{"version":"1.0.0","segments":[{"startTime":4.08,"endTime":7.912,"body":"Welcome back to the Basic Bee podcast. I'm so happy to have you here and"},{"startTime":7.936,"endTime":11.544,"body":"I'm also super duper happy to have my guest here. I'm talking to Eman"},{"startTime":11.592,"endTime":14.712,"body":"Ismail. We're going to be talking about email,"},{"startTime":14.896,"endTime":18.6,"body":"blogs, SEO, and it's going to be one of those more Q and A"},{"startTime":18.64,"endTime":22.296,"body":"style episodes. So I'm really excited. You all seem to love them."},{"startTime":22.448,"endTime":25.592,"body":"So here we go. I'm going to introduce you to Eman and then we will"},{"startTime":25.616,"endTime":29.442,"body":"kick off the episode. Eman is the person to call when you want to"},{"startTime":29.466,"endTime":32.882,"body":"make money from your emails. As an email conversion strategist and"},{"startTime":32.906,"endTime":36.69,"body":"copywriter@Emancopyco.com, she helps six and seven"},{"startTime":36.73,"endTime":40.482,"body":"figure online business owners, creators and personal brands fire up"},{"startTime":40.506,"endTime":44.21,"body":"their conversions, evergreen their sales, and turn fans into super"},{"startTime":44.25,"endTime":48.002,"body":"fans. Collectively, her strategy and copy has helped generate"},{"startTime":48.066,"endTime":51.842,"body":"millions of dollars for her clients. She's also an official ConvertKit"},{"startTime":51.906,"endTime":55.61,"body":"paid partner. When Eman's not working on email, she's hosting her"},{"startTime":55.65,"endTime":59.002,"body":"multi award winning podcast, Mistakes that Made Me. A"},{"startTime":59.026,"endTime":62.57,"body":"HubSpot podcast that asks extraordinary business owners to share their"},{"startTime":62.61,"endTime":66.458,"body":"biggest business mistakes. So you know what not to do on your"},{"startTime":66.514,"endTime":70.314,"body":"road to success. Eman, Hi. Hi. Thank you so much"},{"startTime":70.322,"endTime":74.042,"body":"for having me. I'm super excited to be here. Of course I'm thrilled to have"},{"startTime":74.066,"endTime":77.61,"body":"you here. And since you're a listener of the podcast, you know the first"},{"startTime":77.65,"endTime":81.098,"body":"question that's going to come your way. And just as a reminder, there are no"},{"startTime":81.154,"endTime":84.99,"body":"wrong answers. So what do you believe is the most"},{"startTime":85.03,"endTime":88.782,"body":"important for sales? SEO, Storytelling or social proof?"},{"startTime":88.926,"endTime":92.75,"body":"Oh. Oh God. That's such a hard one. I know, because"},{"startTime":92.79,"endTime":96.606,"body":"my immediate thing to go to is like, storytelling. But you know what? I'm really,"},{"startTime":96.678,"endTime":100.382,"body":"really, really, really passionate about social proof. Like, I"},{"startTime":100.406,"endTime":104.062,"body":"just relaunched my website and quite a few people said to me, oh my"},{"startTime":104.086,"endTime":107.822,"body":"gosh, the social proof. I just, it's so important and"},{"startTime":107.846,"endTime":111.632,"body":"it's so powerful. Okay. This is so hard for me, especially as"},{"startTime":111.656,"endTime":114.592,"body":"an email copywriter who loves storytelling, but I'm gonna say I don't know if the"},{"startTime":114.616,"endTime":118.336,"body":"stories will sell without social proof, but social proof can sell without story,"},{"startTime":118.408,"endTime":122.112,"body":"so I'm gonna go with social proof. Oh, I like it. I don't know"},{"startTime":122.136,"endTime":125.34,"body":"how many people have said just social proof. I'm actually"},{"startTime":125.72,"endTime":129.44,"body":"side note to everyone listening, I have a task for myself to go back and"},{"startTime":129.48,"endTime":133.328,"body":"figure out like what the breakdown is for who said SEO or storytelling or social"},{"startTime":133.384,"endTime":136.72,"body":"proof or all three, because I'm just so curious what we all"},{"startTime":136.76,"endTime":140.162,"body":"think. Okay. But I feel like I didn't know all three was an"},{"startTime":140.186,"endTime":143.762,"body":"option, but I feel like that's cheating. Is that not cheating? Say all three. Like"},{"startTime":143.786,"endTime":147.554,"body":"you have to choose one. No, there's no wrong answer. Oh, damn. Do you want"},{"startTime":147.562,"endTime":150.898,"body":"to revise your answer? Because you totally can. Okay. I want to say"},{"startTime":151.034,"endTime":154.69,"body":"storytelling with social proof is the ultimate powerhouse."},{"startTime":154.77,"endTime":158.434,"body":"Social proof plus storytelling. But I thought I could only choose one. So if I"},{"startTime":158.442,"endTime":161.874,"body":"could only choose one, I'd go with social proof. Okay. But the combo. But the"},{"startTime":161.882,"endTime":165.554,"body":"combo is like, for the real Lynn. Yeah, I like it. This is a beautiful"},{"startTime":165.602,"endTime":169.378,"body":"segue. This is interesting to me because when I was checking out your blog, we're"},{"startTime":169.394,"endTime":172.402,"body":"going to be talking about, you know, I'll let you share the topic in just"},{"startTime":172.426,"endTime":175.954,"body":"a second and what's going on in your head. But with hearing"},{"startTime":176.082,"endTime":179.746,"body":"what you said as, like, you know, quote unquote problem that you wanted to talk"},{"startTime":179.818,"endTime":183.474,"body":"out, as well as me going and looking at your blog, I didn't see any,"},{"startTime":183.562,"endTime":186.93,"body":"like, case study type of things where you were showcasing"},{"startTime":187.09,"endTime":190.722,"body":"your work. And I say that. And the finger, don't worry, is also pointed at"},{"startTime":190.746,"endTime":194.21,"body":"myself because I've done podcast episodes, but I haven't spun them off into"},{"startTime":194.25,"endTime":198.082,"body":"blogs. Okay. So I find that really interesting. I can"},{"startTime":198.106,"endTime":201.842,"body":"tell you why straight away. Okay. But I have a separate results page with all"},{"startTime":201.866,"endTime":205.362,"body":"my case studies. If you go to results at the top of my website, I"},{"startTime":205.386,"endTime":208.018,"body":"have my case studies there, but I don't think you're going to like how it's"},{"startTime":208.034,"endTime":211.122,"body":"laid out because you click on the thing and it takes you to a"},{"startTime":211.146,"endTime":214.978,"body":"PDF rather than it being on the website. So I don't"},{"startTime":214.994,"endTime":218.562,"body":"think it does anything for SEO. Not really. But all my case studies are"},{"startTime":218.586,"endTime":222.352,"body":"there and they're very like, storytelling, fashion. Um, I have"},{"startTime":222.376,"endTime":226.112,"body":"to say, I didn't write those. My brilliant case study copywriter"},{"startTime":226.176,"endTime":229.472,"body":"wrote those. I love that. No, I see them. They're on your website. I thought"},{"startTime":229.496,"endTime":232.976,"body":"it was just going to be a PDF, but that is a webpage. So, yeah,"},{"startTime":233.008,"endTime":236.72,"body":"it's definitely doing something for your SEO. Okay. I love it. Okay, so tell"},{"startTime":236.76,"endTime":240.512,"body":"us more about why we are here. Okay. My issue"},{"startTime":240.616,"endTime":244.256,"body":"is that I am just really now, six years into my business, diving"},{"startTime":244.288,"endTime":247.568,"body":"into, like, the world of SEO. I've just had my entire website"},{"startTime":247.624,"endTime":251.4,"body":"redone and SEO was a top priority for it."