{"version":"1.0.0","segments":[{"startTime":4.0,"endTime":7.46,"body":"Welcome back to the basic bee podcast, friends."},{"startTime":7.84,"endTime":11.672,"body":"We have reached the 100th episode. I can't even believe I'm saying those words."},{"startTime":11.816,"endTime":15.448,"body":"So here we are, hundredth episode. And I wanted to have a conversation about"},{"startTime":15.504,"endTime":19.032,"body":"everything that's really gone into the podcast, what I'm seeing working for podcasts in"},{"startTime":19.056,"endTime":22.84,"body":"general. So there was like literally no better person to bring on for this interview"},{"startTime":22.92,"endTime":26.668,"body":"other than who I consider basically the other half of this show."},{"startTime":26.724,"endTime":30.508,"body":"And that's probably gonna make her cry. Leah Bryant. She's"},{"startTime":30.524,"endTime":34.108,"body":"the ninja behind the podcast and she makes me and my guests sound really"},{"startTime":34.164,"endTime":38.012,"body":"good. She also brings all of my last minute ideas to life, which is"},{"startTime":38.036,"endTime":40.204,"body":"really fun to be like, hey, Leah, can we do this thing? And she's like,"},{"startTime":40.212,"endTime":43.868,"body":"yeah, sure. And then she just makes it happen magically. And she's also"},{"startTime":43.924,"endTime":47.612,"body":"always sharing her wealth of podcasting knowledge with me. And if anyone has"},{"startTime":47.636,"endTime":51.404,"body":"ever, like, you know, if you've been in my DMs or emailed me or whatever,"},{"startTime":51.452,"endTime":55.23,"body":"if you're like, I'm gonna start a podcast, I'm like, leah, Leah has the things."},{"startTime":55.77,"endTime":59.458,"body":"So I'm sure this conversation's gonna bounce around a little bit, but there's definitely gonna"},{"startTime":59.474,"endTime":63.282,"body":"be a focus around podcasts, launches, rebrands, as"},{"startTime":63.306,"endTime":66.93,"body":"well as SEO for podcasts. So before I bring her on officially,"},{"startTime":67.01,"endTime":70.498,"body":"here is a quick intro. Meet Leah Bryant, a former"},{"startTime":70.554,"endTime":74.21,"body":"fraud investigator turned strategic podcast producer. She went"},{"startTime":74.25,"endTime":77.858,"body":"from fighting crime to cutting UMS and UHS and now helps"},{"startTime":77.874,"endTime":81.722,"body":"B2B brands amplify their message through the power of podcasting. As"},{"startTime":81.746,"endTime":85.258,"body":"the founder of Leah Bryant Company, Leah specializes in launching and"},{"startTime":85.314,"endTime":88.666,"body":"managing high quality podcasts that inspire, inform, and"},{"startTime":88.738,"endTime":92.282,"body":"convert without consuming your entire schedule. With more than"},{"startTime":92.306,"endTime":95.77,"body":"1900 episodes produced across more than 39 shows,"},{"startTime":95.85,"endTime":99.674,"body":"she's helped establish brands, grow loyal audiences, and generate meaningful"},{"startTime":99.722,"endTime":103.274,"body":"revenue through intentional, well executed podcast strategies."},{"startTime":103.402,"endTime":107.132,"body":"Her unique approach is built around clarity, confidence, and connection,"},{"startTime":107.266,"endTime":111.032,"body":"helping business owners show up as the experts they are while inspiring their"},{"startTime":111.056,"endTime":114.76,"body":"listeners to take action. Leah now leads a powerhouse team of women"},{"startTime":114.8,"endTime":117.46,"body":"with expertise in copywriting, graphic design,"},{"startTime":117.84,"endTime":121.624,"body":"SEO, editing and production, offering"},{"startTime":121.672,"endTime":125.352,"body":"full service support to make podcasting seamless and successful."},{"startTime":125.496,"endTime":128.952,"body":"Hello, my friend. Hello. I'm so"},{"startTime":128.976,"endTime":132.696,"body":"excited. I'm excited you're here. A hundred episodes. I can't"},{"startTime":132.728,"endTime":136.096,"body":"believe we've done a hundred episodes. It's banana pants. It's"},{"startTime":136.128,"endTime":139.792,"body":"awesome. You know, I'm gonna be like all your other guests to say, man, I"},{"startTime":139.816,"endTime":143.6,"body":"just need to take that snippet and. Read it every day, just play"},{"startTime":143.64,"endTime":146.72,"body":"this podcast. I'm convinced that that is why we're getting so many"},{"startTime":146.76,"endTime":150.608,"body":"downloads. No, your show was great. That's why you're"},{"startTime":150.624,"endTime":154.464,"body":"getting so many downloads. I mean, only because of you. All right, before we"},{"startTime":154.472,"endTime":158.16,"body":"get into the gushing session, shall I hit you with the question that I ask"},{"startTime":158.2,"endTime":161.88,"body":"the people? Yes. All right,"},{"startTime":161.92,"endTime":165.768,"body":"Leah, what do you think is the most important for sales, social"},{"startTime":165.824,"endTime":169.624,"body":"proof, storytelling, or SEO? So, you know,"},{"startTime":169.632,"endTime":173.24,"body":"I've listened to every show. Yeah. So I'd like to really think about, like, what"},{"startTime":173.28,"endTime":176.872,"body":"people have said, what you've said, and I have learned so much from"},{"startTime":176.896,"endTime":180.552,"body":"you. So that being said, I'm going to pull in my"},{"startTime":180.576,"endTime":183.38,"body":"inner Britney. Best of luck to you."},{"startTime":184.24,"endTime":187.7,"body":"And say that I think it's less about"},{"startTime":188.06,"endTime":191.668,"body":"choosing one and understanding how all of these work"},{"startTime":191.724,"endTime":195.492,"body":"together. You did pull a sheet out"},{"startTime":195.516,"endTime":199.348,"body":"of my book. I love this. Yes. So, like, again, enter"},{"startTime":199.404,"endTime":203.06,"body":"Britney. SEO helps people find you. Storytelling helps people"},{"startTime":203.1,"endTime":206.56,"body":"feel connected, and then the social proof helps them trust you."},{"startTime":207.26,"endTime":210.452,"body":"So if you want to grow and convert your audience, especially, you kind of need"},{"startTime":210.476,"endTime":213.902,"body":"all three. So in relating this to podcasts, if I"},{"startTime":213.926,"endTime":217.55,"body":"may. Please do. I've seen, you know,"},{"startTime":217.59,"endTime":220.99,"body":"podcasts rank well because of great"},{"startTime":221.03,"endTime":224.25,"body":"SEO. No show in particular,"},{"startTime":226.63,"endTime":230.11,"body":"but if the story isn't strong and the host isn't building, like, their"},{"startTime":230.15,"endTime":233.95,"body":"credibility, you know, through their guests and also being featured as a guest and then"},{"startTime":233.99,"endTime":237.01,"body":"reviews, obviously, and then consistent quality."},{"startTime":237.75,"endTime":240.73,"body":"No, I'm just kidding. Listeners don't stick around."},{"startTime":242.59,"endTime":246.374,"body":"And then, like, on the flip side, you can have amazing storytelling"},{"startTime":246.422,"endTime":249.57,"body":"and client wins, but if you're not optimizing that content,"},{"startTime":249.95,"endTime":253.494,"body":"then you're not going to get discovered. Yeah. So it's a"},{"startTime":253.502,"endTime":257.302,"body":"combination that makes the magic and that it makes"},{"startTime":257.326,"endTime":261.094,"body":"it sustainable, too. Right? Yeah. Oh, that's one of my favorite words. I have so"},{"startTime":261.102,"endTime":264.47,"body":"many S words. Sustainable, successful, all of the S"},{"startTime":264.51,"endTime":268.134,"body":"words. It's great. Well, I know we're going to probably"},{"startTime":268.182,"endTime":271.414,"body":"get into some of, like, the shows. That we've worked on. We don't have to"},{"startTime":271.422,"endTime":274.802,"body":"name names or anything like that unless you really want. But you were just"},{"startTime":274.826,"endTime":278.578,"body":"mentioning, you know, shows aren't going to get found if you don't"},{"startTime":278.594,"endTime":282.29,"body":"optimize them to be findable. So, I mean, what"},{"startTime":282.33,"endTime":285.986,"body":"have you noticed are maybe like, the biggest, most impactful SEO"},{"startTime":286.018,"endTime":289.858,"body":"pieces for a podcast. Okay. So I would"},{"startTime":289.914,"endTime":292.83,"body":"say the first thing everybody wants to do is"},{"startTime":293.45,"endTime":297.026,"body":"they want to be creative with their title, and that's"},{"startTime":297.058,"endTime":300.652,"body":"great, but save you creativity for speaking to your"},{"startTime":300.676,"endTime":304.08,"body":"audience, because you're like, your creativity"},{"startTime":304.58,"endTime":307.72,"body":"isn't gonna help you strategically be found."