{"version":"1.0.0","segments":[{"startTime":0.24,"endTime":4.36,"body":"hello"},{"startTime":4.36,"endTime":8.08,"body":"and welcome to a very special episode of the Basic B podcast."},{"startTime":8.4,"endTime":11.76,"body":"You may or may not be aware that I also have a private"},{"startTime":11.92,"endTime":15.76,"body":"SEO podcast. And since I know not everyone sees every"},{"startTime":15.76,"endTime":19.56,"body":"single post or email that I share, I want to share that first episode"},{"startTime":19.56,"endTime":23.4,"body":"with you here today on this podcast. In this episode you'll"},{"startTime":23.4,"endTime":27.24,"body":"get a breakdown of my unique approach to SEO and how that came"},{"startTime":27.24,"endTime":31.08,"body":"to be, the benefits of SEO, and which business owners"},{"startTime":31.08,"endTime":34.84,"body":"SEO can actually help. So sit back, relax and"},{"startTime":34.84,"endTime":37.8,"body":"get ready to soak up the magical goodness of SEO."},{"startTime":38.28,"endTime":41.96,"body":"Unless you're driving, in which case don't do any of that. Okay?"},{"startTime":42.52,"endTime":45.96,"body":"Hello and welcome back to the SEO and Grow Private"},{"startTime":46.04,"endTime":49.8,"body":"Podcast. Over this next little series, we're going to be getting into"},{"startTime":50.28,"endTime":53.91,"body":"what I use with my clients and my students, which is"},{"startTime":53.91,"endTime":57.67,"body":"called the SEO and Grow method. So I'm just going to get right into"},{"startTime":57.67,"endTime":61.27,"body":"it with you. The SEO and Grow method is my three step"},{"startTime":61.27,"endTime":64.95,"body":"framework that I walk every single done for you SEO client"},{"startTime":64.95,"endTime":68.59,"body":"and student through so they can easily bring in new leads"},{"startTime":68.59,"endTime":72.39,"body":"without burning out on social media. Because literally,"},{"startTime":72.39,"endTime":76.23,"body":"who wants that? Like truly in phase one,"},{"startTime":76.31,"endTime":79.99,"body":"you understand SEO. It's where you get a clear understanding of how"},{"startTime":79.99,"endTime":83.77,"body":"SEO works, including terminology and best practices, and"},{"startTime":83.77,"endTime":87.57,"body":"how SEO can support you to create the type of content that actually"},{"startTime":87.57,"endTime":91.25,"body":"makes you findable on Google. In phase two, you implement"},{"startTime":91.25,"endTime":95.05,"body":"SEO. This is where you get a solid SEO strategy in place that"},{"startTime":95.05,"endTime":98.77,"body":"will continue to work for you for years. You'll feel"},{"startTime":98.77,"endTime":102.37,"body":"relieved and excited for what's to come because now you know exactly"},{"startTime":102.37,"endTime":106.21,"body":"what to do to optimize your website, to bring in clients on"},{"startTime":106.21,"endTime":109.17,"body":"repeat without chasing people around Instagram."},{"startTime":110.47,"endTime":114.23,"body":"In phase three, you maintain SEO. This is where you get to move"},{"startTime":114.23,"endTime":118.07,"body":"forward with confidence in what next steps to take to remain"},{"startTime":118.07,"endTime":121.59,"body":"in good standing and to continue to improve your SEO."