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Grief in leadership is real—and most entrepreneurs don’t get a playbook for it. In this powerful conversation, TEDx speaker and transformational coach Dr. Lynda Reid joins host Amy Schutte on Business Origin Stories to talk about navigating grief, burnout, and big life pivots while still leading teams and companies with clarity.

Drawing on neuroscience, Positive Intelligence® (saboteurs vs. sage) and her M.O.R.E. framework (Meaning, Owning, Relationships, Emotions), Dr. Reid shares how to move from the reflexive “yeah, but…” to a confident “hell, yes.” She also offers grounded practices for staying present in hard seasons, supporting grieving colleagues, and rebuilding momentum in your business after loss.

You’ll learn:

• Why grief isn’t “stages”—it’s a lifelong companion and how to work with it, not against it
• The most common leadership saboteurs and how to quiet them in real time
• A simple tactile exercise to reset your nervous system during tough meetings
• How founders can hold results loosely (and still hit goals)
• M.O.R.E.: a practical lens for meaning, identity, relationships, and emotional fluency in business
• Language shifts that change pricing confidence (e.g., “I receive” vs. “my price is”)

If you’re an entrepreneur or leader navigating loss, change, or uncertainty, this episode will meet you with honesty—and real tools to keep going.

• Website: https://drlyndareid.com/
• Instagram: https://www.instagram.com/drlyndareid
• LinkedIn: https://www.linkedin.com/in/drlyndareid/

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What if an AI agent could give you back 10+ hours a week and save six figures this year? In this solo episode, host Amy Schutte shares how she quietly tested and built AI systems for small businesses—and the exact agent that’s projected to save a client $100,000+ in 12 months. You’ll hear Amy’s two strongest (and slightly spicy) opinions about AI, why it must be handled with care, and how to make your business fertile and sustainable—not burned out.

Amy also reveals a striking response from ChatGPT to the question, “How do humans survive when AI takes over?”Spoiler: the win isn’t man vs. machine—it’s human + machine.

You’ll learn:

• What AI agents can actually do for small businesses (with real examples)
• How to reclaim time by automating admin, content, and customer service
• The Fertile Business lens: systems that nourish your brand (not drain it)
• The #1 mindset shift for pricing and value when using AI in your workflow
• Guardrails and ethics: how to adopt AI without losing your brand’s soul

Mini use cases: a bakery freeing hours from captions & inbox, a realtor closing more deals with instant follow-ups, and a coach turning expertise into a consistent content flywheel.

If you’re ready to stop drowning in busywork and start building a business that’s alive—this episode is your roadmap.

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@amyschutte_

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What if the way you show up in your clothes could transform how you lead, work, and live?

In this episode, I sit down with stylist and coach Ellie Steinbrink, who shares her journey from 20 years in marketing to building a business rooted in authenticity and style. After losing her job during the pandemic,Ellie leaned into her lifelong passion and discovered that style can be a doorway into self trust, empowerment, and the freedom to break the rules.

We talk about:

 👗 How Ellie’s career pivot revealed a deeper calling around style and authenticity
 👗 The role meditation played in giving her clarity and courage
 👗 Why imposter syndrome shows up when we follow a new path, and how to work through it
 👗 Practical ways to rewrite the “rules” we’ve absorbed about how women should dress
 👗 How self trust in style translates into leadership, confidence, and everyday life

If you’ve ever felt stuck in old narratives about what you should wear or who you should be, this episode will remind you that standing out is the goal — not fitting in.

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Connect with Ellie:

• elliesteinbrink.com
• Instagram: @style.decoded
• LinkedIn: @elliesteinbrink

Or grab a copy of Ellie's Style Mindset Reset to find out what you may need to let go of in order to make an incredible and lasting style transformation.

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@amyschutte_

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What if showing up on video didn’t have to feel overwhelming — and could actually become the easiest way to grow your brand?

In this episode, I’m joined by Ed Troxell, personal brand coach and video strategist, who helps entrepreneurs stand out online without getting lost in the tech, the hustle, or the self-doubt. Ed shares how he went from dreading video to launching his own daily talk show, and how that experience shaped the simple system he now teaches his clients.