},{"startTime":308.26,"endTime":311.772,"body":"Well, let's use an example that we worked on together,"},{"startTime":311.956,"endTime":315.34,"body":"if you don't mind, because you're also helping me with a case study for this,"},{"startTime":315.38,"endTime":318.668,"body":"so I feel confident in talking about this. So we had a"},{"startTime":318.724,"endTime":321.74,"body":"client who their podcast was colorful"},{"startTime":321.82,"endTime":325.612,"body":"Conversations, which is great. I bet their conversations would be fun and"},{"startTime":325.636,"endTime":328.43,"body":"lively. They're an interior designer, so that makes sense."},{"startTime":329.09,"endTime":332.922,"body":"But that's not going to tell me exactly what the show is about or if"},{"startTime":332.946,"endTime":336.762,"body":"I want to listen to it. When we went in to rename the podcast, we"},{"startTime":336.786,"endTime":340.442,"body":"got really strategic and able to pull in keywords. That way"},{"startTime":340.466,"endTime":344.266,"body":"it's telling people what exactly it is. Like,"},{"startTime":344.418,"endTime":348.186,"body":"black and white. Yeah. With your podcast title especially. I mean, I feel like"},{"startTime":348.338,"endTime":352.026,"body":"sometimes you can be a little playful with the episode titles, but."},{"startTime":352.178,"endTime":355.434,"body":"But the episode titles. Yeah. Sometimes I feel like you could also probably pull in"},{"startTime":355.442,"endTime":359.284,"body":"some SEO and be playful. Yeah. Yeah, exactly. And that's the tone that"},{"startTime":359.292,"endTime":362.996,"body":"I strike. Try to strike. I think you do fabulous with that."},{"startTime":363.068,"endTime":366.8,"body":"I mean, thanks. You've seen pretty much all of the work I've done, too."},{"startTime":367.34,"endTime":371.156,"body":"And in case anyone's ever wondering, Leah's the reason that I even do podcast SEO."},{"startTime":371.188,"endTime":374.132,"body":"Cause I think it was, I don't know, year and a half, two years ago,"},{"startTime":374.236,"endTime":376.324,"body":"you were like, hey, do you wanna write show notes? And I was like, that"},{"startTime":376.332,"endTime":380.148,"body":"sounds fun. Next thing I know, Leah and I have figured"},{"startTime":380.164,"endTime":383.736,"body":"out podcast SEO. So good. Yeah."},{"startTime":383.848,"endTime":387.688,"body":"Also think about your description. Sometimes they want to write a sentence or two"},{"startTime":387.744,"endTime":391.02,"body":"or they want to write a novel. I think there's a happy medium"},{"startTime":392.16,"endTime":395.912,"body":"in between those two. And, like, really call out"},{"startTime":395.936,"endTime":399.128,"body":"to your, you know, who you want to pull in as a listener and be"},{"startTime":399.184,"endTime":402.84,"body":"strategic with those keywords and think about when people are"},{"startTime":402.88,"endTime":406.152,"body":"going to search for something. How are they putting it in there?"},{"startTime":406.336,"endTime":409.72,"body":"Yeah. How are they phrasing it? What are they saying in that search bar? Yeah."},{"startTime":409.8,"endTime":413.306,"body":"Pull that into your description. Oh, I like that."},{"startTime":413.458,"endTime":416.586,"body":"So an argument could be made. Like, even in my brain, I'm like, well, mine"},{"startTime":416.618,"endTime":420.25,"body":"is called the Basic B. But we have done something. And part of the reason"},{"startTime":420.29,"endTime":423.274,"body":"why we're talking about rebrands as well during the conversation is because that's one of"},{"startTime":423.282,"endTime":427.13,"body":"the things I'm doing with the podcast. I love talking about SEO, storytelling, social"},{"startTime":427.17,"endTime":429.962,"body":"proof, but I also want to weave in some other stuff, so I found a"},{"startTime":429.986,"endTime":433.786,"body":"way to do it. The name isn't changing, though, the Basic B."},{"startTime":433.938,"endTime":437.402,"body":"So you've talked me through some ideas of what I can do to make that"},{"startTime":437.426,"endTime":440.956,"body":"title more optimized. And you want to talk to the good people about that."},{"startTime":441.028,"endTime":444.684,"body":"Yeah. So the Basic B, it's fabulous. You have it on your podcast"},{"startTime":444.732,"endTime":448.22,"body":"cover. You can continue to have it there, but you can always"},{"startTime":448.34,"endTime":452.14,"body":"also add an extension to your title to"},{"startTime":452.18,"endTime":456.012,"body":"draw in those keywords and even who your audience is. Yeah."},{"startTime":456.076,"endTime":458.044,"body":"And it doesn't have to be on your cover art, but it does need to"},{"startTime":458.052,"endTime":461.644,"body":"be in your hosting platform. It's like where your title is the basic"},{"startTime":461.692,"endTime":465.452,"body":"B. And then you could type in whatever your extension would"},{"startTime":465.476,"endTime":469.304,"body":"be. Like this topics for"},{"startTime":469.392,"endTime":473.176,"body":"these people. Oh, yeah, essentially. Right. And then that way you're using"},{"startTime":473.248,"endTime":476.82,"body":"your keywords for what it is and who it's for."},{"startTime":477.12,"endTime":480.904,"body":"And then there's also explaining, like, what it's about too. Right."},{"startTime":481.072,"endTime":484.312,"body":"So you're like, two. What does that say? Two for one stone."},{"startTime":484.376,"endTime":487.94,"body":"Yes, thank you. I mean, that's what I'm here for."},{"startTime":488.96,"endTime":491.384,"body":"No, that makes a lot of sense. So, I mean, right now, mine is the"},{"startTime":491.392,"endTime":495.056,"body":"basic baby SEO, storytelling, social proof, something like that. I can't"},{"startTime":495.088,"endTime":498.528,"body":"ever remember the order that the words are in. But I could also"},{"startTime":498.584,"endTime":501.872,"body":"see with the advice you just gave, having it be the basic be"},{"startTime":501.976,"endTime":505.568,"body":"SEO for established entrepreneurs or something like that. Yes,"},{"startTime":505.744,"endTime":509.328,"body":"that's good. Or you could even niche down more if you wanted to find"},{"startTime":509.464,"endTime":513.072,"body":"a subset within entrepreneurs. Right. Like"},{"startTime":513.096,"endTime":516.928,"body":"service providers or coaches or. Yeah, and the great thing, too, about"},{"startTime":516.984,"endTime":520.8,"body":"podcasting is, like, there's nothing that says you"},{"startTime":520.84,"endTime":524.592,"body":"shall never change that ever again. I know you have"},{"startTime":524.616,"endTime":528.448,"body":"the opportunity. Change it often, change it frequently. Obviously, if it's"},{"startTime":528.464,"endTime":531.808,"body":"not broken, don't fix it. But if it is broken, please fix"},{"startTime":531.824,"endTime":535.04,"body":"it. And fix it often if it needs to be fixed. Such a good"},{"startTime":535.08,"endTime":538.896,"body":"quote. But if it is broken, please"},{"startTime":538.968,"endTime":542.528,"body":"help us, people. I'll reach out to Brittany and I"},{"startTime":542.664,"endTime":546.384,"body":"and we will help you big soon. Yeah, I mean, especially Leah. Leah's the one"},{"startTime":546.392,"endTime":549.518,"body":"that's gonna be like, here's what you do. I mean, you've seen so many different"},{"startTime":549.574,"endTime":553.422,"body":"shows of your own. You've also, like, seen other shows. What do you"},{"startTime":553.446,"endTime":557.022,"body":"think makes for a quote, unquote successful podcast? Hmm,"},{"startTime":557.086,"endTime":560.686,"body":"That's a good question. It's a loaded question. And I bet everybody's"},{"startTime":560.718,"endTime":564.462,"body":"like, oh, it's easy. She's gonna say that. It's gonna be the numbers"},{"startTime":564.606,"endTime":567.29,"body":"and the metrics. But"},{"startTime":568.39,"endTime":571.53,"body":"I'm actually gonna tell you that it's not all about"},{"startTime":571.83,"endTime":575.1,"body":"just the download numbers, because"},{"startTime":575.56,"endTime":579.3,"body":"why are you podcasting? It's about connection."