{"version":"1.0.0","segments":[{"startTime":4.24,"endTime":7.809,"body":"Welcome back to the Basic Bee Podcast. I am here with one of my favorites,"},{"startTime":7.857,"endTime":11.401,"body":"one of my friends, my very first business coach, Mag Yolaney."},{"startTime":11.513,"endTime":15.185,"body":"We're gonna be talking about big business pivots and identity shifts,"},{"startTime":15.225,"endTime":18.945,"body":"and it's really funny because it wraps up into both of our work"},{"startTime":19.025,"endTime":22.785,"body":"and our lives and things that we've lived through and just done. So I'm really"},{"startTime":22.825,"endTime":26.337,"body":"excited to have this conversation because I recently had that"},{"startTime":26.361,"endTime":30.081,"body":"realization that I wanna work with people in these seasons of change and transition."},{"startTime":30.153,"endTime":33.885,"body":"So I'm excited to see where the con. Before I bring her on,"},{"startTime":33.925,"endTime":37.525,"body":"here's a little bit about Meg. Meg is a business coach who helps women"},{"startTime":37.605,"endTime":41.181,"body":"rebuild their online businesses to get their time back so they can create"},{"startTime":41.253,"endTime":45.085,"body":"core memories with the ones they love. And she's served over"},{"startTime":45.165,"endTime":48.917,"body":"500 clients already. She's a podcaster, host of the Pretty"},{"startTime":48.981,"endTime":52.629,"body":"Awkward Entrepreneur Podcast, which is chock full of business and life"},{"startTime":52.677,"endTime":56.229,"body":"insights. She's also a wife and mom of the cutest little twin"},{"startTime":56.277,"endTime":59.037,"body":"boys. And if you want to see more, make sure to go follow her on"},{"startTime":59.061,"endTime":62.731,"body":"social. We'll have all the links and things below. Hey, Meg. Hi."},{"startTime":62.883,"endTime":66.295,"body":"It's so funny listening to your intro. I'm like, oh, my gosh, that's me."},{"startTime":67.435,"endTime":71.227,"body":"Every single person is like, I'm pretty cool. Yeah. Like, this is neat. Look what"},{"startTime":71.251,"endTime":74.867,"body":"we're doing. It's a nice little confidence boost. No, it totally. I think we all"},{"startTime":74.891,"endTime":78.443,"body":"need to just record one podcast a week and have someone read our intro. Right?"},{"startTime":78.499,"endTime":81.655,"body":"Like, okay, you're doing okay. You're doing okay. Stop being so hard on yourself."},{"startTime":82.235,"endTime":84.627,"body":"Especially on a Friday. This is a really good thing to do on a Friday."},{"startTime":84.691,"endTime":87.923,"body":"I'm proud of us. Very true. We did not plan that. No. All right, I'm"},{"startTime":87.939,"endTime":90.587,"body":"going to hit you with a question that I ask everyone, and then we'll get"},{"startTime":90.611,"endTime":93.813,"body":"into the meat of the interview. So there's no wrong answers."},{"startTime":93.949,"endTime":97.573,"body":"Disclaimer. But which do you believe is the most important for"},{"startTime":97.629,"endTime":100.981,"body":"sales? SEO, storytelling, or social proof?"},{"startTime":101.133,"endTime":104.789,"body":"Oh, that's a good one. I want to say all three. Of"},{"startTime":104.837,"endTime":108.317,"body":"course you can. I want to say"},{"startTime":108.341,"endTime":112.181,"body":"SEO for you, but for obvious reasons,"},{"startTime":112.333,"endTime":115.469,"body":"this is probably not a surprise for you. I'm going to say storytelling."},{"startTime":115.637,"endTime":119.285,"body":"And should I say why or. Yes, please. Okay."},{"startTime":119.445,"endTime":122.181,"body":"I had a feeling this would be your answer. Yeah, I mean, I literally did"},{"startTime":122.213,"endTime":125.805,"body":"a challenge called mastering Sales through storytelling, so I'd be"},{"startTime":125.845,"endTime":129.465,"body":"very hypocritical if I didn't say that. I think because"},{"startTime":129.805,"endTime":133.541,"body":"even when you're doing SEO, even when you're doing social Proof"},{"startTime":133.573,"endTime":137.333,"body":"you're storytelling. It's really hard to find good"},{"startTime":137.429,"endTime":141.213,"body":"sales copy. And the people that work"},{"startTime":141.229,"endTime":144.693,"body":"with you long term, they probably came from something related to your"},{"startTime":144.749,"endTime":148.077,"body":"story. Uh, we're just. That's how we're wired. So I think it's just in"},{"startTime":148.141,"endTime":151.675,"body":"everything. Even if we don't realize it, it's literally in everything."},{"startTime":151.835,"endTime":155.291,"body":"So that's why I love it. Yeah. And actually, I was giggling as I was"},{"startTime":155.323,"endTime":158.867,"body":"reading that because I was like, of course you're going to say storytelling. And there's"},{"startTime":158.891,"endTime":162.451,"body":"an episode I recorded about stories that stick with Kendra hall, because"},{"startTime":162.523,"endTime":165.723,"body":"you talked about it and I geeked out on that book. Oh, my gosh. You"},{"startTime":165.739,"endTime":169.251,"body":"got her on the podcast. Well, no, that would be really cool, though."},{"startTime":169.323,"endTime":172.259,"body":"Pipe dream. Yeah, I'll add that to the list. No, I did, like, a review"},{"startTime":172.307,"endTime":175.923,"body":"of the book. Gotcha. Okay. Okay. I was like, whoa, I love her. Oh, my"},{"startTime":175.939,"endTime":179.789,"body":"God. It's such a good book. Right? She's awesome. So good. Great. Well, I"},{"startTime":179.797,"endTime":183.341,"body":"feel like there's no better place to start the conversation about, like, pivots,"},{"startTime":183.413,"endTime":187.085,"body":"transitions, change than with you and your story. So"},{"startTime":187.125,"endTime":190.805,"body":"what are some of the pivots and changes and transitions that you have moved"},{"startTime":190.845,"endTime":193.341,"body":"through in your business? And you can take us as far back as you want."},{"startTime":193.453,"endTime":197.293,"body":"Yeah. Oh, my gosh. I would say there's been so many. I"},{"startTime":197.309,"endTime":201.021,"body":"think there's been, like, three pretty pivotal ones. So I'll just do those."},{"startTime":201.093,"endTime":204.661,"body":"Otherwise we'll be here forever. Because there's been like, many, many, many little ones, like"},{"startTime":204.693,"endTime":208.419,"body":"little, tiny niche changes, and I know client changes and all that."},{"startTime":208.557,"endTime":211.967,"body":"But the first big pivot was when I went from network marketing"},{"startTime":212.071,"endTime":215.567,"body":"to my own business, essentially, like completely starting a new"},{"startTime":215.631,"endTime":219.271,"body":"company in. Even though that was like a big pivot,"},{"startTime":219.343,"endTime":222.959,"body":"though it probably felt the least big in a sense, because the"},{"startTime":223.007,"endTime":226.583,"body":"client I was serving was very similar. So I went from being a"},{"startTime":226.679,"endTime":230.239,"body":"health and wellness coach with now they're called Bodi, but Beachbody at the time."},{"startTime":230.367,"endTime":233.821,"body":"Instead, I branched into my own programs."},{"startTime":233.983,"endTime":237.657,"body":"Same kind of client, though. Someone with health and wellness, helping them through that."},{"startTime":237.801,"endTime":241.273,"body":"A little bit more specific in emotional eating and mindset realm"},{"startTime":241.409,"endTime":245.089,"body":"than, like, workouts and things like that. And so that pivot was"},{"startTime":245.137,"endTime":248.713,"body":"not as obvious on the outside, but very obvious on the back end"},{"startTime":248.769,"endTime":252.617,"body":"and to me. And so that was the first that lasted about"},{"startTime":252.681,"endTime":256.457,"body":"six months because I realized very quickly that's not what I was meant to do."},{"startTime":256.601,"endTime":260.209,"body":"I grew that business in network marketing to a"},{"startTime":260.297,"endTime":263.937,"body":"very, very successful business because of the business aspect. And that's what I loved."