hey, hey, hey. Hopefully everyone listened to last week's episode because we're going to do a continuation on a subject that has been coming up for me non-stop this week. It has been everywhere and I think I want to talk about it cosmically. But it's this whole idea that we have been socialized to admire people with a lot of money and then we make decisions, especially in the coaching industry. We make decisions to join people's programs and spend a lot of money because we believe that they have the wisdom that's going to take us along with them to get more money and full transparency.
Speaker 1:I did it. The woman that I signed up with didn't know her spur of the moment purchase I think it was 25K, 18 to 25K Got in there and was the worst. Got in there and was the worst coach could not teach to save her life. I think she's still making millions because everything is like 10K or above, but her track record in helping others create success is low and when I joined her, I already had an established hypnosis practice, so I was already closing significant months and she would use my testimonial as and it kind of made me feel like, oh, like that's like I already was making that.
Speaker 2:That is my pet peeve, lynn Louise, when you come in and you've already like you're like I just made my $50,000. And then you join a program in the next week and they're like check out my client who's made $50,000. No, my friend, no, my friend, that was before you.
Speaker 1:You don't get credit for that and I've always had this like, um, I know a lot of women want to make that money, yeah, but I've always had a problem marketing to money, and that that's exactly why is because we have been taught to admire people that make a lot of money and, honestly, like, there's there. There used to be this um, the marketing was six figure years and that's that's okay, like I don't have a problem. But then I saw those people that were marketing to six figure years start making millions and then everything all of a sudden became millions and then they started making billions and now everything is billions and it's like, don't get me wrong, there are plenty of really great coaches out there that do a good job and make a billion dollars. There are plenty of them.
Speaker 2:Yeah, yeah yeah, but I think this whole, I think that you tell me I feel like in the age of Aquarius, the curtain is going to be pulled back and these people that are just really fucking good marketers are going to start crashing. I think that we're already calibrate to my energy. You know, we at this point yes, we're inundated, we're flooded with marketing all the time but we're also those of us who have fallen prey to good marketing. I am so susceptible, my friends, I should tell you that don't, don't try and sell me things, because I say yes, but I have made so many mistakes that I am a savvy AF buyer. Now. I am so discerning. I am so discerning and I'm not the only one, there are so many of us. It's like I blew through $50,000 on shit taught by people who really shouldn't be teaching anything, that don't know shit, because marketing like I, really just that's a genius zone for some people and there's nothing wrong with being really good at marketing, marketing and selling. What is it like? Would we survive without marketing and selling? You crying as a baby you're. You're selling that. You need some help, right? Like we're selling all the time, we're marketing all the time. But here's like this is this is my pet peeve with it because I have a master's in education. I've been teaching and facilitating for over 20 years. Leadership is my jam. That is what I love high-quality leadership.
Speaker 2:First it was you should be a one-on-one coach, and everyone started to realize that there's a cap in your income unless you're charging insane amounts of money. So the only way to scale is to go from one-to-one to one-to-many. And so all of a sudden, everyone is just like just turn your coaching into a group program. But guess what? If you're teaching in a group program, you're a fucking teacher, you're not just a coach. And so why? Everyone thinks that they can just do what they do so beautifully, one-on-one and magically. It's going to work in a scale of one to many, without understanding the way that people learn, without understanding group dynamics, without having experience in facilitating and holding the space of many, without being able to break down what you're teaching into concepts that multiple people can get. And so they're marvelous marketers and they can absolutely potentially get those results one-on-one. But it's the one to many where I see a big, big breakdown.
Speaker 1:Ooh, okay, so you've said this in different ways to me, but it's really landing today, right, and you've talked about like auditing and things that will help accelerate, like the 5D prosperity and stuff, and like the little workbook at the beginning to kind of lay the groundwork. Now it's making sense because before, um, my perception of like putting e10x as a self-led, which I don't think it's there yet, like I don't, I don't want it to be at that point yet. Yeah, when I do that, there's going to be some tweaks that need to happen, and I know that. But also now I realize what you're saying Like some people need, instead of like okay. So you know, I don't know. You probably know this.
Speaker 1:With me, language is everything, the words like. If certain words like you would say things like it would be helpful, I think it would have been helpful for me. And then I'm like, yeah, well, you know, just come into the group and ask the question. Your coach was there, right, so know that that dynamic. I'm like well, whatever, just come in and ask a question, right, cause that's my reaction. But now when I hear you say it the way you just did, it's like oh, that's another way for me to cater to somebody else's learning abilities. Yes, I printed off the the like the book that I wrote, but I'm not going to add that. I don't know where the PDF for that is anymore, but I'm going to make some to help set people up for success with the self-study and that makes sense. Now, okay, they need kind of a written form to accommodate to those that can't really hang out and watch me or watch the schematics and hear it. Okay, yeah, I got it.
