Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

From Solopreneur to Scalable Brand: The Shifts You Need to Make in Your Marketing Strategy

December 16, 2025 • Amanda Casinha-Ginther • Episode 88

Think you’re ready to scale your business? If you want to move from solo-run start-up to scalable brand, you’ll need to switch up your strategy and your mindset. Your success will depend on whether you have the right people (and tools) in place - and what you’re willing to let go of.

In this juicy episode of Marketing Sucks, Phil and I talk about how to tell when you’re ready to grow, what you need to put in place first, and the key strategy and mindset shifts that’ll help you scale faster. You’ll learn how to get through the scale-up identity crisis intact, why you need to adopt a company (rather than creator) mindset, how to build out your brand ecosystem, and the key to making evidence-based decisions.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