Konnected Minds Podcast

Segment:- From Zero to 400K: Scaling Strategies & Internet Secrets

• Derrick Abaitey

Share episode

Want a predictable path from “registered company” to real business? We lay out the playbook that turns vague goals into math, builds systems that work without you, and uses the internet like the distribution machine it is. The throughline is simple: cash first, clarity always, and scale through processes—not heroics.

We start with the foundation that most founders skip: SOPs, structure, and hiring for parity so operations run when you’re not around. Then we zoom out to why so many young businesses fail—optimizing for motion instead of money—and reframe growth around a daily obsession with customers. From there, the internet becomes the force multiplier. One practical course, a handful of smart YouTube tutorials, and well-structured ads can unlock reach most people still underestimate. We’ve seen a single campaign spin up 200 orders and kickstart an exponential curve, not because of luck, but because the offer, audience, and funnel lined up.

To make it concrete, we run the numbers on a hair brand in Ghana: 5,000 GHS average price, 400,000 GHS monthly target—about 80 orders. With that clarity, we apply BTC—Branding, Traffic, Conversion. Tidy the storefront (your page), accelerate with paid traffic, and test variants to find the winners. Add social proof by seeding units to credible voices and run ads on their testimonials to reduce risk for high-ticket buyers. Then we pivot to services and crack the founder bottleneck with AI: train a bot on your past content, host it on WhatsApp, charge for access, and let it upsell relevant products and programs while following up for accountability. That’s how you become bigger than your calendar without losing your edge.

If you’re ready to trade guesswork for systems and turn attention into revenue, this one’s for you. Subscribe, share with a builder who needs it, and leave a review with your 30-day customer target—we’ll pick a few to workshop on a future show.

Support the show

Watch the video episode of this on YouTube - https://linktr.ee/konnectedminds

Host: https://www.instagram.com/derrick.abaitey/

Join Entrepreneurs Community: https://www.skool.com/konnected-academy

SPEAKER_00:

Yes. So that's what I had to refine for her. I told her to go back to the drawing board, hire somebody who can do your job as well as you do. So that you can, when you're not around, you know that things are going to get done. Set up SOPs in your business, set up systems, structure, know what you have in your shop. So that is how I'm helping her to scale. And honestly, I was blown away from our last meeting. She has just exceeded her revenue targets. And I know if in the next year she's going to do great. Yeah. You know, I thought about something, right?

SPEAKER_01:

I was thinking about why most young businesses across Africa fail very quickly. What do you think the reason is? Okay.

SPEAKER_02:

Yeah. So for me, number one, I think they don't completely think through. So, I mean, if it's a small business, number one, the thing is that they never optimize their business for cash. Let me say it that way. So most people are just they don't think too much about cash in hand. They are just trying to make a few sales. But the whole the whole idea of running a business is that you need to be profitable. If you are just running most people go register their businesses or register whatever they are, their entities and think it's a business. If your business is not making money, it's just a registered company and it's not a business. It's just an entity, just a registered entity with the government. It's not a business. You need to figure out a way to get customers. Like that should be your daily headache. And I do think a lot of small businesses here in Ghana prioritize that. They are just there.

SPEAKER_01:

Do you really think that the young Ghanaian entrepreneurs economy in Ghana, they really understand the power of internet marketing? No, they don't.

SPEAKER_02:

Not at all. Not at all. I think most of them are very shallow in terms of the knowledge when it comes to internet marketing. They don't go deep into everything because the moment you understand, because the internet is a revolutionary technology, I don't think people can grasp how important the internet is. Like you can literally have 2 million or 20 million people at your disposal. That's that's that's the that's the that's the reach and the massive thing that you have right in your hands. The world is in your hands.

SPEAKER_01:

Let me stop you here for a minute. We are on a journey of changing the minds and the lives of people. So if you haven't subscribed and become part of the family, please hit the subscribe button and turn on the notification. Thank you. Now let's carry on with the conversation. When I made my first million, I remember sitting back and then telling Ed that this would never have been possible without the internet. Yeah, yeah.

SPEAKER_00:

100%.

SPEAKER_01:

And all I had to do was take a course on Udemy, and then I brushed over it with YouTube videos and then created my first ad. That was it. I think I said it in the event where I was saying that look, I needed only a few others. We came back to work and we had about 200 others. And that's how the exponential growth started. Purely by utilizing internet marketing.

SPEAKER_02:

Most people try to figure it out by themselves. But the thing is that there are people who have already done it, just go learn from them. And so now knowledge has been democratized, right? It's on YouTube, but most people are also looking for free things. But the moment you decide to take a step further, go pay for something. I don't know, go find something on Udemy, Coursera, go get something. Because that's how I did it. That's how I started learning.

SPEAKER_01:

I want to give you a real scenario. Okay. Blessing here one of the major businesses that makes a lot of money is hair. Okay. She sells hair. Definitely. Now I want you to maximize her business growth with your strategies. Definitely. Let's go. Okay.

SPEAKER_02:

So first of all, can I ask you a question? That's fine. What's the average price point of my hair?

SPEAKER_00:

I would say about 5,000 CDs. Okay. It will be average, yeah. 5,000 CDs.

SPEAKER_02:

Okay. What would you like to make in a month?

SPEAKER_00:

I would like to make at least 400,000 Ghanai City.

SPEAKER_02:

400,000 Ganessies. Okay, so let's do the math real quick. That should be that should be close to that should be about right.

SPEAKER_01:

So do you want to make what for 400,000? 400,000 Ghanaies. 400,000 Ganessees. So that's a month?

