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Konnected Minds Podcast
Konnected Minds: Success, Wealth & Mindset. This show helps ambitious people crush limiting beliefs and build unstoppable confidence.
Created and Hosted by Derrick Abaitey
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Konnected Minds Podcast
How Kwadwo Sheldon Built a Digital Empire from Scratch | KSS
From the farmlands of Pepiasi to the bustling streets of Accra, Kwadwo Sheldon’s journey is nothing short of remarkable. Raised by his determined grandmother, Kwadwo's childhood was marked by a blend of school days and farm duties. Tune in as we explore his transition from these humble beginnings to becoming a formidable force in Ghana's digital media landscape. Through personal anecdotes, Kwadwo sheds light on his early hustles, the financial struggles of his youth, and the unwavering family support that propelled him forward.
As Kwadwo recounts his decision to leave a platform where he was once a key figure, we gain insights into the complexities of leadership and team dynamics. Discover his strategic move to create House of Content and his philosophy on nurturing emerging talent. Learn about his approach to delegating responsibilities and fostering healthy competition within his team. Kwadwo also opens up about his aspirations for expansion and financial stability, sharing wisdom on future-proofing one's career in the fast-paced world of digital media.
This episode is a treasure trove of inspiration and practical advice for aspiring content creators. Kwadwo’s stories of perseverance, self-belief, and innovation serve as a powerful reminder that success is built on resilience and hard work. We explore how he navigates industry misconceptions and criticism while staying true to his authentic self. Whether you're an established creator or just starting out, Kwadwo’s journey offers valuable lessons on overcoming obstacles and achieving greatness through confidence and a supportive community.
Watch the video episode of this on YouTube - https://linktr.ee/konnectedminds
All the things, all the successes that I've took is as a result of hard work. You see what we've built. We've built this thing from the scratch with people who are interested in being part of the dream. I didn't go to any godfather's house to invest in my company, so I don't owe you an allegiance. If your matter is on the table, I will talk about it. Don't think because no, no, no.
Speaker 2:Kwejo Sheldon is a leading Ghanaian content creator and digital media entrepreneur, known for his humorous and insightful commentary on social and political issues. He is the founder of House of Content and digital media company that produces engaging videos and social media content. Kwejo's innovative approach and engaging personality have positioned him as a standout voice in Ghana's digital landscape. Why did you then decide to leave the?
Speaker 3:company.
Speaker 1:I wasn't allowed to dream. You can copy my style, but you can't copy my energy. You can't copy my you can.
Speaker 3:A lot of people feel like you're very disrespectful. You know, anytime I have someone who's got more experience in what I'm trying to do here, I kind of get a a burst of tears of joy. You know what I mean like you know, that kind of thing where you feel like maybe it's a little bit more undeserving. Yet you know what I mean because I'm quite fresh in this, you know, yeah, and you guys have shown me a lot of love. But thank you so much, man. Thank you too for having me. I appreciate it, yeah you are doing amazing.
Speaker 1:So yeah, I've seen your setup the cameras there. You know you are cooking.
Speaker 3:Yeah, in our, in our space, we say you are cooking, I'm cooking um, you know, I'm trying so much that we don't focus too much on content creation. That's fine, and the reason being is that, you know, I think there are two videos out where people are speaking about content creation. But I know that's a big part of the things you do, yeah. But what I really want to understand is the struggles from home to you thinking of you want to be an entrepreneur. How was it like growing up?
Speaker 1:Yeah, so I grew up in a small community in the eastern region which is called Piyase. Now I was raised by my grandmother Right now I think she's almost 100. I mean she's still alive though, but that I mean they gave birth to me, took me to her and she did the whole raising thing because my mom wanted to be in a crowd to hustle whatever they call it. So I was raised by my grandma. So it was just a small farming community, pepiase, with a small population and everything. So I attended the normal government population and everything. So I attended the you know, the normal government school and everything until jhs. Then I was, I think, gss, that that time there was gss. Then I was, you know, my. My mom came to take me away from that place and I came to, I came to akrad and I came to home.
Speaker 1:But my formative years it was just me staying with my grandma going to farm. You go to early morning, you wake up, go to farm, you come, you come and bath, you go to school. After school, you go to farm. So it was just. It was just. I mean, it wasn't like, oh, I'm from like a rich background or anything, but my grandma made sure that there was food on the table. I had school uniform to wear, I had shoes to wear and I was okay.
Speaker 3:But I mean, what was the future? Looking like nothing, no bro from where I come from.
Speaker 1:I was saying this to some guy the other time that if I, if someone told me I would become, like you know, a torch leader in this country where, like the spaces that my names have been mentioned and the places that I've been to, nah, there was bro. It was just finish school, maybe. Come to Accra, because that is what happens over there. You finish school, let's say, and JHS. If you are lucky, you get admission to one of the high schools over there, but if you don't get admission, you finish your JSS education and you come to Accra. You come and hawk, you come and sell. That is like the way the system is structured over there. Finish your school, then come to Accra and come and hustle and the hustling you know what I'm talking about Do the menial jobs and things. Or if you're a lady, you stay there, you give birth. So when I went back to PPRC I think I took BBC to the place to go and do a documentary. All the girls that I completed school with I think about 5 of them they've given birth 2, 3, 1 and 10 and I was trying to talk to someone. They didn't even remember me. You understand. So I'm not saying it's a bad thing, I'm not trying to, you know, chastise them for their life decisions, but that was the path I was on. So when I completed my junior secondary school education, I was, fortunate enough, they brought me to Accra.
Speaker 1:I think when I came to Accra I actually did some. I did space to space and mobile money. That was the time mobile money was on the come up, so I did mobile money in Taifa. So that's why you know I did that. Then I was brought to come and stay with my grandmother. So I have great, great grandmother and I have a grandmother. So my whole life I've been raised by women. I have a great grandmother who raised me in Pepiasi, my grandmother who who raised me in Pepiase, my grandmother who gave birth to my mother. So after the JSS education, my mother, my real mother, came to take me and my mother was sleeping in this uncompleted building.
Speaker 1:Charlie, crazy bro, we used to. We used to walk around fetching this thing. You know, the mango, the peel. Yeah, yeah, yeah, you dry it and you burn it so that you can burn it in your house, so that it will suck. Take away all the mosquitoes, the mosquitoes. Yeah, because where we were there was no ceiling. There was my mom, my little brother and my mom's you know what, I don't know the baby daddy or whatever. We were all sleeping in the same room, bro. It was crazy experience. So I was just there. So I was just there.
Speaker 1:Then I was doing a mobile money thing. I was just moving on this story. I've not shared it with people. People actually think I come from like some wild background because I don't talk about this side of me. But yeah, I really had to go through it in my formative year. I never had, like you know, you see, that kind of vibe, oh, family, no, no, it was like hustle. Hustle because at the formative year I was going to farm, I was helping my grandmother and things, because if I don't help her we are practically not going to eat and whatever. So I was going to the farm and doing all those things. I used to pound fufu for people After school. You go and pound fufu for some woman she died recently. Then she would give you some of the fufu and since early morning we used to dig. You see the, the hole they put the plantain you plant. One hole is like I think it was one cd at that point. So we dig like five, you get five cds there. You wow, bro, it was crazy. So for you.
Speaker 3:You know it was hard work for me yeah, from the beginning, where people are sitting at the table having dinner as a family.
Speaker 1:You've never experienced that never, never in my life, I've never had that. When I came to Accra after my junior year secondary school, it was crazy, bro, because that one it was, as I said, four people in a room my mom, my, the baby daddy, my brother and myself. Bro, I wake up, go and do the mobile money, bro, charlie, but where?
Speaker 3:Bro Charlie, but where was your father in this picture?
Speaker 1:Because you mentioned grandma my father died when I was I think I was four, oh so I've never had a father figure in my life. But then, like I said, father, father biological, but when my grandmother came to you know, take me to who she had a husband, may his soul rest in peace. I mean she, I mean he was there for me and whatnot, but say, like biological fact, nah, nah, nah, I didn't even get to see his face.
Speaker 3:You know what I want to say. You've done a great deal from coming from a single parent hole. Yeah Right, you've done really well for yourself.
Speaker 1:I always tell, like the women that brought like my grandma, my great-great-grandmother, that one who is like 100 years right now, she did an amazing job because it's not easy for her to just and I was very stubborn, my grandma used to fight for me. Like I'll go and trigger people in town, they'll beat me. Sometimes they'll chase me. My grandma will hide me. There's this thing in the. They call it anchor some black it's a barrel, the metal one.
Speaker 1:I was very, very stubborn. But that woman made sure because at some point maybe I would have just dropped out at primary level. But I completed. I remember BEC, when I was going to write BEC. There was no registration that time I think it was either 5CD or 1CD or something. Then I didn't have the money. So you see, they have this trunk that they keep that whole land when you bring it to them. Then she went to sell one, gave me the money to go and register for my BEC and the BEC we didn't have a center.
Speaker 1:So from PPRC to a beauty thing, it's like from here to Pantai. So I walk BEC, all the PPRCs that I was walking. You wake up early morning, you walk, you go and write. You come back the next morning. You walk. What time would you get to revise, bro? Sometimes you get there, you are tired. So me, my formative year, it was hustling. That is why I tell people I've seen hardship before. So if you see me with my eyes red and I'm basically trying to put food on my table, just know, because I don't have any family member that's going to be quit properties on me. It's me. I have to. This is like my generation. So I have to make something. And I've seen it. I've seen Shiggy before, so when I'm hustling it's like this is blood, sweat and tears Does that give you certain worries about the future, what the future may hold for you.
Speaker 1:Exactly Like when I was interviewed on BB. I said I'm afraid, I don't want to fail, I'm afraid to fail. So that is why I make the conscious effort to, you know, make sure, at the end of the day, what I'm doing, like when all this thing is said and done, there are tangibles, there are things that I can pinpoint, there are things that I can lean on, because if I fail and I can't feel at this point, I can't feel, but, like sometimes I sit back and I think about what can happen, what could happen, like, am I doing the right thing? Um, in the nearest future, let's say, in the next 10 years that I'm not doing youtube, what am I going to do? And then, so I have this like, it's like something running through your head and whatnot. But yeah, I feel like we are on the right path, so everything will come to play. But yeah, this is something that I think about a lot.
Speaker 3:I came from a really humble background too. You know you were talking about the farms and all those things. I've had to do all of that with my grandma.
Speaker 1:Sometimes you go and look for fire with a camera and sell it to the choc-bar. Bro, I've hustled Like proper hustling, like it's crazy, and that was like me. That was my teenage years 13, 14, I was bro.
Speaker 3:I was beaten so like yo, when did the whole you know waking up to say that I want to take charge of my life, I want to do something that will change the circumstances. Where did that come from?
Speaker 1:So my grandma came to take me from like they came to, you know, take me from Accra, where I was staying with my mom. They brought me to Hull. I had my senior high school education in Hull. I attended Hull Technical University. When I was there, I did my service at the Rave Media Group. So that was when I was introduced to new media. I understood people like Rudy Kwache, baba Sadek, trey Music and Francis Duku these are like media stalwarts, right. So I was learning from them and I was just trying to figure the whole thing out because I didn't know.
Speaker 1:Honestly, people they give birth to people and at some point they know what they want to do in future. Right, what do you want to do? I want to become a lawyer, a teacher. I had zero idea because of the background, because of how the environment I came from wasn't enabled, I wasn't allowed to dream, so it was like join the squad. So I had to figure out.
Speaker 1:This media thing came as a surprise because, if you know me, I'm a very shy person. So I really had to figure my whole life out Because, as I said, people have plans. People have, like you know, their families. Oh, let's put him or her on this path. He could become a professor, a teacher or this. I didn't have anything like that. Or even if you did, were the fans there to support you? You know they. So you just had to.
Speaker 1:So I would say my grandma actually did a lot of you know. I mean she did amazing, like an amazing stuff for me, by removing me from that environment in the Accra there, because the type of where we were staying there, oh, even like she don't step inside there like by now, by now, no, no, no, I don't know where I go there. So once I was removed from that environment and I was brought to, you know, the Votar region, right? She had three kids, right? Two of them are PhD holders. They are lecturers at KNUSD. One owns Agro Center, one of the biggest agro business companies in the country. So that is the environment. Now, the environment was being in, because you see your uncle KNUSD.
Speaker 3:The circle has changed.
Speaker 1:Exactly. So I was removed from that. They brought me to that space where I seen my uncle go do their master's travel, do their PhDs and things, okay. So that was when I started getting an idea of okay, so you can actually become somebody you understand. So if they hadn't removed me from that kind of environment that you see, change of environment was the reason why I have become Koji Sheldon, because if that switch didn't happen at that point, I didn't know where I would have been by now.
Speaker 1:You saw the possibility. I saw people. I mean, when my high school education I saw them around. They would come, they would vacate from KNUS. You go to there. You see books and things You'll be forced to read, mr Obi, may he so rest in peace. He was reading graphic. I was reading graphic, you see. So like, when he finished reading the graphic, I'll pick it up and I'll also read to just enrich my vocabularies and whatnot. So that was when the environment started activating. I was like, okay, all right. So actually that was where the whole thing started for me. Then I finished the, you know, kure Technical University. They pushed me into the new media space. They actually lobbied for me to do my service at the Rave Media Group because one of their Impekinby friends to Francis Doku. Then the path opened for me like that you have such an amazing story.