We talk about:
 🎥 Why video is the fastest path to building trust and visibility
 🎥 The most common excuses holding people back and how to move past them
 🎥 Ed’s “Just 15” method for showing up consistently without burning out
 🎥 How to reframe your self-talk so you actually enjoy hitting record
 🎥 Real client results (including doubling business in just six months)

Whether you’re a realtor, coach, or creative entrepreneur, this conversation will help you ditch the perfectionism, show up as yourself, and finally put video to work in your business.

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Connect with Ed:

• edtroxell.com
• Instagram: @edtroxellcreativeig
• LinkedIn: @edtroxell

👉🏻 And don't forget to grab Ed's Free Visibility Plan — the first step to marketing your business in just 15 minutes a day.

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@amyschutte_

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What if the key to growing your business wasn’t just marketing harder, but learning how to share your story with credibility and trust?

In this episode, I’m joined by Jennifer Kaplan, founder of Evolve PR and Marketing and one of the top voices in the PR world today. Over the past 20 years, Jennifer has built the largest PR firm in Arizona, serving more than 100 clients across industries — and she knows what it takes to create visibility that actually moves the needle.

We dive into Jennifer’s journey from starting her company at age 30 to scaling a thriving agency, and she shares powerful insights every entrepreneur can use to strengthen their reputation and brand presence.

You’ll hear:

 ✨ Why PR, branding, and marketing are different, and why you need all three
 ✨ The surprising power of earned media (and how to leverage it long after it airs)
 ✨ How to know when your business is ready for PR
 ✨ Creative ways to use awards, rankings, and recognition to build credibility
 ✨ What business owners need to understand about reputation in a world where impressions matter more than ever

Whether you’re brand new to PR or considering your next big visibility move, this conversation will help you think differently about how to show up, share your story, and build lasting trust with your audience.

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Connect with Jennifer:

• www.evolveprandmarketing.com
• Instagram: @evolveprandmarketing
• LinkedIn: @jennifer-kaplan-b331948

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@amyschutte_

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What if building a business didn’t mean climbing the corporate ladder, but creating one that actually fits your life as a mom?

In this special throwback episode, I’m joined by Crystalee Beck — mom of four, serial entrepreneur, and founder of The Mama Ladder and Comma Copywriters. Crystalee has been paving the way for women at the intersection of motherhood and entrepreneurship, showing us what it looks like to grow thriving companies while honoring our values, families, and energy.

Her wisdom in this conversation sparked more emails and DMs from listeners than any other episode I’ve recorded — and for good reason. Crystalee is transparent, practical, and deeply inspiring.

We talk about:
✨ How she built two businesses from scratch while raising little ones
✨ The hard but powerful decision to pause her passion project during COVID
✨ What it looks like to design a “life first” business and team culture
✨ Why protecting your time and energy is the most sustainable growth strategy
✨ The story behind The High Five Grant for Moms and how you can apply

Whether you’re just starting your business with babies at home or you’re ready to scale with intention, this conversation will encourage you to step into your own version of success.

🎧 Listen in — and if you’re a mom with a business who’s made at least $10K in revenue, apply for the High Five Grant at https://themamaladder.com/grant. Applications are open through September 30, 2025!

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Leadership gets talked about in terms of strategy and performance, but the truth is, it always comes back to people. That’s the heartbeat of my conversation today with Rick Harris.

Rick is the CEO of the Association of Proposal Management Professionals (APMP), a 30+ year nonprofit leader, and a former radio DJ with an incredible story to share. What I love most about Rick is how he leads with connection to create teams and communities that thrive because relationships come first.

In this episode, we talk about:

•  Rick’s surprising leap from radio into association leadership
• Why authentic conversations matter more than endless emails and Slack messages
• How trust, transparency, and equal pay build retention and loyalty
• Practical networking tips you can use whether you’re leading a team or growing your business

Rick reminds us that personal connection fuels both healthy culture and sustainable business at the same time.

If you’re ready for a fresh perspective on leadership, relationships, and what it really takes to build something that lasts, this conversation will encourage you and give you plenty to put into practice.

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Connect with Rick:

• Website: http://www.apmp.org
• LinkedIn: https://www.linkedin.com/company/apmp

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@amyschutte_

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What does it take to go from bootstrapping a beauty business in your spare bedroom… to running two growing brands and leading a team of 60?