},{"startTime":579.88,"endTime":583.632,"body":"So, like, if your show is delivering the value to your"},{"startTime":583.656,"endTime":587.216,"body":"right audience, you're building trust and you're driving conversations, like, off"},{"startTime":587.288,"endTime":591.008,"body":"the platform, like into your DMs or in your email"},{"startTime":591.064,"endTime":594.912,"body":"or through your funnel or whatever, then it's working, then"},{"startTime":594.936,"endTime":598.672,"body":"it's successful. I mean, unless you're a hobbyist, then please, by all"},{"startTime":598.696,"endTime":602.426,"body":"means, download numbers away. But"},{"startTime":602.498,"endTime":605.23,"body":"yeah, success is really about consistency,"},{"startTime":605.89,"endTime":608.954,"body":"clarity in your message and making it"},{"startTime":609.042,"endTime":612.57,"body":"easy. That's the key. Please hear me. Making it"},{"startTime":612.61,"endTime":616.298,"body":"easy for listeners to take the next step with"},{"startTime":616.354,"endTime":620.09,"body":"you or your brand. Because if somebody's listening to your brilliance and be"},{"startTime":620.13,"endTime":623.962,"body":"like, oh my gosh, I have to have all of this in my life. They"},{"startTime":623.986,"endTime":627.562,"body":"need to know how to do that. Please tell them how they can have all"},{"startTime":627.586,"endTime":631.194,"body":"of that in their life. That's one of the most frustrating"},{"startTime":631.242,"endTime":635.05,"body":"things, I think, from a user experience, listener experience, is they"},{"startTime":635.09,"endTime":638.554,"body":"talked about a quiz, they shared a lead magnet, they talked about a book, and"},{"startTime":638.562,"endTime":641.466,"body":"I have to go and type it in, which, I mean, I sound so lazy."},{"startTime":641.498,"endTime":644.81,"body":"But that's how people use things. They want a button to click."},{"startTime":644.97,"endTime":648.762,"body":"Because here's the thing, if you have something listed in"},{"startTime":648.786,"endTime":652.426,"body":"your episode descriptions, for example, Brittany does a fabulous"},{"startTime":652.458,"endTime":656.25,"body":"job. So whenever she mentions something or someone mentions something, it's in"},{"startTime":656.29,"endTime":659.836,"body":"the episode description. So that way if your phone is in your pocket and you're"},{"startTime":659.868,"endTime":662.972,"body":"working out and you can't go get it, then you know that it's there and"},{"startTime":662.996,"endTime":666.732,"body":"you can come back later. You don't have to stop, write it down or whatever"},{"startTime":666.796,"endTime":670.556,"body":"to remind yourself to do that. It's already there for you. So, yeah, just don't"},{"startTime":670.588,"endTime":674.332,"body":"forget that. Yeah, I called myself a wink happy human the other"},{"startTime":674.356,"endTime":677.6,"body":"day. I love that. Funny. Be like Britney."},{"startTime":677.94,"endTime":681.452,"body":"Be like Brittany, in at least in that aspect. Other things,"},{"startTime":681.556,"endTime":685.366,"body":"question mark my. But having"},{"startTime":685.438,"endTime":689.19,"body":"the links, making it easy. You're making me think of something that you"},{"startTime":689.23,"endTime":693.062,"body":"talk about in your roadmap, which is like up leveled, which we can"},{"startTime":693.086,"endTime":696.71,"body":"totally talk about. But I do remember at the beginning of that roadmap, you're like,"},{"startTime":696.75,"endTime":700.566,"body":"what do you want your podcast to do for you? So for me, I'm thinking"},{"startTime":700.598,"endTime":704.422,"body":"about, okay, I want this to tie in to my business. So how"},{"startTime":704.446,"endTime":707.382,"body":"can I do that? I can talk about the free offers I have, I can"},{"startTime":707.406,"endTime":711.146,"body":"talk about the paid offers I have. I can make ads for things like upcoming"},{"startTime":711.178,"endTime":714.826,"body":"workshops or done for you offers that I have. You just"},{"startTime":714.898,"endTime":718.682,"body":"have to have that goal in mind and then you are able to, I"},{"startTime":718.706,"endTime":722.442,"body":"think, easily backpedal and go, okay, if I want this, I have to do"},{"startTime":722.466,"endTime":725.802,"body":"this. If I want this, I have to do this other thing. And I think"},{"startTime":725.826,"endTime":729.642,"body":"you and I have both seen a lot of podcasters kind of get"},{"startTime":729.666,"endTime":733.45,"body":"defeated or make it really hard for themselves. And then they don't have,"},{"startTime":733.49,"endTime":737.338,"body":"quote, unquote, success. Yeah. And you know, okay, so I started"},{"startTime":737.394,"endTime":741.212,"body":"this Show January of 2024. We're recording this in"},{"startTime":741.236,"endTime":744.908,"body":"April of 2025. I've had two really incredible things happen"},{"startTime":744.964,"endTime":748.62,"body":"through the podcast. One of them just happened this morning. Yay. But my favorite story"},{"startTime":748.66,"endTime":751.884,"body":"is I had someone listen to one of the shows. I don't even know if"},{"startTime":751.892,"endTime":755.516,"body":"she listened to the entire episode, but she sent in an inquiry"},{"startTime":755.548,"endTime":758.94,"body":"form and ended up booking a done for you offer with"},{"startTime":758.98,"endTime":762.812,"body":"me. All within 36 hours. Heard the podcast, sent"},{"startTime":762.836,"endTime":765.884,"body":"in the inquiry form. We got on Voxer. She asked me one question. She was"},{"startTime":765.892,"endTime":768.172,"body":"like, okay, I'd like to pay in full and do this thing. And here's the"},{"startTime":768.196,"endTime":771.96,"body":"date. And then this morning. Oh, I promoted the episode from"},{"startTime":772.0,"endTime":775.8,"body":"last week and I got an Instagram DM from someone who was like, I love"},{"startTime":775.84,"endTime":779.448,"body":"that episode. And I just bought your podcast SEO download. Yay. Things"},{"startTime":779.504,"endTime":782.2,"body":"happen. But I guess I also want to just let people know. It can take"},{"startTime":782.24,"endTime":785.96,"body":"time. It can take time. There is not very many things"},{"startTime":786.0,"endTime":789.34,"body":"that's instant with podcasting."},{"startTime":789.76,"endTime":793.352,"body":"You just have to be patient with anything. Like when I launch a"},{"startTime":793.376,"endTime":797.162,"body":"podcast, just for instance, I tell my clients or I'll tell"},{"startTime":797.186,"endTime":800.922,"body":"anybody, don't look at your numbers for 90 days. Yes. Look at em within the"},{"startTime":800.946,"endTime":804.442,"body":"first seven days just to make sure that you have people that are listening and"},{"startTime":804.466,"endTime":807.99,"body":"you're doing all the good things. But then don't look at it for 90 days"},{"startTime":808.45,"endTime":812.282,"body":"because you could get so wrapped up in those vanity metrics that you're not"},{"startTime":812.306,"endTime":816.042,"body":"concentrating on your message. You're all in your head about, oh,"},{"startTime":816.106,"endTime":819.706,"body":"somebody's not listening, da, da, da da. But yeah, so just having that"},{"startTime":819.778,"endTime":823.352,"body":"plan is important, right? Because I've seen so many"},{"startTime":823.376,"endTime":827.18,"body":"people start a podcast and not build a strong foundation."},{"startTime":827.68,"endTime":831.176,"body":"And then within the seven episodes, they're gonna pod fade."},{"startTime":831.368,"endTime":835.08,"body":"Right. You can't have a house built in the sand and"},{"startTime":835.12,"endTime":838.872,"body":"expect it to withstand a hurricane. No, you can"},{"startTime":838.896,"endTime":842.696,"body":"do that. It's just not gonna be there for very long. Exactly, exactly."},{"startTime":842.808,"endTime":846.568,"body":"You just have to have a strong foundation. Could not agree more."