},{"startTime":251.52,"endTime":255.352,"body":"So I'm hoping over the coming months that the SEO juice"},{"startTime":255.416,"endTime":259.112,"body":"starts working and I start getting leads from Google. I"},{"startTime":259.136,"endTime":262.728,"body":"can tell you that I've had probably in my six years, just a"},{"startTime":262.784,"endTime":266.408,"body":"handful of leads coming from Google. And I'm"},{"startTime":266.424,"endTime":270.216,"body":"always shocked when they say Google."},{"startTime":270.328,"endTime":273.944,"body":"Oh, my gosh. Someone actually from Dragon's Den, which is basically"},{"startTime":273.992,"endTime":277.512,"body":"our equivalent of Shark Tank, who I watched on tv, actually got in touch with"},{"startTime":277.536,"endTime":280.512,"body":"me. And she. And I was like, how the heck did you find out about"},{"startTime":280.536,"endTime":284.272,"body":"me? She's like, oh, Google. Google. What the hell did"},{"startTime":284.296,"endTime":288.112,"body":"you Google? Yeah, really? Did you ask her that? I didn't ask"},{"startTime":288.216,"endTime":291.984,"body":"when I should have, but I figured, like, it was just such fluke. I was"},{"startTime":291.992,"endTime":294.976,"body":"like, it's no. I don't know if it's ever gonna happen again. Redid the website."},{"startTime":295.048,"endTime":298.832,"body":"SEO is a top priority. Like, we've tried really hard with it and"},{"startTime":298.856,"endTime":302.24,"body":"so hopefully it'll work. But now, like, I wanna get back"},{"startTime":302.28,"endTime":305.656,"body":"into blog writing. I used to publish a blog every single"},{"startTime":305.688,"endTime":309.16,"body":"week right at the beginning of my business six years"},{"startTime":309.2,"endTime":312.984,"body":"ago. And I really enjoyed it. But now I just want"},{"startTime":312.992,"endTime":316.632,"body":"to be super strategic. I know exactly who my audience is. I"},{"startTime":316.656,"endTime":320.488,"body":"know exactly, like, what they want to read, what they want to find out, what"},{"startTime":320.544,"endTime":324.312,"body":"they need. And I want a blog that brings in high quality"},{"startTime":324.376,"endTime":327.816,"body":"leads. Now, I do think that my audience"},{"startTime":327.928,"endTime":331.772,"body":"isn't necessarily going to sit there and read all my blog posts, but I"},{"startTime":331.796,"endTime":335.26,"body":"feel like the purpose of the blog post is to bring them in. And"},{"startTime":335.3,"endTime":339.132,"body":"then it's almost just like proof that I know what I'm talking about."},{"startTime":339.316,"endTime":342.732,"body":"Rather than them sitting there and actually, like, reading through it all."},{"startTime":342.916,"endTime":346.172,"body":"They're like, oh, this person knows what she's talking about. Okay, let me get on"},{"startTime":346.196,"endTime":349.468,"body":"a sales call with her type of thing. So that's the goal. But the problem"},{"startTime":349.524,"endTime":353.292,"body":"is that I have a newsletter as an email strategist that"},{"startTime":353.316,"endTime":357.148,"body":"is really important that I am putting a lot of effort into because I can"},{"startTime":357.204,"endTime":360.982,"body":"showcase what I can do for clients through my own"},{"startTime":361.086,"endTime":364.294,"body":"newsletter. And a lot of my clients will join my newsletter and then get in"},{"startTime":364.302,"endTime":366.342,"body":"touch with me and say, I want you to do for me what you do"},{"startTime":366.366,"endTime":370.214,"body":"for yourself. Yeah. So it works really well. It's very important to me. I"},{"startTime":370.222,"endTime":373.894,"body":"put in a lot of effort. I usually send three emails a week. And so"},{"startTime":373.902,"endTime":376.902,"body":"I feel like all my energy and all my best content goes there, and my"},{"startTime":376.926,"endTime":380.694,"body":"best content should go there because that's the skill that I'm trying to"},{"startTime":380.782,"endTime":384.31,"body":"show off, basically, and that I know really works. Email"},{"startTime":384.35,"endTime":388.048,"body":"marketing works for me very well. But then that makes me feel like I don't"},{"startTime":388.064,"endTime":391.792,"body":"know what's left for the blog. Do I repurpose content from my"},{"startTime":391.816,"endTime":395.552,"body":"newsletter, like my best emails for the newsletter, for"},{"startTime":395.576,"endTime":398.752,"body":"the blog, or do I just, like, create, I don't know what it's called. But"},{"startTime":398.776,"endTime":402.416,"body":"like people talk about like foundational content. Oh yeah, like pillar"},{"startTime":402.448,"endTime":406.192,"body":"content. Foundational. Mm, exactly. Pillar content. Foundational content. Is that what needs"},{"startTime":406.216,"endTime":409.952,"body":"to go on my blog? Is there a relationship between the newsletter and the"},{"startTime":409.976,"endTime":413.762,"body":"blog? I just, I don't know what I'm doing when it"},{"startTime":413.786,"endTime":417.586,"body":"comes to this blog. You know, your zone of genius. So, I mean, that's precisely"},{"startTime":417.618,"endTime":420.242,"body":"why we're here, is to see if we can build on this and have it"},{"startTime":420.266,"endTime":423.874,"body":"help your website. Yes. Can I just say one more thing? Just I want to"},{"startTime":423.882,"endTime":426.562,"body":"say one piece of content that was really popular that I did publish on my"},{"startTime":426.586,"endTime":430.418,"body":"blog that worked really well was the email teardowns"},{"startTime":430.434,"endTime":434.274,"body":"I was doing. I was basically signing up for the email list of"},{"startTime":434.282,"endTime":438.034,"body":"like, of a big brand and then analyzing that email."},{"startTime":438.202,"endTime":441.89,"body":"It was initially a video and then I wrote a blog post around it"},{"startTime":442.01,"endTime":445.634,"body":"and then also like published the video on social media as well. Like, that is"},{"startTime":445.722,"endTime":449.378,"body":"still one of my most popular kind of series."},{"startTime":449.514,"endTime":453.122,"body":"And there's one particular blog that analyzes Kylie Jenner"},{"startTime":453.186,"endTime":456.898,"body":"Kylie cosmetics emails that is super popular. Honestly,"},{"startTime":456.994,"endTime":460.834,"body":"I can't tell you how, like, well, it went down. And like, I"},{"startTime":460.842,"endTime":464.45,"body":"don't know why I don't do more of that. When did you publish that? Like"},{"startTime":464.49,"endTime":468.194,"body":"three years ago. So was that pre kids? No, My youngest"},{"startTime":468.242,"endTime":471.618,"body":"was 2 when I started my business and then I"},{"startTime":471.674,"endTime":475.298,"body":"had my second son three years later."},{"startTime":475.434,"endTime":479.186,"body":"Okay, so it wasn't a time thing from that sentence. That's where my brain"},{"startTime":479.218,"endTime":483.01,"body":"was going. No, it wasn't a time. Although I did move country. So"},{"startTime":483.13,"endTime":486.562,"body":"yeah, there was a lot happening in my head. I've always been like, I'm going"},{"startTime":486.586,"endTime":489.874,"body":"to go back to the tear downs. I think also I've changed a little bit."},{"startTime":489.882,"endTime":493.676,"body":"Like, I don't even like the name teardown anymore. Like, I've"},{"startTime":493.708,"endTime":497.42,"body":"changed. Yeah, it feels really rough and just"},{"startTime":497.46,"endTime":501.196,"body":"not nice. And nothing about what I do is not not nice."