Speaker 2:I have to say, like you know, I went back and forth in my own program about this, because what and this is this is where I've made a big shift in my own taking accountability and really trusting myself here. I'm a master teacher, I've been doing it for 20 years my husband's also a master teacher, by the way, right. And so when I was creating the Success Codex reader training, there was this feeling of like, oh my gosh, it's so many steps. I'm recording the thing, I'm writing the book, I'm making the transcripts, I have the audio only version. And I went into the space of am I overgiving, is it too much? And then I had people say well, you know, they can be accountable for themselves and figure it out and make their own transcripts. And at the end of the day, I am serving multiple learning types, because that's what I value and that's how I was trained. And I'll tell you, the big shift for me was when I had a conversation about it with my husband, and my husband, who's been, like I said he's been a high school teacher for 20 years he said you don't remember it now probably he goes, but for years, every weekend I was sitting and making those materials and now I'm just showing up and teaching and I tweak it a little and honestly, my thought and my process, right, and this is for everyone who's listening. You're creating a program. Okay, I just want to. I'm just going to do a teaching moment here.
Speaker 2:Okay, everyone learns differently, right, and you probably know this. If you have kids, you probably know this. If you have kids, you probably know this. You know, some people are visual. Some people can't do the reading. They need to be hearing it. Some people need to be moving when they're learning. Some people need to be taking notes. Some people like to print things. Some people never take notes. Right, it's not your job to do any of that for them.
Speaker 2:I do want to be clear here. But especially if you're creating a program that's going to be sold on repeat whether you run it live or it's a passive program when you can do this work in the beginning and set up different learners to have the most success possible, it's only going to increase your reputation because people are going to feel so supported by you and if they have the support they need, they can get the results that they want, right, so again, it's a fine edge. You're not taking care of people. You're not saving them here, but you are understanding that I'm going to give what I can give within reason. Right, we're not talking like I'm going to do a 12-hour debrief with each person. Right, right, right. This upfront work yes, it's more work. You can also hire someone out to do it.
Speaker 2:You can also build it over time, and you can build it over time, exactly right, like that's what you've done, you've recorded these things and now you're coming back and you're, you know, changing the branding and improving it. Right, but I will. I will just close to say that serve to the greatest of your ability and serve to what people, what you know people need.
Speaker 1:So now, when I I mean you can hear.
Speaker 2:I'm super. I'm not usually this fired up.
Speaker 1:I'm like okay, first, now this totally sheds light on why some of those people that are really good at marketing but really terrible at coaching is they are. They have one like the one that I paid so much money to. It was her sitting in front of her zoom and just talking to the camera, which I'm not opposed to, right, um, but to Right. But she didn't turn her phone off so it was pinging while she's talking. She there was back, which you know all these things I'm like, oh, but that was it. There was no PDF, there was no. It was just her talking to the screen with distractions and like she would have her cup and she would suck out of her straw and you could hear it Like if it got to the just things.
Speaker 1:Now, I am probably I don't know a visual learner, because I love schematics. I love when somebody's talk like overlay, like they can be up in the corner of the zoom, but when I can see a schematic, that helps. I'm also auditory. I know, like that's my secondary is that I need to hear it and the schematic is good. Like I think they're probably equal. I'm dyslexic, so I don't really read anything and I don't take notes. I'm like man, but that makes sense, like that, just that one way, and then getting on a group call and not knowing how to coach people or talk to people. Communication skills I see so many people out there with terrible communication skills.
Speaker 2:Oh yeah.
Speaker 1:That's a learned.
Speaker 2:It's a skill. It's a skill and that's the whole thing, right, and and like just to what you're saying. It's like listen, the people who make a lot of money and they just sit and talk at the Zoom for two and a half three hours, guess what? They're making a lot of money for those three hours, but guess who probably isn't making a lot of money during those three hours? Who are carving time out of their day to sit and listen to you without your plan, without giving me something, something tangible beyond that?
Speaker 2:Okay, to me, the biggest insult to our clients is to go over time. I think it's one of the most insulting things within reason, right? Yes, we go over 15 minutes sometimes, but have you ever signed up for something supposed to be an hour and three hours later you're still like I can't even believe this is going. Should I go? Am I going to miss it? Is something good going to come, even when it's phenomenal? We are collectively so fried. We are so fried from these computers. So to me, you're going to do a three-hour recording. Here's the mastery in what you do with it. Okay, then you take it and then you cut it up into small videos.