},{"startTime":264.001,"endTime":267.643,"body":"I Love, love, love that part. Love health and wellness. It's such a part of"},{"startTime":267.659,"endTime":271.387,"body":"who I am. But it's not my passion to do it or promote"},{"startTime":271.411,"endTime":274.915,"body":"it or talk about it all the time. And I realized that pretty quickly. And"},{"startTime":274.955,"endTime":278.251,"body":"so this was the biggest pivot for me was from health and wellness"},{"startTime":278.363,"endTime":282.139,"body":"to business coaching. And it was very gradual behind"},{"startTime":282.187,"endTime":285.995,"body":"the scenes. I was coaching clients behind the scenes while I was publicly"},{"startTime":286.035,"endTime":288.995,"body":"doing health and wellness. I had a bunch of people. I actually had like almost"},{"startTime":289.035,"endTime":292.591,"body":"a full roster of business clients behind the scenes. So it felt very"},{"startTime":292.623,"endTime":296.231,"body":"gradual. But on social media it was very like rip the bandaid. Now I'm a"},{"startTime":296.263,"endTime":299.775,"body":"business coach, by the way. And that was the"},{"startTime":299.895,"endTime":303.711,"body":"biggest pivot, I would say, as far as like complete different industry. And then"},{"startTime":303.743,"endTime":307.495,"body":"my third one, I mean, there's probably four, I guess, because now"},{"startTime":307.575,"endTime":311.327,"body":"having babies, I'm kind of in my fourth pivot. So my third one was"},{"startTime":311.351,"endTime":315.095,"body":"after my husband and I, we separated, got back together. And"},{"startTime":315.135,"endTime":318.761,"body":"about six months after we got back together, we're like, okay, we've got to change"},{"startTime":318.793,"endTime":322.185,"body":"some stuff around. And I really needed to make changes in my business."},{"startTime":322.345,"endTime":325.897,"body":"And so I went from being a very, very high touch,"},{"startTime":326.041,"endTime":329.745,"body":"high ticket business model to introducing more group more, one to"},{"startTime":329.785,"endTime":333.569,"body":"many, little bit less high touch, some courses and things like that. And so"},{"startTime":333.577,"endTime":336.169,"body":"I just had to, had to change my model in order to have more time"},{"startTime":336.217,"endTime":339.985,"body":"back. So that was a really, really big pivot. And now I have babies."},{"startTime":340.065,"endTime":343.425,"body":"And so we're in the middle of the remodel, which is very"},{"startTime":343.465,"endTime":347.277,"body":"inceptiony because I'm helping people with remodels. That's what I"},{"startTime":347.301,"endTime":351.133,"body":"do now. So it's very, it's very strange, but also really fun. Yeah, I"},{"startTime":351.149,"endTime":353.997,"body":"feel like that's the season that I'm in because you and I were talking on"},{"startTime":354.021,"endTime":356.717,"body":"Voxer the other day and I'm in the middle of like, I was like, things"},{"startTime":356.741,"endTime":359.573,"body":"aren't changed on all of the platforms, but this is what I'm doing and this"},{"startTime":359.589,"endTime":363.381,"body":"is what it's growing into. So I'm very with you. Like, we're in the doing"},{"startTime":363.493,"endTime":367.317,"body":"of the thing that we also help other people do. And the"},{"startTime":367.341,"endTime":370.697,"body":"cool thing I think about this topic is every single person listening to this will"},{"startTime":370.761,"endTime":374.321,"body":"go through it if they haven't already. Because it's just inevitable you're going to"},{"startTime":374.353,"endTime":377.737,"body":"change. Your business might not look completely different on the outside"},{"startTime":377.801,"endTime":381.205,"body":"necessarily, but I believe when you change to your core,"},{"startTime":381.505,"endTime":385.225,"body":"something in your business is going to change a little bit. It's inevitable. I've"},{"startTime":385.265,"endTime":388.809,"body":"never met anyone who hasn't had something change in their business when they have had,"},{"startTime":388.857,"endTime":392.537,"body":"like, such a core identity shift? Right? Yeah. And even just, like,"},{"startTime":392.601,"endTime":396.345,"body":"big life things, which we both had and, like, in rapid"},{"startTime":396.385,"endTime":399.433,"body":"succession, you know, it couldn't just be one thing. It was like, one thing and"},{"startTime":399.449,"endTime":403.077,"body":"the next. And then rains reports. Right. Gosh, it's crazy. It was"},{"startTime":403.101,"endTime":406.565,"body":"like many years of coasting and then boom, boom, boom, boom, boom. I'm like, okay,"},{"startTime":406.645,"endTime":410.029,"body":"we're done. Can you stop now, please? Thank you. Kelly, where's the off button? This"},{"startTime":410.037,"endTime":413.821,"body":"isn't working. This thing is broken. This is very stressful. Yeah, it was quite"},{"startTime":413.853,"endTime":417.125,"body":"a lot. So, I mean, with all of those shifts and chains in your"},{"startTime":417.205,"endTime":420.765,"body":"business, you talked a little bit about the why you were making those"},{"startTime":420.805,"endTime":424.445,"body":"changes, but what was the impact that it had really, on you and your life?"},{"startTime":424.565,"endTime":427.979,"body":"Oh, great question. I would say the"},{"startTime":428.067,"endTime":431.915,"body":"impact when the first one, I would say it was more"},{"startTime":431.955,"endTime":434.995,"body":"so, like, my confidence and my purpose and"},{"startTime":435.035,"endTime":438.715,"body":"excitement. When I shifted to business coaching, I woke"},{"startTime":438.755,"endTime":442.443,"body":"up with such excitement for my business. Whereas when I"},{"startTime":442.459,"endTime":446.011,"body":"was health coaching, I was like, oh, I gotta check in with clients today. Like,"},{"startTime":446.043,"endTime":449.763,"body":"it was so not what I was supposed to do. And I never want to"},{"startTime":449.779,"endTime":453.189,"body":"feel like that going to a client, you know, it's just. That's a sucky"},{"startTime":453.237,"endTime":456.837,"body":"feeling. That's not fair to them. It's not fair to you, but especially not fair"},{"startTime":456.861,"endTime":460.693,"body":"to them. And so I was just excited. I was so"},{"startTime":460.869,"endTime":464.541,"body":"excited about what I was doing. I was naive about it in a great"},{"startTime":464.613,"endTime":468.365,"body":"way. Like, I hit really crazy goals that I didn't know were"},{"startTime":468.405,"endTime":471.973,"body":"goals. Like, I didn't set goals. I just had fun and put things out there"},{"startTime":472.029,"endTime":475.717,"body":"and tried things and didn't care how I looked. It was a glorious, glorious"},{"startTime":475.781,"endTime":479.437,"body":"time. And I really, really love that. So that was huge for that"},{"startTime":479.461,"endTime":483.093,"body":"first pivot. The second one was a little bit more structural. It"},{"startTime":483.149,"endTime":486.701,"body":"essentially, I don't wanna say saved my marriage. That sounds very dramatic."},{"startTime":486.773,"endTime":490.221,"body":"Like, therapy and coaching and time saved my"},{"startTime":490.253,"endTime":494.037,"body":"marriage. But it gave us the time to do all that,"},{"startTime":494.141,"endTime":497.813,"body":"and not just the physical time, but the actual energetic time,"},{"startTime":497.869,"endTime":501.637,"body":"because I was working. Not a crazy schedule in terms"},{"startTime":501.661,"endTime":505.155,"body":"of, like, someone who goes to work eight hours a day, but the amount of"},{"startTime":505.195,"endTime":508.763,"body":"energy that a lot of entrepreneurs put forth. If you're working eight hours,"},{"startTime":508.939,"endTime":512.587,"body":"you are zapped, and you probably don't have much else to give."},{"startTime":512.731,"endTime":516.107,"body":"And that's what was happening. And so it gave me my energy back. I was"},{"startTime":516.131,"endTime":519.779,"body":"able to give more and be there and work on my marriage"},{"startTime":519.827,"endTime":523.659,"body":"and just be a happier human and so that was huge. Right?"},{"startTime":523.707,"endTime":527.267,"body":"It gave me that. Which ultimately led me to"},{"startTime":527.371,"endTime":530.771,"body":"having my twins. Now, like, I don't know if they would be here if we"},{"startTime":530.803,"endTime":534.553,"body":"didn't have that time and that space to work on our marriage. Also have"},{"startTime":534.569,"endTime":537.753,"body":"the finances to invest in coaching, to work in our marriage. I'm so grateful for"},{"startTime":537.769,"endTime":541.385,"body":"the business, for doing that, and then be able to"},{"startTime":541.505,"endTime":544.857,"body":"have these babies and take a step back and fully be a mom."