Konnected Minds Podcast

Segment:- From Discovery to Distribution: Unlock Your Gift & Monetize It.

• Derrick Abaitey

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What if the moment you found your gift wasn’t the finish line—but the starting gun for service at scale? We dive into the real path from potential to profit, pulling apart the fears that keep talented people stuck and replacing them with a simple, convicting framework: discover, develop, distribute. The heart of the conversation is bold and practical. Discovery isn’t a lightning bolt—it’s a practice of noticing what people consistently ask of you, testing where you create outsized results, and letting failure sharpen your focus. Development is stewardship: turn talent into dependable outcomes through deliberate practice, feedback, and systems. And distribution is where most stall, because selling feels icky. We flip that script: selling is helping. When someone buys, they’re paying for saved time, reduced risk, and a result they couldn’t (or wouldn’t) create alone.

We share a faith-infused lens that surprises many: people bless the one willing to sell and curse the hoarder who withholds solutions. That mindset unlocks real business movement—clear offers, ethical pricing, and the courage to reach the people your work serves best. Then we get tactical. Every business rises on sales, both face-to-face and online. We unpack a pivotal lesson from Myron Golden: don’t build “money mountains” and accept pebbles—tie your fees to outcomes with percentages. Then take the next leap into perpetuity deals, where you do the work once and participate in the value for as long as it lasts. Think royalties, revenue shares, licensing, and evergreen funnels that let your gift keep working.

You’ll leave with a sharper playbook and a lighter conscience: stop waiting for permission, start measuring value, and structure your offers so everyone wins—especially your buyer. If this conversation helps you see selling as service and mastery as your duty, share it with a friend, hit follow, and drop a review with your biggest mindset shift.

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SPEAKER_02:

Yeah, when you were speaking, you know, I was just also thinking about the times where my wife has just told me I'm proud of you. Just those words is enough to uh make any person to climb the highest mountain. Um that's why I say that as an entrepreneur, as as a go-getter, yeah, find a support system quick enough in life.

SPEAKER_00:

That's it.

SPEAKER_02:

Because when you do, you win faster. That's it. You know, you win with a team, that's right. Win alone. That's it. That's it. That's incredible. Shout out to Abigail. Yes, sir. You have a book coming out. Yes, sir. Monetize your gift. Yes, sir. And as you speak, I can tell you really I shouldn't have the gift.

SPEAKER_01:

