Federated Farmers Podcast
The Federated Farmers Podcast is your weekly guide to the issues affecting rural New Zealand. Join us as we unpack the policies, challenges and big ideas shaping life on farm. With frank conversations from farmers, advocates and experts, we break down what matters and why, so you can stay informed, prepared and heard. Hosted by Ben Chapman-Smith.
Federated Farmers Podcast
Diversifying on-farm to build new income | EP 68
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In this episode, we speak with two farmers who’ve taken different approaches to diversification as a way to build resilience, create new income, and keep life interesting.
King Country dairy farmer Michael Woodward has added Angora goats to his system to tap into global demand for mohair, alongside a marketing and exporting business. Sheep and beef farmer Laura Morrison has diversified into agritourism, running a farm-based B&B near Marton.
Both are Federated Farmers leaders, and they share practical, real-world advice for farmers thinking about diversification – what’s worked, what hasn’t, and how the benefits can go beyond just financial.
Useful links
Mohair Fibres NZ
Farmers Weekly article: ‘Mohair wins ad boost to convert sheep farmers’
Farmers Weekly article: ‘When knowing the ‘enemy’ is part of success’