The #1 unavoidable lesson of entrepreneurship: life sometimes hands you a bag of sh*t and you just need to deal with it and keep moving. The trick? Staying vulnerable and authentic as you do. In this episode of Marketing Sucks, I’m joined by incredible brand photographer Christella Morris whose business, Christella Luna Photo Co., is a six-year-long love story with photography, community, and memory-making.
From big life changes to major health issues, Christella has definitely handled her share of sh*t while building her biz… and she’s not afraid to get REAL. We dig into how she dealt with a shocking medical diagnosis while prepping for the busiest season in her business - and why her choice to offer a raw and candid look behind the scenes resonated with her audience.
Tune in to learn how Christella balanced her desire to be authentic with her fear of going public with her diagnosis, the impact her illness and transparency had on her business, and the value of anti-aspirational content. She also reveals how to ditch your boring headshots and take brand photos that stop the scroll!
CONTENT NOTE: we talk about cancer between 03:19 and 18:09 - if you’re sensitive to this topic, skip ahead!
Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe!
Guest bio: With a foundation in lifestyle photography, branding and content creation, Christella Morris captivates through her lens, creating fun, fulfilling experiences of being on camera, and capturing gorgeous portraits. A busy mom of three kids aged 5 to 13, Christella lives in Ajax with her partner Justine, kiddos, dog and cat.
Timestamps:
00:11 Intro
01:31 Meet Christella Morris
03:02 Cancer story
07:28 Planning mode & going public
09:31 Showing up authentically
12:57 Impact & anti-aspirational content
18:09 When to say No
20:03 Captivating photos
28:06 Prompting
33:09 Your action item
35:49 Quick-fire questions
36:43 Outro
Links mentioned:
Christella Morris
book.usesession.com/i/CWsrKfsGG
Instagram: @christellalunaphotos, @christellalunalove
—
📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.
🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social
Instagram: @grindsocialmedia
Facebook: facebook.com/GRINDSOCIALMEDIA
📢 I’d love it if you’d share this episode and tag me!
Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
The #1 unavoidable lesson of entrepreneurship: life sometimes hands you a bag of sh*t and you just need to deal with it and keep moving. The trick? Staying vulnerable and authentic as you do. In this episode of Marketing Sucks, I’m joined by incredible brand photographer Christella Morris whose business, Christella Luna Photo Co., is a six-year-long love story with photography, community, and memory-making.
From big life changes to major health issues, Christella has definitely handled her share of sh*t while building her biz… and she’s not afraid to get REAL. We dig into how she dealt with a shocking medical diagnosis while prepping for the busiest season in her business - and why her choice to offer a raw and candid look behind the scenes resonated with her audience.
Tune in to learn how Christella balanced her desire to be authentic with her fear of going public with her diagnosis, the impact her illness and transparency had on her business, and the value of anti-aspirational content. She also reveals how to ditch your boring headshots and take brand photos that stop the scroll!
CONTENT NOTE: we talk about cancer between 03:19 and 18:09 - if you’re sensitive to this topic, skip ahead!
Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe!
Guest bio: With a foundation in lifestyle photography, branding and content creation, Christella Morris captivates through her lens, creating fun, fulfilling experiences of being on camera, and capturing gorgeous portraits. A busy mom of three kids aged 5 to 13, Christella lives in Ajax with her partner Justine, kiddos, dog and cat.
Timestamps:
00:11 Intro
01:31 Meet Christella Morris
03:02 Cancer story
07:28 Planning mode & going public
09:31 Showing up authentically
12:57 Impact & anti-aspirational content
18:09 When to say No
20:03 Captivating photos
28:06 Prompting
33:09 Your action item
35:49 Quick-fire questions
36:43 Outro
Links mentioned:
Christella Morris
book.usesession.com/i/CWsrKfsGG
Instagram: @christellalunaphotos, @christellalunalove
—
📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.
🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social
Instagram: @grindsocialmedia
Facebook: facebook.com/GRINDSOCIALMEDIA
📢 I’d love it if you’d share this episode and tag me!
Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency