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What changes when leadership decisions carry real consequences?

In this episode of Business Origin Stories, I sit down with David Fivecoat, a former U.S. Army Colonel turned executive coach and founder of The Fivecoat Consulting Group. After more than two decades leading soldiers in some of the world's most complex and high-stakes environments, David now works with executive teams to help them lead with clarity, discipline, and accountability.

This conversation explores what happens when leaders are removed from conference rooms and placed in environments where decisions mattered immediately and visibly. David shares how experiential leadership, historical battlefields, and shared adversity create a level of alignment and trust that traditional training never reaches.

We also talk about grit, goal-setting, and why most leaders quit on meaningful change long before results appear. David explains why identity, sacrifice, and consistency matter more than motivation, and how leaders can build habits and accountability systems that actually stick.

In this episode, we discuss:

• Why experiential leadership changes behavior faster than theory
• What business leaders can learn from historic battlefields like Normandy and the Alamo
• How grit is built through identity, not willpower
• Why most goals fail and what leaders must give up to succeed
• How shared challenge creates long-term accountability inside teams

If you’re leading through growth, crisis, or transformation, and you’re tired of leadership development that fades the moment people return to work, this conversation will stay with you.

Connect with David: https://www.thefivecoatconsultinggroup.com/

Instagram: 

@amyschutte_

Work with us: www.hudsonandco.co