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93: Visual Storytelling for Major Brands: Stewart Cohen on Creating Authentic Campaigns in the AI Era
Business Origin Stories for Entrepreneurs, Coaches, and Leaders
What does it take to create visual content for some of the world's biggest brands—and sustain that success for over two decades?
In this episode, director and photographer Stewart Cohen pulls back the curtain on the creative industry, sharing insights from his extensive portfolio working with American Airlines, AT&T, Coca-Cola, MGM Resorts, and Frito-Lay through his production company, SC Pictures.
In this conversation, you'll discover:
- The evolution of brand storytelling – How visual campaigns have shifted from ultra-polished productions to embracing authentic, user-generated aesthetics
- What actually works in short-form content – Stewart's approach to creating compelling six-second ads that capture attention and drive engagement
- AI's impact on creative work – An honest look at how artificial intelligence is changing photography, video production, and the future of creative careers (spoiler: it's not all doom and gloom)
- How to land corporate clients – Stewart's networking strategies, including why airplane conversations have led to some of his best opportunities
- The patience principle – Why thinking in 20-year increments, not two-year plans, is the key to building a sustainable creative business
- Behind major campaigns – Insights into the creative process for everything from Super Bowl commercials to tourism campaigns
- Building in the licensing space – How Stewart became an influential player by acquiring SuperStock and expanding to manage 26 million visual assets
Perfect for: Creative entrepreneurs, marketers, photographers, videographers, business owners looking to scale, and anyone curious about the intersection of creativity and commerce in the digital age.
Stewart's philosophy? "Framing life in its best light" while staying nimble, authentic, and always marketing—even at 30,000 feet.
Connect with Stewart Cohen: Stewart Cohen | Dallas, TX | Commercial Video Production | Photography
Want help clarifying your message and telling stories that actually connect? That's what we do. Visit hudsonandco. co to learn more.
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@amyschutte_
Work with us: www.hudsonandco.co