},{"startTime":501.228,"endTime":504.668,"body":"You know, Eman is a kind, caring, nice, knowledgeable human."},{"startTime":504.804,"endTime":508.348,"body":"Thank you. But then also email tear down gets attention."},{"startTime":508.444,"endTime":512.092,"body":"People like it, you know. Yeah, they want to see that, but they"},{"startTime":512.116,"endTime":515.884,"body":"also want to be able to see your expertise really shine."},{"startTime":516.012,"endTime":519.062,"body":"Yeah, that would be where keyword research. We could do a little bit of that"},{"startTime":519.086,"endTime":522.902,"body":"and see if email teardown as a phrase is something that people are"},{"startTime":522.926,"endTime":526.742,"body":"looking for or could we potentially call it something else? You know,"},{"startTime":526.766,"endTime":530.262,"body":"that. That may feel a little bit better. I could see that being, you know,"},{"startTime":530.286,"endTime":533.51,"body":"just like a little bit of a roadblock. Yeah. From getting you back into doing"},{"startTime":533.55,"endTime":537.302,"body":"that kind of stuff. Yeah, it's definitely been a roadblock. Yeah."},{"startTime":537.446,"endTime":540.678,"body":"So, I mean, we have so many places that we could go with everything you"},{"startTime":540.734,"endTime":544.374,"body":"just shared. But I will definitely say I was poking around on your website"},{"startTime":544.462,"endTime":548.158,"body":"earlier. I mean, your domain authority is great. And for anyone who doesn't know, that's"},{"startTime":548.174,"endTime":551.79,"body":"like your SEO report card of sorts, basically. So"},{"startTime":551.83,"endTime":555.23,"body":"your score is 20 out of a hundred. But don't let that freak you out,"},{"startTime":555.27,"endTime":559.102,"body":"because I don't even think Google has a hundred. Okay, 20 is really good. Are"},{"startTime":559.126,"endTime":562.942,"body":"we sure? Yes. Like, the 20 doesn't sound great. No. When"},{"startTime":562.966,"endTime":566.478,"body":"I started paying attention to my SEO, it was like nine. Okay."},{"startTime":566.574,"endTime":570.014,"body":"So, okay. I believe"},{"startTime":570.182,"endTime":573.982,"body":"I wouldn't tell you that just to be fake about it. Like, it's genuinely a"},{"startTime":574.006,"endTime":577.69,"body":"good domain authority. So you've got that. You have a ton of backlinks. So when"},{"startTime":577.73,"endTime":581.562,"body":"other websites are linking to you, you have over 800. You have 842"},{"startTime":581.586,"endTime":585.11,"body":"backlinks. Websites linking back to me, to my website."},{"startTime":585.41,"endTime":589.13,"body":"And what you may not know, which I've found out as a podcaster, is"},{"startTime":589.17,"endTime":592.97,"body":"that when we produce our podcasts, we're not just sending one"},{"startTime":593.01,"endTime":596.73,"body":"link back to ourselves or when we're a podcast guest, we're not getting just"},{"startTime":596.77,"endTime":600.522,"body":"one link back to our websites. We're getting multiple, because it's going"},{"startTime":600.546,"endTime":604.074,"body":"to Apple and Spotify and YouTube and this and that and the other ones I"},{"startTime":604.082,"endTime":607.752,"body":"can't remember. So for every interview you're doing, be it"},{"startTime":607.776,"endTime":611.24,"body":"on your show or as a guest, all those links are coming back to you,"},{"startTime":611.28,"endTime":614.872,"body":"so long as your website is linked in there. So that could be adding to"},{"startTime":614.896,"endTime":618.44,"body":"it. Okay, that's great. You are ranking for over a"},{"startTime":618.48,"endTime":622.264,"body":"hundred organic keywords, which is really, really good. Take it with a grain of"},{"startTime":622.272,"endTime":625.8,"body":"salt. Because I've seen some interesting numbers with the software, but it says You've got"},{"startTime":625.84,"endTime":629.4,"body":"about 49 visitors to your website per month. Just"},{"startTime":629.44,"endTime":633.204,"body":"organically. Organically. Okay. So again, take it"},{"startTime":633.212,"endTime":636.052,"body":"with a grain of salt. Okay. Because the thing that I use, I don't use"},{"startTime":636.076,"endTime":639.844,"body":"Google Analytics. I use plausible. Plausible would say that"},{"startTime":639.852,"endTime":643.588,"body":"I have a lot more than that. So I'm. I'm confused. Grain of salt. We're"},{"startTime":643.604,"endTime":647.012,"body":"just gonna, like, skip over that one. Okay. It does look like your traffic has"},{"startTime":647.036,"endTime":650.756,"body":"gone down a tiny bit. So when did your website,"},{"startTime":650.828,"endTime":654.324,"body":"like, relaunch? That would have been around"},{"startTime":654.492,"endTime":658.036,"body":"the beginning of September. Okay, so that's where I'm seeing us"},{"startTime":658.108,"endTime":661.124,"body":"starting to go down a little bit with. Which is normal. Takes a little bit"},{"startTime":661.132,"endTime":664.74,"body":"of a dip, and then it starts going back up. Okay. Things you can do"},{"startTime":664.78,"endTime":668.18,"body":"during this time to really help your SEO is stuff like"},{"startTime":668.22,"endTime":671.908,"body":"blogging is stuff like, in my world, there are three pillars of"},{"startTime":671.964,"endTime":675.732,"body":"SEO. So you want to create content like blogs, you"},{"startTime":675.756,"endTime":679.492,"body":"want to find and fix any errors, any SEO issues, and"},{"startTime":679.516,"endTime":682.724,"body":"then you also want to get backlinks. Well, you're going to continue doing all of"},{"startTime":682.732,"endTime":686.164,"body":"those because not only do you have your podcast, you're also guesting. So that's going"},{"startTime":686.172,"endTime":689.82,"body":"to give you backlinks. At the bare minimum, you are on this"},{"startTime":689.86,"endTime":693.596,"body":"show. So we're talking about how you can create more content. So that will definitely"},{"startTime":693.628,"endTime":697.292,"body":"be something you're doing. And then even when you were doing the website rebrand, you"},{"startTime":697.316,"endTime":701.132,"body":"were taking care of SEO at the same time. So all of these things are"},{"startTime":701.156,"endTime":704.236,"body":"going to definitely help you to come out stronger than before."},{"startTime":704.388,"endTime":708.188,"body":"Okay. You look so nervous. You're doing good. Don't even worry"},{"startTime":708.204,"endTime":711.852,"body":"about it. Okay, good. No, this is good. So when it comes to"},{"startTime":711.956,"endTime":715.734,"body":"specifically with emails and blogging, and how do the"},{"startTime":715.742,"endTime":719.574,"body":"two tie together, I've seen one business owner, one entrepreneur."},{"startTime":719.622,"endTime":722.95,"body":"In my world, she's doing such a great job. She's an astrologer and she's been"},{"startTime":722.99,"endTime":726.566,"body":"writing really, really good, detailed blog posts."},{"startTime":726.678,"endTime":729.782,"body":"And what she's been doing is taking the first third of it and using it"},{"startTime":729.806,"endTime":733.622,"body":"as her email. Just copy paste using the first third and then"},{"startTime":733.646,"endTime":736.582,"body":"having a button at the bottom encouraging people to go read the rest of it"},{"startTime":736.606,"endTime":740.362,"body":"on her blog post. Okay, so that could be an idea. I mean,"},{"startTime":740.386,"endTime":744.09,"body":"I know there would be potentially a little bit more strategy to it."},{"startTime":744.13,"endTime":747.002,"body":"Like, email is your baby. That's the thing you know the most about and where"},{"startTime":747.026,"endTime":750.794,"body":"you feel really comfortable. So if you wanted to make it a little bit heavier"},{"startTime":750.842,"endTime":753.642,"body":"lift, you could. Okay. But that would be a way to make it like a"},{"startTime":753.666,"endTime":757.306,"body":"low lift way that you could repurpose it and do it that way."},{"startTime":757.378,"endTime":761.018,"body":"Okay. Or since we know that you're putting so much time and effort and"},{"startTime":761.074,"endTime":764.842,"body":"care into the emails, I would actually say for you, what I"},{"startTime":764.866,"endTime":768.46,"body":"would encourage you to do, number one, is to write the emails, share"},{"startTime":768.5,"endTime":771.9,"body":"them, let them perform however they're going to perform. And like you were talking about"},{"startTime":771.94,"endTime":775.772,"body":"earlier, maybe take the best performing ones and repurpose those"},{"startTime":775.876,"endTime":779.692,"body":"as blog posts. Yeah, I definitely think my emails could be"},{"startTime":779.716,"endTime":783.5,"body":"blog posts. My only concern that is that I'm not doing"},{"startTime":783.54,"endTime":787.356,"body":"any keyword research because obviously it was written for the intent"},{"startTime":787.388,"endTime":791.212,"body":"of it just going out in kit. So, yeah, I"},{"startTime":791.236,"endTime":794.832,"body":"worry, like, is that an issue? I wouldn't worry about it. And I"},{"startTime":794.856,"endTime":798.288,"body":"mean, if you wanted to take the time you could optimize it for SEO."},{"startTime":798.464,"endTime":801.776,"body":"If you needed to do, again, like a lighter lift, just"},{"startTime":801.848,"endTime":805.04,"body":"repurpose it as it is. Make sure you've got one H1"},{"startTime":805.08,"endTime":808.816,"body":"headline, make sure you've got an SEO title and meta description,"},{"startTime":808.848,"endTime":812.4,"body":"and make sure your URL is optimized. That's what I would say to like,"},{"startTime":812.44,"endTime":815.82,"body":"definitely make sure of. Did I say any words that you're like, what?"},{"startTime":816.44,"endTime":819.922,"body":"No, that all makes sense. My question from that would"},{"startTime":819.946,"endTime":823.17,"body":"be, what is your recommendation for"},{"startTime":823.29,"endTime":827.01,"body":"optimizing the URL? Like, you did a great job with the Kylie one."},{"startTime":827.05,"endTime":829.986,"body":"So your website. So Emancopyco.com"},{"startTime":830.138,"endTime":833.922,"body":"blog email teardown Kylie. So"},{"startTime":833.946,"endTime":837.442,"body":"that's great. I mean, you're definitely getting keywords in there. It's like, this is what"},{"startTime":837.466,"endTime":841.17,"body":"it is. What we really want to think about with keywords is what might"},{"startTime":841.21,"endTime":845.01,"body":"someone be literally typing into Google where it would make"},{"startTime":845.05,"endTime":848.368,"body":"sense for your blog post to show up, where you could be there for them,"},{"startTime":848.424,"endTime":852.272,"body":"answer their question, give them whatever information or encouragement that"},{"startTime":852.296,"endTime":855.744,"body":"they're looking for. Okay. Yeah, you've done a great job. You just wanna make sure"},{"startTime":855.752,"endTime":859.12,"body":"you have the little dashes, no periods, no spaces, no"},{"startTime":859.16,"endTime":862.928,"body":"underscores. Just for anyone listening who doesn't know that, but you did a great job."},{"startTime":863.064,"endTime":866.704,"body":"Okay, thank you. Are you"},{"startTime":866.712,"endTime":870.256,"body":"sure? Are you really sure? I'm still stuck on 49 website"},{"startTime":870.328,"endTime":873.712,"body":"visitors. Oh, my God. Oh, no. Yeah, no. And we could always go in your"},{"startTime":873.736,"endTime":876.816,"body":"website. As soon as we're done, I'm going into my plausible, like, let me check"},{"startTime":876.848,"endTime":880.584,"body":"these stats. No, like I said, take it with a grain of"},{"startTime":880.592,"endTime":883.592,"body":"salt. What I do for that is I check on my website itself. So I"},{"startTime":883.616,"endTime":887.448,"body":"host on Squarespace and I go into my Squarespace analytics, and that's what gives"},{"startTime":887.464,"endTime":891.032,"body":"me the most accurate information. Because if you go to Google,"},{"startTime":891.176,"endTime":894.776,"body":"they're only pulling from Google. They're not also pulling in from Bing or other search"},{"startTime":894.808,"endTime":898.536,"body":"engines. If I'm using this Chrome extension, it's only pulling"},{"startTime":898.568,"endTime":902.408,"body":"in from whatever resource it's pulling in from. And I know for a fact it's"},{"startTime":902.424,"endTime":905.56,"body":"been wrong about mine because recently it's been like, your website traffic is at zero."},{"startTime":905.6,"endTime":909.216,"body":"And I'm like, that's a lie. Yeah, it's enough to give you a heart attack."},{"startTime":909.288,"endTime":912.54,"body":"Okay. I'm also on Squarespace as of recently."},{"startTime":913.08,"endTime":916.896,"body":"So, yeah, I can check that out as well. Yeah, definitely check that out."},{"startTime":916.968,"endTime":920.592,"body":"I love Squarespace. Welcome to the crew. Okay, just to clarify,"},{"startTime":920.736,"endTime":923.824,"body":"Squarespace says In the last 30 days, I had"},{"startTime":923.832,"endTime":927.056,"body":"1,200 unique visits and"},{"startTime":927.128,"endTime":930.864,"body":"2,500 page views. Ooh. So,"},{"startTime":930.952,"endTime":934.794,"body":"yeah, that. The other was not accurate. Oh, my God. You nearly gave me"},{"startTime":934.802,"endTime":938.618,"body":"a heart attack with 43. Was it 43? It said 49,"},{"startTime":938.674,"endTime":942.298,"body":"but still, it was slower than that. I was like, am I doing"},{"startTime":942.354,"endTime":945.562,"body":"something wrong? Do I have to, like, burn my business to the ground and start"},{"startTime":945.586,"endTime":948.858,"body":"again? No, no, no, no, no, no, no, no. We are not making that dramatic"},{"startTime":948.874,"endTime":952.714,"body":"of a thing. So I would wonder. This is a total side tangent, but if"},{"startTime":952.722,"endTime":956.026,"body":"we were to go in and look at your Google Analytics or Google Search console,"},{"startTime":956.058,"endTime":959.272,"body":"I wonder if that would be the number. And then we would know that this"},{"startTime":959.386,"endTime":963.196,"body":"Chrome extension is pulling from only that one data source. You know what I mean?"},{"startTime":963.268,"endTime":967.02,"body":"Okay. Yeah, yeah. But it's okay. It's all good. You have lots of people coming"},{"startTime":967.06,"endTime":970.78,"body":"to your website. Okay. I love it."},{"startTime":970.9,"endTime":973.916,"body":"Okay, so those are the two ways getting back to the email and the blogs."},{"startTime":973.948,"endTime":976.828,"body":"That's kind of how I would think of it. Just from, like, a really basic"},{"startTime":976.924,"endTime":980.668,"body":"strategy of either having the blog and if you're sharing"},{"startTime":980.684,"endTime":984.348,"body":"it for the first time, including potentially the first, third, or however"},{"startTime":984.404,"endTime":988.252,"body":"much of the blog as the email, and then sending people from"},{"startTime":988.276,"endTime":992.044,"body":"your email to the new blog, or having that"},{"startTime":992.132,"endTime":995.676,"body":"email that's performing really, really well, go out and become a blog on your website."