Speaker 2:And you turn them into audios and you put them in separate lessons. Okay, it's not rocket science, but this is not a well. You can be a grownup and you can pause it. Be responsible for how you lead Gosh. I'm so bossy today.
Speaker 1:It is going to show but it is, I'm all down with that you know, I know you are I get like we are responsible for the way we present our lessons.
Speaker 1:And when I first did E10X, for the way we present our lessons and when I first did E10X you're seeing some of the old ones that haven't been rebranded it was just like I know I use images to trigger subconscious stuff, like I know why I do what I do, but and some of them take more time, but I try to keep everything under 30 minutes. I'm like it's too much.
Speaker 2:It's too much to say I think that your method of teaching and in your trainings is phenomenal, really, and actually I do, and the way just it's very. It is like my logical brain is very excited about it. It unfolds really beautifully, it's simple, it's clear. You repeat in a way that deepens it. I love the images, though I will tell you it's very rare that I'm looking. I'm almost always just listening, because I'm auditory, especially when I'm almost always just listening Cause I'm, I'm auditory, and especially when I'm walking.
Speaker 1:I was going to be one of my questions, like if you have a visual and audible like you're talking on it, is that good enough? People can just like listen to it and not pay attention to the, because I probably could download the audible audio and put it, but there's no app, so it'd just be pushing the. You know what I mean.
Speaker 2:You have that in some of them. Right, you have the, don't you have some? No, it would be like a hypnosis.
Speaker 1:That's attached. Yeah, but I think you're like somebody can just not look at the screen.
Speaker 2:You can also, just not look at the screen To me. If you're going to make it into this, is my opinion right. If you're going to make it into an audio only thing, uh, the problem? No, I meant to add it. Yes, yeah, yeah. But like even just having an odd like a pure audio option. Here's the only tricky part right. This is for me as someone who goes on walks. Yeah, the only tricky part right. This is for me as someone who goes and walks.
Speaker 1:Yeah, uh, my screen is still on in order to watch the video.
Speaker 2:So when it's in audio you can usually close the screen down and still be listening. But that I could just be like an app thing, it doesn't really matter. I that's what I've been doing.
Speaker 1:I just listen to your videos because I think with system IO you still like it's on the thing, but the it wouldn't have the thing. Yeah.
Speaker 2:We could test it. We could test it, but I think the point you know, like the the point of this really is I think I was telling you this, right, like my husband, my husband, who's a high school teacher, like, when it comes to tests, first of all, he doesn't even give tests anymore, right, but he gives a paper and let's say he gives, he assigns a paper and there's an intention behind it. His intention is I want you to have mastery in this. So if someone hands him something and it's a D level work, he's not like okay, you get a D, and now we move on. He says well, I'm going to give you the opportunity to like fix these things, to deepen it, so that you have the chance to really learn it, because his intention is for them to learn it. So, yeah, it's different. We're not giving tests and doing that. But as leaders, it's like what do you want? Do you want to get your shit recorded and make some money, or do you want your clients to get results?
Speaker 1:There you go, there you go, and this is a subconscious default system, and this goes back to the previous episode we did about money blocks and pricing and whatever like. We're driven to think that money is the solution. So when we're looking at these coaches that are making a lot of money, we're sitting on and we hire them and we admire them for their income and not their ability to coach. We're sitting on the edge of our seat waiting for a golden nugget that may never come Right. Right, and especially when they haven't taken the time to learn leadership skills, that's it, communication skills or even be willing to learn how to become a better teacher, because we're not like you say. We're teaching people, we're not coaching.
Speaker 2:At that point, well, that's the whole thing, right? You're a coach and now you're doing all this teaching. You've invested in your coaching. How come you haven't invested in how to teach better?
Speaker 1:It's like people that invest all this stuff into coaching but then do nothing to learn how to become an entrepreneur.
Speaker 2:Right, exactly this. By the way, before the success codex, I would say like two years ago, this was my thing. I was going to just be teaching teaching coaches how to teach in their programs and teaching mastery level embodied facilitation, because that I mean and that it's coming down the road. My focus right now is success codex. In fact, I'm doing a mastermind PS Guys now you're all just finding out, but I am going to be running a mastermind next year and part of it, I'm pretty sure it's going to be a whole. There's going to be a facilitation program that's going to be included with that mastermind, because I'm all excited about the mastermind.
