{"version":"1.0.0","segments":[{"startTime":4.6,"endTime":7.977,"body":"Hello, and welcome back to the basic Bee podcast. I am"},{"startTime":8.041,"endTime":11.713,"body":"Brittany, of course, your host, and we're going to be doing"},{"startTime":11.769,"endTime":15.129,"body":"one of the basics with Bee episodes. I had this"},{"startTime":15.177,"endTime":18.937,"body":"idea, and my friend Brianna helped me workshop it."},{"startTime":19.041,"endTime":22.521,"body":"So it's kind of like an SEO play on the 12 days of"},{"startTime":22.553,"endTime":26.217,"body":"Christmas, but instead of dropping one episode every day for"},{"startTime":26.241,"endTime":29.669,"body":"12 days, I just wanted to give you everything. It's a grab bag,"},{"startTime":29.857,"endTime":33.701,"body":"and you can go in and take action on whatever you want to. I've got"},{"startTime":33.733,"endTime":37.381,"body":"a little bit of everything in here. Social media, SEO,"},{"startTime":37.493,"endTime":40.965,"body":"blogging, mindset, copywriting, nervous system stuff,"},{"startTime":41.045,"endTime":44.893,"body":"legal case study, client experience, branding. Like, pretty much. You name it, it's"},{"startTime":44.909,"endTime":48.645,"body":"in here. I am going to share the episode"},{"startTime":48.805,"endTime":52.221,"body":"and at least one timestamp that you can go to within that"},{"startTime":52.253,"endTime":55.821,"body":"episode that's going to have the really meaty, actionable tip that I'm"},{"startTime":55.853,"endTime":59.451,"body":"mentioning. Of course, all of the links will be below. Um, if you have"},{"startTime":59.483,"endTime":63.299,"body":"any problems at all, go find me on Instagram. I'll respond to"},{"startTime":63.307,"endTime":66.683,"body":"you much faster. But here's the whole concept for this."},{"startTime":66.819,"endTime":70.667,"body":"So I have been doing this podcast since January of this year. We are"},{"startTime":70.691,"endTime":74.403,"body":"in December, we're at the end of the year, and maybe you're like"},{"startTime":74.459,"endTime":78.251,"body":"me, and you haven't had a chance to listen to every single episode that you"},{"startTime":78.283,"endTime":81.843,"body":"thought you might want to listen to from this show. Quite all right. Like I"},{"startTime":81.859,"endTime":84.895,"body":"said, I'm in that boat with you, but I wanted to give you"},{"startTime":85.195,"endTime":89.011,"body":"12. You know, it's not even like, the top or the highlights or"},{"startTime":89.043,"endTime":92.787,"body":"whatever. It's just I scrolled through them. All of the conversations are so"},{"startTime":92.811,"endTime":96.175,"body":"good, and trust me when I say it was so hard to pick just 12,"},{"startTime":96.475,"endTime":100.291,"body":"but I wanted to highlight 12 things that are super actionable and things that I"},{"startTime":100.323,"endTime":104.131,"body":"really thought would be helpful as we round out 2024 and"},{"startTime":104.163,"endTime":107.667,"body":"go into 2025. So with that said, here are the"},{"startTime":107.691,"endTime":111.523,"body":"12, and these are in no particular order. We're starting off"},{"startTime":111.579,"endTime":115.111,"body":"with how SEO is a soulful experience. It was one"},{"startTime":115.243,"endTime":118.815,"body":"very first episodes that I dropped for the podcast, and"},{"startTime":118.895,"endTime":122.711,"body":"what I focused on in that episode was, interestingly,"},{"startTime":122.783,"endTime":126.391,"body":"the three questions that I ask all of my clients, all of"},{"startTime":126.423,"endTime":129.879,"body":"my students that act as your filter for all things"},{"startTime":129.927,"endTime":133.567,"body":"SEO. So the three questions that you're going to need to know