},{"startTime":995.748,"endTime":999.276,"body":"I think that second one is probably going to be the best for your business."},{"startTime":999.428,"endTime":1003.196,"body":"Okay, that sounds good. Because you could also think of, okay,"},{"startTime":1003.228,"endTime":1007.02,"body":"from this email that turns into a blog post. Where else could I send people?"},{"startTime":1007.14,"endTime":1010.332,"body":"Could I send them to book a service with me? Could I send them to"},{"startTime":1010.356,"endTime":1014.134,"body":"buy a digital product? Could I send them to go listen to a certain podcast?"},{"startTime":1014.292,"endTime":1017.89,"body":"That's also what I'm thinking of, which. You do that with email."},{"startTime":1018.01,"endTime":1021.762,"body":"It's like, okay, what's the next step? What's the ultimate goal here? Yeah, so"},{"startTime":1021.786,"endTime":1025.33,"body":"that would very easily translate into the blog, too. That sounds really"},{"startTime":1025.37,"endTime":1028.834,"body":"great. I also think about my blog in terms of"},{"startTime":1029.002,"endTime":1032.71,"body":"getting more podcast listeners,"},{"startTime":1033.05,"endTime":1036.466,"body":"because the podcast listeners tend to be the people who would buy my digital"},{"startTime":1036.538,"endTime":1039.879,"body":"products. And so I have some really great"},{"startTime":1040.049,"endTime":1043.547,"body":"podcast episodes and interviews, but I don't know how to create"},{"startTime":1043.683,"endTime":1047.467,"body":"blog posts around those either. Yeah, I just don't"},{"startTime":1047.483,"endTime":1050.859,"body":"even know where to begin. You're like, help. Is this"},{"startTime":1050.899,"endTime":1054.363,"body":"possible? So that's the only kind of blog that I've been doing this year. I"},{"startTime":1054.371,"endTime":1057.931,"body":"started this podcast in January, and that's the only thing I've done all of"},{"startTime":1057.955,"endTime":1061.771,"body":"2024 because I wanted to have blogs, but I didn't know really how"},{"startTime":1061.795,"endTime":1064.283,"body":"to be the most efficient because right now it's Just me. I don't have an"},{"startTime":1064.291,"endTime":1067.611,"body":"assistant. It's just me doing all of the things over here. So I'm like, how"},{"startTime":1067.635,"endTime":1071.19,"body":"can I maximize my time and have this bigger, long"},{"startTime":1071.23,"endTime":1074.982,"body":"form, longer lasting content actually continue to keep going out and working for"},{"startTime":1075.006,"endTime":1078.79,"body":"me? So every time I publish a podcast, it becomes a blog post,"},{"startTime":1078.83,"endTime":1082.23,"body":"either the same day or the very next day. And I keep it really, really"},{"startTime":1082.27,"endTime":1085.894,"body":"simple. So I don't even have like pictures"},{"startTime":1085.942,"endTime":1089.686,"body":"within the blog post itself. The only image that I have is just the thumbnail"},{"startTime":1089.718,"endTime":1093.542,"body":"that you saw back on this main blog page. But if I'm looking"},{"startTime":1093.566,"endTime":1097.17,"body":"at my blog post, this is the H1. I"},{"startTime":1097.21,"endTime":1100.69,"body":"have this as the H2. Usually there's one to two"},{"startTime":1100.73,"endTime":1104.562,"body":"sentences. When it fits, I have a button up"},{"startTime":1104.586,"endTime":1108.402,"body":"here under that H2 that takes them to an offer a"},{"startTime":1108.426,"endTime":1112.19,"body":"download, a relevant workshop or something like that."},{"startTime":1112.49,"endTime":1116.13,"body":"Then I always embed the podcast player because even if someone"},{"startTime":1116.17,"endTime":1119.986,"body":"listens to it here, that counts as a podcast download,"},{"startTime":1120.018,"endTime":1123.704,"body":"as a play for that episode. So it counts. To raise your numbers."},{"startTime":1123.882,"endTime":1127.676,"body":"Then I have some kind of like singular paragraph. And then I'll"},{"startTime":1127.708,"endTime":1131.452,"body":"include bullet points for what we talked about in the episode."},{"startTime":1131.596,"endTime":1135.1,"body":"I always link to the specific episode on Apple,"},{"startTime":1135.18,"endTime":1139.004,"body":"Spotify and YouTube. So if someone really wants to go out there or save it"},{"startTime":1139.012,"endTime":1142.732,"body":"to a playlist or share the link over there, then they can. And"},{"startTime":1142.756,"endTime":1146.06,"body":"then I. For any episode that has a guest, I include the guest"},{"startTime":1146.14,"endTime":1149.868,"body":"bio. Then I include any resources that were mentioned. Maybe"},{"startTime":1149.884,"endTime":1153.324,"body":"that's paid, maybe that's free. Maybe that's just a website I was talking"},{"startTime":1153.372,"endTime":1157.078,"body":"about. I'll include any related episodes, which these"},{"startTime":1157.134,"endTime":1160.774,"body":"links are going to go over to the other blog posts. I'm not going to"},{"startTime":1160.782,"endTime":1163.462,"body":"take them to like Buzzsprout, I'm not going to take them to Apple. I'm taking"},{"startTime":1163.486,"endTime":1167.254,"body":"them to my other blog post. Like, this is really helpful for SEO Juice when"},{"startTime":1167.262,"endTime":1170.982,"body":"it comes to blogging. Okay. And then I'll include links to the guest,"},{"startTime":1171.046,"endTime":1174.742,"body":"links to myself, links to my podcast producer because I love working with"},{"startTime":1174.766,"endTime":1178.246,"body":"her, as well as to encourage people again to possibly follow"},{"startTime":1178.398,"endTime":1182.192,"body":"rate, review the show. And the very, very last thing that I have is the"},{"startTime":1182.216,"endTime":1186.032,"body":"transcript. And I always like to say that it's unedited. So that's how"},{"startTime":1186.056,"endTime":1189.44,"body":"I do it. It takes me maybe like 15 to 20 minutes to put this"},{"startTime":1189.48,"endTime":1193.312,"body":"up, but I'm repurposing a lot of the stuff that I've used to create the"},{"startTime":1193.336,"endTime":1196.18,"body":"original show note for the podcast episode."},{"startTime":1197.0,"endTime":1200.032,"body":"Okay, this is great. So I do a lot of this, but there are a"},{"startTime":1200.056,"endTime":1203.712,"body":"Few key things that I've not done that would be, I think, really helpful for"},{"startTime":1203.736,"endTime":1207.542,"body":"me to include. Eg, I don't have a H2. I'm not"},{"startTime":1207.566,"endTime":1211.19,"body":"linking back to my own offers. Oh, sorry. I am, but"},{"startTime":1211.23,"endTime":1214.742,"body":"it's not as, like, buy my"},{"startTime":1214.766,"endTime":1218.534,"body":"offer. Like, go check this out. Getting people to really, like, look at"},{"startTime":1218.542,"endTime":1222.246,"body":"it. I think it's just a bullet point in the maybe show notes"},{"startTime":1222.438,"endTime":1225.53,"body":"and not including the bio of my guest."},{"startTime":1226.11,"endTime":1229.878,"body":"And I really like related episodes. Yeah, I really like related"},{"startTime":1229.934,"endTime":1233.782,"body":"episodes. And that'll be great because you have so many under your belt at this"},{"startTime":1233.806,"endTime":1237.632,"body":"point. With anyone who's starting out, it can be a little tricky. So when"},{"startTime":1237.656,"endTime":1240.832,"body":"I was first putting out episodes, I'm like, I have six, and they kind of"},{"startTime":1240.856,"endTime":1243.536,"body":"don't really, like, make sense to link to each other. So I had to wait"},{"startTime":1243.568,"endTime":1246.672,"body":"a little bit until I was like, oh, I can link this episode to this"},{"startTime":1246.696,"endTime":1249.952,"body":"one and this was a related topic. Or this builds on what we talked about"},{"startTime":1249.976,"endTime":1253.504,"body":"in this episode. Okay, that's really helpful. Thank you."