Segment:- Building Kingdom Social Media: How serving others first unlocked my wealth.

What if the job you love is still too small for your calling? We share the unvarnished path from running social media across 26 countries to building Kingdom Social Media—why we left a dream role, how we worked 16-hour days for six months, and the exact choices that turned scattered effort into focused momentum. The turning point wasn’t doing more; it was doing less, better—niching down to serve speakers, coaches, consultants, and experts with a single, high-leverage format: webinars that reliably convert trust into transformation.

You’ll hear why wealth followed service, not the other way around. Before our first six-figure day, we built them for clients. Before we hit millions, we helped clients hit theirs. We break down the systems behind multiple six-figure webinars, the mindset shift from busy to focused, and the practical strategy of leading with value even when you have no budget. If you’re a fashion wholesaler or a local operator without an online presence, you’ll learn how to skip slow lanes by asking, “Who already has my market?” and building partnerships that open doors faster than ads or cold outreach.

We also walk through four questions to discover your gift: what makes you angry, what you’d do for free, what you’d do if you were already wealthy, and what comes naturally. Pair those answers with a bold, time-bound vision—like a $10M target—and watch your decisions sharpen. Big goals force narrow paths, and narrow paths create speed. If you’re ready to cut good options to reach great outcomes, serve first, and scale with focus, this conversation gives you the roadmap.

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Chapters

• 0:00 Dream Job Sparks a Bigger Calling
• 1:35 Side Hustle to Five Clients in a Day
• 3:20 Focus Beats Busy: Choosing a Niche
• 5:18 Wealth by Serving Others First
• 7:00 Vision Sets the Narrow Path
• 9:10 Partnerships as the Fastest Route
• 10:50 Lead With Value Without Money

Transcript

SPEAKER_01: 0:00

I was running the entire department of the social media for this company and I was I was leading 26 other countries at the time. While I was doing that, the idea came for Kingdom Social Media. God, this is where, again, God spoke idea. He said, I want you to use media to impact the kingdom. And and so it just came to me um to to create the company Kingdom Social Media, which is the name of our company. While doing that, I'm giving the long story, the background, I'm coming to your to your answer, your question here to answer it, but I'm kind of taking the path away because I feel like there's a lot of people listening that are in a job and they want to leave. So I want to give the process for transition. So when I when I was working, this is my dream job, by the way. This is what I wanted to do. I'm enjoying it. I can't believe I'm getting paid to do this every day, play on social media every day, advertise. I'm like, wow, this is crazy. They're paying for me for this. So I'm doing the job that I love. And I read a book which I'm gonna recommend to your listeners and viewers, called Cop Between a Dream and a Job by Dr. Della Torming. Awesome book, a game-changing book that changed my life. I'm reading that book, and he's his process is find your dream job and then go into your dream. So it's the bridge to get to where you want to go. So I'm now in my dream job, and I told myself I want to leave in two and a half years, but it took me four and a half years. And I was building a company on the side, and while I was building, I got an opportunity to um serve some business owners. I landed five clients in one day, right? And God had been preparing me to leave, right? I landed five clients in one day. That changed a lot, right? So now I've got my full-time job. I got my now full-time business. I'm working eight hours on the job and eight hours on the business for six months straight. 5 a.m. to six to eight a.m. I'm working on the job. I'm working on my business. 8 a.m. to nine, I'm commuting. Nine to twelve, I'm handling my job and honoring my job. 12 to 1, I'm handling appointments. 1 to 5, I'm handling my job again, honoring my job. 5 to 6, I'm commuting. 6 to 8, I'm having dinner with my wife. 8 to 12, I'm working on my business. For six months straight, I'm working, I'm I'm working round the clock, right? I'm sleeping very minimally, but that's what it took to get there. So I leave and I and I establish Kingdom Social Media, and we initially uh helping everybody, and then we zone in on speakers, coaches, consultants, and experts. That's that's where that's where we focused. And when we started to do that, that's when we started to see an incline. Now we're now to answer your question, I wanted to share all that backstory because that was part of the journey to get to that wealthy mindset. I had to understand, I had to to to get something greater, you may need to cut off things that aren't as great. They're good things, but they're not the great things for you. I had a good job. I mean, I could have been comfortable. Thank God they let me go. Because I don't know if I would have, I would have, I struggled. Yeah, right. I was getting ready to leave, but I don't think I would have done it that quick. Right. And uh it's important to to understand to create wealth, you're gonna need to, you're actually what's crazy, you're gonna need to do less. You're gonna need to cut off all the good options and focus on the great options. And that's what happened for us. So in 2020, we we like I said, we we focused on webinars and then fast forward to 2021. Um we're now people are asking me, I saw, hey David, I saw you making multiple six figures with your webinars. How did you do that? And then I'm starting to help other clients, and then now we're helping our clients have six-figure days, and um, and it's becoming a normal thing. That's actually like we're we're not surprised by that at all. Like, multiple six figures is normal. So, so I'm seeing that, right? Here's what here's where I'm where I'm getting to. I was able to create wealth by creating wealth for others. Once I started to create wealth for others, Zig Ziglar says, you helping other people get what they want, you'll get what you want in life. So I didn't have my first six-figure day first. I helped my clients have six-figure days, and then I had mine. I I didn't hit my millions until I helped my clients hit millions. And then that's what happened for us. I started to, so that's where wealth comes from. It comes from serving and helping other people. And as we started to serve more, we we ended up earning more. And that's that's really the reality of it.

