{"version":"1.0.0","segments":[{"startTime":4.16,"endTime":7.944,"body":"Hello and welcome back to a solo episode of the Basic"},{"startTime":7.992,"endTime":11.768,"body":"Bee Podcast. I've missed you. It's been a second"},{"startTime":11.824,"endTime":15.08,"body":"since I've recorded a solo where I just got to talk directly to"},{"startTime":15.12,"endTime":18.952,"body":"you. Thank you for your patience and your understanding and"},{"startTime":19.056,"endTime":22.84,"body":"know that I've got more solos planned for us this year. I want to start"},{"startTime":22.88,"endTime":26.606,"body":"off by sharing more of how I got into SEO. It's"},{"startTime":26.638,"endTime":30.302,"body":"something I've found that I'm talking a lot more about with people behind the"},{"startTime":30.326,"endTime":34.126,"body":"scenes on calls in DMs, and it's been a minute since I shared"},{"startTime":34.158,"endTime":37.742,"body":"my story with you here on the podcast. Once"},{"startTime":37.766,"endTime":41.406,"body":"upon a time. I'm kidding, I'm kidding. Business"},{"startTime":41.478,"endTime":44.974,"body":"was good, I was making money. Massage clients were magically finding"},{"startTime":45.022,"endTime":48.606,"body":"me. But I was tangled in the same struggles that you're"},{"startTime":48.638,"endTime":52.19,"body":"feeling now. Feeling like I had to market through social media to stay"},{"startTime":52.23,"endTime":55.65,"body":"relevant and wondering what made me different. Life was"},{"startTime":55.69,"endTime":59.538,"body":"throwing so many things at me that eventually I realized I could"},{"startTime":59.594,"endTime":63.362,"body":"not be tied to an in person job. It became necessary"},{"startTime":63.426,"endTime":67.122,"body":"to understand how clients were finding me. What was I doing so"},{"startTime":67.146,"endTime":70.77,"body":"that I could safely and securely air quotes transition"},{"startTime":70.85,"endTime":74.402,"body":"to being an online business owner. Once I embraced the"},{"startTime":74.426,"endTime":78.13,"body":"strategy I now teach others, everything changed. My"},{"startTime":78.17,"endTime":81.874,"body":"marketing felt sustainable. I no longer felt chained to social media"},{"startTime":81.962,"endTime":85.474,"body":"and and I had this freedom to create it. Sounds kind of amazing,"},{"startTime":85.522,"endTime":89.17,"body":"right? Well, trust me, it is. And it can happen for you"},{"startTime":89.21,"endTime":92.93,"body":"too. This little story is the entire reason I"},{"startTime":92.97,"endTime":96.562,"body":"started teaching others about SEO. I've built a reputation for"},{"startTime":96.586,"endTime":99.618,"body":"helping business owners understand SEO, but my"},{"startTime":99.674,"endTime":103.522,"body":"superpower is helping them find the fun in it. I do this by"},{"startTime":103.546,"endTime":107.01,"body":"making it approachable, consistently opening the door for questions"},{"startTime":107.09,"endTime":110.712,"body":"because as you know, there are no dumb ones and"},{"startTime":110.736,"endTime":114.472,"body":"helping them achieve real results. I've spent years with my"},{"startTime":114.496,"endTime":118.04,"body":"own SEO and have guided hundreds of CEOs through my framework."},{"startTime":118.12,"endTime":121.752,"body":"And these very same people now slide in my DMs"},{"startTime":121.816,"endTime":125.432,"body":"just about every week to tell me how their inbox is blowing up because of"},{"startTime":125.456,"endTime":128.968,"body":"what I showed them to do. I mentioned my framework."},{"startTime":129.064,"endTime":132.248,"body":"I walk everyone through my three step SEO and Grow"},{"startTime":132.304,"endTime":135.8,"body":"method. I walk everyone done for you,"},{"startTime":135.84,"endTime":139.688,"body":"clients, students, even podcast listeners like you through this three step"},{"startTime":139.744,"endTime":143.254,"body":"process. Step one is understanding SEO."},{"startTime":143.382,"endTime":147.19,"body":"Step two is implementing SEO. And step three is"},{"startTime":147.23,"endTime":151.046,"body":"maintaining SEO SEO foundations, which you'll be hearing"},{"startTime":151.078,"endTime":154.886,"body":"about shortly, is focused entirely on step one, understanding"},{"startTime":154.918,"endTime":158.742,"body":"SEO. Because once you do that, you'll be sending me"},{"startTime":158.766,"endTime":162.29,"body":"testimonials like this one. I just got this like two days ago."