Grocery From Her Seat, Insights for Independent Grocers
Grocery From Her Seat
Welcome to "Grocery From Her Seat," the WGA podcast offering a unique perspective on the independent grocery industry, as seen through the eyes of remarkable women who shape and lead.
Your host, Kristin Popp, President of WGA, will bring to light the inspiring stories, triumphs, and challenges of the women serving the industry of independent grocery.
Whether you're an aspiring entrepreneur, a young person considering the profession, a woman making your mark in the grocery industry, an industry vendor or simply intrigued by the stories of powerful women, "Grocery From Her Seat" will be a source of education and inspiration for you
Grocery From Her Seat, Insights for Independent Grocers
Jamie Collins: Navigating Tradition and Innovation in Grocery Marketing
Jamie Collins shares her career journey and insights on grocery marketing trends, emphasizing the significance of data, adaptability, and mentorship in the evolving landscape. The conversation highlights generational shifts in consumer behavior and the challenges of technology in marketing.
• Jamie's transition from corporate marketing to grocery
• Importance of data-driven marketing strategies
• Generational differences in consumer behavior
• Mentorship’s role in professional growth
• Challenges and opportunities with technology
• The need for community and support among women leaders
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F: https://www.facebook.com/NationalGrocersAssn
L: https://www.linkedin.com/company/national-grocers-association/
Host: Kristin Popp
Producer: Rachael Melot
