Marketing Sucks
Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.
Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.
Marketing Sucks
Founder-Led Marketing Isn’t Influencing
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In this episode of Marketing Sucks, Amanda and Phil go off on faceless marketing, AI avatars, and the illusion that you can build trust without ever showing your face
They break down why we are living in a post-trust economy, why polished Canva carousels are not enough anymore, and why founder-led marketing is not the same thing as becoming an influencer.
They unpack what founder-led marketing actually is, why it works when done properly, and why so many founders are either avoiding it or doing it poorly. From strategic narrative control to consistency, thought leadership, and showing proof of revenue, this episode is a clear call-out of performative posting and a reminder that humans buy from humans.
If you are hiding behind templates, waiting until you feel ready, or convincing yourself you “don’t have time,” this one might sting a little.
What You’ll Learn:
✔ Why we are living in a post-trust economy
✔ Why founder-led marketing exists in the first place
✔ The difference between influencer content and founder-led marketing
✔ Why faceless marketing rarely builds long-term trust
✔ How algorithms favor human faces and personality
✔ Why consistency of message matters more than aesthetics
✔ What founder-led marketing is not
Connect With Us
For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.
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Thanks for listening and thanks for being part of this community.
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Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