Speaker 3:I feel like I've not shared this thing, though, so this is like premium. Yeah, thank you, thank you. I feel like.
Speaker 1:I always tell people like the surface, man Surface. Yeah, bro, I'm bare off.
Speaker 3:I feel like you know we could potentially do 20 hours of this. It's amazing because some of the things I've got written down here and I've got a lot of questions from from the audience as well, no problem. Now, when you fast forward the whole thing, you went to work for OMG and you were very instrumental in that organization and I think one of the things that really puts you at the forefront of the company is the fact that you allowed yourself to the forefront of the company, is the fact that you allowed yourself to be used by the company.
Speaker 1:Yes, right, talk to me about that yeah, so, as you said, I was instrumental, but I always tell pi and kodjoe, anywhere I see them, I'm going to give them their flowers because, um, the media thing that we are talking about, I know I, I understood all these people, but people that actually gave me the platform to explore. I didn about I know I, I understood all these people, but people that actually gave me the platform to explore I didn't even know I could stand in front of people and speak. They actually enabled me. So I always give them their flowers. But when, after my service with the rave media group, I transitioned or I was signed, before I even finished my um service with the, the rave Media Group OMG, had sent me a message saying they wanted to work with me because I was putting out funny memes. I actually used to be funny. I think right now I got a small money, so I still being funny. I used to be funny. I used to pick random images and caption it to go viral and I don't know what was informing that Like you see your screenshot a whole lot of places. So they saw it and they felt like because they wanted someone who could create content for their platform. So I think they saw my page and the numbers I was getting and they sent a message. Pa sent the message. Pa was like okay, we want you to work with OMG after your service Fast forward. They signed me, put me on salary.
Speaker 1:My job there was to do social media management because once again, the video content, that conversation around me, video content in there, it was creeping in but it wasn't like established. They didn't know how to go about the whole thing and at that time they were doing listicles. They will write listicles like 10 reasons why you should visit akra. Yep, that was how the platform was running and you know it was like purely website clicks and everything. So they signed me and they had like a lot of pages. They had the surf port, the omg voice, omg voice nigeria, omg voice kenya, um, a lot of pages. So I was supposed to handle it, but most of the work was on the OMG page because I was supposed to look for the content, or the content that I created, memes, or look content from other platforms and post it on the page so that we just, you know, be keeping the engagement going then one day at the office. Once again, these were people that have come back from the US, so they had that kind of mindset.
Speaker 1:So this show. Chalamet Ndegora has this segment on the Breakfast Club where he called Donkey of the Day. So Kweju is like a US guy. He was born there. So what can we do? How we will replicate what he's doing over there, like just talking about topics trending. We'll call it the hour of the day. Fine, so this is the name, this is what we are going to do, but who is going to host?
Speaker 1:Because the office brought no one. We have not even started video content and I was like, okay, put me on. But at that time, if you look at my face, my spine, my neck, my head, I was some lanky guy. No, no, no, I saw a video of that. I was like, you know what, put me on, let me see what I can do. Because, first of all, nobody wanted to do it. We had the designers. Nobody wanted. I was like, okay, put me on. I just wanted to try new things. I wanted to see what would happen, because if people were, you know, reacting or engaging, my memes and everything, how about I translate that into video content and see the outcome? So I was like, put me on.
Speaker 1:We shot the first video, bro. They cooked me and cast me. That video was I think I was talking about Sarkozy. Sarkozy was in the news trending. I did the video. People just didn't understand. Ah, who is this? Who be this one? You understand who be this one, who be this one? The video had about 20,000 views the next day, so it's Yawa of the day. The next day we shot. The next day we shot, bro.
Speaker 1:Now they stopped focusing on my head, they stopped focusing on presentation. They started paying attention to the content. They started paying attention to the topic. They started engaging in the comment section. It used to be about look at his head, what is this guy saying? Then it transitioned to oh okay, people arguing in the comment section. Now I was free, people were not coming for my head and things. Then they started paying attention to what I was saying. Oh Charlie, is that not that guy from OMG Boom bro. Then we got to a point where videos were averaging 100,000. I said this is it? So we were putting it out there. We were exploring like different shows. We introduced the face-off, bro, we introduced different shows and it was working and I was spearing all these things Like they basically left everything to me and I was spearing it. If I have an idea, I'll run it by. Kojo, kojo, okay, me and I was scared in it. If I have an idea, I'll run it by, could you? Could you? Okay, let's do this, bro.
Speaker 3:Within like six months, I'd become a household name on facebook, and that was such an amazing feeling after you've been so successful with a company that you were supposedly employed yes, right, to do certain roles why did you then decide to leave the company?
Speaker 1:Yes, because at some point, as I said, people actually thought, OMG, I was the founder of OMG, Kodisho the OMG. But I was in because I was everywhere you see articles written by Kodisho, the listicles. It's very easy to write. You just give a premise, then you do the list like one. Nah, bro, Like my work ethics. That is what is happening right now. I don't. I like creating content. I like it Like when I put out like a product, which is the content that people are engaging in. I'm happy, you understand. So I was just doing it.
Speaker 1:At some point People actually thought I owned a platform, but it got to a point I felt like I had outgrown the platform, like I was, and we see the direction where the company. Then I didn't know where the like the company was heading towards with regards to the content creation direction, you understand. So I just factored a whole lot of things and other factors which I don't want to discuss here, but I factored a lot of things into consideration. I presented all these things to my boss and he was like, he was graceful about it, Like you know what it's cool. So he actually gave us money when we're living like they gave us money myself, Ed and who, um, I think Steve or what. They gave us money. Okay, take this money. So we left.
Speaker 3:When you are the vice or the assistant and you're watching your boss, you can see their mistakes. Yeah, now, most people, when they see their mistakes, they approach their boss and be like look, this is what I'm seeing, especially you that were very instrumental. They would then say okay, these are the things I'm seeing, that I think the company, the direction the company can take. Did you do that?
Speaker 1:Yes, at some point we did, and it wasn't me, it wasn't Sheldon alone. As I said, we were like a group of young guys. We had conversation with Jesse, pa and you know all these guys. We had a conversation, but the thing is they themselves they had different directions that they wanted to explore. Because Jesse wanted to explore other spaces, you understand, pa was in Kenya because you left Ghana to the US, you understand. So it's like there was no concerted, there was nothing running. Like you know, on concerted effort, the leaders are divided, so no matter what we put out there if it's still not going to work, but we said something. We actually had a conversation where we wanted to know what was going to happen. That is why Jesse was gracious when I presented like, okay, it's fine, because they knew maybe at that point they are interested in what they built. You know, they were exploring something else. So I was like, you know, cool, but I didn't fight anyone when I was leaving, I just left.
