeople and co-designer of the new ThinkPlaceX business in Australia, both innovative models to shape human experience. Jason is a leading thinker in human behavior, creativity as innovation strategy, and positive change. He is the Chair of the advisory board to the Australian Capital Territory’s Chief Minister, an external advisory board member of the Centre for a Better Canberra think tank at the University of Canberra, and a sought-after advisor to senior leaders across government and the private sector for impactful change and human experiences with creativity.
On today's episode, we cover:
- Jason's favorite brew (01:59)
- Nothing exists and everything is made up (04:46)
- Challenging what we perceive as truth (06:30)
- The Made-Up Framework for creative thinking (13:46)
- Jason's hot take on undervalued creativity (30:02)
- Final thoughts and takeaways (33:05)
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