This week, I’m joined by Jen Beyers — founder of Evrmore Extensions and co-CEO of Rare Bird Beauties, a Chicago-based bridal hair and makeup agency. Jen started out doing hair for friends on the weekend and built her career one client (and one apartment salon) at a time.

Now, she’s known for both her artistry and her systems. Her companies serve hundreds of clients each year, and she’s carved out a niche that didn’t exist before by creating high-quality, color-matched extensions that solve a major pain point for stylists and brides alike.

Inside the episode, we talk about:

• How Jen spotted a gap in the market and turned it into a thriving product line
• What it really looks like to run two companies (with 60 contractors and five kids)
• Building a business with your romantic partner, and keeping work and life separate when things get hard
• The repair process that saved her co-founder relationship
• How radical candor and clear roles keep their team aligned and their vision strong
• Why business valuation matters - and what she learned the hard way

This one is full of gold for anyone navigating business partnerships, building something from scratch, or leading while holding a lot. Jen is smart, grounded, and generous, and this conversation will leave you thinking about how to grow with intention, not urgency.

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Connect with Jen:

• evrmoreextensions.com
• Instagram: @evrmoreextensions

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@amyschutte_

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What if the thing you do for fun held the key to a more aligned and sustainable business?

This week, I’m joined by Michelle Pecak: pricing expert, operations strategist, and founder of My Vibe, a business community built on healing, connection, and reciprocity. After 25 years in supply chain and pricing for billion-dollar companies, Michelle took a leap. She walked away from the boardroom to build something that didn’t just pay the bills, but actually lit her up.

In this episode, we talk about:

• How Michelle rebranded “quantum operations” to make pricing feel powerful again
• The moment she realized she was more than a cog in the corporate wheel
• Why your joy doesn’t have to be your job, but it can be your safety net
• What it means to build reciprocal business communities that nourish everyone involved
• How she blends deep operational knowledge with healing, Human Design, and intuition

Michelle’s story is a reminder that you don’t have to abandon what you’re good at to build something new. And sometimes the most secure move isn’t the most traditional one — it’s the one that lets you bring your full self to the table.

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Connect with Michelle:

• myvibecommunity.com
• Instagram: @michellepecak
• LinkedIn: @michelle-pecak

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@amyschutte_

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When life feels too comfortable, growth can feel unnatural.

In this solo episode, I’m sharing what’s been on my mind lately: how convenience shapes the way we live, work, and lead — and what we might be missing when everything is designed to make things easier.

I’m not talking about burnout or over-efforting. I’m talking about the quiet spaces where growth gets stalled, simply because it’s unfamiliar. When we’re used to optimized routines, even small shifts can feel like massive disruptions. But that discomfort? It matters. And it’s often where something new is trying to take root.

**Inside this episode, I talk about:**

- Why transformation often feels worse before it feels better
- The hidden cost of outsourcing the “hard parts” of life
- A moment when expert advice didn’t align with my truth and what I did instead
- The 4Rs framework I use to navigate micro-transformations (especially in messy seasons)
- How to move when every part of you wants to freeze

This one’s a gentle gut check, and a reminder that sometimes the most powerful thing you can do is choose discomfort on purpose.



Come say hi on Instagram @amyschutte_. If you're listening in real time, I’m wandering through Italy, gelato in hand, and sharing the behind-the-scenes as I go.

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What if your most ordinary, slice-of-life moments were actually the key to becoming a more magnetic storyteller?

This week I’m joined by Seth Donlin, storytelling coach, podcast guesting expert, and the kind of person who can turn a trip to the grocery store into a masterclass on authenticity. Seth teaches entrepreneurs how to turn everyday experiences into engaging narratives that build trust, connect with audiences, and convert.

He’s also one of the most thoughtful voices I’ve met when it comes to story strategy. Not just how to tell a story, but how to recognize it, refine it, and repurpose it so it lands.

Inside the episode, we talk about:

🎙 Why “relatable” stories often perform better than dramatic ones
 🎙 The difference between authenticity, transparency, and oversharing
 🎙 How Seth uses a “story seed” journal to capture and organize moments worth telling
 🎙 What to do when you don’t think you have any good stories to share
 🎙 The exact process he teaches for connecting everyday stories to business lessons (plus how AI can help)

We also explore how podcast guesting builds trust faster than almost any other marketing strategy and why preparation is the secret to sounding unscripted.