},{"startTime":162.75,"endTime":166.342,"body":"I'm watching your videos now and I'm so appreciative of how you"},{"startTime":166.366,"endTime":170.022,"body":"make SEO clear and actionable. I've known the benefit of"},{"startTime":170.046,"endTime":173.894,"body":"SEO, but it's always been taught in such a heavy, clunky,"},{"startTime":174.022,"endTime":177.798,"body":"complicated, tech bro mechanical way, which made me"},{"startTime":177.854,"endTime":181.574,"body":"feel like it was insurmountable. I always had the impression"},{"startTime":181.622,"endTime":185.382,"body":"that contorting my content to fit keywords would oversimplify"},{"startTime":185.446,"endTime":189.142,"body":"the depth and magic of my work. So thank you for showing me that"},{"startTime":189.166,"endTime":192.816,"body":"I can easily move in the right direction. Pretty cool,"},{"startTime":192.848,"endTime":196.592,"body":"right? My mission is to help online business owners"},{"startTime":196.656,"endTime":200.448,"body":"learn SEO in a fun way, one doable step at a"},{"startTime":200.504,"endTime":204.224,"body":"time. Let me tell you about this upcoming SEO mentorship"},{"startTime":204.272,"endTime":208.032,"body":"experience because I know that you know that what"},{"startTime":208.056,"endTime":211.648,"body":"you really want is to have clients flocking to your website without social"},{"startTime":211.704,"endTime":215.056,"body":"media. SEO Foundations is for business"},{"startTime":215.128,"endTime":218.608,"body":"owners who are wearing all of the hats. You're marketing,"},{"startTime":218.704,"endTime":222.298,"body":"you're copywriting, you're doing all of the things for business"},{"startTime":222.354,"endTime":225.594,"body":"owners who support other business owners, aka"},{"startTime":225.722,"endTime":228.27,"body":"VAs, OBMs, etc."},{"startTime":228.69,"endTime":231.79,"body":"Anyone who wants to learn more about SEO,"},{"startTime":232.21,"endTime":235.562,"body":"anyone who's questioning if SEO is quote unquote worth it,"},{"startTime":235.746,"endTime":239.274,"body":"and even those of you who've been frankly screwed over"},{"startTime":239.362,"endTime":242.938,"body":"by other SEO pros or agencies. Everyone"},{"startTime":243.074,"endTime":246.768,"body":"deserves to have a better understanding of the magic that is SEO."},{"startTime":246.914,"endTime":250.708,"body":"A place to ask their questions and to grow alongside"},{"startTime":250.804,"endTime":254.452,"body":"like minded business owners who are right where you are. Let me tell you"},{"startTime":254.476,"endTime":258.212,"body":"about those who've gone before, shall I? Because this is the"},{"startTime":258.236,"endTime":261.748,"body":"second round of SEO Foundations. Previously it was called"},{"startTime":261.804,"endTime":265.588,"body":"SEO Sprint. Just listen to some of the successes the"},{"startTime":265.644,"endTime":268.98,"body":"business owners from last round that they've had. One"},{"startTime":269.02,"endTime":272.73,"body":"client found that the weekly calls boosted her confidence that"},{"startTime":272.77,"endTime":276.378,"body":"she did actually know what she was talking about when it came to SEO."},{"startTime":276.554,"endTime":280.266,"body":"Now she's including SEO in her agency's projects."},{"startTime":280.458,"endTime":283.834,"body":"Another was able to carry on a conversation about different marketing"},{"startTime":283.882,"endTime":287.63,"body":"tactics without feeling like a fool. Thanks to our conversations."},{"startTime":288.21,"endTime":291.994,"body":"Another client had already taken several trainings but hadn't"},{"startTime":292.042,"endTime":295.578,"body":"actually done anything with the material. She was able to"},{"startTime":295.634,"endTime":299.466,"body":"implement SEO on her site. The stuff that she had just sitting in a Google"},{"startTime":299.498,"endTime":302.544,"body":"document and it helped her attract new clients almost"},{"startTime":302.632,"endTime":306.32,"body":"instantly. Now look, I could brag on them all day long. It"},{"startTime":306.36,"endTime":310.016,"body":"makes me so happy to see them having this kind of success with SEO after"},{"startTime":310.088,"endTime":313.664,"body":"just improving their understanding of it. Okay,"},{"startTime":313.712,"endTime":316.74,"body":"here's what you can expect inside SEO Foundations."