Thank you, sir. What can we expect in that book? Man, uh monetize your gift is everything I wish somebody told me about finding my gift. So there's a process of everything with me, there's a story, right? There's a process in how I found this concept. And it's through the Bible, the parable of the talents. There's three D's in that scripture. The parable of talents, the one that had one, the one that had two, the one that had five, right? We know the one that had one hid theirs in the ground. So God showed me at 19 that the first step is discovery. It's discovering what the gift that God has given you. So you discover what is it that God has given me. And you don't discover, God doesn't always just say, Derek, this is your gift. David, this is your gift. He doesn't do that. You have to discover through, honestly, sometimes failure, sometimes other people showing you, as some of those examples I gave, you have to discover your gift through the process of discovery. And then that's the first step. So once you've discovered it, the next step is development. So that's why when God told them to take what they had and multiply and increase, the two and the five, they multiplied theirs, they increased, they developed the gift or the talent into more. That's our obligation. We're supposed to multiply whatever He gives us. It's it's to take your gift and take it into mastery. So don't just be get find your gift and just stay there. You gotta find your gift, multiply it into mastery to become excellent, world class to become the best. Like I have the the aim to become one of the, and I believe we are, one of the best webinar agencies in the world, right? We want to become the best in anything we do. So that's the second step, is discover development. The third step is the last part that most people get wrong. And this is what the book details is distribution. It's implied. God never gives you a gift for yourself, it's never for you alone, it's for the others. So we know that God's nature is to take whatever He's given you and to distribute or give them. The Bible says distribution, distribution is to serve among many, right? So my gift is to take that gift and give it out to the market. And when I say give it out, I'm not saying for free either. I'm talking about monetizing that gift. So this is where monetizing comes. When you have a gift and you distribute the gift, so this 3Ds, discover, develop, distribute. That is the that is the aim of the book. And the book breaks down each of those components in deep detail. And the distribution part is most people don't market their gift. I love what Proverbs 11:26 says. And where it says, People curse the one who hoards grain, but they prey God's blessing on the one who is willing to sell. People don't know that's in the Bible. The one who is willing to sell, not donate, not uh handout for free, it says sell, sell, sell our gift. So the people are cursing the person that's hoarding, holding their knowledge, if it's information, whole wholesale fashion business, if you're holding that knowledge, or you, the person that has the tour, tour travel business that wants to help people from the US or abroad come to Ghana, if you're hoarding that knowledge, the Bible says the people curse you for holding that and hoarding it, but they prey the blessing on the one who is willing to sell. So that means distribution, you have to be willing to sell. And so that book details that because I realize this is what we struggle with as believers in the kingdom. A lot of people struggle with selling. And selling, to me, selling is helping. Selling is helping. And I detail this in the book too, but I want to break this down. I want to give this illustration, right? This goes into my psyche as a childhood, as a gun young kid in America. I was selling these entertainment books, right? To try to help, you know, fundraise as a kid for these things that we had. My mom would be like, David, David, David, David, stop, stop, stop, slow down, slow down. It's too much. It's too much. Like, like trying to be modest doesn't want me to, because I believe sales is bound in the heart of a child. Children are natural salespeople. They sell all the time. Mommy, daddy, can I have this? Can I have that? Like they're always trying to sell. So I'm trying to sell as a child, and my mom is stifling that. Most parents do, unfortunately. But parents don't stifle that. So here's what happens. In the Jewish, this is what I learned. The Jewish community, this is the reason why the Jewish population, they are in the US, they are 4% of the population and control 40% of the wealth in America. How is that possible? It's it's not it's not because of any other factor than the mindsets they're taught from childhood. And there's a book, one of my favorite books, called Thou Shalt Prosper by Rabbi Daniel Lappin. He breaks down the Ten Commandments of Money according to the Jewish culture. And one of the principles, which is this is why I'm kind of coming back to selling and coming back to the distribution, is that when you're selling, you're not, you shouldn't see selling as selling. The Jewish community, so take take the example of me selling the entertainment books. Let's put that same example in the Jewish community, what would have happened? Let's call him Little Johnny. So Little Johnny is selling cookies to Mr. Smith and Mr. Mr. Amoah, right? He's sell is selling cookies to the different people. And what happens is this Johnny comes home and he's cooking and he's selling all these, he's baking all these cookies, and he sells the block. He sells all the cookies, he runs out, he comes home. His mom and dad look at Johnny and say, Johnny, good job. I'm so proud of you. Do you know what you did when you sold the cookie to Mr. Smith and Mr. Amwa and all these people that you sold the cookies to? Even though they gave you$5 or$ds, they gave you the money for the uh for the cookies. You know when they did that? You helped them. They don't have to uh knead the dough, they don't have to put the chocolate chips in there, they don't have to get the parchment paper, put it in the oven. They're explaining to Johnny all of the work that you've done to help those people. You've blessed those people. I'm so proud of you. And they explain to Johnny, and Johnny's looking at it like, wow, I sold the cookie, but I did something way more than sell the cookie. I helped that person. So Johnny from a child sees selling as helping. He doesn't see selling like it's sleazy. It doesn't feel icky. It doesn't feel, oh man, I'm trying to take from somebody. No, he feels that I'm on the lower end of the stick. I got the lower end of the stick. You're getting more than I am. He's taught that by his parents. And so what does Johnny do when he grows up? The way that Johnny sees opening the door for the old lady is the same way he sees selling a cookie or selling real estate as he gets older, selling insurance, selling products, selling fashion. It doesn't matter. He has the concept in his mind that selling is noble, it's righteous, it's holy, it's blessed, it's a good thing, it's a God thing. But I, as a child, was that was beaten out of me until I got older and had to rework that mindset. And now I don't look, I look at selling. I think selling is one of the most noble professions, most honorable professions in the world. And every entrepreneur should feel that way about selling. So that goes back to my book. I go in deep detail in distribution because a lot of people don't have that mindset about selling. They feel, they feel like, oh man, I'm taking from somebody. Oh man, it's just I'm taking money from somebody to make a sale. No, you have to add 10 times more value to make a great sale.