},{"startTime":846.704,"endTime":849.592,"body":"I will say though, like you were talking about, most things don't happen quickly with"},{"startTime":849.616,"endTime":853.37,"body":"podcasts. I have been honestly quite shocked that by going"},{"startTime":853.41,"endTime":857.178,"body":"in and optimizing just the title and the tags so that I offer"},{"startTime":857.234,"endTime":860.89,"body":"podcast optimization for episodes that are existing. And I've done"},{"startTime":860.93,"endTime":864.442,"body":"this with, I don't even know, somewhere around 10 clients so"},{"startTime":864.466,"endTime":868.058,"body":"far. So I've seen this be a pattern like two days later."},{"startTime":868.114,"endTime":871.882,"body":"They'll have 16% increase in downloads. Now, that said, I do know that"},{"startTime":871.906,"endTime":875.338,"body":"we don't want to obsess over the numbers. No. But seeing that jump, it's like,"},{"startTime":875.394,"endTime":878.568,"body":"oh, something's working. I have also seen someone"},{"startTime":878.704,"endTime":882.472,"body":"5x their downloads in, like, about two months, so we can"},{"startTime":882.496,"endTime":885.88,"body":"see that. We can also correlate it with several of these clients to more people"},{"startTime":885.92,"endTime":889.48,"body":"going to their website. Yes. Because they have podcast episodes as"},{"startTime":889.52,"endTime":893.288,"body":"blog posts over there. Yes. Hint, hint. Hear"},{"startTime":893.344,"endTime":896.968,"body":"me. And Brittany, please don't skip out on"},{"startTime":897.024,"endTime":900.184,"body":"having that as part of your website"},{"startTime":900.352,"endTime":903.64,"body":"or as part of a separate website and still link back to your"},{"startTime":903.68,"endTime":907.24,"body":"website because the people want to know all about"},{"startTime":907.28,"endTime":911.128,"body":"you and all that you're offering. They really do. And again, it's"},{"startTime":911.144,"endTime":914.36,"body":"just about making it easy for them to say yes. Yes. If you're not making"},{"startTime":914.4,"endTime":917.352,"body":"it easy for them to say yes and go back and evaluate. Do you have"},{"startTime":917.376,"endTime":920.104,"body":"links in your show notes? What are some other things you would say? I don't"},{"startTime":920.112,"endTime":923.848,"body":"want to, like, hijack your advice. No, no, no. I think that's great."},{"startTime":923.904,"endTime":927.672,"body":"Like, we are a society of instant gratification. If I have to go hunt for"},{"startTime":927.696,"endTime":931.442,"body":"something, chances are I may do it. But if I"},{"startTime":931.466,"endTime":934.098,"body":"have something that's very easy for me to tap on and tap this and tap"},{"startTime":934.114,"endTime":936.91,"body":"that and book a call and in your voxers and hi, how are you?"},{"startTime":938.33,"endTime":941.922,"body":"Then, yes. So, yeah, link to your website. Link to your social, like,"},{"startTime":941.946,"endTime":945.538,"body":"whatever social platform. I wouldn't say don't, like, list"},{"startTime":945.594,"endTime":949.25,"body":"every single place you're listed like you're available. I would"},{"startTime":949.29,"endTime":952.882,"body":"link definitely your website. And then for a social platform, where are you"},{"startTime":952.906,"endTime":956.546,"body":"active most? If that's threads, then list threads. If that's"},{"startTime":956.578,"endTime":960.406,"body":"Instagram, then do Instagram. If you're on TikTok, if it's"},{"startTime":960.438,"endTime":964.134,"body":"here, there, or gone or whatever, but you never know where."},{"startTime":964.222,"endTime":968.022,"body":"Never know, never know. But list that. Right. And then if you"},{"startTime":968.046,"endTime":971.814,"body":"have, like a freebie that's like evergreen, that makes sense."},{"startTime":971.942,"endTime":975.25,"body":"That would fit with the podcast as a whole. You can always list that too."},{"startTime":975.63,"endTime":979.366,"body":"Just thinking about it, like, holistically and not necessarily episode specific."},{"startTime":979.558,"endTime":983.244,"body":"Yeah. Like maximizing that footer. Exactly. Yeah."},{"startTime":983.422,"endTime":986.8,"body":"That's why I love Buzzsprout so much, because they have that footer. I love"},{"startTime":986.84,"endTime":990.512,"body":"buzzsprout. Right. Libsyn doesn't that I know of have that footer. And"},{"startTime":990.536,"endTime":994.272,"body":"it's kind of frustrating to copy and paste that every time. Maybe again, that's just"},{"startTime":994.296,"endTime":997.696,"body":"me being. Me being lazy. But I love the, you know, just have that footer"},{"startTime":997.728,"endTime":1000.752,"body":"and it puts it on everything all at one time. Yeah. It's efficient. You and"},{"startTime":1000.776,"endTime":1003.952,"body":"I are all about efficiency. And if it's a challenge for me and you where"},{"startTime":1003.976,"endTime":1007.52,"body":"we're in stuff multiple times every single week, it's for sure gonna be"},{"startTime":1007.56,"endTime":1011.2,"body":"frustrating for people who are in there just once a week for their show"},{"startTime":1011.24,"endTime":1014.912,"body":"or every other week or something like that. Yeah. What's a mistake that you"},{"startTime":1014.936,"endTime":1018.736,"body":"see podcasters make? What's the tippy top mistake you see them make? And maybe"},{"startTime":1018.768,"endTime":1021.552,"body":"we've already covered it, so if we have, you can totally skip it. No, we"},{"startTime":1021.576,"endTime":1025.34,"body":"haven't. The biggest mistake that I see podcasters make who"},{"startTime":1025.96,"endTime":1029.728,"body":"aren't working with you or I is"},{"startTime":1029.784,"endTime":1033.552,"body":"that they are skipping the strategy piece. Yeah. So I guess we kind"},{"startTime":1033.576,"endTime":1036.912,"body":"of. Right. Talked about that, for instance, in my"},{"startTime":1036.936,"endTime":1040.592,"body":"roadmap and in, like, my mic drop method program that"},{"startTime":1040.616,"endTime":1044.048,"body":"launches in June. Sorry, that was such a shameless plug. Yay."},{"startTime":1044.224,"endTime":1047.452,"body":"I love that. I was gonn ask you, so. Thank you. The"},{"startTime":1047.476,"endTime":1051.292,"body":"biggest portion of either one of those or anything that"},{"startTime":1051.316,"endTime":1054.892,"body":"I do in my world is we spend lots and lots and lots of"},{"startTime":1054.916,"endTime":1058.7,"body":"time on building that foundation and finding out your who, what,"},{"startTime":1058.74,"endTime":1062.316,"body":"when, where, why, how. All the things, especially the roadmap"},{"startTime":1062.348,"endTime":1065.932,"body":"specifically, is like walking podcasters through, like, defining their audience"},{"startTime":1065.996,"endTime":1069.756,"body":"or their brand message or their content pillars, like, before they even record"},{"startTime":1069.828,"endTime":1073.542,"body":"a single word. And a lot of people jump straight into, like, the"},{"startTime":1073.566,"endTime":1076.97,"body":"tech and the COVID art because it feels fun, it's easy."},{"startTime":1077.39,"endTime":1081.222,"body":"But then they don't think about their why. Why is a podcast going"},{"startTime":1081.246,"endTime":1084.342,"body":"to exist or how it's going to support their business or even, like, how is"},{"startTime":1084.366,"endTime":1088.182,"body":"it going to support their goals for their business? And then another thing"},{"startTime":1088.206,"endTime":1091.494,"body":"is neglecting, like we were just saying, the listener"},{"startTime":1091.542,"endTime":1094.79,"body":"journey, because I try to teach my clients"},{"startTime":1094.87,"endTime":1098.252,"body":"to map out, not just the first few"},{"startTime":1098.276,"endTime":1102.06,"body":"episodes, but, like, holistically think about how the show is leading into"},{"startTime":1102.1,"endTime":1105.516,"body":"their offers or their community or their program or whatever."},{"startTime":1105.708,"endTime":1109.02,"body":"So, like, if you're not thinking about how to"},{"startTime":1109.06,"endTime":1112.812,"body":"guide a listener from awareness to"},{"startTime":1112.836,"endTime":1116.652,"body":"action, you're missing out on that real magic of podcasting."