},{"startTime":317.32,"endTime":320.72,"body":"Everyone who joins is going to get a mini SEO audit of their"},{"startTime":320.76,"endTime":324.448,"body":"homepage before the program even begins. It's important"},{"startTime":324.504,"endTime":328.272,"body":"to me that you feel the impact of SEO and feel it pretty quickly because"},{"startTime":328.296,"endTime":331.924,"body":"it can actually work pretty quickly. This mini audit"},{"startTime":331.972,"endTime":335.48,"body":"reveals how your site is already doing with SEO."},{"startTime":335.9,"endTime":339.428,"body":"My recommendations for a target keyword for your homepage, and"},{"startTime":339.484,"endTime":343.14,"body":"even includes three main SEO pieces that you can"},{"startTime":343.18,"endTime":346.932,"body":"copy and paste immediately in under like 10 minutes to make"},{"startTime":346.956,"endTime":350.644,"body":"you more findable. Throughout the mentorship experience, you'll"},{"startTime":350.692,"endTime":354.388,"body":"deepen your understanding of SEO. Everything from what makes"},{"startTime":354.444,"endTime":358.25,"body":"a good keyword to where to plug in keywords, to"},{"startTime":358.29,"endTime":362.09,"body":"what content to create that will actually work for you and not"},{"startTime":362.13,"endTime":365.946,"body":"disappear in like 48 hours. We will have"},{"startTime":366.018,"endTime":369.77,"body":"weekly calls on Wednesday afternoons. They're going to last about an hour"},{"startTime":369.89,"endTime":373.21,"body":"and there'll be part me introducing new topics, best"},{"startTime":373.25,"endTime":376.682,"body":"practices and insights and part Q and A. And do not"},{"startTime":376.706,"endTime":380.426,"body":"panic. Do not worry if you can't be on the live calls. You'll"},{"startTime":380.458,"endTime":384.298,"body":"have a way to submit questions before and you'll have lifetime access"},{"startTime":384.354,"endTime":387.962,"body":"to the replays. I'm also actually toying around with the"},{"startTime":387.986,"endTime":391.802,"body":"idea of sharing the video recordings and creating a private"},{"startTime":391.906,"endTime":395.242,"body":"podcast for easy listening on the go. So if that's of interest to"},{"startTime":395.266,"endTime":399.05,"body":"you, find me. Let me know. You'll get"},{"startTime":399.09,"endTime":402.634,"body":"weekly emails to keep you in the loop and there will be a telegram"},{"startTime":402.682,"endTime":405.93,"body":"community so you can really feel connected as you move through this"},{"startTime":405.97,"endTime":409.802,"body":"journey. I want to make it really, really clear that this mentorship is"},{"startTime":409.826,"endTime":413.378,"body":"focused on the understanding part of SEO, not as much"},{"startTime":413.434,"endTime":417.234,"body":"the doing. Although I've had people go through and implement along the"},{"startTime":417.242,"endTime":420.946,"body":"way. As you just heard, I have a group coaching program that's"},{"startTime":420.978,"endTime":424.658,"body":"more focused on walking through the implementation of SEO. If that's of interest"},{"startTime":424.714,"endTime":428.546,"body":"to you, just let me know. The adventure begins"},{"startTime":428.658,"endTime":431.81,"body":"May 21st and it's going to run for five weeks, so we'll be ending on"},{"startTime":431.85,"endTime":435.538,"body":"June 25th. Here's how the five weeks shake out. Week"},{"startTime":435.594,"endTime":439.044,"body":"one it's all about keywords. We'll be answering"},{"startTime":439.092,"endTime":442.868,"body":"questions like what makes a keyword good? What tools do I need?"},{"startTime":443.004,"endTime":446.628,"body":"Where do I plug keywords in? Week two is focused"},{"startTime":446.644,"endTime":450.356,"body":"on creating content and we'll be answering questions like"},{"startTime":450.428,"endTime":454.132,"body":"what types of content do I need to create? How long do blog posts"},{"startTime":454.196,"endTime":458.036,"body":"need to be? Do I even have to have a blog? Week three"},{"startTime":458.108,"endTime":461.908,"body":"is going to be about link building. We'll tackle things like what are"},{"startTime":461.964,"endTime":465.672,"body":"backlinks? How do I get them? Should I pay for links? How do I"},{"startTime":465.696,"endTime":468.82,"body":"know what to link to and from within my own site?"