Speaker 2:I am all excited about the mastermind, I am so excited about it. It's like really like a. It gives me chills. I'm like, ooh, give me a mastermind, I'm ready, guys.
Speaker 2:But like, listen, this goes back to everything we were talking about last week and even talking this week, you know. First of all, I think some, some of us, we can look at those master marketers and be like, well, I can't do that and so I can't sell my program, right? So that was going on under the surface. Comparonitis, exactly, comparison is the thief of joy, one of my favorite, most potent quotes ever. But also the pricing, right, if I can't underprice this work, because if I underprice this work, because if I underprice this work that is so valuable, first of all, I would not attract the people who are called into that level of leadership. They'd be like why is this thing? A thousand bucks? What are you going to do? Like you're just going to like, talk at me. I have been told let me tell you something, I have been told by multiple people I wouldn't buy your program because it's priced too low. Mm, that's not a slap in the face.
Speaker 2:I look like a, a, a, a grateful, gratefully. Yeah, left in the face with that.
Speaker 1:Well, and like my thing is is I look at the overall package so it's not necessarily the price, like if it were. If it's like a one month deep intensive for $1,200. Okay, sure, right, yes. But if somebody is like I'm going to, you know 997 for a three month, whatever, I'm like oh, yeah, okay, they don't know their value yet.
Speaker 2:Right and for those of us, for for those out there who do know their value or who are stepping into their value, you are naturally drawn to the people who you're a match for with that Right.
Speaker 1:Right so if I'm not knowing my value then you're going to get people that are on that wavelength, that are struggling and, like the beautiful thing is is when we're talking about price, we need to look at the target demographic, right, like it's so important for us to look at our target demographic and what they want and what they want to do, and it's not always marketing to entrepreneurs. Entrepreneurs are not the only ones that like to invest in themselves, and that's a misconception. I see weight loss coaches all of a sudden moving into. I help entrepreneurs lose weight and I'm like, uh, stop that, it's a falsity. Because of the woman that you are taking, paying $1,200, that knows how to market, you're saying, oh well, she markets to entrepreneurs, so that must, that must be where the money is.
Speaker 2:Yeah, there's a lot and plus. People just flat out say it and I bought into that for a while too. But I actually, when I reflected back until I was really actively an entrepreneur even though I have been for over 20 years, because I had a tutoring business until I started to go down that route I spent so much money on like spiritual development stuff, like anything that was fun, and there was no, there was no tangible return of investment. It was literally like I'm excited about, I want to do this, this lights me up. So much money on that and it's like look at the way people purchase anyway.
Speaker 1:Like, look at the way people purchase. Anyway, like I'm, I'm a passionate runner, I'm an entrepreneur. But I can tell you, brooks is not marketing to the entrepreneur in me. Brooks and Montezuma are marketing to the runner in me. Yes, right, the woman runner, not just any runner, right. And I think about when I look for health and wellness professionals. I'm not looking to somebody who's marketing to an entrepreneur, I'm looking to somebody who knows their shit and what I'm struggling with. So, whether it's gut health or if it's like better brain health or postmenopausal weight loss or whatever it is, I'm looking for that woman who considers themselves a leader and expert in that industry. Yeah, yeah.
Speaker 2:I will say, though, that I have seen some people successfully niche they're, they're working with busy entrepreneurs to help with their health, right, so there is, there is a way to move into that, but every time I've seen that done successfully, it's because that was their path that they had to move through. They, as entrepreneurs, had to figure out how to.
Speaker 1:Exactly, if you're going to help entrepreneurs, then you have to have that entrepreneurial lifestyle that has to be a primary driver within you. Yeah, honestly Cause, like when I was telling you, when I was a personal trainer, I was the people that I was attracting were corporate American executives, because that's what I was, and I had a bootcamp on the side until it was able to support me. I wasn't like, oh, it's specifically, and it was all women, because I was a hard ass and those women that were working in corporate America and traveling a lot were like I need somebody who's going to crack the whip, right? So it's like my nightmare. I wasn't, but it's who you are, you attract and it's not like and people are like, oh, I don't want to attract who I was or whatever, but it's like.
Speaker 1:I work with entrepreneurs because I know what it's like as an entrepreneur. I am 100% driven by entrepreneurism, 100%. I think about it all day, I talk about it, I love it, it is part of my identity on a level like brain science too, right? So it's really important to know like, what is your driver? This is why mom's helping you know, other moms lose the baby weight. They did it.
