Summit Up

How Influencers and UGC Are Reshaping Marketing

March 20, 2024 Amber Mountain Marketing Season 1 Episode 6
How Influencers and UGC Are Reshaping Marketing
Summit Up
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Summit Up
How Influencers and UGC Are Reshaping Marketing
Mar 20, 2024 Season 1 Episode 6
Amber Mountain Marketing

This episode is all about influencer marketing and user-generated content (UGC). We talk about how influencers, like Stacey Solomon, are changing the way brands interact with their audience. They’re not just promoting products, they’re creating a real connection with their followers that’s changing how we market our brands.

We also discuss UGC and how it’s letting brands engage with their customers in a more natural way. We look at successful UGC campaigns, like those from ‘Scamp and Dude’, and how they’re creating a more engaging connection with their audience. We also talk about the rise of smaller influencers and how UGC is affecting how much customers trust a brand.

Show Notes

This episode is all about influencer marketing and user-generated content (UGC). We talk about how influencers, like Stacey Solomon, are changing the way brands interact with their audience. They’re not just promoting products, they’re creating a real connection with their followers that’s changing how we market our brands.

We also discuss UGC and how it’s letting brands engage with their customers in a more natural way. We look at successful UGC campaigns, like those from ‘Scamp and Dude’, and how they’re creating a more engaging connection with their audience. We also talk about the rise of smaller influencers and how UGC is affecting how much customers trust a brand.