12 | How Much Does it Cost to Scale Your Business With Ads? Setting Realistic Numbers and Expectations with Melissa Litchfield

The Kara Report | Online Marketing Tips and Candid Business Conversations

The Kara Report | Online Marketing Tips and Candid Business Conversations
12 | How Much Does it Cost to Scale Your Business With Ads? Setting Realistic Numbers and Expectations with Melissa Litchfield
Mar 05, 2024 Episode 12
Kara Duncan

Melissa brought REAL data and numbers in this episode, where she shared exactly what running ads in 2024 looks like, the buzzwords that aren't working anymore, and how we can better set realistic expectations when it comes to how fast things will work (and how much it will cost!). I absolutely loved this conversation and I can't wait to share it here today!


🎙️ In This Episode:

  • What a good starting budget for ads is
  • How to reverse engineer your goals to decide how much you should spend
  • The truth behind SLO funnels (tiny offer funnels) + what's working now
  • Red flags for hiring an ads manager in 2024



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