},{"startTime":1253.592,"endTime":1257.312,"body":"Yeah. Anything else you want to chat about from here before I click away from"},{"startTime":1257.336,"endTime":1261.008,"body":"it? No, no, it's all good. It makes perfect sense. I'll"},{"startTime":1261.104,"endTime":1264.57,"body":"have a look at it later and see how I can improve mine."},{"startTime":1264.65,"endTime":1268.41,"body":"Okay. I care so deeply about podcast SEO and"},{"startTime":1268.45,"endTime":1271.786,"body":"blog SEO that I actually made a download, which I'll make sure for anyone listening,"},{"startTime":1271.818,"endTime":1275.098,"body":"it's linked in the show notes below or in the blog post, wherever you are."},{"startTime":1275.234,"endTime":1278.89,"body":"But it can be seamless. It can be really easy and efficient"},{"startTime":1278.97,"endTime":1282.394,"body":"to create. And they have legs. They go out and continue"},{"startTime":1282.482,"endTime":1285.674,"body":"marketing for you for as long as they're out there, for as long as you"},{"startTime":1285.682,"endTime":1288.99,"body":"have a website, for as long as you know your podcast is out there. So"},{"startTime":1289.03,"endTime":1292.446,"body":"highly, highly, highly recommend. Okay, that's really good to know."},{"startTime":1292.518,"endTime":1295.77,"body":"Yeah. Are there any other questions that are, like, floating around?"},{"startTime":1296.07,"endTime":1299.742,"body":"No, I think that's everything I like the idea of, actually. I like it"},{"startTime":1299.766,"endTime":1302.686,"body":"both ways, honestly. I like the idea of writing the blog post and then sending"},{"startTime":1302.718,"endTime":1306.494,"body":"the blog post as an email. And that's because the way that"},{"startTime":1306.502,"endTime":1310.29,"body":"I write my emails and blog posts are very similar in style."},{"startTime":1311.27,"endTime":1314.814,"body":"So I think even if I write as a blog post first, it would be"},{"startTime":1314.822,"endTime":1318.298,"body":"a good email and would sound very natural in that format."},{"startTime":1318.414,"endTime":1322.018,"body":"Yeah. And I like it the other way as well. Publishing the"},{"startTime":1322.074,"endTime":1325.922,"body":"stuff that I've already published onto my blog, as in"},{"startTime":1325.946,"endTime":1329.458,"body":"that I published via email onto my blog. And actually, I have so many"},{"startTime":1329.594,"endTime":1333.33,"body":"that we could, like, start doing that asap. I could have my assistant help"},{"startTime":1333.37,"endTime":1337.218,"body":"me to just start publishing them for sure. Let's"},{"startTime":1337.234,"endTime":1340.67,"body":"talk about cadence, because that's a question that people always have as well."},{"startTime":1341.37,"endTime":1345.122,"body":"So you could go absolutely gangbusters and do as"},{"startTime":1345.146,"endTime":1348.862,"body":"many as possible if you wanted. That might look like two a week. That"},{"startTime":1348.886,"endTime":1352.302,"body":"might look like three a week. You could go bonkers and do that if that"},{"startTime":1352.326,"endTime":1355.614,"body":"feels sustainable and doable. Or that could be like a project for a month or"},{"startTime":1355.622,"endTime":1359.262,"body":"two where you're like, we're just gonna blast out 12 and, you know, give"},{"startTime":1359.286,"endTime":1362.606,"body":"ourselves a head start. The best cadence I've"},{"startTime":1362.638,"endTime":1366.414,"body":"seen is I would say once a week is like the best, best cadence."},{"startTime":1366.462,"endTime":1370.222,"body":"But I've also got a client who publishes one blog once a"},{"startTime":1370.246,"endTime":1373.902,"body":"month. He's done that for three something years, and he's got his traffic up to"},{"startTime":1373.926,"endTime":1377.17,"body":"like 13 or 14,000 visitors per month."},{"startTime":1377.47,"endTime":1381.302,"body":"So, I mean, it's insane and it's really working. And it also shows that you"},{"startTime":1381.326,"endTime":1384.694,"body":"don't have to do a ton of stuff, like one blog post a month. We"},{"startTime":1384.702,"endTime":1388.23,"body":"can all do that. So even hearing that, what are you thinking? Just"},{"startTime":1388.27,"endTime":1392.102,"body":"knowing the content you have. Yeah, that sounds really"},{"startTime":1392.126,"endTime":1395.638,"body":"good. I was thinking I could like, we could publish them, like"},{"startTime":1395.694,"endTime":1399.382,"body":"slowly drip feed them. And that gives me time to work on"},{"startTime":1399.406,"endTime":1403.046,"body":"creating new blog content. So I'm not under pressure to create new blog"},{"startTime":1403.078,"endTime":1406.278,"body":"content. And also I like my blogs to be really meaty."},{"startTime":1406.454,"endTime":1409.702,"body":"So I like the idea of, I don't know if you said you was your"},{"startTime":1409.726,"endTime":1413.43,"body":"client or friend, but doing one blog post a month. And I can imagine that"},{"startTime":1413.47,"endTime":1416.854,"body":"that one would just be a really great blog"},{"startTime":1416.902,"endTime":1420.678,"body":"post rather than like four mediocre ones. Right."},{"startTime":1420.734,"endTime":1424.182,"body":"I mean, you've got so much content that if you find that you get in"},{"startTime":1424.206,"endTime":1426.982,"body":"there and you're like, actually, we could definitely do two of these a month or"},{"startTime":1427.006,"endTime":1430.038,"body":"something like that. Like, you definitely have the flexibility that you can change. No one's"},{"startTime":1430.054,"endTime":1433.712,"body":"holding you to whatever cadence you choose. You can always ebb and"},{"startTime":1433.736,"endTime":1437.072,"body":"flow with how frequently you post. I don't think you're gonna have a problem with"},{"startTime":1437.096,"endTime":1439.584,"body":"this at all. Cause I'm on your email list and I absolutely love your emails."},{"startTime":1439.632,"endTime":1443.04,"body":"But I would say most people, like, just aim for"},{"startTime":1443.16,"endTime":1446.912,"body":"no fewer than 500 words per blog post. You could definitely go more"},{"startTime":1446.936,"endTime":1450.784,"body":"than that, but I would say no fewer than 500. Okay. Cause that would be"},{"startTime":1450.792,"endTime":1454.54,"body":"a good benchmark. Okay, great. Yeah. My issue is, like,"},{"startTime":1455.32,"endTime":1458.89,"body":"writing too much. So not fewer than 500 I can do."},{"startTime":1459.01,"endTime":1462.506,"body":"Yeah. My last question is, what tools would you recommend for"},{"startTime":1462.578,"endTime":1466.33,"body":"figuring out the keyword research? So there's a new tool"},{"startTime":1466.37,"endTime":1469.67,"body":"that I'm starting to play around with. It's called KeySearch co."