},{"startTime":469.36,"endTime":472.856,"body":"Week 4 we'll answer questions like how do I even"},{"startTime":472.928,"endTime":476.664,"body":"find SEO errors on my website? And then how do I fix"},{"startTime":476.712,"endTime":480.504,"body":"them? Week 5 is going to be about optimizing and"},{"startTime":480.592,"endTime":483.58,"body":"tracking metrics. It's kind of a Twofer."},{"startTime":484.16,"endTime":487.72,"body":"The questions we'll be tackling that week are going to be things like how can"},{"startTime":487.76,"endTime":491.032,"body":"I optimize existing content like blogs or even podcast"},{"startTime":491.096,"endTime":494.64,"body":"episodes? What metrics should I be tracking and how"},{"startTime":494.68,"endTime":497.664,"body":"often and how can I write SEO friendly"},{"startTime":497.712,"endTime":501.52,"body":"headlines? So if you're ready to go from"},{"startTime":501.56,"endTime":504.8,"body":"hunting for clients on social media to being found through"},{"startTime":504.84,"endTime":508.064,"body":"SEO, from burnout to true attraction"},{"startTime":508.112,"endTime":511.888,"body":"marketing, join us inside SEO Foundations. After"},{"startTime":511.944,"endTime":515.06,"body":"you join, you'll receive a welcome email with next steps"},{"startTime":515.4,"endTime":518.576,"body":"and all my cheerleading and confetti"},{"startTime":518.608,"endTime":522.35,"body":"vibes. I am really excited to be hosting this again and"},{"startTime":522.39,"endTime":526.174,"body":"I cannot wait. I've already got two people in the group. It's shaping up to"},{"startTime":526.182,"endTime":529.886,"body":"be quite a cool experience. So this has changed."},{"startTime":529.918,"endTime":533.294,"body":"In case you heard me talk about SEO Sprint last time, this has changed a"},{"startTime":533.302,"endTime":537.07,"body":"bit. I lengthened the program because I noticed that we just needed a little"},{"startTime":537.11,"endTime":540.622,"body":"more time to absorb stuff. Like I said, there might be a private"},{"startTime":540.726,"endTime":544.286,"body":"podcast version of the recordings that we do."},{"startTime":544.438,"endTime":547.662,"body":"I mean, largely it's staying the same. There's going to be the"},{"startTime":547.686,"endTime":551.414,"body":"Telegram group implemented this time as well, just for that community"},{"startTime":551.502,"endTime":555.334,"body":"aspect, because I'm noticing for myself as well as other business owners"},{"startTime":555.382,"endTime":559.094,"body":"that having that community piece, we're all really craving that."},{"startTime":559.182,"endTime":562.118,"body":"So I want to be able to provide that. And don't worry if you don't"},{"startTime":562.134,"endTime":565.782,"body":"have Telegram. Just know that it's a free platform. You"},{"startTime":565.806,"endTime":569.302,"body":"can access it on your computer, which is usually how I use it. You can"},{"startTime":569.326,"endTime":572.934,"body":"also access it on your phone and you can leave voice"},{"startTime":572.982,"endTime":576.666,"body":"memos. You can easily share links for like Google"},{"startTime":576.698,"endTime":579.834,"body":"Docs or Websites or whatever. Literally"},{"startTime":579.882,"endTime":583.242,"body":"anything. Oh, I should also say there will be resources"},{"startTime":583.306,"endTime":586.618,"body":"included, but again, this is largely focused on helping you"},{"startTime":586.674,"endTime":590.474,"body":"understand things, so I may even be creating some slide decks"},{"startTime":590.522,"endTime":594.25,"body":"this time that I didn't have last time. You'll get links to those."},{"startTime":594.37,"endTime":598.218,"body":"Any kind of resources that I create are generally in Google Drive, so you'll"},{"startTime":598.234,"endTime":601.818,"body":"get access to those as well. That's pretty much a wrap on this."},{"startTime":601.874,"endTime":605.342,"body":"You'll hear me promoting this program for the next couple months or so,"},{"startTime":605.506,"endTime":609.094,"body":"and the links to everything are below in the show notes. And just know that"},{"startTime":609.102,"endTime":610.83,"body":"I'm always just a DM away."}]}