SPEAKER_00:

Yes. A month. A month? 90 something.

SPEAKER_02:

Right. That should be probably about 90, about 90 orders.

SPEAKER_00:

Yeah. 90 orders. At least, yes. Yes, at least 90. You can do the calculation. Yes.

SPEAKER_02:

No, but let's that I think that's 80 if you want to do 400,000. Yes, about 80 orders orders about. Okay. So now that we've done the math, because that's what most people don't do. They have like very vague goals. So the first thing that you need to do when you're running any form of enterprise is that you need to first of all get clear on your goals. Yeah. Clarity, power. Like you get you get power from clarity. And so now we know what we're working with. We're trying to do 400,000 kind of students in one month. Yeah. And that's only what 80 orders. Okay. Now, what we need to do is that now that we have our math straight, what we need to do is that we need to figure out how are we going to get these 80 people. That's our next challenge because the money is going to come from those people. And so 80 people, imagine, okay. So let's let's imagine you started from scratch. Is it from scratch? Yeah, yeah. Yeah, from scratch. So let's say it started from scratch. Okay. You have probably no followers just creating your account, but you have the products waiting for you, the inventory, everything, that's fine. And so number one thing is that you need to first of all get your branding straight because there are majorly three different challenges that people have on running businesses. Number one, they have a branding challenge, number two, they have a traffic challenge, or number three, they have something called conversion challenge. I call it the BTC inflection. So branding, traffic, conversion. And so, first of all, you need to get your page set straight. I mean, like if you if you're running a physical store, you need to make sure that everything looks good. Same thing with the audition page. You need you need to make sure that it looks good. So now that you have that, you need traffic. Now you need to determine because of how much you want to scale. I don't think, I don't think organic traffic might be the way for you because it's going to take some time. So what you need to figure out is that number one, you want to find a way to position your office, have the prices down, explain the quality behind it, and then start running ads. Start running ads. That's the first thing I'm going to do. But what you want to do is that first of all, you want to test out different, different different, you don't do like a different test of maybe different hairs, maybe the brown one, the black one, and everything. Yeah. And put it out there. Now, when you see how the market is responding to a couple of those three of them, you pick the one that is kind of getting a lot of traction and then you start you start doing everything. But most people, what they do is that they start with a giveaway. As in like, and I'm not trying to say give a hair away, but you might want to start with kind of font-loading your initial orders with giving people either free hairs for if I was going to start this. I'm going to give it to maybe like Gwenado or something, something like that. Yeah. Give them a free hair. Just get them to say something. Because one of the best ways to be able to get somebody to be able to buy is when the social proof. And so you want to guess that. That's how I'm going to start. I'm going to actually just start. Run ads on the person talking about it. And then you're going to start getting some orders about it. So that's how I'm going to start about running your business. And then we see how much we are able to do. But if you look at 80, I'm saying you need to put a lot of budget into it. Because you're trying to get 80 buyers of a 5,000 CDs product. And so that's going to take some time. So that's what I can say for now. Fantastic.

SPEAKER_01:

So cool. Now, and your business. Yeah. That helps people start businesses. Yeah. And then scale businesses. A man here is into marketing. Yes. His business is to find businesses that need help. How are you going to apply your strategies to his business?

SPEAKER_00:

Okay. So it's funny because we're actually discussing this earlier. How he was how he was going to scale beyond him. Yes. And I would leverage AI. Yes. Because AI models now are incredible. They are incredible. And they are fast, it's fast rising. And AI learns with data. You have a lot of data. You have a lot of, even though it's unstructured, you have a lot of data from your past courses. So an AI model can actually learn and be like you, right? So scaling beyond you, having a platform where you have all your resources put together, right? And then having a bot that can kind of act like you and then make people feel like they have a they have kind of a connection to you in that aspect. Yes. So then that bot can now upsell. So based on the conversation the bot has. So people can even pay a subscription just to talk to Parkwissy. They can pay a subscription, and they don't know they are talking to an AI bot. Yes. So they are talking to you, paying you every month just to talk to your bots, which you have trained. And then in that case, the bot can now recommend things to them. Oh, we have this resource for you. We have this. Are you looking for a job? We have this for you. So in that case, the bot just upsells. And then that is how you scale. That is how you become bigger than who you are now without actively doing the work all the time.

SPEAKER_01:

I think that's smart. I as you were saying it, I was thinking of placing bot Derek. And then but Derek is gonna give people business strategy.

SPEAKER_00:

It's also personalized because the bot is on WhatsApp, so it feels like you're actually chatting with a human being, and the bot has a name, so it can actually say it can even check in with your customers, so then you can set it to go back and check in with your customers, so hold them accountable. Yes. So I mean it will feel like they are having a feel of you without being you, yeah.

SPEAKER_01:

Yes, yeah, definitely. Thank you so much. You know, you have two. I'm gonna give you two businesses, okay, right? Yeah, I'm giving you two businesses right now, yeah. One at zero, yeah, USD, and the other at a hundred K revenue. How would you approach these two differences between two businesses?

SPEAKER_00:

Yeah, okay.

SPEAKER_01:

One is zero, the other is 100k revenue. Definitely.

SPEAKER_00:

I'm guessing one wants to start, one wants to scale.

SPEAKER_01:

No, the other is struggling.

SPEAKER_00:

They are zero revenue.

SPEAKER_01:

Oh, you know, okay, okay, definitely. And then the other is already at 100k revenue.

SPEAKER_00:

Yes, so then 100k, what is the what's the person? What's the challenge? You're looking at scale. Connected Minds Podcast.