},{"startTime":544.921,"endTime":548.305,"body":"Like, all of it. I. I really. I've had a lot"},{"startTime":548.345,"endTime":551.817,"body":"of. Lot of time to think about it over the last eight months that they've"},{"startTime":551.841,"endTime":555.177,"body":"been here. And it's pretty incredible what"},{"startTime":555.201,"endTime":558.865,"body":"entrepreneurship can do for your life if you are willing to make the"},{"startTime":558.905,"endTime":562.207,"body":"changes. This is why I think you and I are probably both very passionate about"},{"startTime":562.231,"endTime":566.071,"body":"it. I have seen so many people quit, and I get it because"},{"startTime":566.103,"endTime":569.847,"body":"it's so hard. And I was so close to quitting this year. Like,"},{"startTime":569.951,"endTime":573.663,"body":"I've been close to quitting many years, but not really. Like, if I'm honest, I'm"},{"startTime":573.679,"endTime":577.135,"body":"like, I was never going to quit. This was a moment where I was like,"},{"startTime":577.295,"endTime":580.847,"body":"I don't know if this is for me anymore. Maybe I'm not meant to have"},{"startTime":580.871,"endTime":584.623,"body":"a business. Maybe I'm meant to just be a mom. And I think I"},{"startTime":584.639,"endTime":588.299,"body":"knew deep down that wasn't it. But it wasn't the version of the business"},{"startTime":588.347,"endTime":592.083,"body":"I had. Wasn't it what I was talking about? Wasn't it? And I realized, oh,"},{"startTime":592.099,"endTime":595.907,"body":"no, no, no. I love having a business, but not this version. Now, as a"},{"startTime":595.931,"endTime":599.571,"body":"mom, something has to change. So now the remodel is"},{"startTime":599.603,"endTime":603.171,"body":"giving me back. I wouldn't even say time I had the time in my schedule,"},{"startTime":603.203,"endTime":606.771,"body":"but more so that purpose and that passion. Because if I'm going to spend time"},{"startTime":606.803,"endTime":608.931,"body":"away from them, it's got to be worth it. It's got to be something I"},{"startTime":608.963,"endTime":612.347,"body":"love doing, or it's got to be making me buco bucks. Like one of the"},{"startTime":612.371,"endTime":616.147,"body":"two or both. Ideally both, right? Yeah, both plays. We're just"},{"startTime":616.171,"endTime":619.951,"body":"going to put that out there in the world. Yeah. It's been really"},{"startTime":620.023,"endTime":623.607,"body":"fascinating as an outsider, but like, also a friend watching you and seeing this"},{"startTime":623.671,"endTime":627.311,"body":"growth and evolution of you as a human"},{"startTime":627.463,"endTime":631.223,"body":"and your family and your business, because this is one of the things we were"},{"startTime":631.239,"endTime":634.591,"body":"talking about before we hit record. It's really refreshing to just see the nitty gritty"},{"startTime":634.623,"endTime":638.175,"body":"behind the scenes. I'm like, sure, that could be a negative thing, but"},{"startTime":638.215,"endTime":641.679,"body":"I find that at least with you, and when I watch things happening with you,"},{"startTime":641.767,"endTime":644.911,"body":"it's more of A like, this is what's going on. And it gives the rest"},{"startTime":644.943,"endTime":648.387,"body":"of us permission to go, oh, okay, if she's doing it, I can do it"},{"startTime":648.411,"endTime":651.899,"body":"too. And you also have, like, the buy in of all these people."},{"startTime":652.067,"endTime":654.699,"body":"Because even me, I'm like, I want to help you reach this goal. Yeah. I"},{"startTime":654.707,"endTime":657.635,"body":"want to help you do these things. And that can't just be a me thing,"},{"startTime":657.675,"endTime":661.507,"body":"like you attracting these people. And this is like a very. Hopefully"},{"startTime":661.531,"endTime":665.243,"body":"I'm making sense, but this is very, like a circular type of thing where"},{"startTime":665.379,"endTime":668.755,"body":"it's happening because you are listening to"},{"startTime":668.795,"endTime":672.539,"body":"yourself. You are noticing something's off. You are then"},{"startTime":672.587,"endTime":676.115,"body":"making adjustments, and that you get to show up as, like, the biggest, brightest"},{"startTime":676.155,"endTime":679.887,"body":"version of yourself. And that's bringing in all these people. Yeah, that. Oh, I love"},{"startTime":679.911,"endTime":683.503,"body":"that. Which is beautiful. Yeah. It's so true. And you can feel it."},{"startTime":683.559,"endTime":687.351,"body":"Like, I just knew. I came back, I was only off, really, for"},{"startTime":687.383,"endTime":690.071,"body":"two months for calls. And then when I came back, it was very, very light."},{"startTime":690.103,"endTime":693.791,"body":"It wasn't a ton of calls. But even when I did the"},{"startTime":693.823,"endTime":697.359,"body":"two months I was back, I was like, this isn't it. This"},{"startTime":697.407,"endTime":701.255,"body":"isn't it. And I can't ignore it anymore. I'm very good at being consistent"},{"startTime":701.295,"endTime":704.885,"body":"and pushing through, but to a fault. And I was like, no,"},{"startTime":705.015,"endTime":708.425,"body":"this isn't something you should push through anymore. You need to listen to this"},{"startTime":708.465,"endTime":711.601,"body":"nudge. And then I took two months off. So it was like, off for two"},{"startTime":711.633,"endTime":715.353,"body":"months for maternity, Two months on, two months off again. I was like, okay, we're"},{"startTime":715.369,"endTime":718.665,"body":"gonna take some more time. And I'm so glad I did. I had, like, some"},{"startTime":718.705,"endTime":721.857,"body":"clients and stuff that I was still serving, but I didn't post on Social. I"},{"startTime":721.881,"endTime":725.617,"body":"just really took space and that's when I started to work on, okay, what"},{"startTime":725.641,"endTime":729.257,"body":"is next? And I realized I love, love, love helping people at a"},{"startTime":729.281,"endTime":732.609,"body":"macro level remodel their businesses for these big life"},{"startTime":732.657,"endTime":736.225,"body":"changes. I mean, that really resonates because, like, I've had, like, my"},{"startTime":736.265,"endTime":740.081,"body":"background is as a massage therapist. Yeah. And then somehow I ended up"},{"startTime":740.113,"endTime":743.737,"body":"becoming an SEO copywriter. So now I'm doing this stuff added on the"},{"startTime":743.761,"endTime":747.169,"body":"podcast, and it's like, what. What happened in there?"},{"startTime":747.337,"endTime":751.073,"body":"So let's explore that a little bit. Let's say, like, someone is"},{"startTime":751.089,"endTime":753.809,"body":"hearing us talk and they maybe feel like things are off, but they're like, I"},{"startTime":753.817,"endTime":757.633,"body":"can't quite put my finger on it. Are there any, like, quote unquote symptoms that"},{"startTime":757.689,"endTime":760.553,"body":"you have noticed with your clients or you're okay? Yes. You're leaning in. Tell me"},{"startTime":760.569,"endTime":764.333,"body":"More. Yes. Oh, my gosh. I like how you put it, actually. Yeah. And"},{"startTime":764.349,"endTime":768.109,"body":"it's usually things that have probably been going on for a while, but you're ignoring."