Particle Accelerator: A Particle41 Podcast
Welcome to the Particle Accelerator Podcast, presented by Particle41. Hosted by Ben Johnson, a serial entrepreneur who has founded, built, and sold multiple businesses, this podcast delves into conversations with future-thinking business leaders about how to accelerate their business and grow their teams.
Each episode features in-depth discussions that reveal strategies for accelerating business growth, cultivating high-performing teams, and uncovering new technological advancements across various industries.
Catered for CEOs, entrepreneurs, and forward-thinking professionals alike, the podcast provides valuable insights to help you discover emerging technologies and stay ahead in the competitive tech landscape. It's highly relevant for those seeking to expand their horizons and make impactful connections in the technology world.
Tune in to stay ahead of the curve and gain a deeper understanding of the forces driving the evolution of technology and business. The Particle Accelerator Podcast—where innovation meets acceleration.
#ParticleAcceleratorPodcast #Particle41 #Entrepreneurship #BusinessGrowth #Innovation #Leadership #BusinessStrategies #TechnologyLeadership #EmergingTechnologies #TechEntrepreneurs #Business #TechnologyInsights #HighPerformingTeams #CompetitiveAdvantage #ForwardThinking #IndustryInnovators #TechIndustry #GrowthMindset #SuccessStrategies #FutureOfBusiness
Learn more about Ben @ Particle41.com
Particle Accelerator: A Particle41 Podcast
Scaling Sales Systems & Startup Strategies | Patrick Santiago
Dive into modern sales systems and startup growth with Patrick, a fractional sales leader focused on helping startups build repeatable, scalable go-to-market execution.
In this episode of the Particle Accelerator Podcast, Patrick shares lessons from nearly 20 years working across enterprise organizations like Microsoft and SAP, as well as early-stage startups. The conversation explores how founders can move beyond relationship-driven sales, implement repeatable processes, and use AI responsibly to enhance; not replace sales teams.
Key Highlights:
• Patrick’s transition from computer science to sales leadership
• Challenges startups face when entering competitive markets
• Practical approaches to red ocean vs blue ocean positioning
• Using AI as a sales co-pilot for research, personalization, and enablement
• Why adoption and training matter more than tooling
Key Takeaways:
• Build repeatable sales processes that don’t rely on the founder
• Differentiate effectively in crowded markets
• Use AI to improve sales execution without harming trust or brand
• Prioritize enablement and adoption when rolling out sales technology
• Apply market positioning strategies to escape commoditization
Connect with Patrick:
Website: https://santiagoexecutivesolutions.com
Linkedin: https://www.linkedin.com/in/psantiago/
Learn how Particle41 helps companies modernize go-to-market, data, and technology execution at https://Particle41.com.
About @BenJohnson:
Ben Johnson is a seasoned entrepreneur and technology leader with a proven track record of building and scaling successful companies. As the founder of @Particle41, he helps forward-thinking businesses modernize and grow through cutting-edge technology and expert teams. Connect with Ben to discover how @Particle41 can help you overcome your most complex digital challenges and drive meaningful results.
Connect with @BenJohnson:
LinkedIn: / benjaminrjohnson
Website: https://Particle41.com
Chapters:
00:00 - Introduction
00:10 - Excited to Share Insights and Experiences
00:30 - The Role of a Fractional Sales Leader
00:40 - Assisting Startups in Achieving Repeatable Success
02:30 - Patrick's Background and Experience
04:10 - Exploring a Distinct Approach to Business Strategy
04:20 - Embracing Equality While Celebrating Differences
04:40 - Passionate About Supporting Growth and Development
05:00 - Innovative Products That Disrupt the Market
05:02 - Transforming the Industry Landscape with New Ideas
06:00 - Making Technology Easier for Everyone to Use
06:30 - The Need for More Precision in Solutions
07:00 - Revitalizing Outdated Products for Modern Consumers
07:20 - Introducing New, Innovative Solutions to the Market
08:10 - Harnessing AI Technology for Scalable Growth
08:40 - Delivering Enhanced Value to Our Customers
10:00 - Transitioning to Sales and Business Development
12:30 - Differences in Go-to-Market Strategies
15:00 - Red Ocean vs. Blue Ocean Markets
17:30 - Implementing the Third Door Strategy
20:00 - Leveraging AI in Sales Processes
22:30 - Overcoming Adoption Challenges
25:00 - Importance of Pilot Programs and Feedback
27:30 - Wisdom for Future Thinking Business Owners
30:00 - Closing Remarks and Contact Information
Subscribe for More Insights on:
• innovation
• leadership
• sales