},{"startTime":1116.796,"endTime":1120.38,"body":"Right. It's that messy middle. It's the messy middle, but it's also like"},{"startTime":1120.42,"endTime":1123.932,"body":"the. It's like the most impactful. The most"},{"startTime":1123.956,"endTime":1127.692,"body":"impactful. Yes. I love it. Yeah. So if you're not paying attention to"},{"startTime":1127.716,"endTime":1131.272,"body":"that, you're totally missing out on the stuff that's actually gonna get someone to"},{"startTime":1131.376,"endTime":1135.16,"body":"not only just listen to an episode, follow the show, recommend it to other"},{"startTime":1135.2,"endTime":1139.032,"body":"people, follow up with you. You know, buy a download, book a"},{"startTime":1139.056,"endTime":1142.856,"body":"call with you Whatever that next step is, that's like. I think for me, that's"},{"startTime":1142.888,"endTime":1146.568,"body":"the most frustrating part of talking to other podcasters. They're like, my podcast isn't"},{"startTime":1146.584,"endTime":1149.784,"body":"working. And it's like, okay, you have to go back to the"},{"startTime":1149.792,"endTime":1153.384,"body":"beginning and figure out especially, what do you want the podcast to"},{"startTime":1153.392,"endTime":1157.032,"body":"do? How do you see your podcast fitting into your business? Like the funnel and"},{"startTime":1157.056,"endTime":1160.812,"body":"the. The listener journey, the client journey. Like, what's happening there? Like,"},{"startTime":1160.836,"endTime":1164.46,"body":"some of my clients, they have told me specifically that people"},{"startTime":1164.58,"endTime":1168.316,"body":"always say that they've listened to the podcast. Either they've been a longtime"},{"startTime":1168.348,"endTime":1172.076,"body":"listener or they heard an episode and they've reached"},{"startTime":1172.108,"endTime":1175.916,"body":"out to them to book a thing. So it's very obvious to them that, oh,"},{"startTime":1175.948,"endTime":1179.084,"body":"okay, people are coming in through this, so I really need to optimize it and"},{"startTime":1179.092,"endTime":1182.924,"body":"pay attention to it. Yes. And another fun fact is when you"},{"startTime":1182.932,"endTime":1186.344,"body":"do have those links in your footer, I would make those links"},{"startTime":1186.392,"endTime":1189.74,"body":"specifically for the podcast so that you know they're coming in through the podcast."},{"startTime":1190.08,"endTime":1192.02,"body":"Yeah, that's a next step."},{"startTime":1193.84,"endTime":1197.64,"body":"There's so many things that I feel like I could do better. And I"},{"startTime":1197.68,"endTime":1201.192,"body":"was terrified to do a podcast at all. You know that. Cause I was like,"},{"startTime":1201.216,"endTime":1204.776,"body":"leah, what do I do? What's going to happen? Because of course, like, my biggest"},{"startTime":1204.808,"endTime":1208.648,"body":"panic, fear, worry was all the tech stuff. And I've said it,"},{"startTime":1208.704,"endTime":1211.752,"body":"it all stayed good. I wouldn't have a podcast without you. Like, if you for"},{"startTime":1211.776,"endTime":1214.184,"body":"some reason were like, I'm not going to be doing podcast production anymore, I'd be"},{"startTime":1214.192,"endTime":1216.78,"body":"like, cool. So this is the final episode of the basic."},{"startTime":1218.38,"endTime":1222.132,"body":"But, like, I can be very hard on myself and wanting to"},{"startTime":1222.156,"endTime":1225.364,"body":"make sure the quality is like, such a tippy, top level. It's one of the"},{"startTime":1225.372,"endTime":1228.964,"body":"things I love about you. And at the same time, I've really tried to challenge"},{"startTime":1229.012,"endTime":1232.852,"body":"myself with this podcast of, okay, I'm gonna do some things really, really"},{"startTime":1232.876,"endTime":1236.036,"body":"well and, like, very right. And I'm gonna miss the mark sometimes, and that's okay."},{"startTime":1236.068,"endTime":1239.812,"body":"So I feel like it's been my own little sandbox of experimentation. And"},{"startTime":1239.836,"endTime":1243.508,"body":"then I'm able to bring ideas to you with lbc. Yes."},{"startTime":1243.604,"endTime":1246.932,"body":"Show you what's working. Bring ideas to my, like, one to one clients and show"},{"startTime":1246.956,"endTime":1250.606,"body":"them what's working and just give them some variety, give them"},{"startTime":1250.678,"endTime":1254.462,"body":"some new strategy to try. And you can at least try it. Like you said,"},{"startTime":1254.486,"endTime":1258.142,"body":"you can always go back and optimize things, change things. Nothing is set in stone."},{"startTime":1258.286,"endTime":1261.57,"body":"No. And what fun is life if you did it and it was perfect?"},{"startTime":1262.31,"endTime":1265.934,"body":"Yeah. Where's the fun in that. I mean, I like old stars and"},{"startTime":1265.942,"endTime":1269.598,"body":"stuff. So, like, that part is you still. Get an old start for trying"},{"startTime":1269.654,"endTime":1273.47,"body":"and doing it. That's true. Even messy. Yeah. I thought of a question"},{"startTime":1273.51,"endTime":1276.61,"body":"to ask you because I was very curious. You mentioned. I love the excitement."},{"startTime":1277.94,"endTime":1281.74,"body":"You mentioned something toward the beginning of our conversation where you were saying, like,"},{"startTime":1281.78,"endTime":1285.548,"body":"the seven podcast fade. What are some of those numbers of, like,"},{"startTime":1285.684,"endTime":1289.484,"body":"most podcasters don't get past X amount of episodes. Or, like, do you"},{"startTime":1289.492,"endTime":1293.244,"body":"have any, like, numbers, data, statistics and stuff? Well, I"},{"startTime":1293.252,"endTime":1296.812,"body":"think that, like, most, they don't make it past seven episodes,"},{"startTime":1296.956,"endTime":1300.668,"body":"but I've seen some podcasters do like 20 some episodes and then they're out."},{"startTime":1300.724,"endTime":1304.07,"body":"Oh, that's sad. It is really sad. And I think that"},{"startTime":1304.11,"endTime":1307.318,"body":"people don't realize, and I'm saying this"},{"startTime":1307.374,"endTime":1311.11,"body":"because in this beta group that I'm doing, every single one"},{"startTime":1311.15,"endTime":1314.614,"body":"of those ladies has said, I didn't realize how much there is to do."},{"startTime":1314.782,"endTime":1318.438,"body":"People are like, oh, I just need to hit record. And we're good. No,"},{"startTime":1318.494,"endTime":1322.294,"body":"no, no, no, ma'am. No, sir. I mean, you could, but. Dr."},{"startTime":1322.342,"endTime":1326.134,"body":"I mean, you could, but you want people to listen to your brilliance and"},{"startTime":1326.142,"endTime":1329.736,"body":"they want to be able to hear your brilliance. Yeah. But, yeah, it's"},{"startTime":1329.768,"endTime":1333.512,"body":"between 7 and 21 ish episodes is when usually the"},{"startTime":1333.536,"endTime":1337.208,"body":"pod fade happens. That's interesting. Or they set themselves a goal of like, oh, I'll"},{"startTime":1337.224,"endTime":1340.58,"body":"do season one and then take a break. Then they don't come back."},{"startTime":1340.88,"endTime":1344.632,"body":"Then it's the break that never ends. It's the break that never ends. They"},{"startTime":1344.656,"endTime":1347.56,"body":"went to the beach and enjoyed it so much that they're not coming back. Sorry."},{"startTime":1347.64,"endTime":1351.16,"body":"They're not coming back. Wow. It's really cute. Cause, like, you get"},{"startTime":1351.2,"endTime":1354.952,"body":"my congratulations things from Buzzsprout. I know. I love it. And"},{"startTime":1354.976,"endTime":1357.932,"body":"it's so fun that we get to celebrate together. It's not just a me thing."},{"startTime":1357.956,"endTime":1360.444,"body":"Like, you do this for all your clients. So I don't want anyone listening to"},{"startTime":1360.452,"endTime":1363.72,"body":"think that it's like simply a Britney Leah thing. It's not."},{"startTime":1364.34,"endTime":1368.076,"body":"Yeah, I'm probably obnoxious about it sometimes, but no, I'm"},{"startTime":1368.108,"endTime":1371.612,"body":"just like, celebrate this. Yes. Just really pumped. Because"},{"startTime":1371.796,"endTime":1375.052,"body":"if you have a production team or if you don't, you're still putting in the"},{"startTime":1375.076,"endTime":1378.796,"body":"work. So you need to also celebrate those"},{"startTime":1378.868,"endTime":1382.716,"body":"wins just as much as your audience, you know, will help you celebrate"},{"startTime":1382.748,"endTime":1386.536,"body":"those wins. Like, just reach your hand around and give yourself"},{"startTime":1386.568,"endTime":1390.392,"body":"a good pat on the back. Okay. So one thing I did want"},{"startTime":1390.416,"endTime":1393.336,"body":"to make sure that we talked about and it keeps like pinging in my brain."