},{"startTime":768.157,"endTime":770.549,"body":"You're like, no, I'm not sick. I'm fine, I'm fine. I'm just going to power"},{"startTime":770.597,"endTime":774.141,"body":"through. Right. One of the biggest ones I kind of just alluded to it"},{"startTime":774.173,"endTime":777.789,"body":"is starting to feel that, like, resentment, or maybe"},{"startTime":777.837,"endTime":781.309,"body":"not resentment, that can be a very dramatic word, but a little bit of, like"},{"startTime":781.357,"endTime":785.117,"body":"annoyance at things that you're like, that didn't used to annoy"},{"startTime":785.141,"endTime":788.919,"body":"me. Maybe a client's messaging you a little more than normal, or you"},{"startTime":788.927,"endTime":792.431,"body":"have to show up for a call or answer an email and things that you"},{"startTime":792.463,"endTime":795.991,"body":"used to, you know, be excited about. You're like, I dread"},{"startTime":796.063,"endTime":799.823,"body":"this. Like, really dread it. That's a sign because we're all"},{"startTime":799.839,"endTime":801.927,"body":"going to have those days. We don't want to work. No matter how much you"},{"startTime":801.951,"endTime":805.343,"body":"love your business, there's days you're just going to want to chill, watch TV or"},{"startTime":805.399,"endTime":809.039,"body":"go play or do whatever. Right? Go play. You can tell I have children"},{"startTime":809.087,"endTime":812.823,"body":"now. Let's play. But"},{"startTime":812.879,"endTime":816.639,"body":"that's normal. But I'm talking, like, consistent. Like, you're constantly feeling"},{"startTime":816.687,"endTime":820.209,"body":"that and you constantly feel like you're forcing, forcing, forcing."},{"startTime":820.377,"endTime":824.129,"body":"You shouldn't feel like you're forcing. It should be hard work. Yes,"},{"startTime":824.177,"endTime":827.833,"body":"but hard work, you're like, I'm waking up excited. Like"},{"startTime":827.889,"endTime":831.177,"body":"when I was in that zone of, oh, my gosh, I am working more hours"},{"startTime":831.241,"endTime":834.929,"body":"than I really should long term, but I'm excited. All of the hours"},{"startTime":834.977,"endTime":838.801,"body":"I'm working, I'm jazzed, energized, Right? So that's a big sign."},{"startTime":838.953,"endTime":842.201,"body":"If you start to feel that resentment, then second is physical. And I have seen"},{"startTime":842.233,"endTime":846.069,"body":"this happen and manifest in so many clients. And I'm like, something"},{"startTime":846.117,"endTime":849.965,"body":"needs to change. Sometimes they listen, sometimes they don't. I'm like, oh, my gosh."},{"startTime":850.125,"endTime":853.645,"body":"If you notice your physical health is starting to really"},{"startTime":853.685,"endTime":857.389,"body":"deteriorate, but you're quote, unquote, taking care of yourself. Like, you're eating healthy and"},{"startTime":857.397,"endTime":861.069,"body":"you're exercising and you're, you know, doing all the things. Why? What's happening?"},{"startTime":861.117,"endTime":864.565,"body":"Right? It's funny because this happened to my husband when we were at a really"},{"startTime":864.605,"endTime":868.413,"body":"hard point in our marriage. He had really bad stomach issues and"},{"startTime":868.429,"endTime":872.197,"body":"he tried gluten free and dairy free and all this stuff. Second we"},{"startTime":872.221,"endTime":875.565,"body":"separated, his stomach issues went away. I was the"},{"startTime":875.605,"endTime":879.265,"body":"cause. You were the stomach issues. He's like, it was you."},{"startTime":879.605,"endTime":883.429,"body":"Luckily, we got back together and his stomach issues are still gone. So, you know,"},{"startTime":883.477,"endTime":886.925,"body":"but it was the stress from our relationship that's what caused"},{"startTime":886.965,"endTime":889.949,"body":"it. The. And I mean, I'm preaching at the choir here. You know that. And"},{"startTime":889.957,"endTime":893.429,"body":"I'm sure most people who are listening know that. But it is wild how much"},{"startTime":893.477,"endTime":896.877,"body":"stress impacts your body. So if you're just noticing your body's like shutting down in"},{"startTime":896.901,"endTime":900.747,"body":"some ways, or you're just so energetically drained, no matter"},{"startTime":900.771,"endTime":904.619,"body":"how much sleep you get, or you're like, I didn't even work that much today."},{"startTime":904.747,"endTime":908.531,"body":"Why, why am I so tired? Right. That's a really, really"},{"startTime":908.563,"endTime":912.251,"body":"big sign. So I'd say those are probably the biggest ones is just"},{"startTime":912.283,"endTime":915.803,"body":"like not enjoying it. But the third all I will add in, it's kind of"},{"startTime":915.819,"endTime":919.379,"body":"lumped in. In the first, it's maybe not resentment necessarily,"},{"startTime":919.507,"endTime":922.963,"body":"but it's more so leaning on that. Forcing to do things"},{"startTime":923.019,"endTime":926.519,"body":"like forcing yourself to work, forcing yourself"},{"startTime":926.607,"endTime":930.455,"body":"to launch, forcing yourself to rinse and repeat what you're"},{"startTime":930.495,"endTime":934.295,"body":"doing with zero passion. Right. Because resentment for"},{"startTime":934.335,"endTime":937.431,"body":"clients and passion is a little bit different. So I would say those are two"},{"startTime":937.463,"endTime":941.287,"body":"separate things. You could have just a nightmare client. And maybe that's"},{"startTime":941.351,"endTime":945.047,"body":"one thing. We've all been there. But not having any excitement for"},{"startTime":945.071,"endTime":948.839,"body":"what you're doing, that's also a red flag. I think again,"},{"startTime":948.967,"endTime":952.305,"body":"after you've been in business for years, there's going to be redundancy. But even on"},{"startTime":952.345,"endTime":955.321,"body":"topics that are a little redundant and maybe boring, there's ways that you can spice"},{"startTime":955.353,"endTime":958.425,"body":"it up and feel good about. But if, like everything you're doing is making you"},{"startTime":958.465,"endTime":961.937,"body":"go, nope, I'm so bored. This is not it. This, there's something else"},{"startTime":962.001,"endTime":965.345,"body":"there, then that's a big sign. So I'd say those are the biggest three."},{"startTime":965.465,"endTime":968.745,"body":"Yeah. A couple of different words just to add to what you were saying. Yeah."},{"startTime":968.785,"endTime":971.737,"body":"That were coming to mind. It's like the pressure. Because I have noticed that with"},{"startTime":971.761,"endTime":975.473,"body":"myself, it's the forcing, the pushing through the pressure. And that"},{"startTime":975.489,"endTime":979.101,"body":"was coming from me inside myself. Yep. With all of the"},{"startTime":979.133,"endTime":981.853,"body":"stories and the self talk and all of that kind of thing. So like, if"},{"startTime":981.869,"endTime":985.501,"body":"you notice that you're putting pressure on yourself and then like a terminology"},{"startTime":985.573,"endTime":989.421,"body":"that I've come into recently is like energy leaks. So talking about like"},{"startTime":989.453,"endTime":993.021,"body":"how you were saying, like, where's your time going? You're feeling tired, like"},{"startTime":993.173,"endTime":997.005,"body":"what situations are you stepping into? Or what even offers are you stepping"},{"startTime":997.045,"endTime":1000.813,"body":"into? Or even talking about the offers where it's just like, it's"},{"startTime":1000.829,"endTime":1003.517,"body":"not lighting you up, it's not filling you up. It's like, literally, it just feels"},{"startTime":1003.541,"endTime":1007.351,"body":"like this leakage. Yes. It's such a great visual too, when you"},{"startTime":1007.383,"endTime":1010.767,"body":"say that. Like, literally see it. Which is"},{"startTime":1010.831,"endTime":1014.471,"body":"crazy. And I love that you said that. Something that just popped in my head"},{"startTime":1014.503,"endTime":1018.279,"body":"is platform specific too. And I'm not just saying this because you're an"},{"startTime":1018.287,"endTime":1021.687,"body":"SEO person. But it's fine, though. Perfect plug for"},{"startTime":1021.711,"endTime":1025.231,"body":"SEO. And I noticed it so much. Like, people are so sick of quote unquote"},{"startTime":1025.263,"endTime":1029.111,"body":"showing up. And I know for me, not as much now, but for"},{"startTime":1029.143,"endTime":1032.711,"body":"me, for a while, Instagram stories, which people would be very"},{"startTime":1032.743,"endTime":1036.407,"body":"surprised to hear. That's like, when I do share this, they're like, what? You're natural"},{"startTime":1036.431,"endTime":1039.855,"body":"at that. I hated it. Like,"},{"startTime":1040.155,"endTime":1043.827,"body":"I was like, if I have to post on my stories"},{"startTime":1043.891,"endTime":1047.483,"body":"for my Megan Yolaney account, my Magda twin motherhood is just pure passion and fun."},{"startTime":1047.539,"endTime":1051.211,"body":"So that all was all day. It's completely different. But for"},{"startTime":1051.323,"endTime":1054.995,"body":"this one, oh, my gosh. I was like, I do not want to."