},{"startTime":1470.37,"endTime":1474.218,"body":"And I believe I have potentially an affiliate link. I got to go check"},{"startTime":1474.234,"endTime":1477.482,"body":"to see if they approve me, but I'm really having fun with it. It's one"},{"startTime":1477.506,"endTime":1481.258,"body":"that I heard about on threads, and I've seen lots of other SEO pros talking"},{"startTime":1481.274,"endTime":1483.514,"body":"about it and how much they love it. So I'm like, okay, cool, I'm going"},{"startTime":1483.522,"endTime":1487.246,"body":"to go play around with that one. Up until now, I've been using mostly"},{"startTime":1487.278,"endTime":1491.07,"body":"ubersuggest, the Chrome extension, which is free. And just"},{"startTime":1491.11,"endTime":1494.702,"body":"like a couple of tips as you're going in and doing keyword research. The"},{"startTime":1494.806,"endTime":1498.542,"body":"good volume is zero to a thousand, at least in my world. And"},{"startTime":1498.566,"endTime":1502.222,"body":"the best volume is zero to a hundred. And what that means for"},{"startTime":1502.246,"endTime":1505.742,"body":"anyone who's unfamiliar with search volume. It just means how many people"},{"startTime":1505.846,"endTime":1509.646,"body":"per month on average are typing in that phrase into Google"},{"startTime":1509.678,"endTime":1513.04,"body":"or some other search engine to get to their"},{"startTime":1513.08,"endTime":1516.752,"body":"answer. So if you keep it at under a thousand,"},{"startTime":1516.856,"endTime":1519.952,"body":"then you're going to end up being a bigger fish in a smaller pond, I."},{"startTime":1519.976,"endTime":1523.408,"body":"E. Easier to find. If you go over a thousand, you're going to be a"},{"startTime":1523.464,"endTime":1526.928,"body":"little fish in a giant pond that's already full of other fish, so it's harder"},{"startTime":1526.944,"endTime":1530.704,"body":"to find you. So zero to a hundred is great. Zero to a"},{"startTime":1530.712,"endTime":1534.528,"body":"thousand is also good. But yeah, Those are the two tools I really love."},{"startTime":1534.664,"endTime":1538.444,"body":"KeySearch is paid. Ubersuggest, Chrome extension is free. I"},{"startTime":1538.452,"endTime":1541.948,"body":"do have a couple other just like bullet points I can roll through for"},{"startTime":1542.004,"endTime":1545.436,"body":"optimizing the blogs if you want to talk about that a little bit. Yeah, let's"},{"startTime":1545.468,"endTime":1549.132,"body":"do it. So I was looking at the blog post that you did"},{"startTime":1549.156,"endTime":1552.972,"body":"about Kylie Cosmetics. So a few ideas you want to"},{"startTime":1552.996,"endTime":1556.412,"body":"make the most out of those headlines. So definitely the"},{"startTime":1556.436,"endTime":1560.108,"body":"H1, but also the H2s and H3s. So you"},{"startTime":1560.164,"endTime":1563.932,"body":"have the H1 is Kylie Cosmetics email tear down the good, the"},{"startTime":1563.956,"endTime":1566.524,"body":"bad, and the mops. Which I love that because I was like, what in the"},{"startTime":1566.532,"endTime":1570.374,"body":"world is mops? And then I got there and was missed opportunities, which is like"},{"startTime":1570.462,"endTime":1573.622,"body":"beautiful. So I scrolled down even just to see what that said. Okay, great."},{"startTime":1573.726,"endTime":1577.318,"body":"Yeah. Okay, so you have that thumbnail image at the top with"},{"startTime":1577.374,"endTime":1581.078,"body":"email teardown of Kylie Cosmetics, you would want to make sure that any"},{"startTime":1581.134,"endTime":1584.774,"body":"images have an optimized image title, meaning that"},{"startTime":1584.782,"endTime":1588.294,"body":"there's a keyword in there. So it's going to be similar to the URL"},{"startTime":1588.422,"endTime":1592.006,"body":"slug that we talked about. Okay. Having those dashes and having"},{"startTime":1592.078,"endTime":1595.816,"body":"the words you Know, obviously the email teardown or whatever, we decide"},{"startTime":1595.848,"endTime":1599.432,"body":"to call it the product. So in this case, Kylie Cosmetics. And then if you"},{"startTime":1599.456,"endTime":1602.936,"body":"wanted to, you could also potentially have your name in there"},{"startTime":1603.088,"endTime":1606.648,"body":"if it were like Eman's email teardown of Kylie"},{"startTime":1606.664,"endTime":1610.36,"body":"Cosmetics or something like that. But you want to optimize"},{"startTime":1610.44,"endTime":1614.152,"body":"image titles. Going back to what I said about the headlines, you"},{"startTime":1614.176,"endTime":1617.8,"body":"want to optimize those. So this first section says the"},{"startTime":1617.84,"endTime":1621.528,"body":"good, which in this email. I understand what that means."},{"startTime":1621.584,"endTime":1625.142,"body":"It's like the good part of the email sequence, but maybe saying that"},{"startTime":1625.256,"endTime":1629.082,"body":"in a few more words to have that H2 just be a little"},{"startTime":1629.106,"endTime":1632.89,"body":"bit meatier. Okay, could be good. And then for example, with your"},{"startTime":1632.93,"endTime":1636.65,"body":"H3, one of the H3s, you have says good attractive sign"},{"startTime":1636.69,"endTime":1640.442,"body":"up offer. Again, in the context of reading this, it"},{"startTime":1640.466,"endTime":1644.17,"body":"makes sense, but I think stat is something like 75 to 80%"},{"startTime":1644.21,"endTime":1647.994,"body":"of people just read the headlines. So one thing I like to do is"},{"startTime":1648.082,"endTime":1651.802,"body":"skim and see if it makes sense by just reading the headlines and"},{"startTime":1651.826,"endTime":1655.64,"body":"none of actual like meat of the post. That makes sense. And I, I know"},{"startTime":1655.68,"endTime":1659.416,"body":"that from my other copy stuff. So yeah, yeah,"},{"startTime":1659.448,"endTime":1662.872,"body":"that should be obviously the case for this as well. But again, like I'm saying,"},{"startTime":1662.896,"endTime":1666.632,"body":"it makes sense once I'm in the post. But if we just want to take"},{"startTime":1666.656,"endTime":1669.912,"body":"it up another level, I'm just being like nitpicky here. So that's something that you"},{"startTime":1669.936,"endTime":1673.128,"body":"could do. Another thing you could do is bold certain"},{"startTime":1673.184,"endTime":1676.984,"body":"lines. So same thing. If it's bolded, people's eyes are"},{"startTime":1676.992,"endTime":1680.41,"body":"gonna go there as well. If it's italicized, their eyes are gonna go there. So"},{"startTime":1680.45,"endTime":1684.122,"body":"anything you really want to emphasize for certain email sequences or"},{"startTime":1684.146,"endTime":1687.866,"body":"people, you know, there's stuff that you're looking at, just bring that to attention with"},{"startTime":1687.938,"endTime":1691.578,"body":"bold or italics. Okay. Give the readers a cta."},{"startTime":1691.754,"endTime":1695.242,"body":"So I have a feeling based on what you said earlier about like, you'll share"},{"startTime":1695.266,"endTime":1697.882,"body":"about your stuff, but it's not like a big call to action of like, go"},{"startTime":1697.906,"endTime":1701.434,"body":"buy this thing. Go check out this download. You and I are very similar. Yeah,"},{"startTime":1701.482,"endTime":1705.082,"body":"exactly. And to be fair, I did used to have the cta, but it was"},{"startTime":1705.106,"endTime":1708.522,"body":"like right at the bottom as well. So it wasn't even like well managed, but"},{"startTime":1708.546,"endTime":1712.202,"body":"it was like, join my email list. And then back then I was with"},{"startTime":1712.226,"endTime":1715.642,"body":"ActiveCampaign, like embedded opt in form. But then I left"},{"startTime":1715.666,"endTime":1718.63,"body":"ActiveCampaign and then I just removed them all and then never added"},{"startTime":1719.33,"endTime":1723.082,"body":"it back again. Yeah, so. And even just"},{"startTime":1723.106,"endTime":1726.314,"body":"the fact that like the PS is right at the bottom that's like, oh, if"},{"startTime":1726.322,"endTime":1729.71,"body":"you need some help, drop us a message at whatever."