Speaker 2:Yeah, and, and I think, like it's not like you have to, it's not like you have to write, like you can have a male OBGYN. Right Like you. You don't have to, but it has to be your passion, right Like you have to live it and breathe it in some way. Maybe I'm wrong. Does it have to be your?
Speaker 1:passion you do. I believe like you do.
Speaker 2:You have to care about it and not just choose it because you think it's going to make you money.
Speaker 1:Exactly, that's it, because you care about it Right, and here's the thing Goes back to you can understand something, but till you know it on a core level, you cannot demonstrate it in your external circumstances. If you cannot demonstrate what you are teaching in your external circumstances, you cannot teach it, you cannot coach it. Circumstances, you cannot teach it, you cannot coach it. This is why we have been taught that people that make more money are admired, like we admire them, like, oh, they must know something. We don't. That is not a representational wisdom. But then people go oh, I want to be a money mindset coach and they haven't fucking manifested the amount of money that they want to show people how to get. You can't, you don't know how to do it yourself. How can you teach somebody?
Speaker 2:else to do it Right. There's an integrity piece here. There really is. You know what's coming through. This is like a bit of a random thought before we wrap up is like, um, a big aha with me in terms of, like, looking at these people making a lot of money was realizing that, like, the kind of person you are has nothing to do with the money that you make. There are such gigantic assholes who are super rich. There are people with no integrity who are super rich. There are people who are talentless who are super rich. There are people with no integrity who are super rich. There are people who are talentless who are super rich. And then there are people who are massively talented and incredibly integrous and remarkable leaders, but those things don't determine whether or not someone's rich. It's not about like, are you good enough? They're people who were born into wealth. Are they good enough? They're just born into the trust fund babies, right? All these things that we, these rules that we make up for ourselves.
Speaker 1:And is it really the million dollar business that people want? People are fed that by marketing. How much people?
Speaker 2:make up about what that is anyway. Do you like what goes into having a million dollar business?
Speaker 1:Exactly, I tell people this all the time Until you make $250 a year, you are your only employee. You are the one that masters After that, then you strategically start adding people to that payroll. If you want a million dollar business, that means you're going to have to be an employer and you're going to have to manage people. That is one thing that I've never wanted to do. Solely so I have created a big picture vision that enables not only me but the collective to be able to take hold of shit.
Speaker 2:Yeah. So do you see everyone, or can you hear everyone? The way that Lynn Louise is, she's taking her values and her intention she's she's crafting her vision and her strategy to support what she is and what she's not willing to do. Right, you don't want to manage a bunch of people. She has to create a strategy that's that supports her to not have to do that. But for most people, I don't think people are thinking about that.
Speaker 1:They're like I want the million dollar business but they don't know what that fucking looks like.
Speaker 2:Go talk to someone who has a million dollar, multimillion dollar business and or a million dollar business or a $800,000 business, and ask them what their business looks like and that's my sweet spot.
Speaker 1:Put that down on your vision board, right, maybe you?
Speaker 2:do want that, but just be clear.
Speaker 1:Yeah.
Speaker 2:Interview a few people, all right.
Speaker 1:I have to go get an x-ray. I worked with people that had millions and millions of dollars, so I know what that looks like behind the scenes and I don't want to be the only one making millions of dollars off of my business. I want it to be the collective. I want people to be able to be like I affiliate and I just like close 70K on the last. You know affiliating with the 10X. It's not for me, it's not about business. I'm completely comfortable. We love our house. Like I don't need to make a lot of money but me making a lot of money is a representational of how much money the collective is making, how much the ability that those women have to, because not everyone wants to be a million dollar entrepreneur.
Speaker 2:No, no, it's true, I don't. I. I honestly give no shits about the amount of money.
Speaker 1:Me either.
Speaker 2:It's a quality of life thing for me. But I will say this, and then I really do have to go.
Speaker 1:Then we got to go.
Speaker 2:I will say that it actually did, and maybe it won't for everyone, but for me it took me earning some money to be able to get out of the scarcity, for me to realize how deeply I wanted to serve other people. When I was in scarcity it was really hard for me to tap into service because it was grasping it was desperation.
Speaker 2:It was, and I think that's a human nature thing. I think you can get over that, but you have to be really conscious and really intentional about that. So, for anyone who's not making money and it's like, well, I don't really want to help the collective and I don't really, you know, like I do, just want to make the money.
Speaker 1:Well, yeah, Entrepreneurism isn't for you, because it's a lot more work than having a job.
Speaker 2:It's a lot more work than having a job. It's a lot more work than having a job, but it does have its benefits as well. Yeah, I love everyone. I have to go. Until next time, more fabulous conversations, peace out.