},{"startTime":1055.075,"endTime":1058.491,"body":"I will write an email. I will make a great"},{"startTime":1058.563,"endTime":1062.331,"body":"post and be super excited. But for some reason, like, for I was forcing"},{"startTime":1062.363,"endTime":1066.211,"body":"myself. So also, it could just be platform specific. Maybe you've outgrown it. Maybe you're"},{"startTime":1066.243,"endTime":1069.571,"body":"approaching it in a way that, like, for me, I was approaching it too"},{"startTime":1069.643,"endTime":1073.323,"body":"strategic. I was, like, trying to be so specific with my strategy. I"},{"startTime":1073.339,"endTime":1076.307,"body":"needed to just kind of go back to the old school. Like, just hop on"},{"startTime":1076.331,"endTime":1079.675,"body":"and talk and be yourself, you know? You know the strategy, it's in you. You"},{"startTime":1079.675,"endTime":1082.387,"body":"don't have to think about it too much. And so that was a red flag"},{"startTime":1082.411,"endTime":1085.307,"body":"for me. Just a platform specific thing. And I was like, I hate this. Why"},{"startTime":1085.331,"endTime":1088.003,"body":"do I hate this? And then you end up spending so much time on the"},{"startTime":1088.019,"endTime":1091.687,"body":"thing you hate, it would take me like an hour to post on"},{"startTime":1091.711,"endTime":1094.999,"body":"it. And now with these boys, I'm like, I don't have that time, so"},{"startTime":1095.127,"endTime":1098.663,"body":"something's gotta change, right? So, yeah, that's just another thing that popped into my"},{"startTime":1098.679,"endTime":1101.831,"body":"head. No, I'm glad that you brought that up because as you were saying that."},{"startTime":1101.903,"endTime":1105.551,"body":"Okay, so we're recording this in September, November of last"},{"startTime":1105.583,"endTime":1109.423,"body":"year. I was like, I'm done posting reels, posts, carousels. I"},{"startTime":1109.439,"endTime":1113.207,"body":"was spending, like, you're talking about an hour or two finding the video, finding"},{"startTime":1113.231,"endTime":1117.071,"body":"the images, creating the carousel, writing the caption, finding the hashtags. And I was making"},{"startTime":1117.103,"endTime":1120.751,"body":"it this big, giant production. And I was like, is there"},{"startTime":1120.783,"endTime":1124.591,"body":"anything that I'm actually happy about on Instagram? I love doing stories. So I"},{"startTime":1124.623,"endTime":1128.367,"body":"continued doing that. But I also gave myself, like, I don't"},{"startTime":1128.391,"endTime":1131.503,"body":"have to post, like, X amount. I can just show up as much as I"},{"startTime":1131.519,"endTime":1134.279,"body":"want to show up and whatever. And there are certain things that I want to"},{"startTime":1134.287,"endTime":1136.767,"body":"make sure that I'm doing. Like, I want to talk about free things that I'm"},{"startTime":1136.791,"endTime":1139.855,"body":"doing and paid things that I'm doing and also my life and, like, the elements"},{"startTime":1139.895,"endTime":1143.023,"body":"that I want to show. So I kept doing that. And then just a couple"},{"startTime":1143.079,"endTime":1146.905,"body":"months ago, I was finally, like, I had that realization of working with people"},{"startTime":1146.945,"endTime":1150.233,"body":"in the seasons of change and transition, and I was like, okay, I'm excited to"},{"startTime":1150.249,"endTime":1153.689,"body":"show up again. Still haven't posted a reel quite yet, but, like, I've at least"},{"startTime":1153.737,"endTime":1157.041,"body":"got the inspiration back. And I have this whole idea for a series I'm gonna"},{"startTime":1157.073,"endTime":1160.753,"body":"do. And, like, just like, you're talking about, like, I'm excited to do it again."},{"startTime":1160.849,"endTime":1164.553,"body":"And it's that fun and that play that I wanted to bring back in."},{"startTime":1164.689,"endTime":1168.385,"body":"And Threads has been so just, like, a fun"},{"startTime":1168.425,"endTime":1172.117,"body":"spot for me to be at. And it's driven so many links to my website"},{"startTime":1172.181,"endTime":1175.909,"body":"just to weave SEO in. So that's been really, really fun because so many"},{"startTime":1175.957,"endTime":1179.341,"body":"people are just over there. They're like, I'm tired of this crap over here. I"},{"startTime":1179.373,"endTime":1182.781,"body":"just want to, like, throw spaghetti at the wall. So we're all over there throwing"},{"startTime":1182.813,"endTime":1186.053,"body":"spaghetti at the wall and having, like, the biggest food fight ever, and it's just"},{"startTime":1186.109,"endTime":1189.781,"body":"fun. I love that. That's TikTok for me. I'm actually not really"},{"startTime":1189.813,"endTime":1193.349,"body":"on Threads much. I forget about it. And then I go on and I'm like,"},{"startTime":1193.437,"endTime":1197.057,"body":"oh, yeah, I forgot this existed. But that's TikTok for me. I'm just like,"},{"startTime":1197.181,"endTime":1200.617,"body":"oh, it's a place I could just, like, have fun and enjoy. And. Yeah, I'm"},{"startTime":1200.641,"endTime":1204.433,"body":"with you. Yeah. So we have our mutual friend Christina Hall. I tagged her"},{"startTime":1204.449,"endTime":1207.449,"body":"a whole bunch on Threads, and I messaged her this morning, and she's like, oh,"},{"startTime":1207.457,"endTime":1210.217,"body":"my gosh, you really do tag me. I was like, yeah, will you come hang"},{"startTime":1210.241,"endTime":1213.961,"body":"out over here sometime? Now she's like, she's on TikTok with me. Yeah,"},{"startTime":1213.993,"endTime":1217.809,"body":"exactly. She's hanging out on TikTok. I know. It's so fun over there. I"},{"startTime":1217.817,"endTime":1221.385,"body":"think we talked through, like, how, you know, you need some kind of"},{"startTime":1221.425,"endTime":1225.059,"body":"shift of something. Let's actually ask you, what could it be that needs"},{"startTime":1225.107,"endTime":1228.867,"body":"to shift? Yeah, great question. A remodel. When you hear that"},{"startTime":1228.891,"endTime":1232.531,"body":"word, it sounds like, oh, my gosh, like, big. And I will say the"},{"startTime":1232.563,"endTime":1235.931,"body":"majority of the clients I've worked with. When it's higher"},{"startTime":1236.003,"endTime":1239.619,"body":"ticket long term, there are pretty big shifts. They might"},{"startTime":1239.667,"endTime":1243.451,"body":"look tiny because we're taking the small steps first. Because"},{"startTime":1243.483,"endTime":1246.387,"body":"they don't want to necessarily burn everything to the ground. They want to keep their"},{"startTime":1246.411,"endTime":1250.153,"body":"stream of income coming in while they make changes, stuff like that. But it's like"},{"startTime":1250.249,"endTime":1253.721,"body":"totally redoing a program, totally redoing a product suite. I mean, those are big"},{"startTime":1253.753,"endTime":1257.017,"body":"changes. Those are some. You could be getting rid of an offer, creating a new"},{"startTime":1257.041,"endTime":1260.273,"body":"one. Maybe you're capped at your one on one or you're done for you and"},{"startTime":1260.289,"endTime":1263.305,"body":"you want to go to one too many or group and things like that. That's"},{"startTime":1263.385,"endTime":1267.177,"body":"what I see. But the other things that could be happening, another big change"},{"startTime":1267.241,"endTime":1271.025,"body":"is an industry change. Right. If you're going from fitness and health to business,"},{"startTime":1271.065,"endTime":1274.665,"body":"I've had a lot of clients that I've worked with do that, but smaller"},{"startTime":1274.705,"endTime":1278.475,"body":"ones. It could be that you are way more clear on your ideal client. You're"},{"startTime":1278.515,"endTime":1281.955,"body":"still doing SEO, it's not like that service has"},{"startTime":1281.995,"endTime":1285.787,"body":"changed, but you now know who you're speaking to. You knew who you were speaking"},{"startTime":1285.811,"endTime":1289.379,"body":"to before, but it's even more clear and niche now. So you"},{"startTime":1289.467,"endTime":1292.995,"body":"switched your focus a little bit on who you're serving. So"},{"startTime":1293.035,"endTime":1296.243,"body":"niche could change, identity of client could change,"},{"startTime":1296.419,"endTime":1300.059,"body":"pricing definitely could change. I would personally lump that in with"},{"startTime":1300.107,"endTime":1303.907,"body":"offer change altogether. Right, because you want to make sure you"},{"startTime":1303.931,"endTime":1307.657,"body":"communicate the value of the offer and why it's changing. Right. So"},{"startTime":1307.681,"endTime":1311.345,"body":"that could be one. Those are the most common. An industry, a"},{"startTime":1311.385,"endTime":1314.953,"body":"niche, a business model, again, one to many, offer,"},{"startTime":1315.049,"endTime":1318.721,"body":"offer, suite, things like that. And I don't know if I'd consider this"},{"startTime":1318.753,"endTime":1321.805,"body":"a remodel or a pivot. But is your message"},{"startTime":1322.265,"endTime":1325.969,"body":"that's more so just I think refining than a remodel. Because"},{"startTime":1326.017,"endTime":1328.969,"body":"if everything else is the same, if the client's the same, the niche is the"},{"startTime":1328.977,"endTime":1332.641,"body":"same, the industry, it's more just, okay, the message is clear now."},{"startTime":1332.793,"endTime":1336.353,"body":"So I wouldn't say that's a remodel, it's more just a clarifying or a"},{"startTime":1336.369,"endTime":1339.321,"body":"refining. Yeah, no, I agree with you. And that was the thing I did last"},{"startTime":1339.353,"endTime":1343.129,"body":"summer was refine the messaging. And then it's like, I don't know that. Me"},{"startTime":1343.177,"endTime":1346.993,"body":"personally, I don't know that I'll ever be done with the shifting and the changing"},{"startTime":1347.049,"endTime":1350.817,"body":"and the refining really. Maybe there are people who will get"},{"startTime":1350.841,"endTime":1353.561,"body":"to a point and they can have this business for like, I don't know, 10"},{"startTime":1353.593,"endTime":1357.097,"body":"years or something like that. But for me there's Always something. And that just might"},{"startTime":1357.121,"endTime":1360.345,"body":"be me as a person. Like, there's always something like getting spiced up or getting"},{"startTime":1360.385,"endTime":1364.231,"body":"tweaked or getting, like, even more clarity or something like that. Totally."},{"startTime":1364.303,"endTime":1367.991,"body":"So let's say that someone is listening and they've identified that, yes,"},{"startTime":1368.023,"endTime":1371.031,"body":"they have, like, an energy leak and they're ready to change, like their offer suite"},{"startTime":1371.063,"endTime":1374.791,"body":"or something like that. Any of the things that Meg has mentioned, what would you"},{"startTime":1374.823,"endTime":1377.875,"body":"recommend as a good first step or first couple steps?"},{"startTime":1378.935,"endTime":1382.423,"body":"The first step, and I. I do this in the process that I take clients"},{"startTime":1382.479,"endTime":1386.231,"body":"through, is an audit. And I think, like, people want to skip this for"},{"startTime":1386.263,"endTime":1389.807,"body":"some reason. And it's just like, anything that's broken, like, this is"},{"startTime":1389.831,"endTime":1393.239,"body":"dramatic. Your business isn't broken. But let's say you're a car and it's not"},{"startTime":1393.287,"endTime":1396.927,"body":"working. They're not just going to start changing things. They're going to"},{"startTime":1397.031,"endTime":1399.559,"body":"take up the hood. I'm obviously not a car person. I don't know why I"},{"startTime":1399.567,"endTime":1402.903,"body":"use this analogy. But they're going to take the hood off. I think this is"},{"startTime":1402.919,"endTime":1406.687,"body":"what they do. Figure out what's wrong. Right? Like, my"},{"startTime":1406.711,"endTime":1410.111,"body":"car was not working last summer for a little bit, and I brought it in"},{"startTime":1410.223,"endTime":1413.711,"body":"and they couldn't figure out. Couldn't figure it out. And they were like, it's fine,"},{"startTime":1413.743,"endTime":1417.267,"body":"it's working. I'm like, it's not, but okay. I went to another place. They tore"},{"startTime":1417.291,"endTime":1420.459,"body":"it apart. They finally figured it out. It was like the simplest thing, by the"},{"startTime":1420.467,"endTime":1424.235,"body":"way. It was so annoying, but I was like, okay, thank you. And so they"},{"startTime":1424.315,"endTime":1428.035,"body":"had to do the audit. Right. So you have to figure out what is going"},{"startTime":1428.075,"endTime":1431.707,"body":"on. And how I like to do audits is I have my clients"},{"startTime":1431.771,"endTime":1435.291,"body":"do their life audit first and then their business audit."},{"startTime":1435.443,"endTime":1439.011,"body":"Because you want to build your business to match the life you"},{"startTime":1439.043,"endTime":1442.091,"body":"want, not the other way around. Like, oh, I got to fit my. My life"},{"startTime":1442.123,"endTime":1445.821,"body":"into this business model, because that's just not sustainable for"},{"startTime":1445.853,"endTime":1449.445,"body":"most people at least, unless you have no responsibilities to anyone"},{"startTime":1449.485,"endTime":1452.853,"body":"else, then great. But I really don't know many people who don't have at least"},{"startTime":1452.949,"endTime":1456.781,"body":"one person that they have something that they have to give to. And"},{"startTime":1456.813,"endTime":1459.757,"body":"so first you're going to look at your life and you're going to go, where"},{"startTime":1459.781,"endTime":1462.149,"body":"are my energy leaks? I love that you said that. I don't ever phrase it"},{"startTime":1462.157,"endTime":1464.597,"body":"that way, but I think that's a great way to say it. I have my"},{"startTime":1464.621,"endTime":1468.461,"body":"full permission to use it. I just say energy. But leaks is perfect. Like,"},{"startTime":1468.533,"endTime":1472.077,"body":"where are the leaks? I also do Say though, what is giving you the most"},{"startTime":1472.141,"endTime":1475.773,"body":"and most energy too? Like, yeah, what reenergizes you? Right."},{"startTime":1475.829,"endTime":1479.381,"body":"Essentially looking at how much time you've"},{"startTime":1479.453,"endTime":1483.021,"body":"had available in your life, how much more time you want available. This again"},{"startTime":1483.053,"endTime":1486.869,"body":"is life, not business necessarily happiness audit. Like, when."},{"startTime":1486.917,"endTime":1490.653,"body":"What moments have you been most happy in the last year? What moments have you."},{"startTime":1490.669,"endTime":1493.853,"body":"Not when any correlation. Right. That way we can look at the business part of"},{"startTime":1493.869,"endTime":1497.613,"body":"it too. There's a couple others that we audit during that. But if you"},{"startTime":1497.629,"endTime":1501.373,"body":"can take a look at just like overall happiness, energy, time, space"},{"startTime":1501.419,"endTime":1505.257,"body":"spent in your life experiences, things you've done, like really just a"},{"startTime":1505.281,"endTime":1508.417,"body":"reevaluate your last year and like rate it in all these"},{"startTime":1508.481,"endTime":1511.945,"body":"areas. If you even Google the Wheel of Life, it's a life"},{"startTime":1511.985,"endTime":1515.641,"body":"coaching tool that a lot of people use. You can use that. I think there's"},{"startTime":1515.713,"endTime":1519.513,"body":"eight pieces of that. That's a great place to start. Then"},{"startTime":1519.529,"endTime":1522.777,"body":"you do a business audit and you go, okay, great, let's look at my business."},{"startTime":1522.881,"endTime":1526.377,"body":"What programs give me energy? What programs are energy"},{"startTime":1526.441,"endTime":1529.445,"body":"leaks? What kind of clients are. What kind of clients give me energy?"},{"startTime":1529.895,"endTime":1533.607,"body":"What kind of sales system have I been using that I've been liking?"