The Handyman Chronicles
Welcome to Handyman Chronicles, where stories meet strategies, and success is a shared adventure." This is the podcast that's all about nailing your home service game. Join us for engaging interviews and solo episodes filled with practical tips, and insightful discussions. Whether you're a seasoned handyman or dreaming of starting your own gig,here's your go-to spot for inspiration and actionable insights. Hit that subscribe button and let's dive into the world of the Handyman Chronicles together!"
The Handyman Chronicles
Building a Successful Handyman Business through Social Media with Luke Durward
The podcast features Luke Durward, a popular social media influencer who transitioned from owning a gym to building a successful handyman business. He shares insights on how he established his brand and engaged audiences on Instagram through strategic content, like before-and-after videos and quick tips showing his expertise. Durward discusses the challenges and advantages of working for someone else after being self-employed for many years, as well as the intricacies of endorsing products and building trust with potential clients through authentic, valuable content. Finally, Durward gives tips to those looking to start posting on social media for their businesses.
00:27 Guest Background and Journey into Handyman Business
01:20 Experience with Handyman App 'Jiffy'
02:41 Transition from App to Independent Work
04:31 Social Media Strategy and Audience Engagement
09:03 Importance of Authenticity in Content Creation
15:53 Challenges and Rewards of Being a Business Owner
18:31 Influencer Marketing and Content Creation
20:51 The Struggles of Reviewing Gimmicky Tools
23:00 The Balancing Act of Respecting the Product Sender
25:02 The Challenge of Fitting Reviews into Real Life Scenarios
27:32 The Journey of Getting Comfortable with Posting Videos
30:22 The Power of Social Media in Building Trust
35:26 The Art of Creating Engaging Content
39:50 Final Thoughts and Goodbyes