the answers"},{"speaker":"to are at minute 6","startTime":133.631,"endTime":137.407,"body":"30. Again,"},{"speaker":"to are at minute 6","startTime":137.471,"endTime":141.015,"body":"everything will be linked and listed below, but when you go"},{"speaker":"to are at minute 6","startTime":141.055,"endTime":144.851,"body":"to this spot of the episode, you're going to hear"},{"speaker":"to are at minute 6","startTime":144.883,"endTime":148.563,"body":"those three questions. And I really want you to take 10 or 15"},{"speaker":"to are at minute 6","startTime":148.619,"endTime":152.067,"body":"minutes, set a timer write out those three questions and then let"},{"speaker":"to are at minute 6","startTime":152.091,"endTime":155.867,"body":"yourself brain dump on the answers to those questions. It may"},{"speaker":"to are at minute 6","startTime":155.891,"endTime":158.891,"body":"be a little challenging. You may need to talk it out, you may need to"},{"speaker":"to are at minute 6","startTime":158.923,"endTime":162.215,"body":"write it out. Do what you got to do. Because if you"},{"speaker":"to are at minute 6","startTime":162.515,"endTime":166.299,"body":"don't have the answers to those three questions, SEO gets a little"},{"speaker":"to are at minute 6","startTime":166.347,"endTime":170.059,"body":"harder. Keyword research gets a little harder. Knowing what blogs to write is a"},{"speaker":"to are at minute 6","startTime":170.067,"endTime":173.797,"body":"little more challenging. So go there, do that. And honestly, if you"},{"speaker":"to are at minute 6","startTime":173.821,"endTime":177.581,"body":"do none of the other things that I tell you about today, do that. Next"},{"speaker":"to are at minute 6","startTime":177.613,"endTime":180.981,"body":"up, we have Coley James. We had the best"},{"speaker":"to are at minute 6","startTime":181.093,"endTime":184.669,"body":"conversation, and this podcast episode was part of"},{"speaker":"to are at minute 6","startTime":184.717,"endTime":188.357,"body":"a bigger collaboration where Coley and I were talking"},{"speaker":"to are at minute 6","startTime":188.381,"endTime":192.189,"body":"about HoneyBook versus Dubsado. And it was a much larger conversation because"},{"speaker":"to are at minute 6","startTime":192.237,"endTime":196.037,"body":"I actually was a client of Coley's this year and she came in and"},{"speaker":"to are at minute 6","startTime":196.061,"endTime":199.817,"body":"like completely revamped my CRM. So you're going to hear"},{"speaker":"to are at minute 6","startTime":199.841,"endTime":203.065,"body":"what that is. You're going to hear a little bit about my experience"},{"speaker":"to are at minute 6","startTime":203.225,"endTime":207.041,"body":"and a lot about choosing the right thing for you and"},{"speaker":"for your business. So if you go to minute 4","startTime":207.073,"endTime":210.705,"body":"30,"},{"speaker":"for your business. So if you go to minute 4","startTime":210.865,"endTime":214.633,"body":"you're going to hear some things that are going to help you reflect on"},{"speaker":"for your business. So if you go to minute 4","startTime":214.729,"endTime":218.441,"body":"your business systems and how you can streamline those. Another couple"},{"speaker":"for your business. So if you go to minute 4","startTime":218.473,"endTime":221.921,"body":"of places you can go to, you can add a more personable"},{"speaker":"for your business. So if you go to minute 4","startTime":222.033,"endTime":225.177,"body":"hello, slash, thank you, welcome page to your inquiry"},{"speaker":"for your business. So if you go to minute 4","startTime":225.241,"endTime":228.997,"body":"process. And you'll hear all about that at minute 23. And the"},{"speaker":"for your business. So if you go to minute 4","startTime":229.021,"endTime":232.637,"body":"third thing I wanted to point out is you can make some strategic"},{"speaker":"for your business. So if you go to minute 4","startTime":232.701,"endTime":236.541,"body":"and just wise updates to your website footer and you'll hear me"},{"speaker":"talk a little bit about that at 21","startTime":236.573,"endTime":239.265,"body":"30."