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What if the business problem you keep trying to solve isn’t actually the problem?

For many entrepreneurs and leaders, the instinct is to respond to a challenge with another strategy, a new marketing plan, a leadership book, or a spreadsheet. But Martijn Meima, a business coach since 2007, takes a different approach. He helps entrepreneurs use what he calls “pure intuition” and methods including business constellations to uncover what may be happening beneath the surface of a business problem.

In this episode of Business Origin Stories, Amy Schutte talks with Martijn about what intuition actually means in business and why he believes it is different from simply following a gut feeling. Martijn explains six ways people may experience intuition and shares a practical process for slowing down, asking better questions, noticing what comes up, and then translating that information into action.

The conversation also explores business constellations, a method Martijn uses to examine dynamics within organizations. Rather than looking only at the visible conflict or business challenge, he describes how constellation work can surface patterns involving a company’s history, leadership, team dynamics, clients, and other parts of the business system.

Amy and Martijn discuss:

• The difference between a gut reaction and what Martijn calls “pure intuition”
• Six different ways intuition can present itself
• How entrepreneurs can begin experimenting with intuition in business decisions
• What business constellations are and how Martijn facilitates them
• Why a recurring team or leadership problem may point to something beneath the visible issue
• Three principles Martijn looks for in business systems: inclusion, order, and the balance of giving and taking
• Why Martijn views a business as a living organism rather than a machine
• How leaders can combine rational business thinking with a more intuitive approach

Martijn also shares examples from his work, including a constellation involving conflict within a hospital maternity department and another involving a business owner struggling to attract customers in his local village.

For CEOs, entrepreneurs, and senior leaders who have tried the conventional solutions and still feel stuck, this conversation offers a different question to consider: What might you be missing because you’re only looking at what’s visible?

Connect with Martijn Meima

Website: Intuition in Business
LinkedIn: Connect with Martijn on LinkedIn

Instagram: 

@amyschutte_

Work with us: www.hudsonandco.co