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The word “authenticity” shows up a lot online—and especially in relation to marketing. But what the h-e-double-hockey-sticks does that even mean in a practical sense?! After seeing this Instagram post by the one & only Jera Bean, I asked her to join me for this very conversation. And OMG, she delivered in this episode! She gets into showing up through the suck, things we need to normalize as entrepreneurs marketing on social media, and her Four Quadrants of Secret Sauce. If you’ve ever been on the struggle bus with social media as an entrepreneur—DO NOT SLEEP on this episode!

With this episode you’ll be able to:

• Discover actual examples of types of authentic, “truly you” content to share.
• Uncover how to get comfortable with recording videos of yourself (like Stories or Reels).
• Learn what The Four Quadrants of Secret Sauce are—and how they can help you be more authentic.

Links & Resources:
Video Editing Rodeo

Connect w/ Jera:
Instagram
Website

Related Episodes:
Sarah Weiss
Celi Arias
Rae Embrey

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Find B on: Instagram, YouTube, Threads, LinkedIn

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