Speaker 3:I mean, the reason I'm asking that is you know, we all have businesses, we have companies and we have people we've entrusted and are working for us, for you. The bosses of OMG would have said this guy is doing a great deal of job for us, yeah, and we would love to keep him. Yeah, right, but then you, I grew the platform.
Speaker 1:So if I'm doing a great job, it has to come with monetary compensation, definitely, yes, definitely. We were not, you know, I don't want to heavily compensated.
Speaker 3:That you were exactly. But you see, the thing is, today you have your own platform, yeah, and you've changed the game, yeah, and you have manned them like Scanty, yeah, who is in an awesome job. You know that guy. You've trained very well. Yeah. What will happen to you if today, he says I I will be fine.
Speaker 1:I always tell people and this is not the first time I've worked with people that have left. We've worked with people like I think at some point Adjoa left. I was cool. I'm actually like a chilled back person though, like because I know I'll find someone. I like grooming people to be in my position. I don't. I don't hate sharing the spotlight with people.
Speaker 1:So if at some point Scanti comes to me and go like Sheldon I think two weeks ago I sat with him and said what do you want to do with your media career? Like, right now, you are known. Are you building your platform? Do you have a YouTube channel? What do you want to do with regards to media? Even if it's not YouTube? You want to work in mainstream or traditional media. I had a conversation with him. I want to enable people, but at the end of the day you have I just want you to go out there and just look by, say, oh, because you're shouting enabled me, because you're shouting gave me my you. They are not going to work with you forever. The only person that has been working with me since we started is steve fish. That's my partner, my video guy. No matter the nonsense I do. He's still with me. Maybe one day he'll get fed up with me, but I have worked with people that come and they go.
Speaker 1:If Scanti comes to me today that Sheldon, I think I want to start my YouTube channel. You will see LPM of that YouTube channel being played on my channel. I don't have a problem. I always say competition is good, but you can't beat me. I always people say I will you. I believe in my product to the point that people sometimes feel like I am arrogant. No, if I tell you I'm good at something, I'm good. Where I am not good, I don't venture. But if I tell you I know how to create content and put it in a news feed, don't doubt me. So if I say I'm going to beat you, I'll beat you. But where do you get that confidence?
Speaker 3:from.
Speaker 1:Because, look, I just don't want to. First of all, I don't want to be an unemployment statistic in a system again, also with what we have built. We have a lot of people like go to youtube. The last time we had a conversation on twitter where someone actually lifted our template doing the same thing that we are doing. We, we approach the person, the person say we have not done in, like the colors and everything. We have inspired a lot of people into content creation.
Speaker 1:People watch our video for, like you know, some of them they close from work and they come and look for our videos to watch, to release straight. We have become like an authoritative voice in the space that we operate and we look at, like you know the results, what we have been able to do. It's like, nah, bro, it's not going to happen. And I factor all these things to go and I say we are good at this thing, so I can't stop and I won't stop. Even if I am not in a position to do what we are doing, I'll find someone to do it.
Speaker 1:I love that. So I don't. You see, right now I am less in our videos, like you don't see more of because you show I can sit scanty down. Skanty can do what I'm doing. The only place that I operate individually is the breakdown, the music space, the food page is handled by Yang Amiche, the street is handled by Elekem and Paradise the sports is handled by. I know people who are working and I'm sitting back and their brand is going. That is how it works.
Speaker 3:You've done a great job. Yes, remember, when you came in, I told you that, after visiting your studio for just 30 minutes, I've changed the persona. You can't do it alone. Yeah, yeah.
Speaker 1:So you enable the people. See Scanty I think Scanty is more popular than me. Now. Seth I a problem. I'll be 30 this September, bro, they come settle down and find some. You understand I can't be doing this thing. Let the young ones with the energy like the energy that I used to. Right now I think about expansion. How can we expand product line, content line? We want to enter Nigeria? I then can't think that would bother me. I don't wake up and think about what we are going to talk about because can't see, has it covered? Sports, this?
Speaker 3:so you see is there anybody advising you about your expansion plan? Because you know what you're one of a kind here doing this, where you've expanded your platform so so huge. Yeah, do you have any advice? Where are you getting that from?
Speaker 1:I don't. So fortunately or unfortunately, people don't advise me because they feel like I know that maybe because of my posture I am, I come out as arrogant. That's why a lot of people say but I'm not, I just, you just need to get close to me to experience. But I don't open up to a lot of people. But the thing is I read and I listen to people. I listen to gary v, I listen to people in my space and if I'm not going to get someone to come and advise me what, I will listen to people in my space. And if I'm not going to get someone to come and advise me, I will listen to people. Watch people Like thumbnail. How do I make sure I'm developing crazy-ass thumbnails? I go on YouTube.
Speaker 1:I look at people in a space that they have the authority. In that space, I learn from them. So I'm always informed. So I look at some of these things and because of my background, when Jesse and Pa and all those people, they came with the idea or the mindset of expanding, I've been fortunate enough to like experience from these people Because Jesse came in the first, I think the first quarter. They were in Nigeria and Kenya. So I have been able to. You know, like all these things. I said, okay, what would Jesse do, what would Pa do, what would Kweju do? So, like then I so, but I don't have like someone coming, no, no, no. And sometimes I just you know my old geography, call me, then, you know suggest on one or two things. But I just read, I listen, I watch a lot of like.
Speaker 1:If I like one year, if you are like a two-month-old content creator and you have something where you will benefit me, I will continue to watch you. I don't have a problem. No, no, no, no, no, there's nothing wrong with that and I'll credit you. Oh, this one, I got it from you. One thing one of the people don't understand, because how can you lift my template? How can you lift, copy my style? And I just ah, bro, you don't own this thing. I didn't learn from you, you have not done anything. It's crazy, bro, but it's all good bro. Yeah, people don't want to acknowledge or give credit to people like bro, if I inspire, if someone inspires me, oh, you inspire me. I see people and I tell them all the time, but it'd be hard for some people in the space. But it's all good, continue. Yeah, that's why I say you can copy my style, but I can't copy my energy. You can't copy mine, you can nobody can ever be like you.
Speaker 3:No, you can't copy my energy, absolutely no way. Yeah, now let's talk about conflict resolution within your team. Yeah, as a leader of the team, how do you deal with?
