What happens when an appraiser of 22 years crosses over to become a real estate agent? Brandon Hargreaves shares this fascinating transition in our latest conversation, revealing how his extensive valuation background gives him a unique edge in Orange County's competitive real estate market.
Brandon pulls back the curtain on the often misunderstood relationship between appraisers and agents. "Behind every door there's a story," he explains, detailing how his experience evaluating thousands of properties allows him to create compelling narratives around the homes he now sells. His practical advice on how agents should communicate with appraisers—respecting their profession while providing comprehensive information—offers invaluable guidance for any real estate professional.
The conversation takes a compelling turn as Brandon shares how a simple appraisal request from Travis Mullen led to a transformative career move, joining The Gated Group alongside Travis and Gina Kirschenheiter. This partnership combines Brandon's valuation expertise with Gina's social media savvy, resulting in authentic, engaging content that showcases both properties and personalities.
As markets shift from seller to buyer, Brandon offers strategic insights for pricing properties accurately, sharing candid stories about recent transactions that illustrate the challenges of today's evolving landscape. His approach emphasizes transparency with clients while maintaining a strong narrative about a property's true value.
For those considering their own career pivots, Brandon's parting wisdom resonates deeply: "Trust yourself...get out of your own way, but partner up with yourself." It's a philosophy that has guided his successful transition and continues to shape his approach to building relationships in real estate.
Follow Brandon on Instagram @brand_h to see the creative content he's developing with The Gated Group and watch for their intriguing upcoming project, "Real Estate Unanonymous."
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