},{"startTime":1533.671,"endTime":1537.343,"body":"What has been working, what hasn't? What's bringing in the most profit? What's bringing in"},{"startTime":1537.359,"endTime":1540.775,"body":"the least profit? Like, really get nitty gritty. And then you look at those two"},{"startTime":1540.815,"endTime":1544.503,"body":"audits together and that's when you can go make the remodel plan. But"},{"startTime":1544.519,"endTime":1547.031,"body":"you can't until you, like, you kind of break it down to build it back"},{"startTime":1547.063,"endTime":1550.887,"body":"up in a sense. Like, are you seeing with your clients and even, maybe even"},{"startTime":1550.951,"endTime":1554.743,"body":"in yourself any areas of resistance? Like, you do the audit of your life, you"},{"startTime":1554.759,"endTime":1557.471,"body":"do the audit of your business, and then is there any moment. Where people are"},{"startTime":1557.503,"endTime":1561.223,"body":"like, but yes, oh my gosh, so much so, myself"},{"startTime":1561.279,"endTime":1564.527,"body":"included, a lot right now, I think the biggest"},{"startTime":1564.591,"endTime":1568.279,"body":"resistance, if you've built a business and a brand that"},{"startTime":1568.407,"endTime":1572.247,"body":"is recognizable in any amount, it doesn't have to be a"},{"startTime":1572.271,"endTime":1575.983,"body":"million followers. That doesn't mean you could have a thousand followers and"},{"startTime":1576.079,"endTime":1579.503,"body":"have a recognizable business and brand, something you've built a reputation"},{"startTime":1579.559,"endTime":1583.367,"body":"around. It's so hard for us to like, kind"},{"startTime":1583.391,"endTime":1587.081,"body":"of let go of that a little bit and switch. And it can be"},{"startTime":1587.113,"endTime":1590.841,"body":"really tough on the ego and like, but what if it doesn't work? What if"},{"startTime":1590.873,"endTime":1594.505,"body":"these changes don't land and then like, my credibility is"},{"startTime":1594.545,"endTime":1598.281,"body":"gone? I mean, I'm going through this right now with sharing my goal"},{"startTime":1598.313,"endTime":1601.313,"body":"of hitting a hundred K followers on my other account by the end of the"},{"startTime":1601.329,"endTime":1604.913,"body":"year, very, very far from that. And it's a huge goal. And"},{"startTime":1604.929,"endTime":1608.729,"body":"I'm so like, why am I doing this? And I know why"},{"startTime":1608.737,"endTime":1611.895,"body":"I'm doing it, but why am I publicly sharing it? Oh,"},{"startTime":1612.195,"endTime":1615.835,"body":"and I might not hit it, you know, and it publicly"},{"startTime":1615.955,"endTime":1619.771,"body":"might not hit it. And that gets kind of embarrassing. And that's kind of"},{"startTime":1619.803,"endTime":1623.275,"body":"like, oh, gosh. But I would rather go for it"},{"startTime":1623.355,"endTime":1627.147,"body":"and really take people along the journey and say, I did it. And I"},{"startTime":1627.171,"endTime":1629.739,"body":"probably gained more followers than I would have if I didn't set this goal and"},{"startTime":1629.747,"endTime":1633.507,"body":"I didn't publicly hold myself accountable. The only reason I share that is I"},{"startTime":1633.531,"endTime":1637.227,"body":"think that is really the resistance that people have is they're so scared"},{"startTime":1637.251,"endTime":1640.991,"body":"what other people are going to say or think about the changes or think"},{"startTime":1641.023,"endTime":1644.807,"body":"that they're a flake or less than for making the changes. And"},{"startTime":1644.831,"endTime":1647.807,"body":"the biggest thing I'll say is people are not paying attention to you as much"},{"startTime":1647.831,"endTime":1651.399,"body":"as you think they are. They really are not. Like, in a great"},{"startTime":1651.447,"endTime":1655.239,"body":"way, like, we're obsessed with ourselves because we are ourselves,"},{"startTime":1655.407,"endTime":1658.407,"body":"but no one else is. Like, oh, my gosh, do you see those changes she"},{"startTime":1658.431,"endTime":1662.159,"body":"has make? Like, they're not. I promise you, it's so wild"},{"startTime":1662.207,"endTime":1665.895,"body":"how much we think people are, like, microscope on us. So, yeah, that's at least"},{"startTime":1665.935,"endTime":1668.825,"body":"what the resistance I came up to is. Like, what are people going to think?"},{"startTime":1668.975,"endTime":1672.781,"body":"Yeah. The moment that encapsulates it really, really well for me is Instagram."},{"startTime":1672.853,"endTime":1675.781,"body":"When I opened my Instagram account, I think it was like, 2019. It was pretty"},{"startTime":1675.813,"endTime":1679.533,"body":"late into having my massage practice. And then in 2021 was when"},{"startTime":1679.549,"endTime":1683.277,"body":"I was really like, all right, I'm shifting over into SEO copywriting. And"},{"startTime":1683.301,"endTime":1686.981,"body":"I had the biggest resistance going to change my profile because my"},{"startTime":1687.013,"endTime":1690.701,"body":"bio had to change. That, like, old part had all those things had to change."},{"startTime":1690.733,"endTime":1693.517,"body":"And I was like, people are going to think da, da, da, da, da of"},{"startTime":1693.541,"endTime":1697.355,"body":"me. And really, they were like, oh, this is so cool. But I had to"},{"startTime":1697.395,"endTime":1701.107,"body":"actually take the action and do the thing and give myself"},{"startTime":1701.171,"endTime":1704.819,"body":"that chance to, like, blossom into this next season, to"},{"startTime":1704.867,"endTime":1707.803,"body":"not really care so much about what the other people were gonna say or to"},{"startTime":1707.819,"endTime":1711.611,"body":"just be, like, prepared to block it out or whatever. Exactly. Because I"},{"startTime":1711.643,"endTime":1715.275,"body":"needed that for me. So it can be really, really, really, really"},{"startTime":1715.355,"endTime":1719.059,"body":"scary. Big ego, death, big challenging moment"},{"startTime":1719.107,"endTime":1722.921,"body":"for you, but it's worth it on the other side. It is. And"},{"startTime":1722.993,"endTime":1726.785,"body":"something that helped me that, I mean, I guess people would disagree with this"},{"startTime":1726.825,"endTime":1730.473,"body":"thinking, but it helped me do it. So I say whatever works. Go for it."},{"startTime":1730.609,"endTime":1734.417,"body":"Is When I switched from Beachbody, that was a really scary"},{"startTime":1734.481,"endTime":1738.073,"body":"jump because I was essentially going, I am pretty much pausing"},{"startTime":1738.129,"endTime":1741.537,"body":"working on this. And in that business, like, I still make money to this day"},{"startTime":1741.561,"endTime":1745.361,"body":"from it, which is amazing, but not something I could live off of, right? And"},{"startTime":1745.393,"endTime":1749.003,"body":"so when I stopped working, the income started plummeting, and that was like,"},{"startTime":1749.089,"endTime":1752.607,"body":"oh, my gosh, I gotta get this other thing going, right? I kept telling"},{"startTime":1752.631,"endTime":1756.359,"body":"myself I could always go back. I could always go back."},{"startTime":1756.447,"endTime":1760.119,"body":"Like, you can always start it again. And that's what's so"},{"startTime":1760.207,"endTime":1763.663,"body":"awesome about what we do. Like, Mike and I were just talking about. My husband"},{"startTime":1763.679,"endTime":1767.231,"body":"and I were just talking about this. Like, if we need an extra X amount"},{"startTime":1767.263,"endTime":1770.959,"body":"of dollars for something that we didn't plan for, it's not guaranteed that you're going"},{"startTime":1770.967,"endTime":1774.309,"body":"to get it, but we can literally go, okay, I'm going to create this offer,"},{"startTime":1774.447,"endTime":1777.169,"body":"I'm going to price it this way, and I'm going to go sell this many"},{"startTime":1777.217,"endTime":1781.049,"body":"spots, right? And we have the opportunity to do that. It's"},{"startTime":1781.097,"endTime":1784.873,"body":"so fricking cool. So you can always go back. You"},{"startTime":1784.889,"endTime":1788.577,"body":"can always say, oh, just kidding. I do miss the old thing. That kind of"},{"startTime":1788.601,"endTime":1792.273,"body":"helped me go, okay, I feel like I can go all in now"},{"startTime":1792.329,"endTime":1795.833,"body":"because I have that to fall back on in a way. Even though I knew"},{"startTime":1795.849,"endTime":1799.057,"body":"I wasn't going to fall back on it, it was there. And that just helped"},{"startTime":1799.081,"endTime":1802.821,"body":"me regulate my nervous system. Honestly, no, same. I"},{"startTime":1802.853,"endTime":1806.501,"body":"went from working at, like, Starbucks and working at a chiropractic"},{"startTime":1806.533,"endTime":1809.021,"body":"office where I knew I had a certain amount of income coming in. And