Higher Ed Leaders: The Entrepreneurial Campus sponsored by Viv Higher Education
Welcome to Higher Ed Leaders, hosted by Suzan Brinker, PhD, of Viv Higher Education. This podcast is for college and university professionals seeking actionable insights to amplify their impact. This season, we’re focusing on entrepreneurial leadership in higher education—exploring how to accelerate decision-making, navigate imperfect data, and focus on initiatives that truly align with institutional goals. Join us as Suzan and a range of leaders, including presidents and VPs of enrollment, advancement, strategy, and more, share their journeys and leadership strategies.
Higher Ed Leaders: The Entrepreneurial Campus sponsored by Viv Higher Education
SEASON 2, Ep. 8 Healing Through Brand: Transforming Higher Education from Jenny Petty, VP of Marketing & Communications at the University of Montana
In this episode, Jenny shares her journey in higher education marketing, from her early days in the private sector to her current role as CMO at the University of Montana. She discusses the challenges of rebranding institutions, including navigating cultural tensions and internal skepticism, as exemplified by the "World Needs More Cowboys" campaign at the University of Wyoming. Jenny emphasizes the importance of community-driven branding, healing through brand, and cultivating a "flywheel" model that fosters long-term relationships with all audiences. She also provides valuable insights into entrepreneurial leadership in higher education, focusing on speed of implementation, ownership, and continuous improvement.
This podcast is sponsored by Viv Higher Education
About Viv Higher Education
Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.
Website: https://vivhied.com/
LinkedIn: https://www.linkedin.com/company/viv-higher-ed/