},{"startTime":1393.448,"endTime":1397.192,"body":"Is the type of editing the way that you edit a podcast. So I"},{"startTime":1397.216,"endTime":1400.84,"body":"have told people and I have like blown their socks off. I'm pretty sure about"},{"startTime":1400.88,"endTime":1403.912,"body":"the type of editing that you do because I think most people are under the"},{"startTime":1403.936,"endTime":1407.752,"body":"assumption that podcast audio editing is just like, I'm going to make"},{"startTime":1407.776,"endTime":1411.592,"body":"this sound crisper or I'm going to edit out the like and us and all"},{"startTime":1411.616,"endTime":1415.104,"body":"the things. So I think most people think that it's just that editing out some"},{"startTime":1415.112,"endTime":1418.432,"body":"of those words and making the audio sound better, but it"},{"startTime":1418.456,"endTime":1421.98,"body":"ain't. So could you tell us about that and tell us about like. I mean,"},{"startTime":1422.92,"endTime":1426.14,"body":"sorry, I didn't mean to interrupt you. I guess super pumped about this"},{"startTime":1426.6,"endTime":1429.344,"body":"because this is my jam. I know this is like where I reside in my"},{"startTime":1429.352,"endTime":1433.088,"body":"happy place. So I'm gonna"},{"startTime":1433.104,"endTime":1436.704,"body":"keep that. That in there too. Please do. I want you to. I dare"},{"startTime":1436.752,"endTime":1440.376,"body":"you. There's all kinds of different styles of editing, right?"},{"startTime":1440.448,"endTime":1444.024,"body":"Yes, you can. For a solo person who doesn't have a team who wants to"},{"startTime":1444.032,"endTime":1447.1,"body":"keep it low budget, they can definitely like record in Riverside."},{"startTime":1448.0,"endTime":1451.768,"body":"And Riverside makes it easy because you could go in and do text based"},{"startTime":1451.824,"endTime":1455.4,"body":"editing where you're like, oh yes, please delete all my M's. Please delete all day"},{"startTime":1455.44,"endTime":1458.888,"body":"pauses. Please delete this and this. And has AI help you do that. And there's"},{"startTime":1458.904,"endTime":1462.36,"body":"nothing wrong with that. But keep in mind that AI is"},{"startTime":1462.4,"endTime":1465.928,"body":"very just. It sees things very black and white. There's no messy"},{"startTime":1465.944,"endTime":1469.256,"body":"middle. So when it cuts it out, just because I'm trying to explain"},{"startTime":1469.288,"endTime":1473.112,"body":"this, I do better at visual. She likes"},{"startTime":1473.176,"endTime":1476.968,"body":"loom. I do love loom. I'm following what you're"},{"startTime":1476.984,"endTime":1480.152,"body":"saying though. Thank you. So like when it cuts it, it cuts it to where"},{"startTime":1480.176,"endTime":1482.792,"body":"it's not taking in the fact that you may have a word right after it"},{"startTime":1482.816,"endTime":1485.9,"body":"or you may be breathing or something like that. So it sounds very choppy"},{"startTime":1486.48,"endTime":1490.152,"body":"and sometimes your listeners may not care. But just like I was"},{"startTime":1490.176,"endTime":1493.004,"body":"telling my husband says I can't listen to a podcast now because every time I"},{"startTime":1493.012,"endTime":1496.204,"body":"hear one I'm like, they're using AI to cut that. Cuz it sounds really choppy."},{"startTime":1496.252,"endTime":1499.644,"body":"Yeah. But like what I like to do is I manually do all of"},{"startTime":1499.652,"endTime":1503.42,"body":"that so that I could crossfade your breaths and your"},{"startTime":1503.46,"endTime":1507.292,"body":"words to make it all flow very seamlessly. But another thing that I"},{"startTime":1507.316,"endTime":1510.172,"body":"like to do is I'd like to be extra. Yeah, this is why I love"},{"startTime":1510.196,"endTime":1513.948,"body":"you. When I am producing something. Yes. My name is attached"},{"startTime":1513.964,"endTime":1517.48,"body":"to that. So obviously I want to make it, quote, unquote, sound good."},{"startTime":1517.92,"endTime":1521.464,"body":"But I also want my clients to look and"},{"startTime":1521.552,"endTime":1525.4,"body":"sound good. So, like, if you're recording an episode"},{"startTime":1525.48,"endTime":1529.192,"body":"and you say the same sentence twice, I'm going to find"},{"startTime":1529.216,"endTime":1532.312,"body":"which one sounds better. You take out the duplicate."},{"startTime":1532.456,"endTime":1536.2,"body":"Or if you are talking about something and"},{"startTime":1536.24,"endTime":1539.88,"body":"you say a word, and I'm like, I don't think that they meant to say"},{"startTime":1539.92,"endTime":1543.592,"body":"that word there. I'm laughing because I'm thinking of the"},{"startTime":1543.616,"endTime":1547.446,"body":"example from the case study. Yes. Okay, I'll loop"},{"startTime":1547.478,"endTime":1550.454,"body":"the listener in just real quick. So in this case study, which I will make"},{"startTime":1550.462,"endTime":1554.134,"body":"sure it's linked once it's up and ready and on Leah's website. But the"},{"startTime":1554.222,"endTime":1557.862,"body":"podcast host said, D U I instead of"},{"startTime":1557.886,"endTime":1561.702,"body":"diy, DUI instead of diy. So it was"},{"startTime":1561.726,"endTime":1565.302,"body":"a very big mistake. Very different meanings. Very different meanings. Right."},{"startTime":1565.326,"endTime":1569.142,"body":"So Leah caught it and had her rerecord it. I'm like, hey, can you record"},{"startTime":1569.246,"endTime":1571.672,"body":"this? And instead of saying"},{"startTime":1571.846,"endTime":1575.572,"body":"dui, because we're not driving under their influence, we want a"},{"startTime":1575.596,"endTime":1579.428,"body":"DIY DU it ourselves. So, like, yeah, like, things like that."},{"startTime":1579.484,"endTime":1582.724,"body":"And then I do that same thing for the guest, too. It's like, if it's"},{"startTime":1582.732,"endTime":1586.084,"body":"a guest episode, I also want your guests to sound great. It's not just. I"},{"startTime":1586.092,"endTime":1589.684,"body":"mean, it is a Britney show. It's not just about, like, you or"},{"startTime":1589.772,"endTime":1592.324,"body":"any of the hosts that I work with. It's also about the conversation as a"},{"startTime":1592.332,"endTime":1596.02,"body":"whole. Content editing. Like, does it flow? Does it make sense?"},{"startTime":1596.18,"endTime":1599.522,"body":"Are they getting a little bit tangenty? We maybe need to snip it out some"},{"startTime":1599.626,"endTime":1602.802,"body":"because we don't want listeners to get lost. We want them to also stay engaged."},{"startTime":1602.866,"endTime":1606.498,"body":"Because if you have a lot of back and forth because you've known somebody"},{"startTime":1606.514,"endTime":1609.938,"body":"for 25 years and you're talking about something that happened"},{"startTime":1610.114,"endTime":1613.602,"body":"25 years ago that only you two are gonna get. Like, your audience may not"},{"startTime":1613.626,"endTime":1616.802,"body":"get that, and that may be a time for them to tune out. So, I"},{"startTime":1616.826,"endTime":1620.05,"body":"mean, I may delete that and you can still have that moment and it's still"},{"startTime":1620.09,"endTime":1623.756,"body":"recorded. We'll just make it concise and streamlined. Yeah,"},{"startTime":1623.788,"endTime":1626.94,"body":"that's the thing that I couldn't remember the phrase. But you edit for content. So,"},{"startTime":1626.98,"endTime":1630.38,"body":"like, the flow of the show and the flow of the conversation and that again,"},{"startTime":1630.42,"endTime":1633.244,"body":"that doesn't mean that you're editing out all of the likes and the ums and"},{"startTime":1633.252,"endTime":1636.844,"body":"the uhs. No. And it doesn't mean that you're neglecting the audio"},{"startTime":1636.892,"endTime":1640.732,"body":"sound. It's very much the opposite. You're considering, like,"},{"startTime":1640.756,"endTime":1643.948,"body":"I would say, the amount of likes and ums and ahs"},{"startTime":1644.124,"endTime":1647.644,"body":"and the audio quality, for sure. And is the conversation"},{"startTime":1647.692,"endTime":1650.68,"body":"flowing and is the listener able to easily follow?"