},{"speaker":"talk a little bit about that at 21","startTime":240.125,"endTime":243.965,"body":"Next we have Belinda Weaver. This was the inspiration for this"},{"speaker":"talk a little bit about that at 21","startTime":244.045,"endTime":247.781,"body":"whole podcast because I was like, oh my gosh, her exercise that she"},{"speaker":"talk a little bit about that at 21","startTime":247.813,"endTime":251.109,"body":"mentioned was just so smart. So couple of different"},{"speaker":"talk a little bit about that at 21","startTime":251.157,"endTime":254.933,"body":"things. One thing I want to mention is we were talking about social"},{"speaker":"talk a little bit about that at 21","startTime":254.989,"endTime":258.757,"body":"proof a bit in this episode and she mentioned something that"},{"speaker":"talk a little bit about that at 21","startTime":258.781,"endTime":262.517,"body":"was just so wise, which is getting clients to tell you three words for how"},{"speaker":"talk a little bit about that at 21","startTime":262.541,"endTime":266.341,"body":"they would describe you and three words for how they would describe working with"},{"speaker":"talk a little bit about that at 21","startTime":266.373,"endTime":270.085,"body":"you. So if you go to minute 22, you'll hear us talk"},{"speaker":"talk a little bit about that at 21","startTime":270.125,"endTime":273.385,"body":"a lot more about that. But the meat of this episode"},{"speaker":"talk a little bit about that at 21","startTime":273.685,"endTime":277.477,"body":"was her five P's of marketing. Please go do this. It"},{"speaker":"talk a little bit about that at 21","startTime":277.501,"endTime":280.775,"body":"was so, so smart. It's at minute 25"},{"speaker":"talk a little bit about that at 21","startTime":280.965,"endTime":284.747,"body":"and you can just thank us later. Next we have Sarah"},{"speaker":"talk a little bit about that at 21","startTime":284.771,"endTime":288.387,"body":"Light. So Sarah was on the podcast a little bit more recently and we were"},{"speaker":"talk a little bit about that at 21","startTime":288.411,"endTime":292.123,"body":"talking about time management and productivity. And there are two spots that I want to"},{"speaker":"talk a little bit about that at 21","startTime":292.139,"endTime":295.819,"body":"call out for this episode. One is what to"},{"speaker":"talk a little bit about that at 21","startTime":295.867,"endTime":299.523,"body":"do about that never ending to do list. It was a little bit of a"},{"speaker":"talk a little bit about that at 21","startTime":299.539,"endTime":302.459,"body":"pep talk, but a little bit actionable as well. So that's at minute"},{"speaker":"2","startTime":302.507,"endTime":306.059,"body":"30. And then she gave the"},{"speaker":"2","startTime":306.107,"endTime":309.091,"body":"best explanation for how to think about planning as we go into"},{"speaker":"2025 at minute 9","startTime":309.123,"endTime":312.923,"body":"30. So do yourself"},{"speaker":"2025 at minute 9","startTime":312.979,"endTime":315.603,"body":"a favor, and especially if you need a laugh, go listen to that second one."