Do you Need Goals for your Art Business?

Do you actually need goals to build an art business… or can you just create and figure it out as you go?

In this video, I break down the role goals play in an artist’s journey—especially when it comes to turning your passion into something sustainable. Are goals necessary for growth, or do they box in creativity? Can structure and freedom actually work together?

If you’ve ever felt stuck between just making art and trying to build something bigger, this conversation will hit home.

Free Art Festival Guide: https://mailchi.mp/aca15a65f111/free-festival-art-guide

Artist: David Bornancin

Media: Acrylic Paintings

Style: Abstracts and Landscapes

https://www.davidbornancinpaintings.com/

https://www.tiktok.com/@intensedjb

https://www.facebook.com/david.bornancin/

https://www.linkein.com/in/dbornancin

Email me at: intensedjb@gmail.com

Subscribe to my Channel as it supports my body of work.

Transcript

Part One Need Goals

Part Two Need Goals

SPEAKER_01 0:01

So nobody in the art world or no creative artist or no really good artist would say that you know this whole process of creating art and then actually selling it is an easy process. Um I don't know many that would say that. But if they do, I bless them all. You know, bless you for doing, you know, that fantastic work and being able to sell it in a quick fashion. But most artists uh won't talk that way. They say it's a lot of work, and then I'm happy that I'm able to sell my products, I'm able to sell my pieces. But I think this is a reality check. And let's say you've been an artist now for five years, and you've created all kinds of different designs, and uh you've used a lot of different colors, a lot of different patterns, a lot of different textures, and a lot of different techniques, and uh you've formed your own style. Uh, and then uh you try to go to market, and it's just your work is just not accepted. People just can't connect to it, they can't bind to it, they can't emotionally see something. I mean, it's just they're just not connecting, and you're trying, you know, 10, 15, 20 different types of events and nothing is happening, you have a choice to make because you've been doing this for five years, and the choice is do I stop what I'm designing and rethink what I'm hearing from everyone of what they want. And if you love art and have a passion for art and you love creating it for yourself, then bless you and you are a talented person, and keep going if that's your goal. If your goal is to uh prepare everything, get everything ready, design everything, create everything, build everything, and have finished products, and your goal is to truly sell them, that's a whole different thing. And you have to come to reality and say, um, my items or pieces are not being uh accepted, they're not people don't like them, people are not seeing what I see, people are not connecting, people are not asking me questions. I mean, whatever it is, it may be time to say, I gotta stop this process and start a new one.

Part Three Need Goals

SPEAKER_00 2:50

Because I'm in the belief of 18, 20, 50 failures, one is a success. You have 50 failures, one is a success, and that puts you on the map. So I never say don't do it or just quit. I'll never use that word quit. But I have to you have to come to the reality of maybe you need to change your style, your designs, your creative process, and what you're actually designing. The actual concepts and themes may need to change based on your audience giving you feedback. So that's something to think about in the art world when you're when you're you know trying to get this right and you've been doing it for seven years, 10 years, and you have not been able to sell a piece. Um you you have to have a reality check. You just do. And it's not an easy process, but it's something that all artists will, you know, face it's at some point in time of what they're doing and why they're doing it and how they're doing it, and what is the true purpose of that? What is the true purpose? My purpose was to always create great art, um, be able to share some of my artwork with my family, and then uh uh get good enough to be able to sell it to the world. Um that that was my goals, is to be able to get perfect my skills so well that my work body of work would be accepted by the world. So that that that's what you have to decide what is important to you and what your goals are and what you're trying to accomplish.