},{"startTime":121.83,"endTime":125.35,"body":"You know how to make strategic decisions that support your content to"},{"startTime":125.35,"endTime":129.19,"body":"consistently bring in new leads. No guesswork about"},{"startTime":129.19,"endTime":132.91,"body":"what to post. These three phases build on one another and"},{"startTime":132.91,"endTime":136.67,"body":"work together to give you a cohesive digital footprint. One that is"},{"startTime":136.67,"endTime":140.19,"body":"intentionally held together by content that actually works"},{"startTime":140.35,"endTime":143.91,"body":"for you. The magic of the SEO and Grow method"},{"startTime":143.91,"endTime":147.63,"body":"is that stacking of each fades how they wisely build"},{"startTime":147.63,"endTime":151.39,"body":"on one another. Let me explain. Before you can actually do"},{"startTime":151.39,"endTime":154.95,"body":"anything about SEO, you've actually got to feel comfortable with the"},{"startTime":154.95,"endTime":158.67,"body":"idea. You have to get familiar with some terminology and get"},{"startTime":158.67,"endTime":162.46,"body":"a general feel for this new concept. Now look, if it does not"},{"startTime":162.46,"endTime":165.74,"body":"have to be confusing or intimidating to learn about SEO."},{"startTime":166.06,"endTime":169.74,"body":"I remember when I was first getting started with SEO, I'd"},{"startTime":169.82,"endTime":173.1,"body":"finally discovered it was SEO bringing in clients,"},{"startTime":173.58,"endTime":177.1,"body":"and I wanted to dig deeper so I could better understand what was actually"},{"startTime":177.1,"endTime":180.82,"body":"happening. It was kind of like I had a knack for it, but I"},{"startTime":180.82,"endTime":184.46,"body":"couldn't quite figure out where to go for information, to figure out"},{"startTime":184.46,"endTime":188.3,"body":"what I was even doing right and how I could make this happen for other"},{"startTime":188.3,"endTime":192.02,"body":"people, for clients. The info I was finding"},{"startTime":192.18,"endTime":195.82,"body":"was, yeah, very confusing, but my brain"},{"startTime":195.82,"endTime":199.46,"body":"is pretty cool. I'm not sure if you know much about human design, but my"},{"startTime":199.46,"endTime":203.06,"body":"human design as a 3.5 manifesting generator"},{"startTime":203.3,"endTime":206.42,"body":"basically means I'm built to go first, try things,"},{"startTime":206.58,"endTime":210.34,"body":"experiment out loud, and then take on a leadership role to guide"},{"startTime":210.34,"endTime":213.78,"body":"others through a much more efficient process. I'm able to"},{"startTime":213.78,"endTime":217.51,"body":"easily break down complex subjects and give you practical and"},{"startTime":217.74,"endTime":221.02,"body":"digestible solutions that help you skip steps."},{"startTime":221.5,"endTime":223.9,"body":"Do we see how I'm kind of made for this?"},{"startTime":225.42,"endTime":228.62,"body":"Once you understand the words, the concepts, and have a general"},{"startTime":228.7,"endTime":232.46,"body":"idea of what to do, it's time to actually do the doing"},{"startTime":233.02,"endTime":236.82,"body":"again. I'm here to help you work through this process quickly. I've"},{"startTime":236.82,"endTime":240.46,"body":"got resources where you can do things yourself or do things"},{"startTime":240.46,"endTime":244.31,"body":"with my hands on guidance, or have me do all of"},{"startTime":244.31,"endTime":247.91,"body":"the hard parts, leaving you and your team to"},{"startTime":247.91,"endTime":251.71,"body":"simply copy and paste the answers into the right places. This"},{"startTime":251.71,"endTime":255.47,"body":"doing is the most important step in my opinion, because it's how"},{"startTime":255.47,"endTime":259.07,"body":"you actually improve your website's SEO. But it's step number"},{"startTime":259.15,"endTime":262.95,"body":"two because one you will not get anywhere if you don't"},{"startTime":262.95,"endTime":266.59,"body":"grasp what's happening and why and two because"},{"startTime":266.67,"endTime":270.46,"body":"you have to have something to work with in step three. The"},{"startTime":270.46,"endTime":274.3,"body":"final phase of this process is to monitor and add to your SEO"},{"startTime":274.3,"endTime":277.02,"body":"strategy. Stoke the fires, so to speak."},{"startTime":277.98,"endTime":281.58,"body":"There are some things you can set and forget to a degree."