Speaker 1:that I feel. So I hired it. On HR we have an HR that handles. I used to be the guy that was me and my family, I know be serious person, so I've left it in the hands of like. Once again, I am of the assertion that if you can't do something, hire a qualified person to do it, if you are resource enough. So we hired an hr on part-time basis. He comes in, check the kpis. Everybody gain kpis and things you understand. So if there is you don't want to come to work today send it to her. If there is something that you want to talk about, you can call for a meeting. Sit you in a room, vent your spleen. She'll fix it myself. I'm very terrible when it comes to man managing so down and there I don't. That is not where I shine, but I'm looking at you know, uh, bettering myself in that space, but we have someone for that. I can't do it, you know you're very inspirational.
Speaker 3:you know that you really are um for someone who has not had first-hand business experience and you're taking these steps, yeah.
Speaker 1:You've done great. We have, like an amazing lady who handles and she's doing, bro, like she will just sit you down, talk to you, if anything, especially like the, we have a lot of ladies in our setup too, so it becomes especially when the emotions are flying all over the place.
Speaker 3:Oh, it becomes especially when the emotions are flying all over the place.
Speaker 1:Oh yeah, please, please, just go and talk to me.
Speaker 3:Yeah, I don't want to yes, you know earlier on when we're speaking in this conversation we spoke about your upbringing you know the struggles and things like that. I've had to go through all of that. I've had to think. You know how I can future-proof my life. Yeah, finances make sure the family are okay. How are you making sure that your personal finance is future-proof? My life? Finances make sure the family are okay. How are you making sure that your personal finance is future-proof when this whole thing goes away?
Speaker 1:If it will. That is something that I think about, and even like my old girl, the last time I had a conversation with her she was like, apart from the YouTube, what are you investing in? What are you doing? Because, once again, you can't be screaming forever. Youtube probably go through. Wake up today and sell it to Elon Musk and he will start doing his thing, and YouTube of yesterday will not be YouTube of today. We operate on people's platform. They can wake up and demonetize you. What have you, you know, and from the platform to enable you after? So I think about all these things.
Speaker 1:Now I've been trying to explore, for now, you see, because of how I want to build and expand this thing. I have always, you know, had my eyes on expansion. How can I make Kweju Sheldon Studios like a bigger brand, a bigger product? But it doesn't mean I don't think about, you know, the externalities or the extremities, because, once again, again, anything will happen and you have to be in a position to take care of, even not just like the people around. I have a lot of people depending on me and things. So I'm looking at, you know, exploring other spaces. The last time I I was actually thinking of. I have a. I have a farm, though I have a farm. It's good I I farm. The last two years I bought, I think, five acres of land in the Brie. We tried to do the palm nuts. Yes, I have a farm. I have a couple of lands At 29,.
Speaker 1:I built my house. If I retire, I can go and stay in Primeton, but I'm looking at exploring. I want to invest my money outside the youtube stuff, you understand. So I'm I'm listening to people, I'm hoping to learn and I'm hope I'm I'm open to you know, um getting information from people. Like when I came here, you sat me down there for like 20 minutes and it was like back to back information. I need information because some of the spaces maybe I want to explore, I don't have information. So I need to learn from people. I need to understand the space that I'm operating. Also, after you have invested, it has to be management, you understand. So all these things I think about and sometimes I'm afraid Some of these spaces it is risky, you understand. So I sit back and I go like like is it even worth it? But then I feel like the same way, I took the risk to set up where I can do this.
Speaker 1:You've already done a big gamble on yourself already so, um, yes, this is something that I sit back and I I get worried about a lot, but I feel like you know, with you know the right information I would make there, because I've been, I've been doing pretty amazing for myself looking at my age and everything. So, yeah, when we get there, when we get to that bridge, we will cross, but it is not going to be you. If you see me, if you see me opening a barber shop the next time, just know that I am expanding like, yeah, so I'm just exploring, trying to put my money where my mouth is and see, because, because, yeah, you know, I think it's very important yeah, it's, it's I've said this that making money today is a lot easier than it's ever been.
Speaker 3:Yeah, but the biggest problem we're going to have for the future is keeping that money. True, so that I get opportunity to speak with the first things I like to say is future proof your personal finances by trying to do a bit of compounding through other means, you know. But let's touch on disrespect, as you mentioned, a lot of people feel like you're very disrespectful and you disrespect them personally. You come for them, I understand it, because you're a content creator right, and you're a content creator right and you're doing that, you know, because that's what your people are looking for, you do entertainment at the end of the day.
Speaker 3:Yeah, but you know, when you sometimes, when you say certain things and you see these people, how do you approach them?
Speaker 1:I've never disrespected anyone before, anyone that says I disrespected him or her. Sometimes you call them out and go. How did I disrespect you? And they go. Like you know, you said this thing about me in a video. I've never mounted a camera on me and insult someone's mother or father before insult, attack, character, assassinate people before. What we do is entertainment. I talk about people. Okay, today Stoneboy is trending. This is why I think Stoneboy's song, this song, I don't like it. I move on. How is that disrespect?
Speaker 1:We don't understand new media, we don't understand the rudiment of the game and we have been raised in an environment where we are not allowed, as young as you, are not allowed to challenge that to school. You are not allowed to be verbal, you are not allowed to be outspoken. So when you stand up and you and the reason why most people say, see, I am not going to be an ass kisser, I, I detest it. And so a lot of people feel like, because I don't care about any Godfather no, no, no, no. You see what we've built? We've built this thing from the scratch with people who are interested in you know, being part of the dream. I didn't go to any Godfather's house to invest in my company, so I don't owe you an allegiance. If your matter is on the table, I will talk about it. Don't think because no, no, no, no no.
Speaker 1:The people that said I've disrespected them. Just cite one instance that I disrespected you. We will argue about it, and you see that, ah, this is why you are calling this All, because I just say all the time I don't get it, but do you know what I think it is?
Speaker 3:I think it's what you mentioned when you are outspoken on this land you are seen as disrespectful.
Speaker 1:How is outspoken the same as disrespecting? Because, once again, I will not, bro, see, on the come up I did a lot of nonsense, like there are some times that you do back and forth with people online, which sometimes you know they make sense. We have learned and unlearned some things in the new media age that we are exploring right now, bro, even there are some stories that's going to bring to us. You know, we are not doing this thing, we are trying to be calculated. We are, bro, and because, because you have your platform, I always say that if I was working on traditional media or someone's platform, I would, I would be unemployed. Yeah, if I was working at, let's say, the TV3s, the GH1s, all these platforms, I may say by now, and if YouTube was owned by a Ghanaian, my platform wouldn't exist.
Speaker 1:It's true Exactly the fact that they are powerless when it comes to the product that you have built. It annoys people to the core that when you wake up and you have your own voice, I can wake up and say whatever I want to say on my platform. You can't go and tell YouTube voice to take me down. It annoys people, see. They just want you to be in there. Oh, yes, I must say no, you don't own the platform. I built this thing from scratch, sleeping in. Omg, I slept in the office for one year Because I had no money to go and rent a place. So when we close from work, I'll just arrange the cushions and I'll sleep For one year consistently. I'll wake up and we build this thing and I can't have a voice because you feel like you are what, the godfather of the industry.