If you’ve ever wondered what makes a story powerful or want to be the kind of guest people actually remember, this one’s for you.

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Connect with Seth:

• awenaf.com
• Instagram: @seth.donlin
• LinkedIn: @sethdonlin

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@amyschutte_

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This week, I’m joined by Katie Lantukh — messaging strategist, copywriting genius, and one of the sharpest, most thoughtful voices I know when it comes to saying the thing… without saying it like everyone else.

Katie’s one of the voices I trust most when it comes to brand messaging. She helps founders find the right words, and more importantly, the right platforms to communicate what they do in a way that feels aligned, strategic, and clear.

In this episode, we talk about:

• What “messaging” actually means (and why so many people misunderstand it)
• Why LinkedIn has become a powerful brand-building tool
• How to use AI to generate better content ideas without sounding robotic
• Katie’s favorite way to build trust on LinkedIn (even if you never send a cold DM)
• What she’s learned from posting consistently for over a year and how it changed her website, her strategy, and her referral network

We also get into the difference between thought leadership and sales copy, the surprising power of lurkers, and what it really looks like to market your business in a way that matches your energy.

Plus: Katie shares the unexpected way her business grew alongside her daughter — and why her origin story starts with pie.

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Connect with Katie:

• murphy.marketing
• LinkedIn: @katielantukh
• Instagram: @KatieLantukh
• Or check out these on-demand resources and live LinkedIn workshops

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@amyschutte_

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What does it take to build a creative business that actually feels like you?

This week on the podcast, I’m joined by Jenny Losee, a luxury, documentary-style wedding and brand photographer whose work is both stunning and soulful. She’s photographed celebrity weddings, been featured in Vogue and People Magazine, and was recently named one of the top 30 wedding photographers in the U.S.

But what I love most about Jenny isn’t just her eye — it’s the intentional, intuitive way she moves through the world. She’s built a business that honors her creativity, energy, and the season she’s in. And she’s done it all without rushing the process or compromising what matters most.

Inside the episode, we talk about:

📸 The leap from side hustle to full-time creative
📸 How Jenny helps clients feel grounded and seen (not just styled) in front of the camera
📸 What it’s like to be a Reflector in Human Design, and why honoring her energy changed everything
📸 The mindset shifts, systems, and rituals that support her creativity
📸 Letting go of over-efforting and trusting slower seasons
📸 What it really means to build a business around intuition and joy

This conversation is full of perspective shifts, and it’s also just really fun! Jenny brings so much depth, honesty, and laughter. I know you’re going to love this one.

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Connect with Jenny:

• jennylosee.com
• Instagram: @Jennylosee_

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How do you create more income, impact, and integrity without burning out or selling yourself short?

In this solo episode, I’m breaking down why so many service-based entrepreneurs find themselves overworked and undervalued, and what shifts when you build a high-ticket offer that truly reflects your skill, experience, and depth of transformation.

A true high-ticket offer goes far beyond just adding a zero to your price tag. It asks you to step fully into the identity of a leader who holds clear boundaries, delivers real results, and attracts clients ready to meet you at your highest level.

Inside the episode, I share:

✨ What a high-ticket offer really is (and why it’s not just about the number)
✨ The sneaky fears and mindset traps that keep you stuck in low-paying work
✨ How to stop over-delivering and start curating an exquisite client experience
✨ My 3-part framework for building a high-ticket offer that aligns with your gifts
✨ The identity work that changes everything + the messaging shifts that help you sell transformation, not deliverables

If you’re ready to protect your capacity, elevate your revenue per client, and design a business that nourishes both you and your clients, this episode will give you the clarity (and permission) to raise your standard.

If this sparked something for you, come say hi — send me a DM on Instagram: @amyshutte_ with the word high ticket, or connect with me at hudsonanco.co. Let’s build the offer that matches who you’re becoming.

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What do opera and HR have in common?

According to Vicky Brown, more than you'd think.

In this week's conversation, I sit down with the founder of Idomeneo Enterprises to talk about what it really takes to build a business that supports both your people and your vision. Vicky has been running her HR company for nearly 25 years, but her path here wasn’t linear, which is exactly what makes her story so powerful.