},{"speaker":"2025 at minute 9","startTime":315.619,"endTime":319.035,"body":"At minute nine thirty. I also had my client, Laura"},{"speaker":"2025 at minute 9","startTime":319.075,"endTime":322.715,"body":"Litwiler on the podcast and we got to do a little"},{"speaker":"2025 at minute 9","startTime":322.755,"endTime":326.595,"body":"bit of SEO questions where she had questions for me and I answered"},{"speaker":"2025 at minute 9","startTime":326.635,"endTime":329.979,"body":"those. And then it was part case study as well, because we looked"},{"speaker":"2025 at minute 9","startTime":330.027,"endTime":333.347,"body":"into what happened, why she was interested in"},{"speaker":"2025 at minute 9","startTime":333.371,"endTime":336.947,"body":"SEO, what we did, and then what those results have"},{"speaker":"2025 at minute 9","startTime":336.971,"endTime":340.629,"body":"been. So three different things for you to check out. At minute"},{"speaker":"2025 at minute 9","startTime":340.677,"endTime":343.805,"body":"four, you can go check out why Laura even wanted to dive into"},{"speaker":"2025 at minute 9","startTime":343.845,"endTime":347.301,"body":"SEO. At minute five, you'll hear her"},{"speaker":"2025 at minute 9","startTime":347.413,"endTime":351.237,"body":"perspective shift that happened while we were working together on"},{"speaker":"2025 at minute 9","startTime":351.341,"endTime":355.189,"body":"keyword research and specifically keywords that we were using for her."},{"speaker":"2025 at minute 9","startTime":355.237,"endTime":358.813,"body":"Stuff is very interesting. So go listen to that. And"},{"speaker":"2025 at minute 9","startTime":358.949,"endTime":362.733,"body":"at minute 10, you'll hear why she renamed her quiz"},{"speaker":"2025 at minute 9","startTime":362.789,"endTime":366.417,"body":"title. And I'm laughing because there's a whole story there, so be sure to go"},{"speaker":"2025 at minute 9","startTime":366.441,"endTime":370.097,"body":"check that out. We also had Yasmine Hamdan"},{"speaker":"2025 at minute 9","startTime":370.161,"endTime":373.681,"body":"on again. She was like early in the podcast, I think we"},{"speaker":"2025 at minute 9","startTime":373.713,"endTime":377.185,"body":"were together either in February or March, but she was on very, very early on"},{"speaker":"2025 at minute 9","startTime":377.225,"endTime":380.745,"body":"with me and we were talking about the importance of business contracts."},{"speaker":"2025 at minute 9","startTime":380.865,"endTime":384.449,"body":"Two things I want you to listen to. If you go to minute"},{"speaker":"2025 at minute 9","startTime":384.497,"endTime":388.097,"body":"seven, you'll hear what legal protections you need to"},{"speaker":"2025 at minute 9","startTime":388.121,"endTime":391.929,"body":"have in place. And really it starts with why she even"},{"speaker":"2025 at minute 9","startTime":391.977,"endTime":395.795,"body":"created Coaches and Company, which is her business, and what you can expect"},{"speaker":"2025 at minute 9","startTime":395.875,"endTime":399.651,"body":"from contracts that she actually has created. And then at 14"},{"speaker":"2025 at minute 9","startTime":399.723,"endTime":403.499,"body":"minutes, you'll hear what you need to know to begin"},{"speaker":"2025 at minute 9","startTime":403.547,"endTime":406.787,"body":"to legally protect yourself and your business. Justin"},{"speaker":"2025 at minute 9","startTime":406.811,"endTime":410.455,"body":"Blackman joined me also. I think he was in March ish."