Mindful Creative with Radim Malinic
Mindful Creative is your backstage pass to the minds that shape our creative world. Based on the recently released book by Radim Malinic, helping people start and grow life-changing careers and businesses.
Check out weekly interviews with the world's most brilliant creatives, designers, writers, musicians, makers, and marketers, along with bonus episodes offering quick action tips for the food for thought for the weekend ahead.
More info https://radimmalinic.co.uk/
Mindful Creative with Radim Malinic
Brand strategy lessons from Disney's customer-centric thinking - Ezequiel Abramzon
"The creative industry has something wrong - we speed up the strategy part to go fast to the creative part to justify the decisions we make later." - Ezequiel Abramzon
In this episode, Ezequiel Abramson shares his remarkable journey from an art student in Argentina to becoming a senior executive at Disney and eventually a strategic brand consultant.
He discusses his early passion for drawing and graphic design, his 22-year career at Disney where he led digital transformation initiatives, and his experience with burnout that led to a career reset during the pandemic.
Now based in Madrid, Ezequiel explains his methodical four-month brand strategy process that helps entrepreneurs build lasting businesses by shifting from product-centric to customer-centric thinking.
Key takeaways:
- Ezequiel's artistic foundation began with learning patience through formal art classes in Argentina, which continues to influence his work today.
- During his 22 years at Disney, Ezequiel evolved from a graphic designer to a digital business leader, pioneering many firsts for the company in Latin America.
- Long-term strategic thinking was embedded into Ezequiel's approach at Disney, where executives had to present 5-10 year plans annually.
- After experiencing burnout, Ezequiel made the difficult decision to leave his executive career and reset his professional identity during the pandemic.
- Ezequiel identified that many startups and entrepreneurs lack proper strategic thinking, rushing to execution without adequate foundation.
- His consulting approach takes 4 months of weekly strategic sessions before execution, helping companies build sustainable brands and business practices.
- The most significant shift Ezequiel helps clients make is moving from product-centric to customer-centric thinking, which he calls developing a "brand mindset."
Mindful Creative: How to understand and deal with the highs and lows of creative life, career and business
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