We talk about:

• How an opera singer became one of the most trusted HR voices in small business
• What most entrepreneurs get completely wrong when it comes to hiring and compliance
• Why misclassifying contractors could cost you big (especially if you're in California)
• The mindset shift required to lead a growing team
• How to attract high-performing employees in a market that values transparency and purpose
• Why your vision is your most underutilized leadership tool, and how to actually use it

Whether you’re hiring your first team member or leading a team of twenty, this episode is full of both practical guidance and permission to lead in a more grounded, human way.

Plus: Vicky shares why creative CEOs need space for unstructured thinking, and why that’s not wasted time: it’s essential strategy.

✨ Listen in, and don’t forget to grab Vicky’s free HR resource bundle for business owners at vickybrownhr.com/podcastgift

You can also connect with Vicky at:

• idomeneoinc.com
• Instagram: @leadersjourneytv_vickybrown
• LinkedIn: @vicky-brown-idomeneo-hr

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@amyschutte_

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How do you build a fulfilling life when your calendar is already overflowing?

This week I’m joined by Corina Sanchez, systems strategist, coach, and founder of Moms Who Leverage, where she helps working moms move out of survival mode and into something more sustainable (and actually joyful).

Corina brings the kind of perspective shift we all need: a reminder that productivity isn’t the goal — capacity is. We talk about what it really takes to create more space in your life when the plates just keep spinning, and why the systems that support you don’t need to feel rigid, overwhelming, or like one more thing to manage.

Inside the episode, we talk about:

✨ The sneaky belief that says joy has to be earned, and how Corina unhooked from it
✨ How her “Me, We, They” method helps you delegate without guilt
✨ Systems that actually support your values (not just your calendar)
✨ Real-life ways she’s structured her week around meals, movement, and meaningful time
✨ What changed when her husband stopped resisting systems and started seeing the upside
✨ How she’s helping women reclaim capacity in work and motherhood

If your brain is tired, your list is long, and you keep wondering how everyone else is managing dinner, this one’s for you. Corina’s work is rooted, clear-eyed, and refreshingly generous — and this conversation will leave you feeling resourced in the best way.

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Connect with Corina:

• momswholeverage.com
• Instagram: @momswholeverage 
• LinkedIn: @corinaasanchez
• Or grab a copy of her Delegation Playbook for Working Moms

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What if healing was actually about returning to what’s true?

This week on the podcast, I’m joined by Christy Nault: root cause health practitioner, founder of Microflow, and someone whose story will shift the way you think about your body, your business, and your nervous system.

After years of chronic illness and burnout, Christy went on a deep journey of healing that included microdosing, trauma work, and a complete reinvention of how she approaches wellness, leadership, and life itself.

We talk about:

• How trauma, stress, and unprocessed grief show up in the body (especially for high-achieving women)
• What “being resourced” actually looks and feels like—and why it matters more than productivity
• The most common reasons perimenopause feels so overwhelming (and what to do about it)
• Why microdosing is not a trend, but a trauma-informed tool for reconnection
• How to build a business that doesn’t dysregulate your system

Christy also shares the surprising truth about what keeps so many women from fully healing, and how her own rock bottom helped her come home to herself.

If you’re craving a more sustainable way to do life, work, and wellness, this one’s for you.

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Connect with Christy:

• christynault.com
• Instagram: @itschristynault
• Join The Hormone Glow Up
• Visit the MicroFlow shop

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What if the secret to selling more wasn’t a better pitch — but a better story?

In this solo episode, I’m sharing something I’ve never broken down this clearly before: the three types of stories I use to build trust, sell with confidence, and unlock the next level in my business.

You’ll hear how a delayed flight and a middle seat led to an unexpected (and ideal) client — and why she said yes before ever seeing my website. I’ll walk you through the exact storytelling framework I used in that moment, and how you can start building your own story bank today.

We’re talking about:

• The founder story that builds connection and credibility
• The problem story that creates resonance and demand
• The transformation story that lets your client see themselves in the “after”

If you’re tired of selling strategies that feel forced or complicated, this episode will show you a simpler, more human way forward that's rooted in real connection.

✨ Want my free guide, The 8 Origin Stories Every Brand Needs?
Download it at: hudsonandco.co

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If you’ve ever felt frustrated by scam texts, robocalls, or shady debt collectors, this episode is going to blow your mind (in the best way).