SPEAKER_00: 4:20

I just love the story. Thanks, brother. It it it and you know, David here is a student of Byron Gordon as well. Yes, sir. I think he showed me some of the things he's taught you, some of the concepts that you've learned from this man. Absolutely. I think he's an incredible man. He is. You know, I I I would eventually come to one of his sessions as well, and I hope to see you there. Oh, you will. I hope to see you there. If we bring this back home again, yeah, the regular person that doesn't have internet presence but they are doing very well, but let's say they're wholesaling fashion items in a regular shop, yeah. How can they transition from where they are to where you want them to be?

SPEAKER_01: 4:58

Absolutely. I think it starts with the vision, really, really getting clear on what is the vision that I want. And one of the things I've realized when you get vision, so I'm gonna be very transparent here. One of our goals, uh, and I don't publicly share share our goals a lot, but one of our goals is to get to 10 million in sales, right? And there, and I'm gonna I'm gonna cut I'm gonna parlay it back to that that that uh example you gave. The only way for us to get there, there's only a few paths. I I can't take 12 or even a hundred roads to get there. There's only a very few. And and here's the other kicker. We want to get there very fast. It's not this is not, we're not talking five, ten years from now. We're talking very fast. So, what's the fast path fastest path to that? The vision of what we want to accomplish, it it makes what we want to do a concise path. I can't get there with a wide path. It's a narrow path. So I would say to that person who's wholesaling, and in that, what is their vision? Where does that vision start with? So if their vision is to get to, let's just let's just say they want to make a million dollars in their business, right? In that in that path. Well, because they want to do that, it means I don't want to work 20 hours a day, right, to do that. I might need to build partnerships to get me to there. Who has my market? So that person is gonna start asking themselves a different question. If, okay, let's just change that goal. If that goal was 100,000, I might not think about partnerships because I can think I think I can do that on my own. But million, that's gonna cause me to get partnerships. It changed the vision, it changes the direction, the vision changes the steps to get there. So if I have to adjust the vision to uh I encourage people to have a high vision, have a vision that stretches you that you need God's help to do, right? If it's if it's just for you, then it's not it's not a it's not a real vision. If it's something that you can accomplish on your own, that's I I believe your vision is not strong enough. Your vision from God will be something where you need the help of others and you need the help of God Himself. So now with that vision, that person might need partnerships. So I'm gonna go look for, I'm gonna think strategically. I'm gonna work hard, work smarter, not harder. Who has my market? Who is the person? What what what industry you said are they selling what specific thing? Fashion items. Fashion items. Okay, who are the biggest wholesalers in the fashion space right now? How can I serve them? They already have my market. I don't need to go figure out who to you know build this from scratch because I'm thinking at a million-dollar level, I'm going to now make million-dollar decisions. Million dollar decision means I'm going to go to the person that already is speaking to my fashion wholesaler target market. Okay, now how do I build a relationship with that person? Maybe there's something I need to do to serve them. Hey, I know you're coming into the Ghanaian market. Let me show you some of the best warehouses, the best place, and I show them for free. I don't even need to have any money. Value, you can build value without any money. So I can say, hey, that person, hey, thank you for opening that door for us. I'm I'm glad you you know who the best, who the best places are to go, who are the best connections. What is it that you do? They take interest in you. That's exactly how I started. My first major client, shout out to Dr. Delator McNeil. Um, I served him for free for years, for years. And then he paid me. But I didn't, I didn't start that, and that relationship has opened, I can't even tell you how many doors. So a person that, wherever you are right now, the person listening, if you have a gift, if you have value, you can offer that to the marketplace where you are right now. You don't need money to be able to offer value. You don't need products or things, you have value that you can share right now that somebody's really w willing to. The Bible says your gift makes room for you. It doesn't say money makes room for you, your gift makes room for you. So if you're able to leverage that gift to open doors with where you are right now, what's anybody's excuse? I don't care what you, I don't care if you got two CDs to your name right now. You still have a gift. You still have something in your hand. But how do we discover the gift, though? How do you discover the gift? Man, that's a great question. So I think there's some questions you have to ask yourself. First question I like to ask is what makes you angry? What makes you angry? And that's a weird question. I think uh I have one of my heroes is Nelson Mandela. Um, you know, Nelson Mandela, Martin Luther King, Rosa Parks. These are all people that were angry, right? Martin Luther King was angry at the injustices that happened to his people. And he was actually angry by seeing what actually happened to Rosa Parks, who was told to sit at the back of the bus. That's what spurred the whole civil rights movement. Anger. Mandela, angry at what they were doing with the apartheid in South Africa. Anger. When you think about, here's another organization called in the US called Mad, Mothers Against Drunk Driving. These are women that started a movement because their sons were and daughters were getting killed in car accidents. They were mad. So they called it mad. Mothers against drunk driving. So the first question is what makes you angry? What makes me angry is seeing wasted potential. Hate that. Hate it with the passion. That's why I'm so passionate about gifting. I want people to know their gift. I want people to know that God has given them value into the marketplace. So that's the first question. You gotta ask yourself, what makes you angry? Another question you gotta ask yourself, what would you do for free? What would you do for free if nobody paid you? Like you just enjoy. Like earlier we're in here, uh, my brother Derek was setting things up. He's just enjoying, he, I could tell you would do that for free. Nobody would have to do that. You'd do that. Like, what is it that you would do for free that nobody has to pay you for? Another question is, what would you do? Now, this is the tricky one. What would you do if you're already a multimillionaire, right? You're already wealthy. You need to ask yourself, what would you do if you already have the means? Because you want to make sure that you're not doing something tied to just money. It's not gonna last if you're just doing it for the money. You need to ask yourself that. The next question you need to ask is what are you naturally gifted at? Naturally gifted at. So things that come naturally to you. Like, for example, for me, it was teaching. I didn't I didn't even know teaching was a gift. I just thought teachers were teaching was for teachers in a classroom. Connected Minds podcast.