},{"speaker":"2025 at minute 9","startTime":410.755,"endTime":414.403,"body":"And we really had a fun conversation. It was kind of"},{"speaker":"2025 at minute 9","startTime":414.419,"endTime":418.251,"body":"split into two parts. So the first part was him being a client of mine"},{"speaker":"2025 at minute 9","startTime":418.283,"endTime":422.067,"body":"with SEO. And so it was a case study reflection on that. And then the"},{"speaker":"2025 at minute 9","startTime":422.091,"endTime":425.691,"body":"second half of the conversation really gets into more of like brand voice and brand"},{"speaker":"2025 at minute 9","startTime":425.723,"endTime":429.315,"body":"voice copywriting, which is what he's known for. So the"},{"speaker":"2025 at minute 9","startTime":429.395,"endTime":433.203,"body":"biggest thing that we focused on was making headlines, findable"},{"speaker":"2025 at minute 9","startTime":433.259,"endTime":436.491,"body":"and personable, and that is really what you'll get out of"},{"speaker":"2025 at minute 9","startTime":436.523,"endTime":439.907,"body":"this. So if you go to minute seven,"},{"speaker":"2025 at minute 9","startTime":440.051,"endTime":443.715,"body":"you'll hear what happened the first time Justin tried to write SEO"},{"speaker":"2025 at minute 9","startTime":443.755,"endTime":447.507,"body":"friendly headlines and what we found he needed to do instead. So it was"},{"speaker":"2025 at minute 9","startTime":447.531,"endTime":451.087,"body":"kind of like an oh, moment. And then what we did to course"},{"speaker":"2025 at minute 9","startTime":451.151,"endTime":454.815,"body":"correct. Jamar Diggs was also on the podcast and we"},{"speaker":"2025 at minute 9","startTime":454.855,"endTime":458.335,"body":"talked all things SEO for YouTube. So if you go to"},{"speaker":"2025 at minute 9","startTime":458.415,"endTime":461.567,"body":"minute 21, you'll hear he gave some"},{"speaker":"2025 at minute 9","startTime":461.671,"endTime":465.391,"body":"incredible, very actionable, very specific tips for keyword"},{"speaker":"2025 at minute 9","startTime":465.463,"endTime":469.031,"body":"research and SEO optimization for"},{"speaker":"2025 at minute 9","startTime":469.103,"endTime":472.823,"body":"YouTube. So if YouTube is on your radar, if you already have a"},{"speaker":"2025 at minute 9","startTime":472.839,"endTime":476.433,"body":"YouTube channel, if you want to start one, if YouTube is just floating around in"},{"speaker":"2025 at minute 9","startTime":476.449,"endTime":480.233,"body":"your brain, please go listen to that because it was a hilarious conversation, but"},{"speaker":"2025 at minute 9","startTime":480.249,"endTime":483.897,"body":"it was chock full of information. And then if you need to bring your"},{"speaker":"2025 at minute 9","startTime":483.921,"endTime":487.569,"body":"nervous system down a little bit. Kathleen Booker joined"},{"speaker":"2025 at minute 9","startTime":487.617,"endTime":491.105,"body":"me for how to get our nervous systems more"},{"speaker":"2025 at minute 9","startTime":491.145,"endTime":494.473,"body":"regulated. As business owners, we talked about signs of a"},{"speaker":"2025 at minute 9","startTime":494.489,"endTime":497.561,"body":"dysregulated nervous system and how to regulate our nervous"},{"speaker":"2025 at minute 9","startTime":497.593,"endTime":501.345,"body":"systems. And Kathleen, she's so gracious. I mean, it was just"},{"speaker":"2025 at minute 9","startTime":501.385,"endTime":505.025,"body":"like the funnest thing. But we had a breathwork exercise at"},{"speaker":"2025 at minute 9","startTime":505.145,"endTime":508.913,"body":"I think it was like 26 minutes and 30 seconds somewhere around there. So"},{"speaker":"2025 at minute 9","startTime":508.929,"endTime":512.585,"body":"you may have to play around with it in your podcast player. But highly, highly"},{"speaker":"2025 at minute 9","startTime":512.625,"endTime":516.265,"body":"recommend. Bookmark that. Save it. Go back to it. I definitely"},{"speaker":"2025 at minute 9","startTime":516.305,"endTime":519.873,"body":"do. So go check that out a few more. We have"},{"speaker":"2025 at minute 9","startTime":520.049,"endTime":523.561,"body":"my bookkeeper, Kelly Marshall joined us and she"},{"speaker":"2025 at minute 9","startTime":523.593,"endTime":526.857,"body":"was sharing what the