},{"startTime":1730.05,"endTime":1733.834,"body":"Yeah. And it's not that it's bad placement there. I mean, especially the people who"},{"startTime":1733.842,"endTime":1736.298,"body":"are gonna read everything and they're gonna go all the way down to the bottom"},{"startTime":1736.314,"endTime":1739.81,"body":"of the page. They're invested. So it's still good to have something down"},{"startTime":1739.85,"endTime":1743.522,"body":"there. Potentially you could have that as a button instead of a"},{"startTime":1743.546,"endTime":1747.138,"body":"hyperlink. Potentially, you have a button that leads them to, I don't know,"},{"startTime":1747.194,"endTime":1750.802,"body":"some paid product or takes them to a service that you"},{"startTime":1750.826,"endTime":1754.546,"body":"offer. But you could also, like what you're saying, insert something"},{"startTime":1754.698,"endTime":1757.682,"body":"higher up in the post or even a couple of times higher up in the"},{"startTime":1757.706,"endTime":1761.362,"body":"post. Okay, so that would be something to consider. Yeah, definitely."},{"startTime":1761.426,"endTime":1765.062,"body":"And you mentioned the H2. So the H2 is"},{"startTime":1765.166,"endTime":1768.822,"body":"giving them context, basically, and just getting them"},{"startTime":1768.846,"endTime":1772.662,"body":"excited to keep reading. Yeah. As you and I know, all copywriting is"},{"startTime":1772.686,"endTime":1775.814,"body":"just like, keep reading down the page and then go take an action. Like, the"},{"startTime":1775.822,"endTime":1779.622,"body":"short version of it is. So the H1 is like, what is the overarching"},{"startTime":1779.686,"endTime":1783.446,"body":"big topic for this thing? Be it a blog post, a podcast episode,"},{"startTime":1783.558,"endTime":1787.19,"body":"but it's like, what is that big thing? The H2s."},{"startTime":1787.31,"endTime":1790.662,"body":"Break down that bigger point of the H1. Okay. And then the"},{"startTime":1790.686,"endTime":1794.514,"body":"H3s for further break down that H2 point. Okay. So"},{"startTime":1794.522,"endTime":1798.338,"body":"you've used them appropriately in this blog post with the Kylie"},{"startTime":1798.354,"endTime":1802.114,"body":"cosmetics breakdown. But it's just like, if we're taking this to the"},{"startTime":1802.122,"endTime":1805.33,"body":"next level, you could just add keywords in there a little more"},{"startTime":1805.37,"endTime":1808.722,"body":"strategically. Yes. Got it. That all makes perfect"},{"startTime":1808.786,"endTime":1812.322,"body":"sense. You're doing great. Like I said, these are just gonna, like,"},{"startTime":1812.426,"endTime":1815.954,"body":"next level suggestions. Do you have any final questions as we wrap"},{"startTime":1816.002,"endTime":1819.682,"body":"up? No, that's everything. And honestly, this has been so"},{"startTime":1819.706,"endTime":1823.35,"body":"helpful, so thank you. I think I turned it into just"},{"startTime":1823.39,"endTime":1827.142,"body":"such a huge thing in my head. And also, I'm a perfectionist. So when"},{"startTime":1827.166,"endTime":1830.342,"body":"I do something, I really want to do it really well. And so then, you"},{"startTime":1830.366,"endTime":1834.022,"body":"know what happens next? Procrastination. And then it's just been, like,"},{"startTime":1834.046,"endTime":1837.11,"body":"years of procrastination at this point. And so I think I just need to get"},{"startTime":1837.15,"endTime":1840.95,"body":"started. And I think the plan that you came up with is"},{"startTime":1840.99,"endTime":1844.662,"body":"helpful. Is just enough for me to just get started and get into a"},{"startTime":1844.686,"endTime":1848.486,"body":"rhythm again. Yeah, just dip your toes in. And then once you're in, it's easier"},{"startTime":1848.518,"endTime":1852.104,"body":"to start making more moves. But, you know. Exactly. I can't"},{"startTime":1852.152,"endTime":1855.592,"body":"quite remember the quote, but it's basically like that we need to take action to"},{"startTime":1855.616,"endTime":1859.336,"body":"get ourselves unstuck that's exactly it. Yeah. Yeah. I'm excited"},{"startTime":1859.368,"endTime":1862.968,"body":"to see where you go from here. Oh, thank you. Me too. You're"},{"startTime":1862.984,"endTime":1866.664,"body":"welcome. Okay, so tell all the people, now that they've heard me tear"},{"startTime":1866.712,"endTime":1870.456,"body":"your blog post to shreds, tell them where they can find you."},{"startTime":1870.608,"endTime":1874.264,"body":"So you can go to my website, Emanco.com and just avoid the blog"},{"startTime":1874.312,"endTime":1877.06,"body":"right now. Just give me. Give me a few months."},{"startTime":1878.57,"endTime":1882.162,"body":"You will find everything there. From. If you want to"},{"startTime":1882.186,"endTime":1885.938,"body":"hire me and my small team to work on your. Your email marketing, that's"},{"startTime":1885.954,"endTime":1889.682,"body":"what we do best. I also have my podcast,"},{"startTime":1889.746,"endTime":1893.362,"body":"Mistakes that Made Me that asks extraordinary business owners to share their"},{"startTime":1893.386,"endTime":1897.234,"body":"biggest business mistakes. So go have a listen and then also"},{"startTime":1897.322,"endTime":1900.674,"body":"my courses and workshops are there too. But if you are someone who likes to"},{"startTime":1900.682,"endTime":1904.53,"body":"be on social, then go check out my Instagram at"},{"startTime":1904.57,"endTime":1908.232,"body":"ema and copy co and let's connect there. Tell me that you found me"},{"startTime":1908.336,"endTime":1911.432,"body":"through this podcast. I'd love to know. And let me know what you thought of"},{"startTime":1911.456,"endTime":1915.272,"body":"the episode. I can't wait to hear the takeaways. This is the first"},{"startTime":1915.296,"endTime":1918.696,"body":"podcast I've ever been on. That's like, well, this is why it was so beneficial"},{"startTime":1918.728,"endTime":1922.248,"body":"for me, because it's not like, oh, demonstrate your authority. It's just like,"},{"startTime":1922.304,"endTime":1925.832,"body":"clearly demonstrate how much you don't know about this topic, but. Also"},{"startTime":1926.016,"endTime":1929.704,"body":"while showing at the same time that you know what you're talking about with email."},{"startTime":1929.872,"endTime":1933.624,"body":"See, I do. You do. When it comes to email, I'm good. No, you're amazing."},{"startTime":1933.672,"endTime":1937.348,"body":"SEO. Not so much. Plug in, not so much."},{"startTime":1937.484,"endTime":1940.932,"body":"I don't remember if you plugged your email list, but I'm on it. It's so"},{"startTime":1940.956,"endTime":1944.692,"body":"good. So if you're not on Eman's email list, please"},{"startTime":1944.716,"endTime":1947.892,"body":"go get on there. You'll have a blast. Oh, thank you. You can get on"},{"startTime":1947.916,"endTime":1951.476,"body":"there on the website. The footer, it's everywhere. You'll find it."},{"startTime":1951.628,"endTime":1955.444,"body":"It's everywhere. There's no way you can't get on there. Well, thank you for joining"},{"startTime":1955.492,"endTime":1959.268,"body":"me and having me, like, talk this out with you. I'm really, truly"},{"startTime":1959.284,"endTime":1962.372,"body":"excited to see what action you end up taking and how it pays off for"},{"startTime":1962.396,"endTime":1966.03,"body":"you. Thank you. Me too. This has been great. Thanks so much. Of"},{"startTime":1966.07,"endTime":1968.27,"body":"course. All right, I'll catch you next time. Bye."}]}