I’m joined by Chris Roberts, a nationally recognized class action attorney who helps everyday consumers fight back (and sometimes get paid in the process). Chris has taken on predatory companies of all kinds, from illegal telemarketers to deceptive lenders, and he’s here to share how you can protect yourself using little-known consumer laws.

In this conversation, we dive into:

• Why one robocall could be worth up to $500, and what to do if you get dozens
• What actually works to stop spam calls and texts (hint: it’s not complaining to the FTC)
• The legal mistake businesses make with SMS marketing that could cost them big
• Chris’s personal journey from representing debt collectors to holding them accountable

This one is packed with powerful, actionable info — especially if you’re someone who wants to be an empowered consumer and an ethical business owner.

Chris was generous, sharp, and fascinating to talk to. I think you’re going to walk away from this one with a whole new way of looking at those “annoying” calls and what they could really mean.

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Connect with Chris:

• www.classactionguru.com
• TikTok: @‌classactionlawyer
• Instagram: @theclassactionlawyer
• LinkedIn: @classactionlaw

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What if the secret to standing out wasn’t trying harder, but trusting your story?

In this episode, I’m joined by Matt Harris: pearl expert, jewelry designer, and accidental entrepreneur. Matt’s path wasn’t linear. From software and wine distribution to reinventing himself as “the pearl guy,” he’s built a thriving business rooted in curiosity, craftsmanship, and bold reinvention.

We talk about what it means to create your own luck, why perception is everything, and how Matt turned a 'no' into an invitation to speak on stages, star in an in-flight video, and become one of the most recognized pearl educators in the world.

You’ll hear:

✨ The surprising (and slightly chaotic) way Matt fell in love with pearls
 ✨ Why pearls, not diamonds, have been the most powerful gem throughout history
 ✨ How Matt used retail basics to triple revenue at a local jewelry store
 ✨ What it looks like to step into your “2.0 self” — and make it real
 ✨ The power of asking, and why most people don’t do it

If you’ve been sitting on a dream or craving a pivot, this conversation is full of reminders that it’s never too late to bet on yourself and that the world needs what only you can offer.

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Connect with Matt:

• mattharrisdesigns.com
• Instagram: @mattharrisdesigns

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What if your podcast guest strategy could do more than boost visibility — it could actually drive sales?

In this episode, I’m joined by Jessica Rhodes, founder of Interview Connections, the world’s first podcast booking agency. Jessica started this work back in 2013, before most people even knew what a podcast was. Since then, her team has booked over 30,000 interviews for 800+ clients, helping them generate millions in revenue and connect with the right audiences through the power of story.

We dig into her business origin story (including the unexpected role her dad played in helping her start it all), and then get practical. Jessica breaks down the exact strategy she uses to help entrepreneurs turn podcast guest spots into genuine ROI without ever feeling salesy.

You’ll hear:

 🎤 The origin of Interview Connections and how Jessica saw the podcasting wave before it crested

 🎤 The most common mistake entrepreneurs make when guesting on shows

 🎤 A behind-the-scenes look at how personal branding shapes visibility

 🎤 What your call-to-action really needs to do, and how to say it without sounding pushy

🎤 Smart ways to repurpose your podcast appearances for more reach and results

Whether you’ve guested on dozens of shows or are just getting started, this episode is packed with actionable insights to help you show up, stand out, and make your interviews work harder for your business.

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Connect with Jessica:

• interviewconnections.com
• Instagram
• LinkedIn
• Download your copy of The ULTIMATE Interview Connections Podcast Prep Checklist

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What if motherhood wasn’t just a role we take on, but a path to self-realization?

In this episode, I’m joined by Dr. Gertrude Lyons: author, TEDx speaker, transformational coach, and one of the most powerful voices I know on conscious motherhood. Her new book, Rewrite The Mother Code: From Sacrifice to Stardust—A Cosmic Approach to Motherhood, explores how we can reclaim motherhood from a place of sacrifice and rewrite it as a sacred, intentional journey - one where we grow alongside our children instead of losing ourselves to the role.

We talk about:

• Why so many of us internalize motherhood as a story of self-abandonment
• The surprising way cultural “codes” get wired into us (sometimes before we’re even born)
• What it looks like to mother ourselves
• How business, birth, and becoming can all be portals to our intuition and power

Whether you’re mothering children, ideas, or yourself, this conversation will meet you right where you are and invite you into something deeper.