},{"startTime":281.74,"endTime":284.94,"body":"For example, the SEO strategy for your main website pages"},{"startTime":285.26,"endTime":289.1,"body":"really doesn't need to change unless who you're helping,"},{"startTime":289.34,"endTime":293.1,"body":"how you're helping them, or what you want to be known for changes."},{"startTime":294.14,"endTime":297.46,"body":"The true beauty of SEO is that you don't actually have to feed the meter"},{"startTime":297.46,"endTime":300.62,"body":"all that much for it to do an incredible job for you for a really,"},{"startTime":300.7,"endTime":304.48,"body":"really long. This phase is kind of a twofer. You're"},{"startTime":304.48,"endTime":308.2,"body":"tracking metrics, fixing SEO issues and making data"},{"startTime":308.2,"endTime":311.4,"body":"backed decisions. And you're also creating content."},{"startTime":311.64,"endTime":315.32,"body":"Written content, video content, audio content, it all counts."},{"startTime":315.96,"endTime":318.92,"body":"And I've got tips, resources and insights for all three."},{"startTime":319.72,"endTime":323.4,"body":"But you know how you're panicking every week or maybe even every"},{"startTime":323.4,"endTime":327.08,"body":"day to make sure you post something to social because it's going to disappear in"},{"startTime":327.08,"endTime":330.55,"body":"36 to 48 hours yeah, that's completely the"},{"startTime":330.55,"endTime":334.03,"body":"opposite of what happens with SEO. With SEO"},{"startTime":334.03,"endTime":337.83,"body":"optimized content, you create the thing, you publish a thing, and then the"},{"startTime":337.83,"endTime":341.59,"body":"thing, be it a blog post, podcast episode or YouTube video,"},{"startTime":342.07,"endTime":345.51,"body":"continues to market for you for weeks,"},{"startTime":345.67,"endTime":349.27,"body":"months and years to come. I know, kind of mind"},{"startTime":349.27,"endTime":353.11,"body":"blowing. I haven't seen anything like my SEO"},{"startTime":353.11,"endTime":356.84,"body":"and grow method. I seen memberships that are a catch all for all types of"},{"startTime":356.84,"endTime":360.68,"body":"entrepreneurs with all types of questions, from wanting help"},{"startTime":360.68,"endTime":363.92,"body":"understanding SEO to guidance on what metrics to track."},{"startTime":364.4,"endTime":368.12,"body":"But when there's that wide of a range in a group, you just can't"},{"startTime":368.12,"endTime":371.68,"body":"help that. Some people are going to feel out of place and like they know"},{"startTime":371.68,"endTime":375.32,"body":"less than others in the group, which means they stay quiet and"},{"startTime":375.32,"endTime":379.12,"body":"they stay stuck. Because my method allows me to meet you where you're"},{"startTime":379.12,"endTime":382.89,"body":"at, people feel seen, supported, and most important, they're"},{"startTime":382.89,"endTime":386.61,"body":"all able to see success. Success looks different at each"},{"startTime":386.61,"endTime":390.21,"body":"phase. For some, knowing what a backlink is will feel like a success."},{"startTime":391.49,"endTime":395.13,"body":"For others, creating a game plan to guest on 10 podcasts this"},{"startTime":395.13,"endTime":398.93,"body":"year to build those backlinks will feel like a success. See what I mean?"},{"startTime":399.33,"endTime":403.01,"body":"I've also had several clients find me after they've spent"},{"startTime":403.09,"endTime":406.05,"body":"thousands of dollars on done for you SEO services"},{"startTime":406.61,"endTime":410.23,"body":"where surprise, no SEO was actually"},{"startTime":410.23,"endTime":413.99,"body":"done or implemented for them. Because I like guiding"},{"startTime":413.99,"endTime":417.67,"body":"people through these three phases, I tend to attract business owners who want to learn"},{"startTime":417.67,"endTime":421.07,"body":"SEO. They want loom tutorials on how I ended up with these"},{"startTime":421.07,"endTime":424.23,"body":"keywords, and they want to have some input on what their headlines say."