Speaker 1:I say. Anyone that said I have disrespected, let me understand, I will apologize. I have hurt people in my path on the come up that I've apologized. Most of the people are that because they don't have access to me. I don't open up to people. I'm always in my corner. You don't see me in the shows and bro, and that is just that. You don't see me around there. I am not your darling boy. See, listen, I have 20 people that I've employed. If you think I'm coming to do yes or no to you because of what you be industry and fact, because no, no, no, no.
Speaker 3:We build this thing from people still want to be able to gatekeep, but because they don't have the access.
Speaker 1:They don't have the access. It's the problem. I've always maintained this thing there's no disrespect. Anyway, go to. You think I have disrespect? Have you seen other people's page? People insult people's parents.
Speaker 1:When was the last time you said I'm not going to do what I'm saying? I'll be too. I'm always telling this country learn from my mistake, make sure you don't step. There are some things Don't say it, don't do this. You understand? So I'm even trying to coach people in such a way.
Speaker 1:These people, you see, their problem is the fact that you are not under their thumb, the fact that they can't control you, the fact that you can wake up and you know. You see, I've seen artists go to BBC and they get plugged by oh, some industry head this and that man. I walk in, and Angie was like Sheldon, you have done an amazing job. I want to put you on BBC. I let my work flow.
Speaker 1:I visited Manchester United. Then, when I went to the UK the other time, I went there and I mean I think the first half. So I met the media, my United TV, the media team. I was in the room talking to them. I showed them my Instagram page. I think that had 1.1 million. They go oh, you look like an influencer, I would like to have you on our platform. They put me on. All the successes that I have choked is as a result of hard work. We have worked hard, like worked hard. If you see me standing on VGMA's platform because they acknowledge my contribution, no, godfather, put me there. Why do you think I should care about your opinion? No, and you see. See, we thank god that these platforms are not owned by our people, because if these, what are you?
Speaker 3:saying you know that's what they do, man, I I was. I was actually gonna congratulate you on the tgma one. You did that. That was amazing. Yes, you did.
Speaker 1:They sent me an email shouting blah, blah, blah. We want you to put me on the work we put in so much, where people see like sacro day, sacro day. People actually thought I was fighting sacro day because I was reacting. You know it's mostly the fanatics that people following them. I react to sacro day's music. If I don't like it, I'll say it. His fan base will go. Like you hate him, no problem.
Speaker 1:For a very long time people have had this assertion that I'm beefing Sarkozy or I need the validation of Sarkozy. No, I was there one day that Sarkozy tweeted that he has seen me build on a come up like he, he, he like he. They appreciate what we are doing. And I didn't tweet Sarkozy to big me up. He woke up one day and saw the work and was like nah, bro, you can't deny this guy's greatness. Let me give it to him.
Speaker 1:It is so hard for my people here. They would rather go around and say you are arrogant. No, you just don't have access to me. I don't care about you, do your thing. I'm not fighting anyone. I don't really have time. Do yours and let me do mine. Yeah, I mean, I don't come to you to come and give me ideas to do mine. Bro, I wake up, I don't sleep, I'm reading and try to better man and you're there talking about, okay, anyone that says I am arrogant or have disrespected the person, bring your evidence. I will apologize. That's it no problem, that's it? No, I will apologize. If I have to come and sit here and do apology talk, no problem. Yes, but mostly, as I'm saying, just, people just don't have access to you.
Speaker 1:The fact that they can't control you, the fact that you have your own voice, you are challenging people to start to school, you are calling out people, do things, and you express your opinion about it and you are disrespectful. You bought this camera. I come here. No, you shouldn't have bought this camera. You should have bought this thing, this camera. Nah, nah, nah, nah. You should have bought this thing, this camera. Nah, nah, nah, nah. That is my opinion on this. How is that disrespectful Artist?
Speaker 1:You have done a song. Okay, I like this song, but I don't like this side. But it don't mean to make the content consume. At the end of every video there is a call to action Go and stream the song. My opinion is that I don't like it. The fact that I don't like it. It means that somebody for not like it. How is that disrespectful? It's actually still even pushing the song, bro. I have blown artists in this country and they just go ahead and go like, oh, you have not done anything. That is fine. But listen, kweju Sheldon is never going to change and there is absolutely nothing you can do about it. And we tell God that these platforms are not owned by our people. That's it. Yes, I wake up and I do my content. I can't say YouTube haters because I said something about Pati Aobi. No, the fact that they don't have that control. It happens on traditional media. Don't go and say this thing about this man.
Speaker 3:They will revoke your license.
Speaker 1:Yes, they will intimidate you, you. What they hate is like you having your independent mind to think they always wanted you to follow them?
Speaker 3:No, I'm fine, right. So now there was an interview I was watching, yeah, and then I think you were talking about when, initially, you started. Yeah, you used to reply to the comments a lot. You used to get bothered about it.
Speaker 1:Yeah, we ran ourselves. I get bothered.
Speaker 3:Let me say if you give it to me, I'll give it to you, but why do you think it's necessary for you to follow it?
Speaker 1:Now I just enjoy it, though you know what is funny, ghanians will be some way. You see somebody come and write to your comment section and insult you and insult your parents. You reply, they take a screenshot and they go like Quidjo Sheldon replied me and insulted me in their comment section. What makes you think your opinion supersedes mine? Or what makes you think the comment that you have put that I can't reply?
Speaker 1:When I started, I used to fight people back and forth on Twitter. You come for me, I'll come for you, but the thing is, at the end of the day you are getting, I'm not going to benefit. You are the one going to benefit when the blogs and at the end of the day it's going against me. Imagine beefing, like exchanging with someone on the platform the blogs pick it up. Could you show them? Could you show them so and see where I've gotten to? Right now I have a lot on my plate. You understand I don't even handle my socials Like there are people who do, unless it's my personal Twitter or Instagram. The rest of people do, but YouTube, sometimes I pop up and I show niggas. They have to understand. Nobody alone gets an opinion. We all have an opinion. Either you are going to be decorum in the comment section or you come for me. I'll come for you. It's very, very simple.
Speaker 3:But then you see, how do you then manage your mental health though Mental I don't have some.
