S1E5 How to Scale Your Tech Business Using Data Analytics with Bill Potter, Pete DiSalvo, and Kevin Peterson

In this episode of "The Thrive Podcast," host Phil Potter welcomes Kevin Peterson, COO of DataCapable, and Pete DiSalvo, CEO of DataCapable, to explore the transformative power of data-driven decision-making in the tech industry. They delve into the challenges and opportunities that come with harnessing data for business growth, emphasizing the importance of quality over quantity in data analytics to propel businesses forward.

Kevin and Pete discuss the intricacies of internal and external data usage, the impact of data analytics on product personalization, and the significance of strategic data interpretation. They highlight how Data Capable leverages data for competitive advantage, ensuring operational efficiency and fostering innovation. The conversation also touches on the critical role of financial data in shaping business strategies and the evolving landscape of predictive analytics in technology.

This episode is perfect for tech founders, entrepreneurs, and anyone interested in SaaS growth advisory, marketing strategy, and client solutions. It offers valuable insights into making informed decisions based on reliable data, aligning business metrics with organizational goals, and the importance of data ethics in technology.

For those eager to dive deeper into the world of data-driven success in the tech sector, explore more episodes and resources on "The Thrive Podcast." Connect with us on YouTube here and BuzzSprout here for insightful discussions on achieving business growth through strategic data analysis. Whether you're seeking advice on SaaS marketing strategies or financial advisory for SaaS companies, Thrive Advisors is your go-to source for expert guidance and strategies to elevate your business.

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Produced by Good Agency

Producer: Clay Vaughan
Director: Daniel Miller
Director of Photography: Orlando Briones
Key Grip: Joshua Williams
Grip: Stephen Crescenzo
Gaffer: Barry Strickland
Hair & Makeup: Cinthia Moore & Dayna Bantz