},{"startTime":424.95,"endTime":428.71,"body":"So I'm able to keep them updated on what's happening at each step"},{"startTime":428.71,"endTime":432.27,"body":"of the project and they're able to be a part of the project to"},{"startTime":432.27,"endTime":436.08,"body":"whatever degree their heart desires. These built in check ins also"},{"startTime":436.08,"endTime":439.92,"body":"encourage questions. Whether or not someone has expressed they want to learn more about"},{"startTime":439.92,"endTime":443.68,"body":"SEO. Everyone wants to have that opportunity to ask"},{"startTime":443.68,"endTime":447.52,"body":"follow up questions. P.S. most of the time when even"},{"startTime":447.52,"endTime":451.24,"body":"I ask a clarifying question to another SEO agency, I'm"},{"startTime":451.24,"endTime":455.0,"body":"met with the same stupid response. Great question. And then they proceed"},{"startTime":455.0,"endTime":458.56,"body":"to give me the vaguest answer, which makes even me"},{"startTime":458.56,"endTime":462.16,"body":"feel dumb. I mean, literally this just happened last week. But"},{"startTime":462.16,"endTime":465.88,"body":"what's really happening there is a subtle manipulation tactic that's"},{"startTime":465.88,"endTime":469.72,"body":"kind of slimy. If I keep you feeling dumb, you'll think I know"},{"startTime":469.72,"endTime":472.72,"body":"more than you, which means you'll stick with me because you think you need me."},{"startTime":473.36,"endTime":476.92,"body":"And that strategy, frankly, pisses me off to no end. I want"},{"startTime":476.92,"endTime":480.72,"body":"answers if I ask questions, which is why I give answers when I'm asked"},{"startTime":480.8,"endTime":484.52,"body":"questions. All that to say the SEO and Grow method is a"},{"startTime":484.52,"endTime":487.92,"body":"logical step by step process that builds on each prior phase."},{"startTime":488.52,"endTime":491.88,"body":"It's a cohesive process that breaks the big concept of"},{"startTime":491.88,"endTime":495.6,"body":"SEO down into doable bite sized pieces. It"},{"startTime":495.6,"endTime":499.16,"body":"meets you where you're at and has no problem adjusting if you find you need"},{"startTime":499.16,"endTime":502.68,"body":"something a little different. It wraps you into an existing group of"},{"startTime":502.68,"endTime":506.04,"body":"nice, like minded, helpful humans who are right where you are"},{"startTime":506.44,"endTime":510.12,"body":"and it ultimately makes you feel seen, heard, supported and"},{"startTime":510.12,"endTime":513.68,"body":"empowered by SEO. Now that I've absolutely"},{"startTime":513.68,"endTime":517.4,"body":"flipped everything you thought you knew about SEO and marketing and social media"},{"startTime":517.4,"endTime":521.009,"body":"on its head, let me tell you about the goodness that can happen once you"},{"startTime":521.009,"endTime":524.569,"body":"get that solid SEO foundation in place. The"},{"startTime":524.569,"endTime":527.049,"body":"benefits of improving your SEO are vast."},{"startTime":528.409,"endTime":531.929,"body":"I've had clients and students increase their website traffic,"},{"startTime":532.009,"endTime":535.849,"body":"some clients by 10,000. Extra website visits each month"},{"startTime":536.409,"endTime":539.969,"body":"get dozens of inquiries from people who found them on Google."