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95: Why We Resist Change — And How to Find Your Blue Ocean with Strategist Andi Simon
Business Origin Stories for Entrepreneurs, Coaches, and Leaders
Why do we resist change, even when we want it?
How do leaders move from fear into possibility when the world around them is evolving faster than ever?
In this episode of Business Origin Stories, host Amy Schutte sits down with Andi Simon, a blue ocean strategist, author, and leadership advisor who helps organizations reinvent themselves, rewrite their internal narratives, and navigate the identity shifts required for growth.
Together, they explore:
Why humans cling to old stories and how to gently unhook from them
The psychology of change — and what actually helps people cross the threshold into something new
- How to spot or create your own blue ocean in any industry
- Why AI and emerging technologies trigger fear, and how leaders can move from panic to possibility
- The mindset traits that make transformation sustainable, both personally and organizationally
- How rewriting your story (or a team member’s) opens doors to confidence, adaptability, and innovation
Andi also shares beautiful insights about work, purpose, and the overlooked transition many leaders face between mid-career and retirement, and why that season might be one of the greatest blue oceans of all.
If you’re navigating a transition, building something new, or feeling the pull toward your next chapter, this episode will expand your perspective and give you tangible tools to step forward with clarity and courage.
Connect with Andi at https://www.simonassociates.net/ or on LinkedIn: https://www.linkedin.com/in/andisimon/
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
