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The path from college to career is not working the way it used to.

In this episode of Business Origin Stories, the founder of YoPro shares what he’s seeing firsthand after working with more than 70 young professionals trying to land jobs in today’s market. His perspective comes from 25 years in marketing working with Fortune 100 and Fortune 500 companies, followed by a layoff that pushed him to start his own business.

YoPro focuses on helping college students and recent graduates navigate what he calls a “hostile job market.” Through one-on-one coaching, his team helps students build confidence, develop a clear story, and learn how to network and interview effectively.

What makes this conversation especially relevant is the gap he highlights between what colleges teach and what employers expect. Students are often strong in academics but lack the skills needed to communicate their value, build relationships, and stand out in interviews.

You’ll hear how his program works, including how they:

• Help students identify what makes them unique and turn it into a compelling elevator pitch
• Build resumes that align with that positioning
• Teach practical networking strategies, including outreach to people they’ve never met
• Prepare students for different types of interviewers through simulation and practice

He also shares what he’s seeing across this generation. Many young professionals are rethinking their relationship with work after watching their parents experience layoffs and instability. At the same time, companies are struggling to adapt to their communication style and expectations.

This episode also explores what employers need to understand if they want to successfully hire and retain this generation, especially as AI continues to reshape entry-level roles.

If you are a CEO, parent, or leader responsible for hiring, this conversation will give you a clearer picture of what is actually happening and what needs to change.

Connect with Chris: https://www.theyopro.com/

https://www.linkedin.com/in/christopher-a-greene/

Instagram: 

@amyschutte_

Work with us: www.hudsonandco.co