},{"startTime":1651.23,"endTime":1654.326,"body":"So I just really appreciate that, and I don't think a lot of people understand"},{"startTime":1654.398,"endTime":1658.006,"body":"that there is that level of editing available for a podcast."},{"startTime":1658.118,"endTime":1661.686,"body":"And I also wanted to say a hot tip here, too. Please"},{"startTime":1661.838,"endTime":1665.606,"body":"do not edit every single, um, like, you know, right"},{"startTime":1665.678,"endTime":1669.382,"body":"out of your podcast, because podcasts are conversational."},{"startTime":1669.526,"endTime":1672.95,"body":"Whether it's a solo or you're talking to someone, you're still talking. Our"},{"startTime":1672.99,"endTime":1676.752,"body":"brains need those pauses, those crux words. Is"},{"startTime":1676.776,"endTime":1678.704,"body":"that the right thing I want to say? I don't know. Sure. We're going to"},{"startTime":1678.712,"endTime":1682.256,"body":"go with it. Yeah, we're going to go with that. Like, our brain needs that."},{"startTime":1682.408,"endTime":1685.648,"body":"So, like, leaving some of those in. Not after every"},{"startTime":1685.704,"endTime":1689.312,"body":"sentence, but yes. Maybe every couple of minutes or"},{"startTime":1689.336,"endTime":1692.592,"body":"something. Just what feels good and what feels right. If it's easy to take out"},{"startTime":1692.616,"endTime":1696.016,"body":"or whatever, then do that and just kind of think about that, too, as you're"},{"startTime":1696.128,"endTime":1699.84,"body":"going through. Yeah, no, I love that. Shall we talk"},{"startTime":1699.88,"endTime":1703.606,"body":"a little bit more about this roadmap of yours? Because when"},{"startTime":1703.678,"endTime":1707.254,"body":"I even thought of having my own show, I was like, okay, where am I"},{"startTime":1707.262,"endTime":1710.742,"body":"going? I'm on the bus, but where are we driving? And I had had some"},{"startTime":1710.766,"endTime":1714.294,"body":"previous experience with podcasting, and that's one thing that I knew I really wanted to"},{"startTime":1714.302,"endTime":1717.238,"body":"be mindful of is like, I'm on the bus, but where is it going? What's"},{"startTime":1717.254,"endTime":1720.982,"body":"happening? So your roadmap was so helpful because it"},{"startTime":1721.006,"endTime":1723.814,"body":"walked me through everything. I'm sure I'm going to forget things, which is why I"},{"startTime":1723.822,"endTime":1726.982,"body":"want you to tell us more. But, like, it walked us through how. Do you"},{"startTime":1727.006,"endTime":1730.79,"body":"want this podcast to support your business, or do you want it to support"},{"startTime":1730.83,"endTime":1734.454,"body":"your business? Are you gonna have guests or solo? What's that gonna look like?"},{"startTime":1734.542,"endTime":1738.39,"body":"Frequency? The tech that you're gonna need, like, all those kinds of things. You"},{"startTime":1738.43,"endTime":1742.118,"body":"totally revamped it and you added the private podcast. So, like,"},{"startTime":1742.254,"endTime":1746.022,"body":"it's like a whole thing now. It's a whole thing, yeah. Cause I"},{"startTime":1746.046,"endTime":1749.734,"body":"wanted to add the private podcast so that it's like Leah's in your pocket"},{"startTime":1749.862,"endTime":1752.742,"body":"coaching you through. Right. So you don't feel so alone. Cause sometimes it can feel"},{"startTime":1752.766,"endTime":1756.094,"body":"a little lonely when you're doing that by yourself. And I didn't want people to"},{"startTime":1756.102,"endTime":1759.886,"body":"do that and then feel discouraged. So essentially, I took"},{"startTime":1759.958,"endTime":1763.63,"body":"my seamless framework and broke it down into"},{"startTime":1763.67,"endTime":1767.422,"body":"a podcast roadmap. And so, like, seamless, it's really"},{"startTime":1767.446,"endTime":1770.846,"body":"the seam part of it. A C, A M in that stands"},{"startTime":1770.878,"endTime":1774.622,"body":"for strategy, execution, action. And"},{"startTime":1774.646,"endTime":1778.27,"body":"then like marketing so kind of broke that roadmap down into those"},{"startTime":1778.31,"endTime":1781.672,"body":"different phases. So like the strategy part"},{"startTime":1781.776,"endTime":1785.56,"body":"is the foundation. I know I've said that like 14 million times,"},{"startTime":1785.6,"endTime":1788.392,"body":"but it's just so important. Right. It's just like where you don't want to forget."},{"startTime":1788.536,"endTime":1791.944,"body":"That does encompass how long are your episodes going to be or what do you"},{"startTime":1791.952,"endTime":1795.416,"body":"think a good benchmark for that is? There's like actual research that goes into that,"},{"startTime":1795.488,"endTime":1798.632,"body":"depending on your niche. Like if you're a history podcast, Yes, I will listen to"},{"startTime":1798.656,"endTime":1802.264,"body":"a history podcast for hours, but do I want to sit and listen to"},{"startTime":1802.272,"endTime":1805.24,"body":"somebody talk about business tips for hours? Not"},{"startTime":1805.36,"endTime":1809.188,"body":"necessarily. And thinking about your audience, like how busy are they"},{"startTime":1809.324,"endTime":1811.94,"body":"and that sort of thing. And then solo guest"},{"startTime":1812.02,"endTime":1815.844,"body":"roundtables, Q and A coaching, all that fun stuff. Like all of that's in"},{"startTime":1815.852,"endTime":1819.54,"body":"that strategy piece. And then like the execution piece is going to be"},{"startTime":1819.58,"endTime":1823.012,"body":"like, what tech am I going to use? How am I going to set up"},{"startTime":1823.036,"endTime":1826.692,"body":"my tech? What tech is best? And like I even like list some of"},{"startTime":1826.716,"endTime":1830.5,"body":"my favorites in there. I have favorites that are a high"},{"startTime":1830.54,"endTime":1834.148,"body":"end budget and then some that are not. And they're all like on Amazon, easy"},{"startTime":1834.164,"endTime":1837.928,"body":"to get to. And then like the recording, best tips"},{"startTime":1837.944,"endTime":1841.56,"body":"for recording, have some lemon water beside you or some kind of"},{"startTime":1841.6,"endTime":1845.448,"body":"beverage so that way your mouth doesn't get dry and you're clickety"},{"startTime":1845.464,"endTime":1848.7,"body":"clacking all the way through. Yeah."},{"startTime":1849.76,"endTime":1853.48,"body":"You know, and then the action piece of it is setting up all the things,"},{"startTime":1853.6,"endTime":1857.352,"body":"uploading it into your hosting site for where your podcast is going to live and"},{"startTime":1857.376,"endTime":1860.748,"body":"then your website and building out those"},{"startTime":1860.944,"endTime":1864.692,"body":"wonderful show notes where if you don't have Britney's download, then"},{"startTime":1864.716,"endTime":1868.452,"body":"you should definitely go to the link in the show notes and click on it"},{"startTime":1868.476,"endTime":1872.1,"body":"and get it, friend, because it's amazing."},{"startTime":1872.26,"endTime":1876.036,"body":"And then the marketing piece is being strategic about how can I promote"},{"startTime":1876.068,"endTime":1879.86,"body":"this episode within the 72 hours of it publishing? Because fun"},{"startTime":1879.9,"endTime":1883.668,"body":"fact, hot tip, podcasting is a lot like the algorithms on social"},{"startTime":1883.724,"endTime":1887.492,"body":"media. The more people you have go listen within those first 72"},{"startTime":1887.516,"endTime":1891.248,"body":"hours, Apple, Spotify, they're like, okay, people are loving this. Let's"},{"startTime":1891.264,"endTime":1893.984,"body":"show this to more people, like on their home screen or when they're searching and"},{"startTime":1893.992,"endTime":1897.68,"body":"all the things. So just kind of like being really strategic again,"},{"startTime":1897.72,"endTime":1900.22,"body":"that word is coming up. If you don't know by now,"},{"startTime":1901.4,"endTime":1903.06,"body":"be strategic."},{"startTime":1905.08,"endTime":1908.368,"body":"You have to, because if you don't, you're missing out big time."