Speaker 1:Right, I don't have some. I'm a damaged person. So I always tell people to take care of themselves, not to become Because I don't feel tense. I've gotten to a point where I see things and I Like sometimes I go to the tea or people are talking and I'll just be there and all that. I don't know what is happening to me, but I don't feel tense, and so I always advise people to talk to people of how they're around this, and so I always advise people to talk to people who have a way around this. That's why, when I bring the artists to the studio, I ask them about some of these things because them like sometimes kiddies issue, for instance. You understand. So are you okay? If you can't go on tour, don't go, don't come and force yourself because of you understand. But me, from where I sit, because of how I was raised, treating the whole thing I was in the back and forth like being all over the place and things, you know, I feel like I am damaged beyond repair. So me, I'm just being the corner, but right now, you know, they get to me that I'm out.
Speaker 1:There was recently there was something like Sarkozy's freestyle on on this platform forever. So I tweeted, I I dropped just one tweet and the whole fan base turned upside down, came back the next day like I saw the tweet, I didn't even. I wasn't even, but like I wasn't bothered. Those days you could trigger me, like no, but I like okay, you are not wet. The back and forth, bro. You see we're outside the city. I'm thinking how, if you go get a building like this in nigeria so that we put money and recruit people for there to work, so that we can expand, how am I supposed to come and be doing back and forth with somebody where you get 200 followers on Twitter?
Speaker 3:Right. So now we're talking about expansion, we're talking about the whole.
Speaker 1:See when you get to some level. The way you think about Because, see, because see, I don't, I'm thinking about how to, because this is, it's not about me anymore. I've seen my if, if I go figure, if I go figure like a full you know content, like the bbc, go do full content on me, just about my, just about my opinion, it means we are doing something right. You definitely are on that pedestal. I don't have to. No, it is okay.
Speaker 1:I have caused enough damage in the past and that's what I'm saying. If you feel like, okay, walk me through it, let me understand what I did to you that is so damaging to you, that is so disrespectful to you, I'll apologize. That is one thing about me. How the recently, I think, I had an interview with someone that I had an exchange with on one platform. I apologize. The reason why I measure to all you, then I, I don't the back and forth with the need be. Charlie, make a quick top. They move on, you understand, but there are some people we know the group has that like only me as a, my everlasting. That is fine, but me, no, you know let's talk about this.
Speaker 3:You've been through it, yeah, with grandma from the beginning and all of that, yeah, and you yourself, you struggled a lot, yeah, before you got here as you sit here. What does your success mean to you, everything that you've done?
Speaker 1:actually, I don't define. The only thing I define success is the people I work with. You know what is I have, like people that wake up and come to my studio to come and work with me. They believe in my dream. They they come to my studio to come and work with me. They believe in my dream. They come to the office and you see smiles on their face. They enjoy what they do. That is just success to me. The fact that it has moved beyond Koji Sheldon and we have our 20 people that are on good salaries, that are on good allowances and they are actually putting food on their table.
Speaker 1:I'm okay. I see, scanti. I'm okay. I see, scanti, I'm okay. I see, right now, on campuses we have students. I have enabled students, created the campus vibe of KSS. Just create content from your campus and send it to me. I'll edit it and put it out there. That is success to me. The other ones know they need me like that.
Speaker 1:The fact that we've been able to enable people from just a small room where we're shooting with a small phone to having all these people working with you, and that is success. That's beautiful. That is just that. All the other ones I go to work like, oh so you actually work, like people want to work with you. If I show you my email, like the internship request, the national service, we have had about six people pass through our national service program. I mean, I was there when Wadamaya brought somebody to you. Exactly Like that is success to me, the fact that it's not about me alone and the fact that people are, you know, living their life Like people are, you know, it's like a career path for people you work with because you're Sheldon. I've been working with people for four or five years Ojo four, dixon two. All these people are with me. Beautiful, exactly, that's just my success.
Speaker 3:Now let's talk about some of the key lessons that you have learned me, bro.
Speaker 1:Imagine the day Kodjo said we need someone to host the Yaw of the Edition. I was like Charlie when he said it. I was like give it to me. I never looked back and today we are here. So sometimes you would have to, even you have to put yourself in a situation where you are uncomfortable, where you are afraid. I was afraid. I had not done media before, I had not stand in front of the camera before and I was supposed to come and start that time. I had about 500,000 followers on Facebook but I was like I took that risk and, bro, it paid off. So these are some of the things and I've always this thing I've always learned about investing in craft.
Speaker 1:Now, when we started, if you juxtapose the quality from then to now, you would see right now it's not about even thumbnail, bro. We go sit down for about one hour just trying to come up with a thumbnail for a video. You understand there has been like improvements in all quarters of what we are doing. You don't hear saying our sound, if, if, if my people put a sound out and someone comments come see the group. We did no, no, no. They know us for this and people know us for quality, like sometimes, people just come and watch our video just to experience quality, not the content that is value proposition to them. So we've learned to invest. We didn't wait for anyone to come and invest in us, we just did the plow back then. We make money from YouTube and brands. We invest in our thing. We don't care.
Speaker 1:At some point myself and Fish, we were just buying equipment. So we went, oh, $2,000, $3,000. Buy equipment, buy lights. So we invested to the point that actually we had equipment that we didn't even need in the studio. And so that is one thing. I've learned that even if there is no one going to invest in you invest in yourself. However, there is no one going to invest in, you invest in yourself. However, minute the investment, at least you are making the effort to activate yourself. Because, see, we can sit here and complain about the environment that we are operating not being enabling. It is never going to be enabled. But if the fact that the environment is not going to be enabled, no, that means we are not enabling ourselves, because, at the end of the day, it is you against the world. It is you that you are supposed to create a path, chat, a path for yourself. That is why I always say, see, if I had to wait for the, imagine putting your, your, your faith, your life in the hands of a politician to come and enable a environment for you. It will not work. So, bro, the resources available to you, make sure you use it. Like bro, sometimes try you fail there.
Speaker 1:I tried skates making. I failed abysmally. You are not funny, sheldon. Every day, every single day, every single day, people come for me. That was when the nigeria skate scene was on the rise.
Speaker 1:We had the sydney talkers coming, so I used to call myself content. You know what I mean? I'll do a skit. People would say it's not funny, that guy will do a skit. Hey, look Look at your mate, bro, drag them, constant dragging. See, I have been dragged. See, people think, bro, every day you go to your news feed and people are dragging you. But you see what the thing is? You drag me today. The next day there's another video. So at some point you get what you are looking for all those people that used to drag the product that when I was doing the skit and everything. Right now they come. I see them come.
Speaker 1:Recently I interviewed one of them. The way he was like he. He's an artist now. We sat down, we had a conversation and he was. I was just asking why were you doing all this? Oh, you see the entrance. So we understand All those people that I used to.
Speaker 1:Right now, oh, kweju Sheldon is doing amazing. They have become believers. Imagine if I had stopped. So to me, when you come to the studio, you say giving up. We don't give up over here. So we put in the effort, we put in the work. We are not begging for any investor. We are not begging for government to come and enable us or anything. All we can say we have a platform, we have voice, we have we. However, even small the return on investment is going to be, we are going to put our video out there.
