The Austin Palacios Podcast
Join Austin Palacios as he interviews top level Entrepreneurs, Business Leaders, and Real Estate Investors.
As he breaks down society's norms and asks what it truly takes to be successful in today's world.
The Austin Palacios Podcast
50+ Shopify Brands and Built an E-commerce Empire l Zac Richmond l E44
In this episode of The Austin Palacios Podcast, Austin sits down with Zac Richman, founder of Launch Vector, a fast-growing e-commerce acquisition firm that buys, scales, and sells Shopify brands. Zac breaks down how his team identifies undervalued e-commerce stores, the exact steps they take to scale them profitably, and how they exit with big returns. He also dives into how they work with capital partners, what a typical deal structure looks like, and how he went from running an ad agency to owning 50+ e-com businesses. If you're curious about alternative investing, entrepreneurship, or buying digital businesses like assets—this episode is packed with insights.
Topics covered:
- Zac's background in digital marketing and e-commerce
- Transitioning from agency work to buying and scaling brands
- How Launch Vector identifies and acquires Shopify stores
- Deal structure, multiples, and due diligence
- Benefits of buying vs. building from scratch in e-com
- Working with capital partners and structuring win-win deals
- ROI and cashflow potential of e-commerce brand acquisitions
- The role of subscription revenue in valuation
- SBA loan usage in the e-com acquisition space
- Real-world examples of student-run brands selling for six figures
- Operational challenges of managing a portfolio of 50+ brands
- Vision for roll-up exits and selling to hedge funds or private equity
- Zac’s supplier trip to China: insights on manufacturing, logistics, and culture
- Emerging trends in the e-commerce acquisition landscape
- Advice for entrepreneurs who want to get into e-com investing
- How to refer Shopify store deals or invest with Launch Vector
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✅ Connect with Austin on Instagram: austin__palacios
✅ Connect with Zac on Instagram: https://www.instagram.com/zacrichman/