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Summit Up
Welcome to Summit Up, the podcast where we take you to the peak of digital marketing. Hosted by Emma, Tia and Chris from Amber Mountain, we’re here to help you navigate the ever-changing world of social media, viral trends, marketing tools plus much more. Whether you're a business owner or marketing manager, you'll find something useful and entertaining in every episode. Join us as we share the best tips and tools to grow your online presence as well as interviews with entrepreneurs, influencers, and industry experts. So sit back, relax, and get ready to Summit Up!
Summit Up
How Influencers and UGC Are Reshaping Marketing
This episode is all about influencer marketing and user-generated content (UGC). We talk about how influencers, like Stacey Solomon, are changing the way brands interact with their audience. They’re not just promoting products, they’re creating a real connection with their followers that’s changing how we market our brands.
We also discuss UGC and how it’s letting brands engage with their customers in a more natural way. We look at successful UGC campaigns, like those from ‘Scamp and Dude’, and how they’re creating a more engaging connection with their audience. We also talk about the rise of smaller influencers and how UGC is affecting how much customers trust a brand.