I’m excited to have Joy Michelle joining me in today’s episode! Joy is an internationally published photographer, YouTuber, business coach, mom of two, course creator, podcast host, and founder of Photoboss.

Our daily Voxer chats serve as the foundation for this episode, offering a glimpse into our business conversations! In this episode, Joy and I explore:

• How investing in education—through courses, memberships, or coaching—can drive rapid and exponential growth in your business, and how it has profoundly impacted our own journeys
• The mindset required to take risks with educational investments
• How courses or programs that didn’t meet our expectations still offered valuable lessons
• Things we would have done differently on our educational journeys

Tune in to get inspired and transform your approach to education and business growth!

Brand photographers, if your goal is to consistently book high-end clients and make this your most profitable year yet, let’s work together! I have a few spots open for 1:1 and small group coaching. Schedule a free 20‑minute call, and we'll chat about your business, your goals, and how I can help you get there: https://angiemcpherson.com/coaching

Download my Business Toolkit here:

https://angiemcpherson.com/toolkit

Connect with me on Instagram:

https://instagram.com/angiejanine

Connect with Joy Michelle:

Instagram: https://www.instagram.com/joyymichelle/

YouTube: https://www.youtube.com/channel/UC-Ou6jRKxcjMrVMxWxLO_fQ

Photoboss Facebook Group: http://facebook.com/groups/photoboss

For full show notes and links from today’s episode, visit:

https://angiemcpherson.com/23

The Branding Photography Retreat is happening in Orlando, FL — October 19–22, 2025! Ready to be seen, booked, and step into your next level? This high-impact experience is designed to help you create magnetic content, attract your dream clients, and build a profitable branding photography business.

Spots are filling up — visit angiemcpherson.com/retreat to join us!