Balancing Growth and Culture: Smart Hiring for Scaling Success with Sofia Kaufman

In this episode, we’re joined by Sofia Kaufman, Chief People Officer at Point Wild, as she unpacks the challenges of hiring at speed and scale without losing sight of company culture. Growth is inevitable, but it’s the transformation that follows—especially in culture—that makes or breaks success. Sofia digs into the delicate balance between hiring for "culture fit" versus "culture add," and how hiring managers can assess whether a candidate truly aligns with both your company’s values and your goals.

But it’s not just about filling roles quickly. Sofia emphasizes the critical difference between “seeing scale” and “scaling”—a skillset that needs to be assessed during interviews. She explains how to evaluate whether a candidate can actually contribute to your organization’s growth, and why you should be looking for examples of their past successes.

And when a candidate seems right for the role but doesn’t quite match the culture? Sofia gets real about navigating those tough decisions. With honest conversations and strategic thinking, she shows how to avoid costly hiring missteps while still prioritizing core competencies, scalability, and cultural contributions that truly move the needle.

This episode is packed with insights on hiring for growth—don’t miss it!