SPEAKER_02:

It's a limiting belief, isn't it?

SPEAKER_01:

Yes.

SPEAKER_00:

What's the one skill you think every entrepreneur needs? Man. There's so many. Uh the one skill, you've got to have the selling ability. Yeah, but I knew you were gonna say I don't know why it took you so long. I was trying to think of anything else, but I was like, no. Sale.

SPEAKER_02:

Selling selling is so critical. I think I learned that a year into my business, yeah, when I realized that nah, what I needed, what I needed really before I started this business was the ability to sell. Yes. Both face-to-face and on the internet. That's it. That's it. Yes. It's because you want to make a sale. Absolutely. And if you can't make a sale, that business is not gonna work. It's dead, no doubt. And especially when you start a business and you're the only person in there. Right. As a new business person, you need to do the accounting, you need to do the sales, you need to do the marketing, everything. Right. But I think the first thing you need is a sale. 100% I agree with you. Now, yeah, being a student of Myron Golden. Yes, sir. What was one big lesson you've learned from him?

SPEAKER_01:

Oh man, there are so many, but the biggest one is he transferred his mindset to me. That's that's how I see it. I gotta transfer like the importance of mindset. Like, I can't describe someone the best way to describe it is to illustrate through story, right? True story. I'm a part of his inner circle at the time, and he's we're on a call, and this is a group call, virtual call, and there's a bunch of people on, and we're sharing our wins. And I'm sharing my win uh and how we'd help this client uh make multiple, multiple six figures in a day. And and you know, everybody's like, man, that's great, David, that's awesome. Like it was over four over$400,000, right? So he's like, that's great, David, amazing. Like everybody in the group is like, great, great, great, like all the cheering and everything. Myron's kind of stoic, like, like no real expression. And he's and then and then and then he asked me, he said, uh, David, how much did you make in that, you know, transaction and everything? He said we ended up at 25k. He's like, How do you how do you feel about that? Like, I came to the call to celebrate. To celebrate. I was excited, but now I'm questioning how I should feel about it because I'm like, ah, I didn't put the math. Okay, 400,000. 25. Well, I guess that's really not that much. Comparatively, if we helped somebody make this and we only took this, it's decent, but it's not, it's not a whole lot. And he started to, it had me question what I was doing. And then he said, he said to me, he said, David, can I coach you? I said, okay. He said, never do that again. And he's like, never ever do a done-for-you service without charging a percentage, where you take a percentage of the result that you get. Because you're creating the system, you're creating money mountains for people, and you're taking pebbles. How does that feel? And it just, it was a coachable moment. And I from that day on, we always added percentages into the work that we do with webinars and challenges. And that one thing alone has produced millions of dollars just doing that, right? Just that one component. Now, here's what's interesting. So I come to another event later in the year and I go to uh somewhere in the in California, we see each other. And I say, Myron, uh, I implemented everything you shared. We got we got the uh we got the uh percentage deals built into everything now. He's like, okay, great. You want to get to the real money? I'm like, wait, doesn't didn't we didn't didn't they just get to the level that wasn't it? He's like, so so then he said, you know, you know what you need to get to? You need to get to perpetuity deals. What is a what is a perpetuity deal? He said, a perpetuity deal is where you get paid, you do work once and you get paid for the rest of your life. He's like, Oh yeah, I got a couple of those.

SPEAKER_00:

Connected Minds podcast.