},{"startTime":1908.504,"endTime":1911.904,"body":"Yes, it's a PDF and it just Kind of, like, walks through. It's one of"},{"startTime":1911.912,"endTime":1914.768,"body":"those sections, and I, like, give you little places to write out things or type"},{"startTime":1914.784,"endTime":1917.96,"body":"it, whichever your jam is. And then the private podcast is"},{"startTime":1918.0,"endTime":1921.592,"body":"essentially me walking you through each one of those sections, being your"},{"startTime":1921.616,"endTime":1925.304,"body":"cheerleader. Because I love being a cheerleader for anybody and everybody. You're a good one."},{"startTime":1925.392,"endTime":1929.144,"body":"Thanks. Like, I've had people, like, send me emails or DMS and"},{"startTime":1929.152,"endTime":1931.832,"body":"just ask me questions, and they're like, I'll totally pay you for this. I'm like,"},{"startTime":1931.856,"endTime":1934.36,"body":"if it's just a question, I'm not even concerned because I just want to see"},{"startTime":1934.4,"endTime":1938.12,"body":"people succeed. That's like, brings me joy. So I love"},{"startTime":1938.16,"endTime":1941.896,"body":"that. Yeah. Do you have, as we wrap up, any,"},{"startTime":1941.968,"endTime":1945.192,"body":"like, word of advice for someone who's starting or"},{"startTime":1945.296,"endTime":1949.13,"body":"refreshing their podcast? Like, any. Anything?"},{"startTime":1949.47,"endTime":1953.302,"body":"Yes. Not to sound like a broken record, but"},{"startTime":1953.486,"endTime":1955.77,"body":"start with strategy."},{"startTime":1956.99,"endTime":1960.422,"body":"Please don't record a single episode, a trailer,"},{"startTime":1960.486,"endTime":1964.15,"body":"intro, nothing, until you know who"},{"startTime":1964.19,"endTime":1968.006,"body":"you're talking to, what you're talking about, why it"},{"startTime":1968.078,"endTime":1971.638,"body":"matters. Because you can always tweak your tech."},{"startTime":1971.734,"endTime":1974.966,"body":"You can update your visuals. You can change all the things."},{"startTime":1975.038,"endTime":1978.812,"body":"Right. But clarity is what creates the momentum and"},{"startTime":1978.836,"endTime":1982.492,"body":"keeps people listening. And that's obviously the key. We want people to keep coming"},{"startTime":1982.516,"endTime":1986.124,"body":"back, keep listening and staying for the whole thing. Just having a strategy. Well, I"},{"startTime":1986.132,"endTime":1989.612,"body":"mean, thanks for helping me come up with this strategy and also continuing to help"},{"startTime":1989.636,"endTime":1993.164,"body":"me execute this, because it really does. I told you this in Telegram a couple"},{"startTime":1993.212,"endTime":1996.332,"body":"weeks ago, and I think I made you cry. But, like, this really does feel"},{"startTime":1996.356,"endTime":1999.964,"body":"like our show and not just my show, because I don't know the tech, and"},{"startTime":1999.972,"endTime":2002.412,"body":"I'm not comfortable with the tech, and people think I'm a tech person. I'm like,"},{"startTime":2002.436,"endTime":2006.224,"body":"I. God bless you, but no, don't put me in charge of your tech."},{"startTime":2006.272,"endTime":2009.184,"body":"You just really don't want that. Unless you want things that are held together with,"},{"startTime":2009.192,"endTime":2012.752,"body":"like, duct tape and glue. Like, don't. Don't do"},{"startTime":2012.776,"endTime":2016.432,"body":"that. No, but I mean, you have seen the entire iteration"},{"startTime":2016.496,"endTime":2019.92,"body":"of this podcast. You have made all of us sound really, really"},{"startTime":2019.96,"endTime":2023.552,"body":"good, even when headphones weren't. There or mics were messed up or"},{"startTime":2023.656,"endTime":2027.392,"body":"bookcases falling. Bookcases falling. Oh, gosh, that was hilarious with"},{"startTime":2027.416,"endTime":2031.056,"body":"Tanya. That was amazing. I was trying to think of, like, any kind of, like,"},{"startTime":2031.128,"endTime":2034.738,"body":"big things that have happened. That was definitely a funny one. That was funny."},{"startTime":2034.824,"endTime":2038.398,"body":"But, yeah, thanks for helping me really have a solid foundation and then also feel"},{"startTime":2038.454,"endTime":2042.286,"body":"confident to even go through a rebrand and that kind of thing. So"},{"startTime":2042.358,"endTime":2045.422,"body":"thanks, man. You're welcome. We're like peanut butter and jelly. You got the"},{"startTime":2045.446,"endTime":2048.926,"body":"SEO bringing up the good audio."},{"startTime":2049.038,"endTime":2052.798,"body":"Good times. It's great times. It's great. It's my pleasure. Thanks. I'm just happy"},{"startTime":2052.814,"endTime":2056.094,"body":"to be part. Yeah. Because that's what I love. Helping people bring impactful"},{"startTime":2056.142,"endTime":2059.15,"body":"messages. And you're good at it. And so are you."},{"startTime":2059.27,"endTime":2063.032,"body":"Thanks. Oh, I will make sure that the roadmap situation with"},{"startTime":2063.056,"endTime":2065.992,"body":"the private podcast, I think it's just a bundle, Right. I have a couple of"},{"startTime":2066.016,"endTime":2069.816,"body":"options. Okay. Depending on your budget. Okay. So I have a $9"},{"startTime":2069.848,"endTime":2073.336,"body":"option, $27 option, or an"},{"startTime":2073.408,"endTime":2077.256,"body":"$127 option that, like, includes some telegram support. Ooh,"},{"startTime":2077.288,"endTime":2080.6,"body":"that's fun. Okay, so I'll make sure all of those are linked. And you said"},{"startTime":2080.64,"endTime":2084.472,"body":"that this is coming out within the next month or so, so we"},{"startTime":2084.496,"endTime":2088.28,"body":"will have links maybe for the next round of your group coaching"},{"startTime":2088.36,"endTime":2092.106,"body":"to help people launch their podcast. Yes. Okay. That's"},{"startTime":2092.138,"endTime":2095.738,"body":"exciting. I'm super excited because your first round. Has gone really"},{"startTime":2095.794,"endTime":2099.29,"body":"well. Like, I know some of the people who are in there, and they're having"},{"startTime":2099.33,"endTime":2102.682,"body":"a blast. And, yeah, it's a lot of work at the beginning, but"},{"startTime":2102.786,"endTime":2106.506,"body":"having said that, here we are, episode 100. Especially"},{"startTime":2106.578,"endTime":2109.946,"body":"having someone like Leah who can produce the audio, it gets"},{"startTime":2109.978,"endTime":2112.89,"body":"easier. I'm gonna say this, and people are probably gonna fall out of their chairs,"},{"startTime":2112.97,"endTime":2115.706,"body":"but just this morning, because I was away last week, I was able to publish"},{"startTime":2115.738,"endTime":2119.25,"body":"two blog posts. I was able to get all of the stuff done for this"},{"startTime":2119.29,"endTime":2123.122,"body":"week's episode blog post and get the one done for last week. So"},{"startTime":2123.226,"endTime":2126.674,"body":"it gets easier the more you do it. It's just, I think, like, just a"},{"startTime":2126.682,"endTime":2130.258,"body":"muscle that you have to flex. Practice makes perfect,"},{"startTime":2130.354,"endTime":2133.41,"body":"right? It does. We didn't wake up all being awesome at what we do every"},{"startTime":2133.45,"endTime":2137.07,"body":"day. No, it took practice. It did hard work,"},{"startTime":2138.33,"endTime":2141.602,"body":"some face plant moments, and then. Oh, yeah. Okay. That's not how that"},{"startTime":2141.626,"endTime":2145.372,"body":"goes. Is there anything else you want to mention or tell us"},{"startTime":2145.396,"endTime":2149.196,"body":"about or any. Anything before we head out? No, I think we covered"},{"startTime":2149.228,"endTime":2152.22,"body":"everything. I would just say be kind to yourself."},{"startTime":2152.38,"endTime":2156.14,"body":"Yeah, yeah. Be kind"},{"startTime":2156.18,"endTime":2160.012,"body":"to yourself and keep going. Don't stop, don't stop. Get it,"},{"startTime":2160.036,"endTime":2163.596,"body":"get it. Okay. And on that fun note"},{"startTime":2163.708,"endTime":2167.468,"body":"there, thanks for sticking around. Thanks for being with me through"},{"startTime":2167.524,"endTime":2170.844,"body":"100 episodes. Plus, I don't know how many it will be at this point by"},{"startTime":2170.852,"endTime":2174.636,"body":"the time you hear this, but that's been fun. Everyone and I will catch"},{"startTime":2174.668,"endTime":2175.58,"body":"you on the next episode."}]}