Speaker 1:Who would have thought we actually took BBC? They carried their van with their resources, followed me to PPRC to go and do a documentary. How the boy from PPRC, how you go through that kind of exposure, like it's not, like they, a whole day they want me to stop. Nah, it's not going to happen. So these are some of the things that I've learned. I've also learned to, you know, not to stay obsolete and monotonous. You understand.
Speaker 1:It started at Askojo Sheldon Studios, then at Askojo Sheldon, then it's just y'all of the day, y'all of the day. You know people wouldn't come At some point. People would get tired. They would get used to your face. Imagine watching this head for like six months. You get tired. So we introduced new product lines, new shoes, new faces to give them some variety. It gets refreshing when people have perspective on your platform. That is what has kept us in business. We've been doing this. We are entering our fifth year. People started one year. They quit. Beautiful. This is like a registered business in Ghana right now, one of the biggest new media platforms in the country. Yeah, and you've done a great job. It just amazing experience. So, yeah, yeah, you've done a great job.
Speaker 3:I have a series of questions and these are gonna come pretty fast, yeah and the first one is do you prefer motivation or discipline? Why?
Speaker 1:discipline, because discipline, you see, for the space that I operate, you have to be disciplined at some point. You can't be careless all the time you. And if you are not disciplined enough, I think motivation there is, you can. You can get motivated, motivated from anything but discipline, self discipline. If you don't have it, you are going to basically destroy what you have built. There are some things that come to you like there are, are some things that you want to do, like the temptations and things. How you are disciplined, how you know where to draw the line, how you know what to say those things.
Speaker 1:I used to be careless. I had to discipline myself to be political. That is why a lot of people say I've changed. I've not changed, it's just the dynamics and environment. I've changed. I've not changed, it's just the dynamics and environment. We are in like a polarized climate where there are things that you can say you feel like it's an opinion. You can't say it takes discipline to harbor that kind of you know behavior in you right now. So I feel like self-discipline. Discipline is key to me and I always tell people you have to be disciplined, like work ethics. If you are not disciplined, how are you going to be consistent. So I wake up and I know that there is a timetable, there's this, there's that, everything has been calculated for me to do and it takes discipline to do that. So I prefer this for motivation. Yeah, I feel like you know you can get motivation from even like yeah, but the you can get motivated, but if you are not disciplined, how is it going to translate Absolutely Exactly?
Speaker 3:I love that. Now what's the best advice you ever received, Sheldon?
Speaker 1:never stop From who Never stop going, never stop doing what you are doing. You are on the right path and it came from. It actually came from, I think, fish, my partner, my partner. There are some times that we read comments. We see things like people are trying to basically for no reason. People just want to see you fail. When my YouTube account was sticking down people actually it became a national news. That was the time I saw that I was very powerful in the country. My YouTube account was sticking down. People were calling for interviews. People get their account sticking down. Nobody cares. People called me. We have access to google. We want to put you on and things. It was crazy. People were throwing party on twitter and things. They were happy that the guy who has that voice, who is always a thought leader in the space, is down. The next day's fish was like let's create another account. In within like some few hours, we had 20 000 subscribers. Wow, wow, that's beautiful. He said never stop and so we can't stop.
Speaker 3:Yeah yeah, now do you have anything for my audience on connected minds? I?
Speaker 1:think you know entering the content creations where they should give up I always do this thing when I'm asking this question, don't mind me.
Speaker 1:Yeah, yeah, yeah. So for the audience, I don't know what kind of spaces they are into, but we have had an extensive conversation about a lot of things and I'm not going to sit here and say, use me as a point of don't look at, I actually don't want to be a role model to you. I am not worthy enough to be a role model to anyone. But if you need an inspiration, if you want like a point of reference to say, okay, this guy, this guy actually came from this background and did this thing, I'm your guy. Don't look up to me, you'll get tired, don't worry. Just pick some things like work ethics and apply it to your personal life. Bro, I've seen people come to me shouting out it didn't start by just, you know, waking up and blowing on the social space that we operate. It's as a result of hard work, hard work, consistency, hard work. There are some times that we have done things that we are not proud of. There are some things that we have done things that we are proud of. It comes with the work, occupational hazard, whatnot. By the end of the day, we know that we've been able to create something for ourselves and for the people out there consuming us. At the end of the day I don't know what you are trying to explore, what you are looking at doing or whatever by the end of the day, put your mind to it that it is going to work. However the environment be forget about it. Environment is never going to be enabled for us. Maybe some other generation will come. But the fact that you go watch, maybe, a YouTube video and empower yourself and learn how to code, create thumbnails, edit videos, how even the government come inside to enable you on that you don't need the government, you need yourself. Believe in your product.
Speaker 1:I have always been that guy that, always believing in myself, even if I know that I am no good at something, I am good People. I was in the UK and I was in the crowd, I think after the medical concert. I was walking out and I had a lot of people come to me and the security people. They didn't understand. Like who is this guy? Someone asked it in the comments, like I think the crowd. I was like who is this guy? He said I'm the greatest to ever do it. Yes, I am, because I have it. I can show you numbers. I can show you why I'm the. I believe in my product to the point that, like, see some of, even if I don't know it, I'll find somebody who knows how to do it and we'll get the result. And I'll come into your newsfeed and I'll tell you that I have the best thumbnail game in the content creation game. Oh, you think I'm lying? Check my page If I, and don't be morph. I can show you the work. And so if you don't believe in yourself, that is the thing.
Speaker 1:Oh, there are some people that call me shouting. We have videos we are afraid to post because of what people will say. Do you know how? See, sometimes when people say about this disrespecting me, they're fanning me because I'm one of the most abused creators in this country Today, if I fall, people will throw party. If I fall today, check the conversation on social platform. Not because I've done anything to them. They just hate that what I am experiencing or what I have achieved happened to me. They hate it that. It's not them, it is me. I've not done anything to anyone, they just hate it that. Ah, why could you show them? So I let all these things inspire me. I can't fail, I have to keep going, and so I'll keep going until my last breath. Me jam in my nostril 10 tools, is that bro?
Speaker 3:You know I love inspirational stuff. I love listening to people who inspire me, like the Jim Rohns and the Alan Watson, bob Proctor, all these people but I've sat here for about just over an hour and I've heard a fellow Ghanaian inspire me more than I've probably ever experienced. I've actually enjoyed this conversation. You know, the whole thought of never giving up is beautiful. Now, if you've been listening or watching this conversation, leave a message down and let us know what you think about it. And if you haven't subscribed, please do and become part of the family. My name is Derek Abayte. I'm out.