},{"startTime":539.969,"endTime":543.489,"body":"Sometimes weeks or just months after optimizing their sites for"},{"startTime":543.489,"endTime":547.09,"body":"SEO. Keep people on blog posts for"},{"startTime":547.09,"endTime":550.49,"body":"5 plus minutes when 51 seconds is"},{"startTime":550.49,"endTime":554.01,"body":"considered good. Grow email list"},{"startTime":554.01,"endTime":557.73,"body":"subscribers because people are actually discovering their Freebies from Google"},{"startTime":557.73,"endTime":561.17,"body":"searches 5x their podcast download"},{"startTime":561.17,"endTime":564.97,"body":"numbers just weeks after optimizing only a handful of episodes."},{"startTime":566.01,"endTime":569.69,"body":"Land clients directly from their podcasts in under 36"},{"startTime":569.69,"endTime":573.53,"body":"hours, increase their visibility and help them land free"},{"startTime":573.53,"endTime":577.21,"body":"and paid speaking engagements and establish their"},{"startTime":577.21,"endTime":580.57,"body":"expertise, authority or whatever you want to call it when Google and"},{"startTime":580.57,"endTime":584.33,"body":"humans start to associate their names with the topic. And SEO"},{"startTime":584.33,"endTime":587.93,"body":"doesn't just help some entrepreneurs or certain types of businesses,"},{"startTime":588.25,"endTime":591.73,"body":"every industry is welcome. I've seen with my own"},{"startTime":591.73,"endTime":595.41,"body":"eyes SEO help health and wellness providers, branding"},{"startTime":595.41,"endTime":598.41,"body":"strategists, sobriety coaches, house therapists, designers,"},{"startTime":598.87,"endTime":602.71,"body":"copywriters, podcast producers, social media strategists, life coaches, photographers,"},{"startTime":602.71,"endTime":606.27,"body":"healers, energy workers, astrologers, bookkeepers, e commerce business"},{"startTime":606.27,"endTime":609.83,"body":"owners, therapists, attorneys, event planners, and so many"},{"startTime":609.83,"endTime":613.43,"body":"other business owners. At the end of this series, I can"},{"startTime":613.43,"endTime":617.27,"body":"almost guarantee you'll be as excited as every single one of them has"},{"startTime":617.27,"endTime":621.03,"body":"been about getting started and growing with SEO. Over the next"},{"startTime":621.03,"endTime":624.55,"body":"three episodes, I'll be breaking down each phase of the SEO and Grow method."},{"startTime":624.99,"endTime":628.31,"body":"The hope is for you to get a sense of what each phase entails. To"},{"startTime":628.31,"endTime":632.15,"body":"help you self identify where you're currently at and what support is available"},{"startTime":632.15,"endTime":635.83,"body":"to you. Should you have any any any questions along the"},{"startTime":635.83,"endTime":638.03,"body":"way, you can always find me on Instagram"},{"startTime":638.19,"endTime":641.39,"body":"BritneyHerzberg or reach out via my website"},{"startTime":641.39,"endTime":644.87,"body":"BrittanyHerzberg.com that's just the very first"},{"startTime":644.87,"endTime":648.47,"body":"episode of the four part miniseries Deep Dive into my"},{"startTime":648.47,"endTime":652.03,"body":"SEO and Grow method. The remaining three episodes can be found at"},{"startTime":652.03,"endTime":655.74,"body":"brittanyherzberg.com SEO SEO private"},{"startTime":656.14,"endTime":659.86,"body":"podcast. You can also find the link below. And if you're listening"},{"startTime":659.86,"endTime":663.14,"body":"to this in real time, make sure you save a seat for my free"},{"startTime":663.14,"endTime":666.62,"body":"SEO workshop on May 9th. I'm taking this conversation"},{"startTime":666.7,"endTime":669.9,"body":"even deeper. How? With case studies, of course."},{"startTime":670.38,"endTime":673.74,"body":"I'm revealing how my clients are having success with SEO despite"},{"startTime":674.06,"endTime":677.82,"body":"all the AI concerns. I'd love to see you there. You can save a"},{"startTime":677.82,"endTime":680.86,"body":"seat at brittanyherzberg.com/workshop."}]}