What If Your Art Needs Investment First?

We share two big ideas: how layered color and texture can turn even a small painting into a bold wall statement, and why serious creative growth usually requires real financial investment. We talk through frames, materials, tools, and the hard math behind shows and events so you can aim for profit instead of guesswork.

• Building impact with layered blues, greens, yellows, browns, and gold
• Using lines, cuts, patterns, and mixed tools to create texture
• Choosing a gold frame to echo gold highlights
• Treating learning, classes, and certifications as long-term assets
• Picking modern tools like Canva, Adobe, Final Cut Pro, and AI platforms
• Accepting that it takes money to make money
• Planning for show fees, marketing, SEO, and material costs
• Targeting revenue that triples or quadruples event expenses

Free Art Festival Guide: https://mailchi.mp/aca15a65f111/free-festival-art-guide

Artist: David Bornancin

Media: Acrylic Paintings

Style: Abstracts and Landscapes

https://www.davidbornancinpaintings.com/

https://www.tiktok.com/@intensedjb

https://www.facebook.com/david.bornancin/

https://www.linkein.com/in/dbornancin

Email me at: intensedjb@gmail.com

Subscribe to my Channel as it supports my body of work.

Transcript

Holiday Greeting And Setup

SPEAKER_00 0:00

Hello everybody, and I wish you all have a wonderful, fantastic Christmas and holiday, and family time and fun. Today I'm going to talk about a couple things. Um, number one, uh, paint and paintings and what you can do to some of the paintings, as the one behind me. And the other one is do you really need to invest in yourself as an artist, as a creator, as a designer, as a marketer, whatever the case may be, the big million dollar question is does it do you need to pay in order to make money? Should you invest in yourself in order to make money? But let's talk about um different uh color combinations and what you can do to a painting. And here is uh one of my smaller paintings. This is 14 by eleven, and even though it's smaller, hopefully you can really see what you can do with a combination of colors and patterns and lines and texture and mix because let's say your base color on your first coat of paint may be a couple of different blues, then you start bringing in the other color combinations. You'll see some greens in there, you'll see some yellows, you'll see traces of gold, you'll see more traces of gold throughout the painting, and you could see the heavy layering and texture that comes out on this particular piece. And what it does is it makes an incredible statement, a really strong and bold statement, because you put a frame on this, and I probably use like a gold frame, gold or black frame, but I'm I'm thinking gold. I probably frame this with the gold frame because of the gold imaging and the gold lines in this. But you have a lot of blues, a lot of yellows, a lot of gold, a lot of browns in between. You'll have some browns in there, and then you have that incredible layering and texture techniques, so it really makes for a really nice piece. So, once again, folks, can you create some incredible piece that look fantastic on a wall using several colors and using all different tools and brushwork and lines and cuts and patterns and really make it look fantastic on a wall? Yes, you can. So let's talk about investing in yourself. My entire life and my entire career, uh, and let me take off my glasses. So now you know there are occasional times where I need my glasses. So there you go. Um but um I've always had a strong belief that in order to be good at anything, doesn't matter, whatever my skill, my craft, my talent, my gifts, in order to be good at anything, I had to invest in myself. So I've always invested in classes, I've always invested in certifications, I've always invested in uh learning, I've always invested in technology, I've always invested in apps, and so even in today's world, right now, today, whether you're using Canva, the Canva system, whether you're using Adobe, the whole suite of products, whether you're using Microsoft suite of products, whether you're using uh Final Cut Pro, uh, whether you're using uh other technology, um, and then all your chat GPT engines, Gemini and so many other engines, um, open open AI. Um it's extremely important to understand and realize as you're starting your career as an artist or a creator that it takes money to make money. And you'd say, wow, that's that doesn't sound right. I should just be able to create something and then just sell it. Yeah, you could do that. You could do that, you could try to do that. Um, but I can tell you uh throughout my entire career, um I've probably invested more than a million dollars in skills, training, knowledge, and learning. Um, and you'd say, wow, that's a lot of money. It's not over a long period of time, it's it's a little amounts at a time. And the reason why I say that is because even today, when you're doing shows and you're doing events and you're doing festivals and you're doing art galleries and you're doing other types of studios and and galleries, it takes money to make money. Every show I do costs me something. And then what you what I uh target is a certain amount over what the cost is, so I'm making a profit. So that's that's the way I look at things. So there's always a cost involved, whether it's advertising, whether it's marketing, whether it's SEO technology, whether it's um uh investing in the really great paints that you're going to use or whatever you're going to use in your skill. Um, but it's important to understand that it takes money to make money. So you do these uh really great shows, these three, four-day shows, they're$700 to$1,000 each event just to do it. Um and then uh you do a smaller show, could be a couple hundred dollars, two, three hundred dollars a show. Uh uh even a much smaller event could be, you know, uh, I don't know, eighty dollars to a hundred dollars event. So you always got to figure out that it's gonna cost you something, and then you want to triple to quadruple your amount in revenue to pay off not only what the show costs you, but you're making profit at the end. So, and it could be done, you can do it, and it's something to think about because we can make great art, but the investment you make in yourself is worth millions. So have a great Christmas, have a wonderful day, have a wonderful family time, and have fun when you're creating new things.