then"},{"startTime":1809.053,"endTime":1812.397,"body":"I went off on my own for my massage studio. And I was living in"},{"startTime":1812.421,"endTime":1816.093,"body":"this tiny little community. I had my apartment. I could walk to my massage"},{"startTime":1816.149,"endTime":1819.229,"body":"practice. It was in a yoga studio, and there was a Starbucks in there. And"},{"startTime":1819.237,"endTime":1822.477,"body":"I had worked at Starbucks. So I had a backup plan for my backup plan"},{"startTime":1822.501,"endTime":1825.189,"body":"for my backup plan where I knew that I could work at this business, I"},{"startTime":1825.197,"endTime":1827.941,"body":"could go or get that business. I was like, if I have to fall back"},{"startTime":1827.973,"endTime":1831.823,"body":"on anything, I love it. I've got options. So like you said how that"},{"startTime":1831.839,"endTime":1835.495,"body":"was supportive for your nervous system. Same. I'm glad we're talking about this because"},{"startTime":1835.575,"endTime":1838.023,"body":"I know a lot of people who give the advice of don't have a plan"},{"startTime":1838.079,"endTime":1841.783,"body":"B. And I've literally said that. And I wish I didn't say it like"},{"startTime":1841.799,"endTime":1845.135,"body":"that. One, it's just funny how much we change. But two, I had a plan"},{"startTime":1845.175,"endTime":1848.911,"body":"B. So I'm like, how hypocritical of me. And I think When"},{"startTime":1848.943,"endTime":1852.591,"body":"I say that, I mean it's more so the people that aren't going for"},{"startTime":1852.623,"endTime":1856.247,"body":"it because they're like, oh, well, I have this thing that I still have to"},{"startTime":1856.271,"endTime":1859.891,"body":"work towards. Right. And if you have a job that you have to go to"},{"startTime":1859.923,"endTime":1863.563,"body":"to build your business, don't quit your job. Like having no income is going to"},{"startTime":1863.579,"endTime":1867.299,"body":"add undue stress to your business. But I really encourage you to"},{"startTime":1867.347,"endTime":1870.555,"body":"try to treat your business like it is a full time job. And that does"},{"startTime":1870.595,"endTime":1873.891,"body":"mean you're probably going to work more than you want to in the beginning. And"},{"startTime":1873.923,"endTime":1876.707,"body":"that's okay. It's going to flip once you can be full time if that's your"},{"startTime":1876.731,"endTime":1880.123,"body":"goal. So that's just something that I just remember being like, don't have a plan"},{"startTime":1880.179,"endTime":1883.941,"body":"B ever for your nervous system do, but go for"},{"startTime":1883.973,"endTime":1887.645,"body":"it. Like this is your full time thing and act as if it already is"},{"startTime":1887.685,"endTime":1891.373,"body":"and then you will produce those results. So yeah, that's the thing"},{"startTime":1891.429,"endTime":1894.677,"body":"is like not just leaning on that crutch of the plan B. I think that's"},{"startTime":1894.701,"endTime":1898.293,"body":"probably what you were. If I'm putting words in your mouth, it's like, just"},{"startTime":1898.349,"endTime":1902.117,"body":"don't act like that's everything that you need. Take action toward the thing that"},{"startTime":1902.141,"endTime":1905.573,"body":"you want because it's worth it. Just go for. I'm watching a couple friends right"},{"startTime":1905.589,"endTime":1908.517,"body":"now and they're like, yeah, I'm doing this thing. And like maybe one day I'm"},{"startTime":1908.541,"endTime":1912.087,"body":"like, have you posted about it? Have you like told anybody? Do you have like"},{"startTime":1912.111,"endTime":1915.895,"body":"spots open in your calendar and there's just like thing after thing for why"},{"startTime":1915.935,"endTime":1919.223,"body":"they can't in air quotes. And I'm like, okay, you could totally go for it."},{"startTime":1919.239,"endTime":1921.383,"body":"And as soon as you do, I'll be over here like being your cheerleader and"},{"startTime":1921.399,"endTime":1925.151,"body":"like shouting you out. So. Exactly. Gosh, it's wild. Well, okay, Anything"},{"startTime":1925.183,"endTime":1928.663,"body":"else you want to add as we wrap up? Last thing I'll say is if"},{"startTime":1928.679,"endTime":1932.495,"body":"you're in a remodel situation or series or just like thinking about it,"},{"startTime":1932.615,"endTime":1936.359,"body":"give yourself time, like give yourself space. A true"},{"startTime":1936.407,"endTime":1940.245,"body":"remodel, if it's big, is going to take time. Sometimes a"},{"startTime":1940.285,"endTime":1943.701,"body":"year plus. Right, Years plus. It could. Even if you have a big"},{"startTime":1943.733,"endTime":1947.253,"body":"brand, but even if it's something small, like don't rush it."},{"startTime":1947.309,"endTime":1950.685,"body":"It's better to be intentional and take small"},{"startTime":1950.765,"endTime":1954.189,"body":"steps towards that remodel or that shift or change."},{"startTime":1954.357,"endTime":1957.477,"body":"Then try to just do it all really quick because you want to get it"},{"startTime":1957.501,"endTime":1960.173,"body":"done, because it's not going to get done the way you want it. And then"},{"startTime":1960.189,"endTime":1963.237,"body":"you're going to have to just go back again. But on the other flip side"},{"startTime":1963.261,"endTime":1966.597,"body":"of it, it's don't take too much time either. Don't"},{"startTime":1966.661,"endTime":1970.357,"body":"overthink it. Like, there is this fine line of, like, take messy action,"},{"startTime":1970.541,"endTime":1973.797,"body":"but really do the work and think about what you actually want so that you're"},{"startTime":1973.821,"endTime":1977.589,"body":"not just constantly, constantly, constantly going back to the drawing board. Because you could have"},{"startTime":1977.597,"endTime":1980.653,"body":"done that the first time, if that makes sense. Oh, totally. And I'm going to"},{"startTime":1980.669,"endTime":1984.101,"body":"take that as a personal reminder because we know how fast. I like to just"},{"startTime":1984.133,"endTime":1987.869,"body":"be like, I have this idea, boom. And I'm really taking my time with this."},{"startTime":1987.917,"endTime":1991.717,"body":"So thank you for that. Just, like, encouragement to keep taking time because I"},{"startTime":1991.741,"endTime":1995.477,"body":"needed it. Thank you. All right, where can people get more"},{"startTime":1995.541,"endTime":1998.957,"body":"Meg in their lives? Yes, you can follow me over on"},{"startTime":1999.021,"endTime":2002.761,"body":"Instagram. Egan Yolaney. And then I have another account also"},{"startTime":2002.793,"endTime":2006.393,"body":"called Meg Does Twin Motherhood. It's more influencer style. And"},{"startTime":2006.409,"endTime":2010.177,"body":"I'm sharing my life as a twin mom. It's really fun over there."},{"startTime":2010.241,"endTime":2014.073,"body":"And we are trying to build that account up. And so even if you're"},{"startTime":2014.089,"endTime":2016.593,"body":"not a twin mom or want to be a twin mom, we have a lot"},{"startTime":2016.609,"endTime":2019.969,"body":"of fun. And my boys are really cute. They're so cute. Also on TikTok, and"},{"startTime":2019.977,"endTime":2023.385,"body":"then we have the pretty awkward entrepreneur podcast that you've been guest on."},{"startTime":2023.425,"endTime":2026.945,"body":"So it's a great podcast. A lot of fun and talking a lot about"},{"startTime":2026.985,"endTime":2030.777,"body":"remodels over there. So if you're into this topic, head on over there too."},{"startTime":2030.881,"endTime":2033.405,"body":"Look how smart we were. I didn't even think about that."},{"startTime":2034.665,"endTime":2037.585,"body":"Well, I'm excited to keep following along over there. Thank you so much for carving"},{"startTime":2037.625,"endTime":2040.041,"body":"out the time. I know it's like a big deal now for you to carve"},{"startTime":2040.073,"endTime":2042.337,"body":"out time. Like, at least to me it is, because I'm like, oh, my gosh,"},{"startTime":2042.361,"endTime":2045.905,"body":"you've got two little humans to take care of. Aw. So worth it. Love"},{"startTime":2045.945,"endTime":2049.473,"body":"connecting with you and your people are awesome. So I'm happy to be here. I"},{"startTime":2049.489,"endTime":2051.745,"body":"mean, ditto. All right, we'll catch you later, people."}]}