Federated Farmers Podcast
A podcast for Kiwi farmers to stay up to date with the latest news and views shaping the future of farming in New Zealand. Tune in every fortnight as we take a deep dive into the big issues. Hosted by Ben Chapman-Smith.
Federated Farmers Podcast
Can rural media survive? | EP 51
Farmers rely on rural media to stay informed – but shrinking print runs, social media, and changing news habits are putting pressure on traditional outlets.
In this episode, we sit down with Dean Williamson, CEO of AgriHQ and publisher of Farmers Weekly, to discuss the challenges facing rural media.
We explore the changing media landscape, how younger farmers are consuming news differently, and why Dean believes connecting rural New Zealand is more important than ever. We also ask: what legacy does he hope to leave behind?