sacred money archetypes"},{"speaker":"2025 at minute 9","startTime":526.921,"endTime":530.713,"body":"are and then specifically what we got into the positives and"},{"speaker":"2025 at minute 9","startTime":530.729,"endTime":534.349,"body":"the pitfalls of each archetype. If money is a triggering"},{"speaker":"2025 at minute 9","startTime":534.397,"endTime":538.061,"body":"thing for you cannot recommend this conversation enough, go"},{"speaker":"2025 at minute 9","startTime":538.173,"endTime":541.637,"body":"to minute eight. And that is where we begin the conversation with each"},{"speaker":"2025 at minute 9","startTime":541.701,"endTime":545.157,"body":"architect. Jera Bean was also on the podcast with"},{"speaker":"2025 at minute 9","startTime":545.181,"endTime":548.933,"body":"me and we got to talk about embracing a more authentic"},{"speaker":"2025 at minute 9","startTime":548.989,"endTime":552.773,"body":"version of yourself on social media online in all"},{"speaker":"2025 at minute 9","startTime":552.789,"endTime":556.517,"body":"of the places. And she has this really cool four quadrants"},{"speaker":"2025 at minute 9","startTime":556.581,"endTime":560.391,"body":"of secret sauce to help you really just be and embrace that"},{"speaker":"2025 at minute 9","startTime":560.423,"endTime":564.167,"body":"more authentic version of you. And she starts into that at minute 22."},{"speaker":"2025 at minute 9","startTime":564.271,"endTime":568.111,"body":"Highly recommend that. It was such a good framework. And last but not"},{"speaker":"2025 at minute 9","startTime":568.143,"endTime":571.815,"body":"least at all, Leticia lynch joined me and we were talking"},{"speaker":"2025 at minute 9","startTime":571.855,"endTime":575.687,"body":"about finding the fun in marketing and choosing your best channels and"},{"speaker":"2025 at minute 9","startTime":575.711,"endTime":579.431,"body":"how to get inspired and two places that you can definitely check out for"},{"speaker":"2025 at minute 9","startTime":579.463,"endTime":583.223,"body":"that episode, minute four. It was our love letter to threads and"},{"speaker":"2025 at minute 9","startTime":583.239,"endTime":586.535,"body":"why we like being over there and what the fun of it is for that"},{"speaker":"2025 at minute 9","startTime":586.575,"endTime":590.405,"body":"and what the strategy is or lack thereof. And it was just fun."},{"speaker":"2025 at minute 9","startTime":590.445,"endTime":594.221,"body":"So all things threads are at minute four and then at minute it was"},{"speaker":"2025 at minute 9","startTime":594.253,"endTime":597.725,"body":"about like 10 minutes, 30 seconds in there you'll hear the different"},{"speaker":"2025 at minute 9","startTime":597.765,"endTime":601.445,"body":"marketing channels that you need for your business. And I love the way Leticia"},{"speaker":"2025 at minute 9","startTime":601.485,"endTime":605.141,"body":"explains this. So if that sounds even the slightest bit intriguing,"},{"speaker":"2025 at minute 9","startTime":605.213,"endTime":608.333,"body":"go listen to it. And my friend, that was just 12"},{"speaker":"2025 at minute 9","startTime":608.429,"endTime":612.093,"body":"episodes. I hope you take the time to go back and at"},{"speaker":"2025 at minute 9","startTime":612.109,"endTime":615.939,"body":"least revisit one episode. And just by taking action on that one"},{"speaker":"2025 at minute 9","startTime":615.987,"endTime":619.291,"body":"task, you're already leaps and bounds ahead of the"},{"speaker":"2025 at minute 9","startTime":619.323,"endTime":623.011,"body":"rest. Find me and share what you took action on. Share"},{"speaker":"2025 at minute 9","startTime":623.043,"endTime":626.595,"body":"this with your biz bestie and I will catch you on the next episode."}]}