-

Connect with Dr. Gertrude:

• https://www.drgertrudelyons.com
• Instagram
• LinkedIn
• Grab a copy of Rewrite the Mother Code here

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If you’ve ever felt like traditional business advice doesn’t quite fit you - this episode is your permission slip to do things differently.

I sat down with Erin Claire Jones, one of the world’s leading experts in Human Design, to talk about how understanding your energetic blueprint can transform the way you work, parent, and relate to others. Erin breaks down the five Human Design types and shares how each one can build a business that actually feels good without trying to emulate what works for everyone else.

We talked about:

✨ What Human Design actually is, and why it’s more practical than it sounds
✨ A breakdown of the five energy types and how they show up in business
✨ How Erin structured her company and wrote her book by honoring her own design
✨ Parenting, partnerships, and what happens when we unlearn what no longer serves us

Whether you’re brand new to Human Design or deep into the rabbit hole, this conversation is packed with insights to help you create a more aligned life and business. Plus, Erin’s brand-new book comes out today. I’ve linked it below so you can grab your copy.

🔗 And if this conversation lit something up in you, applications for the Fertile Business Retreat are officially open! Join me in Sun Valley this September — hudsonandco.co/retreat.

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Connect with Erin:

• http://humandesignblueprint.com
• Instagram: @erinclairejones and @humandesignblueprint
• Look up your design here.
• Order your copy of Erin's book, "How Do You Choose"
• Study Human Design w/ Erin here.

Instagram:

@amyschutte_

Work with us: www.hudsonandco.co

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When Scott Cate told me one link could show different content depending on the time of day, location, or even the weather, I was intrigued. Then he walked me through how it actually works.

Scott is a former Microsoft keynote speaker turned tech founder, and in this episode, he shares the story of how a simple internal tool he built to solve a product launch problem became 301 Pro, a real-time marketing platform that’s quietly revolutionizing how businesses use links, QR codes, and campaign pages.

We also talk about:

• What he learned from traveling to 52 countries, building Learn TV at Microsoft, and living on a chicken-filled farm in Arizona
  
  
• How restaurants, retailers, agencies, and even solo founders are using real-time rules to personalize their marketing (without getting creepy)
  
  
• The underrated power of A/B testing and permalink strategy, especially if you're running webinars, product launches, or physical mailers
  
  
• Why most businesses are losing traffic and visibility without realizing it, and how to fix that with smarter links
  
  

This episode is full of simple, brilliant marketing ideas you can implement today. Plus, Scott shares a generous discount code for listeners at the end.

Whether you’re running a team or bootstrapping your way through launch season, this one’s worth your time.

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Connect with Scott:

• https://301.pro
• Instagram: @scottcate
• LinkedIn: @scottcate

Instagram:

@amyschutte_

Work with us: www.hudsonandco.co

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What if the secret to building a thriving business and a fulfilling life isn’t either/or, but both?

This week, I’m joined by Ellen Long, founder of Build, Prove, Sell, and someone I’d absolutely call a “dream achiever” for entrepreneurs. Ellen doesn’t just help founders sell their businesses, she helps them design companies that are profitable, scalable, and aligned with the life they actually want to live.

In this rich and energizing conversation, we unpack the often-missed pieces of building a business with a powerful exit strategy in mind and why it starts with your leadership, your vision, and your energy.

You’ll hear:

✨ The two biggest factors that make a business truly sellable
 ✨ What strategic buyers are really looking for, and how to position your company to attract them
 ✨ Why burnout is one of the biggest threats to your business (and what to do about it)
 ✨ How Ellen helps founders rediscover joy in their companies by shifting into their “unique ability”
 ✨ What it means to craft a business story and a life story, and how the two work in harmony

Whether you’re building with an exit in mind or just trying to scale in a way that feels sustainable, this episode is packed with perspective shifts, practical tools, and candid wisdom from someone who’s helped founders sell everything from $400K companies to $300M empires.

If you’re ready to build smarter, lead better, and create space for a life you actually love, this one’s for you.

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Connect with Ellen:

• http://buildprovesell.com
• Instagram: @ellenlongstyle
• LinkedIn: @ellenrlong

Instagram:

@amyschutte_

Work with us: www.hudsonandco.co