The Hard Truth About Burnout with Lyndsay Cormier Artwork

Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

The Hard Truth About Burnout with Lyndsay Cormier

April 22, 2025 • Amanda Casinha-Ginther • Episode 56

Hustle culture is more dangerous than you think. My guest on this episode of Marketing Sucks almost lost her life to the 24/7 grind… and walked away with some insights you NEED to hear. Ten years ago, Event & Brand Photographer and Burnout Coach Lyndsay Cormier was working multiple jobs and living on energy drinks when she experienced a terrifying burnout wake-up call that totally changed her life.

Our conversation digs deep into the intense lessons Lyndsay learned, the ten-year healing journey that made her a bona fide overwhelm expert, and how you can reduce your risk of burning out. We also chat about her empathetic approach to brand photography and how she helps her clients get more comfortable about who they are so they can show up confidently.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

Maladaptive coping mechanisms you want to avoid (and what to do instead)
Lyndsay’s 3 As for taking the right action in any situation, personal or professional
A simple exercise that’ll help you get clarity on who you are, who you serve, and what makes you YOU

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Guest bio: As an Event and Brand Photographer, Lyndsay Cormier has worked weddings and events for the last decade, and in the last three years has focused on businesses and brands to bring their vision to life through imagery while supporting them through the process. As a Coach, she works with clients on preventing and overcoming burnout and renewing their energy and motivation professionally and personally.

Timestamps:‌ ‌

00:11 Meet Lyndsay Cormier

04:54 Pivoting to brand photography

10:07 See it, feel it, be it

13:59 Lean into YOU

16:52 Lyndsay’s burnout story

20:10 Burnout lessons

22:08 Coping mechanisms

23:13 Boundaries

29:40 Rest

30:46 Your action item

33:00 Outro