Send us a text

Listen to Part 1!

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In this powerful and unfiltered Part 2, Alex Baca opens up about her unexpected journey from a support role to CEO, the mindset blocks that nearly held her back, and how faith, family, and a fierce sense of purpose now fuel her every move. From childhood loss to building a company that supports other women and their families, this episode is about what it really means to rise. We talk legacy, leadership, marketing struggles, and the messy middle of figuring it out as you go. If you’ve ever doubted yourself or wondered if you’re “too much” or “not enough,” this conversation will meet you right where you are, and gently push you forward.

Three Key Topics Discussed:

1. Confidence Is Built in the Messy Middle: Alex opens up about how being pushed out of her comfort zone and encouraged by clients who believed in her gave her the courage to start her business, even when she didn’t feel ready.
2. The Sacred Intersection of Faith, Purpose, and Business: This episode explores how spirituality can fuel entrepreneurship, from honoring your gifts to creating ripple effects that reach far beyond your clients. Alex shares how her faith drives her mission, team leadership, and vision for legacy. Learn more about Finding Balance in Business and Life!
3. The Real Struggle with Marketing (and How to Keep Trying): From inconsistent posting to self-doubt about being in the spotlight, Alex gets honest about the marketing mistakes she’s made, and how she’s learning to show up anyway, one small step at a time.

Follow Alex:
Rise Transactions | Instagram
Rise Transactions | Facebook
Rise Transactions | Website

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz